productronica 2017 // 10 steps for guaranteed success at trade fairs
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OVERVIEW <strong>10</strong> STEPS<br />
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Wh<strong>at</strong> in<strong>for</strong>m<strong>at</strong>ion does your stand building service partner require in<br />
order to cre<strong>at</strong>e your individual stand?<br />
The more background in<strong>for</strong>m<strong>at</strong>ion you can give your stand building service partner, the better the stand<br />
concept will be suited to achieving your <strong>trade</strong> fair objectives. Depending on the <strong>trade</strong> fair, in<strong>for</strong>m<strong>at</strong>ion<br />
on the position, size and type of stand surface play a role. Do you already have an actual idea as to<br />
how your stand will be constructed? Do you know the neighbouring stands? Your stand building service<br />
partner will also find it helpful to see photographic document<strong>at</strong>ion of previous <strong>at</strong>tendances <strong>at</strong> <strong>trade</strong> <strong>fairs</strong><br />
or examples of stands th<strong>at</strong> particularly impressed you <strong>at</strong> other <strong>trade</strong> <strong>fairs</strong>. In addition, your stand<br />
building service partner require precise in<strong>for</strong>m<strong>at</strong>ion on which activities are planned <strong>at</strong> the stand<br />
(such as present<strong>at</strong>ions, demonstr<strong>at</strong>ions, events etc.). But one question will be a deciding influence<br />
when it comes to your stand design: the budget you have available.<br />
Your <strong>trade</strong> fair stand represents your company.<br />
Your stand design must be cre<strong>at</strong>ed with your<br />
<strong>trade</strong> fair objectives in mind.<br />
Cre<strong>at</strong>e pleasant areas <strong>for</strong> communic<strong>at</strong>ion. Ultim<strong>at</strong>ely you<br />
want to promote personal contact.<br />
Communic<strong>at</strong>e clear messages.<br />
If you think about the size of your stand space keep in mind the<br />
space required <strong>for</strong> storage rooms, the back office or c<strong>at</strong>ering.<br />
The following saying applies, especially when designing graphics<br />
and in<strong>for</strong>m<strong>at</strong>ion texts: „less is more“.<br />
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