productronica 2017 // 10 steps for guaranteed success at trade fairs
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OVERVIEW <strong>10</strong> STEPS<br />
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Plan your budget early!!!<br />
Consider all items: stand space, fees, c<strong>at</strong>ering (electricity,<br />
w<strong>at</strong>er, etc.), <strong>trade</strong> fair stand design, <strong>trade</strong> fair stand construction,<br />
marketing measures, staff, travel costs etc.<br />
Ensure th<strong>at</strong> your budget is based on facts, not rough estim<strong>at</strong>es.<br />
Check th<strong>at</strong> the budget is adhered to by means of a subsequent<br />
calcul<strong>at</strong>ion after the <strong>trade</strong> fair.<br />
PRACTICAL TIP<br />
www.auma.de<br />
TradeFairBenefitCheck<br />
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