productronica 2017 // 10 steps for guaranteed success at trade fairs
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BUDGET CALCULATION<br />
A realistic budget calcul<strong>at</strong>ion will enable you to cre<strong>at</strong>e a solid basis <strong>for</strong> your particip<strong>at</strong>ion<br />
in a <strong>trade</strong> fair. Rough estim<strong>at</strong>es, rule-of-thumb calcul<strong>at</strong>ions or the much-sought-after „ballpark<br />
figures“ always lead to compro mise solutions th<strong>at</strong> jeopardise the objectives of the <strong>trade</strong> fair.<br />
There<strong>for</strong>e it is important th<strong>at</strong> from the outset you have a reliable overview of the costs th<strong>at</strong> will<br />
be incurred due to the <strong>trade</strong> fair.<br />
KEY QUESTIONS<br />
Which cost items should be included in my budget calcul<strong>at</strong>ion?<br />
The TradeFairBenefitCheck from AUMA (www.auma.de) not only gives you an overview of <strong>trade</strong> fair<br />
objectives, but also of the cost structure.<br />
How do I make my appearance <strong>at</strong> a <strong>trade</strong> fair more efficient<br />
in order to reduce costs?<br />
Anyone who plans early saves cash. Nothing causes more costs than subsequent changes or last<br />
minute orders. Check <strong>at</strong> all times how and where you can make use of existing m<strong>at</strong>erial. In order to<br />
stick to the budget make sure th<strong>at</strong> you have regular feedback meetings with your team.<br />
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