productronica 2017 // 10 steps for guaranteed success at trade fairs

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OVERVIEW 10 STEPS
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EDITORIAL
Dear productronica exhibitor,
preparations for productronica 2017 are moving ahead at full speed – and our goal is to create
optimum conditions for your business success to your complete satisfaction.
Still, both for us as organizer and for you as an exhibitor, structured planning of your exhibit is the
foundation of your success. As your reliable partner, we want to offer you more than
productronica: We want you to profit from our experience. We also want to provide the support
that you need to overcome any obstacles you encounter and to show you the rules, tips and tricks
that will help you to make productronica 2015 a big success.
Our 10 STEPS brochure is a clearly organized, deliberately concise handbook and guide for
your day-to-day work. It contains a number of valuable practical tips and concrete answers to
questions that are important for a successful exhibit. The guide shows you ten steps that you can
use to effectively and reliably reach your trade-fair objectives. If you skip the first step, you may
endanger the success of your exhibit. That is why we recommend setting concrete deadlines
to begin implementing each step. Checklists, tools, useful resources and practical tips serve as
important aids that will help you to efficiently implement your trade-fair project.
We will find answers to your questions and show you approaches that prove themselves in daily
practice. Naturally, we will provide any support that you need to implement your ten steps for a
successful exhibit.
We wish you all the best as you begin you preparations for the fair and the most success for
productronica 2017!
Your productronica Team
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