productronica 2017 // 10 steps for guaranteed success at trade fairs
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OVERVIEW <strong>10</strong> STEPS<br />
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How do I prepare my stand employees as best I can?<br />
Trade fair training sessions are a valuable instrument to prepare all people involved in the<br />
<strong>trade</strong> fair <strong>for</strong> actual situ<strong>at</strong>ions in advance and to agree the right method of communic<strong>at</strong>ing.<br />
A written briefing in which all relevant aspects of your particip<strong>at</strong>ion in the <strong>trade</strong> fair are<br />
succinctly <strong>for</strong>mul<strong>at</strong>ed is also a valuable aid <strong>for</strong> your stand employees. Use the day be<strong>for</strong>e<br />
the <strong>trade</strong> fair <strong>for</strong> a short kick-off meeting to clarify organis<strong>at</strong>ional details and open questions,<br />
to provide an introduction to the stand and to repe<strong>at</strong> the most important communic<strong>at</strong>ion<br />
guidelines.<br />
However, daily meetings are necessary during the <strong>trade</strong> fair. Only in this way can you react<br />
to problems th<strong>at</strong> arise immedi<strong>at</strong>ely and obtain feedback from the meetings held and all the<br />
processes on the stand.<br />
First impressions count – ensure th<strong>at</strong> only your<br />
best-trained, most competent staff are present <strong>at</strong><br />
the in<strong>for</strong>m<strong>at</strong>ion counter.<br />
Cre<strong>at</strong>e incentives <strong>for</strong> your employees which encourage them to<br />
achieve the <strong>trade</strong> fair objectives together.<br />
In daily meetings, use feedback from your employees so th<strong>at</strong> you are<br />
able to react immedi<strong>at</strong>ely.<br />
Work with a system th<strong>at</strong> makes it evident <strong>at</strong> all times which employees<br />
are not present on the stand and when they will return.<br />
Be sure th<strong>at</strong> the responsibilities on the stand are clearly divided<br />
and communic<strong>at</strong>ed.<br />
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