Spaces Vol 1 Is 6

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TRENDS A D ISTINCTIVE Text: Niti Joshi Shrestha, Frame World TOUCH OF CLASS It is true that no matter how good a work of art, if it is not presented well, becomes just one more ‘fine art’. But if care is taken to have it presented with flair, the work becomes an object d’art in the true sense of the word. Adding that distinctive touch of class, the ‘frame’ has always been an important element in the display of works of art. In choosing a frame for specific works of art it would be wise to keep these fundamental principles in mind: a. A picture should not be ‘over-framed’: The frame should not command more attention than the picture. This however, does not necessarily mean that all picture frames should be simple and bland. This also should not mean to imply that the frame must be so integrated with the work of art that it becomes a part of it. b.The first and most important consideration for the frame is the proper size. For example, the smaller the painting, the larger the frame it requires, and larger paintings can usually be framed pleasingly with narrower moldings. c. Aluminum frames with high gloss or metallic finish are particularly suitable for framing modern works of art. CUSTOM FRAMING Why does custom picture framing play such an important role in home and office decoration? Perhaps one reason is that framing is an affordable way to create a completely unique handmade design object-one that reflects your individual taste and personality. By definition, a custom frame is one-of-its-kind, designed with you and for you alone-something that helps express who you are.Custom framing, like original art, is a lasting investment. A well made custom frame that you purchase today will look as good as new twenty or thirty years down the line. If you own valuable artwork or have irreplaceable mementoes or documents, custom framing is the best way to both enjoy and protect them. Framing will guard such priceless possessions from damage that will almost inevitably occur due to improper handling, dust, humidity, pollution, etc when they are stuck away in a drawer. And, of course, neither you nor anyone else can appreciate them unless they are displayed on your walls. d. Wooden frames are ideal for all classical motifs. The colours of wooden surfaces are more delicate than aluminum and therefore produce a soft and warm effect. Besides, wooden frames are available in many different colours. e. As far as width of borders is concerned, it is good to go with the principle of: small format-narrow border; large format-wide border. The question arises, how do you define what is small and what is large? If in doubt, it is better to choose a slightly wider frame border because it is the only way to guarantee that the frame achieves the desired effect. 98 SEP-OCT 2005 SPACES

Picture framing is an art by itself and requires a high sense of aesthetics as well as some amount of expertise, and besides the above basic principles, it should also be mentioned that framing could be double glassed and that pictures can either have simple frames, double frames or even triple frames. Imported brands (mainly from Italy), are synthetic in nature and cost from Rs. 500 onwards. While aluminum frames are currently not much in demand, imported synthetic frames are quite popular due to their finish and convenience in execution. Nevertheless, it must be remembered that wooden frames, available locally and mostly custom made, are specially suited for art works to lend the distinguishing aura that only the grandeur of wood can provide. S FRAME World Located opposite Narayani Complex in Pulchowk, Frame World is an exclusive establishment dealing in picture framing and decorative items. Established just a year back, Frame World is managed by Niti Joshi, who has a rich experience of more than fifteen years in the craft of picture framing. According to her, “All our frames are specially manufactured by skilled experts. We also provide personal advice and lay emphasis on prompt customer service.” Obviously, Frame World deals primarily in custom made frames, but at the same time, the firm also stocks a wide variety of imported synthetic frames. Frame World provides excellent framing services for art pieces, cloth painting, tapestry, embroidery, canvas painting, photographs, glass paintings, tiles, mirrors and antique items including brass and other metallic objects. Frame World also has a branch in Maharjgunj, Kathmandu. SPACES SEP-OCT 2005 99

Picture framing is an art by itself and<br />

requires a high sense of aesthetics as<br />

well as some amount of expertise, and<br />

besides the above basic principles, it<br />

should also be mentioned that framing<br />

could be double glassed and that<br />

pictures can either have simple frames,<br />

double frames or even triple frames.<br />

Imported brands (mainly from Italy), are<br />

synthetic in nature and cost from Rs. 500<br />

onwards. While aluminum frames are<br />

currently not much in demand, imported<br />

synthetic frames are quite popular due<br />

to their finish and convenience in<br />

execution. Nevertheless, it must be<br />

remembered that wooden frames,<br />

available locally and mostly custom<br />

made, are specially suited for art works<br />

to lend the distinguishing aura that only<br />

the grandeur of wood can provide. S<br />

FRAME<br />

World<br />

Located opposite Narayani Complex in Pulchowk,<br />

Frame World is an exclusive establishment dealing<br />

in picture framing and decorative items. Established<br />

just a year back, Frame World is managed by Niti<br />

Joshi, who has a rich experience of more than<br />

fifteen years in the craft of picture framing.<br />

According to her, “All our frames are specially<br />

manufactured by skilled experts. We also provide personal advice<br />

and lay emphasis on prompt customer service.” Obviously, Frame<br />

World deals primarily in custom made frames, but at the same<br />

time, the firm also stocks a wide variety of imported synthetic frames.<br />

Frame World provides excellent framing services for art pieces,<br />

cloth painting, tapestry, embroidery, canvas painting, photographs,<br />

glass paintings, tiles, mirrors and antique items including brass<br />

and other metallic objects. Frame World also has a branch in<br />

Maharjgunj, Kathmandu.<br />

SPACES SEP-OCT 2005 99

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