Moneyweb Brand Manual

BRAND MANUAL

01 

MONEYWEB | BRAND MANUAL 

Content 

01. Logo Controls 

0.2. House Controls 

1.1 

Logo 

1.1 

Photographic style 

1.2 

Logo with clear space 

1.2 

Graphic style 

1.3 

Colours 

1.3 

Graphs 

1.4 

One-colour logo options 

1.4 

Proposal document 

1.5 

Logo on background 

1.5 

Video Treatment 

1.6 

Misuse of logo 

1.6 

Infographic style 

1.7 

Grid system 

1.7 

Iconography 

1.8 

Logo placement on grid 

1.9 

Primary typography 

1.10 

Secondary typography 

1.11 

Typography treatment 

1.12 

Stationary

02 

MONEYWEB | BRAND | MANUAL 

01. 

Logo Controls 

Chapters 

1.1 

1.2 

1.3 

1.4 

1.5 

1.6 

1.7 

1.8 

1.9 

1.10 

1.11 

1.12 

1.13 

1.14 

1.15 

Logo 

Logo Colours 

Logo Clear Space 

Minimum Size 

Primary Colours 

Colour Tints 

Secondary Colours 

Colour Weight 

Grid System 

Logo Placement 

Primary Typography 

Secondary Typography 

Typography Hierarchy 

Typography Treatment 

Stationary

03 


1.1. Corporate 

Logo 

The Moneyweb logo as seen below is the primary logo. It is used on all the 

communication of the primary brand: signage, proposal documents, 

branding etc. 

1.2. Logo 

Colours 

The logotype should always contrast with the background. There are 4 

versions of the logotype to ensure legibility and optimum reproduction 

quality in all printing processes and digital needs. 

FULL COLOR 

The full color - positive logotype is the preferred version and should be 

used wherever possible. 

MONOCHROME 

When there is a limited number of colors available for reproduction, or the 

quality of colors is questionable, choose the monochrome version. 

Only black and white should be used.

04 


1.3. Logo 

Clear Space 

CLEAR SPACE 

CLEAR SPACE 

CLEAR SPACE 

The clear space around the logotype on all sides should be equal to the 

height of the graph bar in the logo for maximum legibility and impact. 

CLEAR SPACE 

THE SPACE IS BASED ON THE GRAPH BAR IN THE MONEYWEB LOGO 

1.4. Minimum 

Size 

To preserve legibility, the logotype should never be printed smaller than 

19mm and should never appear at less than 75 pixels in digital formats. 

19mm 

75px

05 


1.5. 

Primary 

Colours 

Colour, together with the logo and other brand elements, can help build 

a strong, recognisable brand. Use Moneyweb Blue as the primary colour. 

It should be used throughout our media branding as the key colour. Other 

key colours are Moneyweb Dark Blue and Moneyweb Yellow. We use them 

especially in the headlines, along with blue to make certain words stand 

out. Tints of the key colours can be used in other design elements. 

Moneyweb Dark Blue 

Moneyweb Yellow 

Moneyweb Blue 

CMYK / C 97 / M 85 / Y 40 / K 35 

RGB / R 33 / G 46 / B 82 

CMYK / C 0 / M 19 / Y 100 / K 0 

RGB / R 255 / G 204 / B 5 

CMYK / C 100 / M 80 / Y 8 / K 0 

RGB / R 24 / G 72 / B 149 

40% 

40% 

40% 

1.6. Colour 

Tints 

60% 

60% 

60% 

Use the tints, rather than the primary colours, in complex graphics 

or illustrations to give additional depth to designs. 

80% 

80% 

80% 

100% 

100% 

100%

06 


1.7. Secondary 

Colours 

Blue 

CMYK / C 85 / M 54 / Y 0 / K 0 

RGB / R 38 / G 112 / B 184 

Dark Blue 

CMYK / C 100 / M 98 / Y 15 / K 13 

RGB / R 43 / G 14 / B 118 

Turquoise 

CMYK / C 68 / M 0 / Y 36 / K 0 

RGB / R 56 / G 190 / B 180 

They are not considered brand colors, and should be used only for elements; 

not as background or accent colors in marketing communications. 

Use with graphs, infographic and iconography. 

Orange 

Yellow 2 

Grey 

CMYK / C 0 / M 36 / Y 85 / K 0 

RGB / R 251 / G 174 / B 63 

CMYK / C 0 / M 15 / Y 80 / K 0 

RGB / R 255 / G 213 / B 81 

CMYK / C 9 / M 5 / Y 2 / K 45 

RGB / R 142 / G 146 / B 153 

1.8. Colour 

Weight 

Moneyweb Dark Blue should be used about a third as often as Moneyweb 

Blue. Moneyweb Yellow is an accent color reserved for specific application, 

use it sparingly.

07 


1.9. Grid 

System 

THE IDEAL GRID 

The Moneyweb grid is based on sixes and is called The Sixes Grid. This grid 

is used throughout the Moneyweb visual language and creates consistency 

across all elements and helps create a strong brand identity. 

1 

1 

2 3 4 5 6 

This grid system uses an ideal grid. On each element, you start out with 

the ideal grid and then just add rows or columns where needed. The ideal 

grid must never be stretched or distorted in any way. 

2 

3 

4 

5 

1.10. Logo 

Placement 

6 

A dynamic relationship exists between the Moneyweb logo and the page. 

The logo may be placed along the top or bottom of the page, depending 

on what best suits the layout. The following example indicates how the 

logo should be positioned on the grid. 

ADDING COLUMNS 

ADDING ROWS 

Extra Rows 

The Ideal Grid 

The Ideal Grid 

Extra Columns

08 


1.11. Primary 

Typography 

Moneyweb’s primary typeface is Muller. It should be used every time it 

is available. 

MWB 

Ultra Light 

ABCDEFGHIJKLMNOPQRSTUVW 

abcdefghijklmnopqrstuvw 

MWB 

Light 



MWB 

Regular 



MWB 

MWB 

Medium 



Bold 





1234567890!@#$%^&*() 

MWB 

Extra Bold 


abcdefghijklmnopqrstuvw

09 


1.12. Secondary 

Typography 

Moneyweb’s secondary typeface is Leitura News Roman. It is used when 

there is communication that is copy heavy. In the following chapter this 

is explained more clearly. 

MWB 

Leitura News Roman 



Body text 

Sem imperdiet porta libero vulputate fames odio nostra vehicula, aenean taciti 

vel arcu varius vivamus habitasse, donec taciti at cursus ante ornare velit ultrices 

auctor cubilia felis dolor sagittis tempor class, varius lectus donec a nullam est, 

nisl mattis tristique arcu faucibus amet fames nunc porta quisque etiam tellusvel 

nibh tristique risus inceptos, fringilla eleifend mollis himenaeos etiam luctus nun 

cporta accumsan ipsum suscipit, a bibendum integer gravida etiam netus anteco 

nvallis suspendisse viverra dictumst turpis aliquam cursus duis vehicula eli lorem 

molestie conubia etiam congue elementum. 



1234567890!@#$%^&*()

10 


1.13. Typography 

Hierachy 

Creating hierarchy within typography is key for emphasizing the most 

important messages. There should never be more than 3 weights and/or 

4 sizes of type used in a single design. 

1 

Muller Extra Bold 

0123. 

2 

3 

Muller Extra Bold 

Muller Ultra Light 

Chapter titles 

Subheads/introductory text 

4 

5 

Muller Ultra Light & Extra Bold 

Muller Ultra Light 

01. Numbered Heading 

Presentation/Proposal copy and bullet points 

Sem imperdiet porta libero vulputate fames odio nostra. 

Vehicula, aenean taciti vel arcu varius vivamus habitasse. 

Donec taciti at cursus ante ornare velit ultrices. 

Auctor cubilia felis dolor sagittis tempor class, varius lectus. 

Donec a nullam est, nisl mattis tristique arcu faucibus amet

11 


1.14. 

Typography 

Treatment 

The following example is more copy heavy. In instances like this, you use 

Leitura News Roman for the body copy. This would be mainly in publications 

like the magazine. Here are a few examples on how to use the typography 

in the communication for emphasis and to make it interesting. 

ASIDES TITLES 

Sem imperdiet porta libero vulputate fames 

odio nostra vehicula, aenean taciti vel arcu 

varius vivamus habitasse, donec taciti at cursus 

ante ornare velit ultrices auctor cubilia felis 

dolor sagittis tempor class, varius lectus donec 

a nullam est, nisl mattis tristique arcu faucibus 

amet fames nunc porta quisque etiam tellus 

vel nibh tristique risus incptos, fringilla eleifend 

mollis himenaeos etiam luctus nunc porta accu 

msan ipsum suscipit, a bibenum integer gravida 

etiam netus ante convallis suspendisse viverra 

dictumst turpis aliquam cursus duis vehicula 

elit lorem molestie conubia etiam congue tum. 

Numbered lists within text. 

Sem imperdiet porta libero vul 

putate fames odio nostra vehi: 

1. Fringilla eleifend mollis. 

2. Varius lectus 

3. Donec taciti at cursus ante 

ornare velit ultrices auctor 

cubilia felis 

4. Sagittis tempor class, vius 

lectus cursus 

5. Tellus vel nibh tristique 

“Quotations/blurbs 

Quis eget lobortis nulla ad malesuada 

ante accumsan curae, tint bibendum” 

01. 

Body text Sem imperdiet porta libero 

vulputate fames odio nostra vehicula, 

aenean taciti vel arcu varius vivamus 

habitasse, donec taciti at cursus ante 

ornare velit ultrices auctor cubilia felis 

dolor sagittis tempor class, varius lectus 

donec a nullam est, nisl mattis tristique 

arcu faucibus amet fames nunc porta 

quisque etiam tellus vel nibh tristique 

risus inceptos, fringilla eleifend mollis. 

02. 

Sequence captions 01 portsaa libero 









risus inceptos, fringilla eleifend mollis.

12 


1.15. 

Stationary 

Controls 

Using the bars as holding device for images of progress, city landscapes 

and development. The colour bars come through to break up the graphic. 

The details are clean and simple. 

MULLER EXTRA BOLD 7pt 

MULLER ULTRA LIGHT 5pt 

Lexi Monzeglio 

Associate Publisher 

MULLER ULTRA LIGHT 5.5pt 

MULLER BOLD 5pt 

Oxford Office Park, No 5, 8th Street, Houghton Estate, 2198 

TELEPHONE +011 344 8600 EMAIL lexi@moneyweb.co.za 

THE COLOUR BARS ARE 

SPOT VARNISHED 

THE COLOUR BARS ARE 

SPOT VARNISHED

13 

MONEYWEB | BRAND | MANUAL 

02. 

House Controls 

Chapters 

2.1 

2.2 

2.3 

2.4 

2.5 

2.6 

2.7 

2.8 

Photographic style 

Graphic style 

Video Treatment 

Proposal document 

Graphs 

Infographic style 

Iconography 

Graphs, Infographic and 

Iconography Application

14 


2.1. 

Photographic 

Style 

LANDSCAPE 

Beautifully shot images from interesting angles that draws the viewer in. 

The subject should be related to finance, progress or business. 

It can be either full colour or black and white. 

PEOPLE 

The people and corporate environment should tell a story of leadership, 

passion, commitment and new opportunities. They should look approachable 

and not staged.

15 


2.2. Graphic 

Style 

The square or rectangle refers back to the graph bars in the logo, as well as 

the strong square grid system used in the identity. By doing this the logo 

and communication works together as a family, creating a strong and 

recognisable brand. 

NOTE Multiply the colour over the image with a 70% opacity

16 


2.3. Video 

Treatment 

The Moneyweb logo always needs to be against a clean background or one 

of the key colours of the brand.

17 


2.4. Proposal 

Document 

OPTION ONE 

LOGO 

CONTACT INFORMATION 

There is a lot of information that needs to be communicated on the proposal 

document. The Ideal Grid System works great here. It lends itself to group all 

the information in boxes and makes it easy for the viewer to read the text. 

The size in height 

of the boxes can 

be adjusted 

according to the 

information, but 

the length of the 

blocks should 

never be changed. 

It needs to make a 

clear divide in the 

middle, like in the 

example below. 

THE OFFER 

IMAGES OF THE OFFER 

SPONSORSHIP INCLUDES 

COST 

LEE ROELOFSE lee@netactive.co.za 011 973 2478 

FLIP WILKEN flip@icon.co.za 082 457 5995 

OPTION THREE 

COUNTRY DRIVE EXPERIENCE 

SPONSORSHIP INCLUDES 

Partner with Moneyweb on 3 x event activations in the Johannesburg country 

area. During the months of July, August and September. Moneyweb would 

invite some of the top level business people amongst our premium audience 

to take a drive with us. 

Target 20 invitees from the high-end exclusive 

Moneyweb audience. 

The day would include the driving experience 

(followed by a video drone as well as interviews 

with each person), followed by lunch and networking. 

DE HOEK COUNTRY HOTEL 

THE BLACK HORSE BREWERY 

Moneyweb organizes the event from beginning 

to end. 

The selected venues are: Angies Country Restaurant, 

De Hoek Country Hotel and The Black Horse Brewery. 

OPTION THREE COST 

R105 000 

PER EVENT 

OR 

R270 000 

FOR THREE 

*excl. VAT and agency commission

18 


2.4. Proposal 

Document 

OPTION TWO 

LOGO, DATE AND EVENT NAME 

There is a lot of information that needs to be communicated on the proposal 

document. The Ideal Grid System works great here. It lends itself to group all 

the information in boxes and makes it easy for the viewer to read the text. 

The size in height 

of the boxes can 

be adjusted 

according to the 

information, but 

the length of the 

blocks should 

never be changed. 

It needs to make a 

clear divide in the 

middle, like in the 

example below. 

INFORMATION ABOUT 

THE EVENT 

PARTNERSHIP INCLUDES 

COST 

CONTACT INFORMATION 

POKER EVENING 2015 

17 June 2015 

Partner with us on Moneyweb’s High Society Poker Challenge 

HOW IT WORKS 

Exclusive car partner for the Moneyweb Hight Society 

Poker evening 

Park selected cars at the entrance of the event at 

The Venue in Green Park. 

Opportunity to host a table of ten at the poker night - 

network with the best business minds in Johannesburg 

MORE ON THE EVENING 

Brand exposure to a high-end targeted audience - 

building personal relationships with your consumers. 

Have some fun playing poker, stand a chance to win some 

awesome prizes as well as random draws. 

The premium ticket price ensures a high-quality audience. 

Includes parking, food and drinks, a three-month 

corporate cab subscription to iTrip and the opportunity 

to go into the draw for spot prizes for each player. 

PARTNERSHIP INCLUDES 

Targeted email promotion to the extensive Moneyweb 

databases. (www.moneyweb.co.za) - 24 000 recipients. 

Campaign on Moneyweb Today digital newspaper which 

has a reach of 200 000 people. (today.moneyweb.co.za) 

Mention on Moneyweb Social Media platforms 

(Facebook, LinkedIn, Twitter). 

10 mentions during promos on RSG and SAfm radio 

stations (5 per show). 

TOTAL SPONSORSHIP COST 

R 50 000 

excl. VAT and agency commission 

MERVYN mervyn@moneyweb.co.za | CHANTELLE chantelle@moneyweb.co.za | TRACY tracyp@moneyweb.co.za | MARC marc@moneyweb.co.za

19 


2.5. Graphs 

Solid and simple, like the rest of the elements of the brand. Use the key 

colours, along with the secondary colours to make an interesting design. 

NOTE Use the font Chartwell to create the charts. 

Choose the Chartwell graph you want to create, and type the numbers in 

the typeface. 

Example 

10+30+15+5+20+7+13 

Now highlight the text and go to your OpenType options and make sure 

the Discretionary Ligatures are on. Your text will look like this now. 

57 

Outline the text and resize and recolour it. 

CHARTWELL LINES 

CHARTWELL BARS 

CHARTWELL BARS VERTICAL 

CHARTWELL RADAR 

CHARTWELL ROSE 

CHARTWELL RINGS 

CHARTWELL PIES

20 

2.6. Infographic 

Style 

The infographic style is very clean and simple. Once again, the Ideal Grid 

System helps to organise the information in a clean and “easy to read” format. 

Photographs can be used in clever ways to help portray the information. 


Moneyweb Demographics 

SOURCE | EFFECTIVE MEASURE 

GENDER 

AGE 

48.24% 

64.99% 35.01% 

20.54% 

31.05% 

BELOW 30 30 - 45 ABOVE 45 

MONTHLY INCOME 

BEFORE TAX 

EDUCATION 

24.35% 

50 

5.59% 

40 

6.39% 

30 

15.37% 

8.98% 

20 

9.58% 

8.78% 

10 

0 

PRIMARY 

SECONDARY 

TECHNICAL 

COLLEGE 

UNIVERSITY 

R16 000 - R19 999 R20 000 - R24 999 R25 000 - R29 999 

R30 000 - R39 999 R40 000 - R49 999 R50 000 - R69 999 

R70 000+

21 


2.7. 

Iconography 

Style 

The icons needs to be clean and simple and always made up with two colours. 

All the strokes of the icons are also always the same weight. Make sure the 

icons are visible against the background and doesn’t disappear.

22 


2.7. 

Iconography 

Application 

The icons needs to be clean and simple and always made up with two colours. 

All the strokes of the icons are also always the same weight. Make sure the 

icons are visible against the background and doesn’t disappear. 

01. 











02. 











85% 12% 




















risus inceptos, fringilla eleifend mollis.

23 


2.8. Graphs, Infographics 

and Icon Application 

Moneyweb Demographics 

SOURCE | EFFECTIVE MEASURE 

This is an example of how the graphs, infographics and iconography style 

can live together in communication. 

PROIN VOLU PAT ORCI 

78.14% 88.01% 

71.3% 

54.99% 

39.56% 

64.99% 

52.89% 

46.34% 

34,9002334 

AENEAN 

Aenean a urna dolor. Quisque sed 

tortor egestas, egestas nibh non, 

lobortis augue. Pellentesque posuere 

nisi sed ipsum faucibus molestie sit 

amet sed mauris. In varius nisi ultricies 

erat consectetur ultricies.Sed 

vestibulum lectus a sollicitudin luctus. 

Vivamus interdum mattis vehicula. 

Mauris sed ante lacus. Nulla at ex 

risus. Sed rutrum consectetur viverra. 

VIVAMUS 











NULLAM 











QUISQUE 











64.99% 

35.01% 

Chapter title 

Subheads/introductory text 

Nulla feugiat molestie erat et condimentum. Sed id erat cursus libero vehicula mattis vitae in nisi. Cras 

lobortis ultrices vehicula. Proin volutpat orci sit amet pretium pretium. Donec ac mattis nisl. Fusce 

sodales, lorem at elementum pretium, neque lectus commodo nibh, congue aliquam mi risus eu 

justo. In laoreet, purus sed fringilla facilisis, nunc odio consectetur massa, nec luctus est metus 

rhoncus risus. Vivamus lacus elit, imperdiet a justo non, luctus suscipit ex. Curabitur ac feugiat nibh, in 

porttitor justo. Vestibulum commodo orci in lorem commodo hendrerit nec id nulla. 

Integer mauris tellus, rutrum ut malesuada ac, consequat in felis. Fusce suscipit tellusid odio suscipit 

consequat nec at tortor. Morbi vel nisi in dui laoreet ornare. Quisque at dolor pellentesque, euismod 

magna sit amet, finibus enim. Nullam dignissim accumsan tortor, ut dapibus augue. Nullam sed velit 

ac enim congue tincidunt. Ut quis pulvinar turpis. Vestibulum dapibus ante dignissim leo finibus, id 

sagittis est blandit. Phasellus scelerisque, justo ut condimentum tristique, felis arcu blandit neque, ut 

pharetra diam massa quis enim. Fusce aliquet non justo sit amet lobortis. 

Nam vel massa et justo lobortis rhoncus at et purus. Quisque et velit pharetra, consectet sem id, 

maximus velit. Vivamus nec purus posuere, facilisis augue et, vestibulum ipsum. Vivamus ultrices 

magna nec purus placerat, id luctus leo ornare. Aenean risus dolor, ultricies et ligula a, elementum 

fringilla ante. Nullam faucibus accumsan sapien ut finibus. Vivamus eget odio dignissim, feugiat nibh 

vel, laoreet ante. Sed eu nisi vel nibh mollis pharetra. Proin in odio et elit consequat ultricies. Praesent 

urna tellus, gravida id sem eget, volutpat vehicula risus. Curabitur sollicitudin cursus purus, vel 

porttitor odio imperdiet quis. Scelerisque, justo ut condimentum tristique, felis arcu blandit neque, ut 

pharetra diam massa quis enim. Fusce aliquet non justo sit amet lobortis. Aenean risus dolor, ultricies 

et ligula a, elementum fringilla ante. Nullam faucibus accumsan sapien ut finibus.

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