CA C 1 - Raising Voices

CAC 3
328
CAC 3
messages on containers, songs, messages on clothing, etc. Discuss how a learning material can be
anything that allows you to communicate information or ideas to your intended audience.
2. Continue by asking why learning materials, such as posters and booklets are useful. Write down
participants’ thoughts on flipchart. They may say things like, they can reach a wide range of people,
they can be used at the recipient’s convenience, they summarize useful information, they can engage
people who may otherwise be inaccessible, etc.
3. Emphasize that learning materials, if designed well, can be a powerful tool for advocacy. They can
help you communicate your message to a wide range of people.
Part B – Evaluating Learning Materials for Advocacy (40 min)
1. Display all the learning materials you were able to gather (see preparations) Gather as many
materials from different sources as you can for the purpose of this exercise. It is also helpful to have a
mix of effective and ineffective materials.
2. Divide the participants into three groups and ask each group to select one of the learning materials.
3. Display the flipchart of questions that you prepared in advance (see preparations).
4. Ask each group to review the material and answer the questions.
5. In the main group, ask the participants to present a summary of their discussion. Discuss each group’s
ideas and summarize key points on flipchart.
Part C – Identifying Qualities of Effective Learning Materials (20 min)
1. With the whole group, brainstorm qualities of effective learning materials. Ideas include:
■ colourful and attractive
■ relevant for the audience they intend to reach
■ use appropriate language
■ ask questions instead of giving answers
■ interactive
■ encourage rather than scare the reader
■ open up possibilities rather than judge the viewer
■ propose positive alternatives rather than focus on negative reality
Part C – Planning for Use of Learning Materials (45 min)
1. Ask participants to get into groups with people from the same or similar workplace/community. Ask
each group to think about their own work:
■ Could they use learning materials?
■ What kind of learning materials could they use?
■ How would they be useful in their work of reaching community members/clients/colleagues?
■ Who would they be aimed at?
■ What resources would they need?
2. Ask the groups to design one learning material each (e.g., poster, T-shirt, pamphlet, banner, etc.)
based on their discussions. You may need to provide manila board, marker pens, colour pencils,
crayons, glue, and scissors. Consider sharing the Learning Materials Checklist (appendix J, page 250).
3. Ask each group to share their learning material with the main group.
Mobilising Communities to Prevent Domestic Violence