Advocacy and resource mobilisation - OneResponse
Advocacy and resource mobilisation - OneResponse
Advocacy and resource mobilisation - OneResponse
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Developing a single overarching objective will be critical to an effective<br />
advocacy argument. This objective should be:<br />
� specific, focused <strong>and</strong> narrow<br />
� achievable within an agreed time frame <strong>and</strong> given available cluster<br />
<strong>resource</strong>s<br />
� of interest <strong>and</strong> value to cluster partners <strong>and</strong> stakeholders in order to<br />
generate commitment <strong>and</strong> support.<br />
Step 4: Identifying targets<br />
With a clear analysis of the problem, the next stage is to determine the targets<br />
that the cluster’s advocacy efforts need to influence. For example, the objective<br />
may be to prioritise establishment of temporary learning spaces in IDP settings.<br />
In this case the targets might include community leaders, government partners,<br />
the HCT, <strong>and</strong> the Camp Coordination <strong>and</strong> Camp Management (CCCM) Cluster.<br />
Targets are not usually individuals, as the purpose of advocacy is to bring about<br />
some sort of institutional change, although particular individuals may influence<br />
the process, eg, the HC/RC.<br />
In addition to the targets, it will be important to consider all other stakeholders<br />
who may be in a position to influence the advocacy issues, or will be affected by<br />
them. Determine the interests <strong>and</strong> priorities of both targets <strong>and</strong> stakeholders,<br />
<strong>and</strong> in particular consider how the advocacy efforts might address their own<br />
objectives or problems, ie, ‘what’s in it for them’.<br />
Targets Why? What’s in it for<br />
them?<br />
National <strong>and</strong><br />
local government<br />
authorities<br />
Office for the<br />
Coordination of<br />
Humanitarian<br />
Affairs<br />
(OCHA)/HC/RC<br />
252 | May 2010<br />
Tackle constraints,<br />
eg, access,<br />
mobilise <strong>resource</strong>s,<br />
influence political<br />
<strong>and</strong> community<br />
actors<br />
Generate support<br />
for education in<br />
emergencies<br />
Donors Mobilise <strong>resource</strong>s,<br />
influence funding<br />
priorities, gain<br />
Means for putting<br />
pressure on<br />
decision-makers<br />
Addressing<br />
evidence-based<br />
needs, linking<br />
relief, development<br />
<strong>and</strong> disaster risk<br />
reduction (DRR)<br />
Visibility, evidencebased<br />
funding,<br />
clarity on priorities<br />
<strong>Advocacy</strong><br />
instruments to<br />
use<br />
Negotiation <strong>and</strong><br />
briefings, field<br />
visits<br />
Negotiation <strong>and</strong><br />
briefings<br />
Briefings, field<br />
visits