LIFE IN STYLE MAGAZINE - JUNE 2017
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MARKET<strong>IN</strong>G HIGHLIGHTS<br />
36<br />
D<br />
uring the weekend of the 26 th and 27 th of May, we celebrated Mother’s Day across<br />
our stores in Paris – at Saint-Germain, Avenue Montaigne and Madeleine –offering<br />
beautifully crafted flower bouquets in partnership with renown florist Deschamps<br />
Paris. The offer was applicable for purchases of €150 or more (applicable to all<br />
purchases/all floors), mainly focused on WW accessories and giftables.<br />
Sales associates gave customers a tag, which they could retrieve for a bouquet from the ‘pop<br />
up flower shop’ in Saint-Germain & Avenue Montaigne. A model florist dressed in Ralph<br />
Lauren stood outside Madeleine to drive traffic and promote the initiative.
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