LIFE IN STYLE MAGAZINE - JUNE 2017

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35 MARKETING HIGHLIGHTS MOTHER’S DAY IN PARIS Saint-Germain, Avenue Montaigne & Madeleine stores
MARKETING HIGHLIGHTS 36 D uring the weekend of the 26 th and 27 th of May, we celebrated Mother’s Day across our stores in Paris – at Saint-Germain, Avenue Montaigne and Madeleine –offering beautifully crafted flower bouquets in partnership with renown florist Deschamps Paris. The offer was applicable for purchases of €150 or more (applicable to all purchases/all floors), mainly focused on WW accessories and giftables. Sales associates gave customers a tag, which they could retrieve for a bouquet from the ‘pop up flower shop’ in Saint-Germain & Avenue Montaigne. A model florist dressed in Ralph Lauren stood outside Madeleine to drive traffic and promote the initiative.
Page 1 and 2: LIFE IN STYLE ‘CO-CREATING GREATN
Page 3 and 4: 2 ON THE COVER INSIDE THIS MONTH’
Page 5 and 6: RALPH LAUREN CORPORATION NEW PRESID
Page 7 and 8: POLO - MW BUYING 6 CELEBRATING SUCC
Page 9 and 10: POLO - WW BUYING 8 POLO WOMENSWEAR
Page 11 and 12: POLO - WW BUYING 10 CELEBRATING SUC
Page 13 and 14: POLO - CW BUYING 12 CELEBRATING SUC
Page 15 and 16: RICKY’S CORNER 14 MY MUSE. HER NA
Page 17: RICKY’S CORNER 16 RICKY LAUREN’
Page 21: LUXURY - MW BUYING 20 CELEBRATING S
Page 24 and 25: 23 LUXURY - WW BUYING DISCOVERING N
Page 26 and 27: 25 LUXURY - WW BUYING DISCOVERING N
Page 29 and 30: LUXURY - WATCHES 28 WHAT’S THE TI
Page 31 and 32: LUXURY - WATCHES 30 CELEBRATING SUC
Page 33 and 34: RL DESTINATIONS 32 ON EARTH gem in
Page 35: RL DESTINATIONS 34 The external swi
Page 39 and 40: ‘WHAT’S HOT’ IN LONDON & PARI
Page 41 and 42: RETAIL PERFORMANCE 40 FY18 Q1 CHALL
Page 43 and 44: RETAIL PERFORMANCE 42 CELEBRATING C
Page 45 and 46: COMMUNICATIONS - AMBASSADOR OF THE
Page 47 and 48: PUBLIC RELATIONS 46
Page 49: MIX & MATCH - THE IN STORE STYLING

LIFE IN STYLE MAGAZINE - JUNE 2017

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