LIFE IN STYLE MAGAZINE - JUNE 2017

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1 THE EDITOR’S LETTER Dear Teams, I am excited to be based in London working with the DTC teams across Europe. Over the past several weeks, I have gotten the chance to know some of you and look forward to meeting the rest of the team in the coming year. I hope to visit each store and connect with all RL staff on a regular basis across the various offices and divisions. The creation of the International Division is a unique opportunity to leverage business principles and ideas across this large territory: one brand, one market, one customer. In Europe, we have an exciting challenge ahead of us. Our goal is to make RLE, RLC and RLS an engine of sustainable profitable growth within the Company. We intend to elevate the brand with each investment we make. Concurrent, and equally important to this, is to optimize talent and create growth and development opportunities for our people. Every time you are making a material company decision, ask yourself: am I staying true to these principles? We know we must invest in full price, direct to consumer retail. We are playing catch-up with our competitors and are already well under way with the re-launch of the e-commerce website planned for early 2018. An elevated and exciting e-commerce website that is easy to shop and completely aligned with our brand across the store network, adds immense value. We have to think about e-commerce as another flagship store, similar to 1 New Bond Street and Saint-Germain. We are already aware of the intangible value of stores like Avenue Montaigne. While flagships are an integral part of our growth strategy, we will also look into investing in other existing stores across Europe. Additionally, working closely with our global team, we plan to open a new format store that is consistent with our three guiding principles. Finally, our success depends on how well DTC works with other divisions in the company. At every step we must incorporate a total view so we present a seamless singular brand identity that interacts with the consumer. Looking forward to the year ahead. Alessandro Raniolo President - DTC, EMEA
2 ON THE COVER INSIDE THIS MONTH’S ISSUE P. 23 SUMMER ICONS CAMPAIGN All about the brand new Icons Collection! P. 31 RL DESTINATIONS Discover the Lauren’ family’s hidden gem in a remote Jamaican bay P. 13 RICKY’S CORNER Ricky’s recipe to make the Lauren’s beloved ‘Nana’s rum-laced brownies’! P. 43 AMBASSADOR OF THE MONTH Congratulations, Lisa! 03 04 05 13 19 31 35 38 41 43 45 47 50 RL CENTRAL REMINDER Please remember to check it twice every day! OUR NEW PRESIDENT & CEO – PATRICE LOUVET Get to know a bit more about him! POLO MW/WW/CW BUYING What you need to know about this month’s results RICKY’S CORNER Ricky’s recipe to make the Lauren’s beloved ‘Nana’s rum-laced brownies’! LUXURY MW/WW/W&J BUYING The new luxury essentials – including Summer Icons – you need to know about this summer! RL DESTINATIONS Discover the Lauren family’s hidden gem in a remote Jamaican bay MARKETING HIGHLIGHTS A very special Mother’s Day celebration in our Parisian stores ‘WHAT’S HOT’ IN LONDON & PARIS The latest hot spots to see and be seen this month RETAIL PERFORMANCE Top 3 clientelers of the month and other news RL AMBASSADOR OF THE MONTH Congratulations, Lisa! IN THE PRESS The most exciting latest press editorials SHOP THE LOOK – MIX & MATCH Congratulations to the Regent Street team! CONTRIBUTORS A huge thank you to everyone who has contributed to this month’s issue of Life In Style!
Page 1: LIFE IN STYLE ‘CO-CREATING GREATN
Page 5 and 6: RALPH LAUREN CORPORATION NEW PRESID
Page 7 and 8: POLO - MW BUYING 6 CELEBRATING SUCC
Page 9 and 10: POLO - WW BUYING 8 POLO WOMENSWEAR
Page 11 and 12: POLO - WW BUYING 10 CELEBRATING SUC
Page 13 and 14: POLO - CW BUYING 12 CELEBRATING SUC
Page 15 and 16: RICKY’S CORNER 14 MY MUSE. HER NA
Page 17: RICKY’S CORNER 16 RICKY LAUREN’
Page 21: LUXURY - MW BUYING 20 CELEBRATING S
Page 24 and 25: 23 LUXURY - WW BUYING DISCOVERING N
Page 26 and 27: 25 LUXURY - WW BUYING DISCOVERING N
Page 29 and 30: LUXURY - WATCHES 28 WHAT’S THE TI
Page 31 and 32: LUXURY - WATCHES 30 CELEBRATING SUC
Page 33 and 34: RL DESTINATIONS 32 ON EARTH gem in
Page 35 and 36: RL DESTINATIONS 34 The external swi
Page 37 and 38: MARKETING HIGHLIGHTS 36 D uring the
Page 39 and 40: ‘WHAT’S HOT’ IN LONDON & PARI
Page 41 and 42: RETAIL PERFORMANCE 40 FY18 Q1 CHALL
Page 43 and 44: RETAIL PERFORMANCE 42 CELEBRATING C
Page 45 and 46: COMMUNICATIONS - AMBASSADOR OF THE
Page 47 and 48: PUBLIC RELATIONS 46
Page 49: MIX & MATCH - THE IN STORE STYLING

LIFE IN STYLE MAGAZINE - JUNE 2017

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