LIFE IN STYLE MAGAZINE - JUNE 2017
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
1 THE EDITOR’S LETTER<br />
Dear Teams,<br />
I am excited to be based in London working with the<br />
DTC teams across Europe. Over the past several weeks,<br />
I have gotten the chance to know some of you and<br />
look forward to meeting the rest of the team in the<br />
coming year. I hope to visit each store and connect<br />
with all RL staff on a regular basis across the various<br />
offices and divisions.<br />
The creation of the International Division is a unique<br />
opportunity to leverage business principles and ideas<br />
across this large territory: one brand, one market, one<br />
customer.<br />
In Europe, we have an exciting challenge ahead of us.<br />
Our goal is to make RLE, RLC and RLS an engine of<br />
sustainable profitable growth within the Company. We intend to elevate the brand with each<br />
investment we make. Concurrent, and equally important to this, is to optimize talent and create<br />
growth and development opportunities for our people. Every time you are making a material<br />
company decision, ask yourself: am I staying true to these principles?<br />
We know we must invest in full price, direct to consumer retail. We are playing catch-up with our<br />
competitors and are already well under way with the re-launch of the e-commerce website planned<br />
for early 2018.<br />
An elevated and exciting e-commerce website that is easy to shop and completely aligned with our<br />
brand across the store network, adds immense value. We have to think about e-commerce as another<br />
flagship store, similar to 1 New Bond Street and Saint-Germain.<br />
We are already aware of the intangible value of stores like Avenue Montaigne. While flagships are an<br />
integral part of our growth strategy, we will also look into investing in other existing stores across<br />
Europe. Additionally, working closely with our global team, we plan to open a new format store that<br />
is consistent with our three guiding principles.<br />
Finally, our success depends on how well DTC works with other divisions in the company. At every<br />
step we must incorporate a total view so we present a seamless singular brand identity that interacts<br />
with the consumer.<br />
Looking forward to the year ahead.<br />
Alessandro Raniolo<br />
President - DTC, EMEA
Change language