LIFE IN STYLE MAGAZINE - JUNE 2017

LIFE IN STYLE
‘CO-CREATING GREATNESS’
JUNE 2017
INTRODUCING
‘RICKY’S CORNER’
A brand new section dedicated to
Ralph Muse’s lifestyle tips
RL DESTINATIONS
JAMAICA
Discover the Lauren family’s
hidden gem in a remote
Jamaican bay
AMBASSADOR OF THE MONTH
CONGRATULATIONS,
LISA!
SUMMER ICONS
All about the new in-store Icons Collection!

1 THE EDITOR’S LETTER
Dear Teams,
I am excited to be based in London working with the
DTC teams across Europe. Over the past several weeks,
I have gotten the chance to know some of you and
look forward to meeting the rest of the team in the
coming year. I hope to visit each store and connect
with all RL staff on a regular basis across the various
offices and divisions.
The creation of the International Division is a unique
opportunity to leverage business principles and ideas
across this large territory: one brand, one market, one
customer.
In Europe, we have an exciting challenge ahead of us.
Our goal is to make RLE, RLC and RLS an engine of
sustainable profitable growth within the Company. We intend to elevate the brand with each
investment we make. Concurrent, and equally important to this, is to optimize talent and create
growth and development opportunities for our people. Every time you are making a material
company decision, ask yourself: am I staying true to these principles?
We know we must invest in full price, direct to consumer retail. We are playing catch-up with our
competitors and are already well under way with the re-launch of the e-commerce website planned
for early 2018.
An elevated and exciting e-commerce website that is easy to shop and completely aligned with our
brand across the store network, adds immense value. We have to think about e-commerce as another
flagship store, similar to 1 New Bond Street and Saint-Germain.
We are already aware of the intangible value of stores like Avenue Montaigne. While flagships are an
integral part of our growth strategy, we will also look into investing in other existing stores across
Europe. Additionally, working closely with our global team, we plan to open a new format store that
is consistent with our three guiding principles.
Finally, our success depends on how well DTC works with other divisions in the company. At every
step we must incorporate a total view so we present a seamless singular brand identity that interacts
with the consumer.
Looking forward to the year ahead.
Alessandro Raniolo
President - DTC, EMEA

2
ON THE COVER
INSIDE THIS MONTH’S ISSUE
P. 23
SUMMER ICONS CAMPAIGN
All about the brand new Icons Collection!
P. 31
RL DESTINATIONS
Discover the Lauren’ family’s hidden gem in
a remote Jamaican bay
P. 13
RICKY’S CORNER
Ricky’s recipe to make the Lauren’s beloved
‘Nana’s rum-laced brownies’!
P. 43
AMBASSADOR OF THE MONTH
Congratulations, Lisa!
03
04
05
13
19
31
35
38
41
43
45
47
50
RL CENTRAL REMINDER
Please remember to check it twice every day!
OUR NEW PRESIDENT & CEO – PATRICE LOUVET
Get to know a bit more about him!
POLO MW/WW/CW BUYING
What you need to know about this month’s results
RICKY’S CORNER
Ricky’s recipe to make the Lauren’s beloved ‘Nana’s rum-laced
brownies’!
LUXURY MW/WW/W&J BUYING
The new luxury essentials – including Summer Icons – you
need to know about this summer!
RL DESTINATIONS
Discover the Lauren family’s hidden gem in a remote Jamaican bay
MARKETING HIGHLIGHTS
A very special Mother’s Day celebration in our Parisian stores
‘WHAT’S HOT’ IN LONDON & PARIS
The latest hot spots to see and be seen this month
RETAIL PERFORMANCE
Top 3 clientelers of the month and other news
RL AMBASSADOR OF THE MONTH
Congratulations, Lisa!
IN THE PRESS
The most exciting latest press editorials
SHOP THE LOOK – MIX & MATCH
Congratulations to the Regent Street team!
CONTRIBUTORS
A huge thank you to everyone who has contributed to this month’s
issue of Life In Style!

3
RL CENTRAL REMINDER
REMEMBER TO CHECK IT AT LEAST
TWICE DAILY
Blanca Zugaza, Retail Operations Coordinator, is overseeing this
platform. Please reach out to her directly if you would like to provide
access to anyone from your team, or if you are unsure of passwords etc.
Thank you for your ongoing support and attention with this!

RALPH LAUREN CORPORATION NEW PRESIDENT & CEO
4
INTRODUCING OUR NEW PRESIDENT & CEO
PATRICE LOUVET
Ralph Lauren Corporation announced on May 17 th that Patrice
Louvet, one of the most successful executives in the consumer
products industry, has been named President and Chief Executive
Officer. His appointment will become effective July 17, 2017, at
which time he will also be appointed to the Ralph Lauren
Corporation Board of Directors. Mr. Louvet will dual report to
Ralph Lauren in his capacity as Executive Chairman of the Board
and to the Company’s Board of Directors.
Mr. Louvet most recently served as Group President, Global Beauty
at Procter & Gamble (P&G), a division of 12 brands with
approximately $11.5 billion in revenues in 2016.
Patrice Louvet
Ralph Lauren, Executive Chairman and Chief Creative Officer, said:
“Finding the right partner to work with me to take us forward in our
evolution has been my primary focus over the last several months
and I am thrilled that Patrice is joining our talented team. He’s an
enormously skilled business leader with a deep passion for the
consumer and a sophisticated understanding of building global
brands. This, combined with his collaborative working style,
transformation experience and intense focus on results, will put us
in a stronger position as we move toward the future.”
Patrice Louvet said: “Ralph is one of the world's greatest fashion icons and someone I have admired for many years,
and it's an incredible opportunity to partner with him to continue to build on 50 years of heritage and innovation.
The brand holds tremendous potential around the world and I could not be more excited to lead the next phase of
development for this great company with Ralph and the team.”
Mr. Louvet is a brand expert with more than 25 years of experience at P&G. Over the course of his career he has
overseen several different multi-billion dollar, category-leading brands and has held numerous management and
leadership roles in Europe, Asia and North America. Mr. Louvet has a proven track record of improving and
growing major global brands and streamlining and refocusing business units, as well as diverse experience working
across multiple distribution channels inclusive of e-commerce, wholesale and directly-operated retail. Prior to his
current role at P&G, which he has served in since February 2015, Mr. Louvet was Group President, Global
Grooming (Gillette). He also previously served as President of P&G’s Global Prestige business where he oversaw a
diverse portfolio of 23 fashion brands, including Gucci and Hugo Boss. He currently serves on the board of
directors of Bacardi Limited, which he joined in July 2012. He graduated from École supérieure de commerce de
Paris and received his MBA from the University of Illinois. Additionally, he served in the French Navy from 1987-
1989 as Naval Officer, Admiral Aide de Camp.
The Company will further discuss its Fourth Quarter and Full Year Fiscal 2017 results on its earnings conference call
on May 18, 2017 at 9:00 AM Eastern for analysts, investors and other interested parties.

5
POLO – MW BUYING
THE RALPH LAUREN SIGNATURE STYLE FOR
WIMBLEDON
E
nd of June is the highlight of the year if you’re into tennis. This
is when The Wimbledon Championship, takes place. Wimbledon
is the oldest tennis tournament in the World, and is considered
to be the most prestigious one. It has been held at the All
England Club in Wimbledon, London, since 1877 and it’s the
only Grand Slam being played on grass.
Ralph Lauren has been the official outfitter of the tournament since
2006, and following the strict dress code tradition, Ralph Lauren knows
how to embrace the values of this tournament: our impeccable style
uniforms breathe prestige, elegance and respect for each garment.
This year it’s the 130 th anniversary of Wimbledon, and you will see a
beautiful collection in our Regent St and New Bond St stores. So if
you’re in London between the 26 th of June and the 16 th of July, don’t
forget to visit our lovely stores!

POLO – MW BUYING
6
CELEBRATING
SUCCESS
TOP 5 BEST SELLERS STD RLS
(RETAIL VALUE €)
+62%
AMSTERDAM VS LY! IMPRESSIVE!!
+47%
CANNES VS LY
+20%
FRANKFURT VS LY
+13%
BROMPTON CROSS VS LY
#1
STRETCH MILITARY CHINO
NAVY
Not a surprise! Impossible to get
tired of this great pant. Perfect
for work and weekend!
#2
STRETCH MILITARY CHINO
KHAKI
On 2nd place we have the little
brother in khaki.
#3
BARRACUDA JACKET
COLLEGE NAVY
Despite warmer weather, our
barracuda is performing very
well. Modern silhouette that fits
everyone.
#4
FEATHERWEIGHT MESH SHIRT
MEDIUM INDIGO
Our medium indigo mesh shirt
remains in top 5. Simply the most
comfy shirt there is.
#5
LINEN SPORTSHIRT WITH
SPREAD COLLAR
On 5 th place we have our linen
shirt with spread collar. Equally
perfect for a casual look and
dressed up occasions.

R A L P H L A U R E N

POLO – WW BUYING 8
POLO WOMENSWEAR
SUMMER HIGHLIGHTS

9
POLO – WW BUYING
WHAT’S HOT THIS SUMMER?
PLAID FEVER
P
laid is everywhere! On chic dresses, beautiful button downs and bomber jackets, we’ve
given this trend an update with a mixed media look dress, perfect for any summer
party! A heritage pattern with a youthful twist.
Our third look includes one of our signature varsity jackets first invented in 1965 on
Harvard’s Cambridge, Massachusetts campus. Our reinterpretation of this iconic piece results
in a soft cardigan with Varsity details that channel old school American, athletic charm. This
particular Collegiate inspired baseball jacket with Polo patch details is perfect to throw on with
a pair of boyfriend denim!

POLO - WW BUYING
10
CELEBRATING
SUCCESS
TOP 5 BEST SELLERS
– APPAREL
TOP 5 BEST SELLERS
– ACCESSORIES
#1
POINTELLE SKIRT
Combining pointelle-knit insets with
ruffled tiers, this maxiskirt puts a
feminine spin on tonal texture.
#1
LEATHER TOTE
#2
LINEN TWO BUTTON BLAZER
A slim, modern silhouette meets
fine Italian tailoring in this
lightweight linen blazer—a chic
layer that will pull together any
look.
#2
ALLISON LEATHER
NAPPA SANDAL
#3
SILK OFF THE SHOULDER DRESS
In the season's blue palette, this
floral-print silk dress is a chic choice
for warm-weather days and nights.
Complement its midi length with
lace-up espadrilles.
#3
MINI CROSSBODY
#4
DOUBLE BREASTED DENIM
BLAZER
Denim puts a modern spin on
the double-breasted blazer in
this slim-fitting version that's
finished with a "PRL" bullion
crest for a pure Polo touch.
#4
RAMONA DRESS SANDAL
TAN
#5
EMBROIDERED COTTON
JACKET
In the season's eyeletembroidered
cotton voile, this
lightweight jacket makes tonal
texture its focus.
#5
LEATHER SATCHEL

11
POLO – CW BUYING
FLAG SWEATER
The American flag is a recurring motif that
appears across the Ralph Lauren family of
brands, especially on our novelty sweaters.
This one is knit with 100% combed cotton,
which imparts a lofty hand feel without the
itchiness of wool. 11 stars adorn this stylized
version of Old Glory, while an “RL” emblem
appears just below the flag.
her
FOR
Designed to give her an array of
casual options for the Fourth of
July, this group is based on
elements of the American flag—
a longtime part of Ralph
Lauren’s design aesthetic
STAR PRINT POPOVER
Luxurious French Terry gives this patriotic
popover a refined hand feel and enhanced
warmth. Raglan sleeves and a V-inset at the
neckline give it a sporty touch, while an
“RLPC” anchor graphic at the sweep evokes a
sense of Polo heritage.
what’s new?
AMERICA THE BEAUTIFUL
With carefully-selected fabrics like slub jersey, linen-cotton blends,
and cotton ripstop, this collection offers lighter weights and
enhanced ventilation as temperatures rise. New takes on the Polo
shirt will have him covered for his next weekend barbecue, while a
pair of dapper sport shirts are perfect for family photos.
4 TH OF JULY T-SHIRTS
A vintage Americana print adorns these cotton
T-shirts, making them the perfect statement
pieces for 4th of July parties. Team them with
indigo denim, khaki chinos, or seersucker
shorts for a cool, casual look.
him
FOR
Gear up for Independence Day and
beyond with our assortment of
Americana-themed apparel for boys
EMBROIDED JACKETS
Luxurious Atlantic Terry will keep little guys
cozy and comfortable, while intricate
embroideries, inspired by vintage tour jackets,
create a look that is equally “fashion” and
“surplus.”

POLO – CW BUYING
12
CELEBRATING
SUCCESS
TOP 5 BEST SELLERS
– STD
(RETAIL VALUE €)
REGENT
STREET
Had a great month!!
+10%
Retail sales vs plan and positive
performance across all divisions
29% on Girls
WELL DONE TEAM!
#1
PREPPY SHORT
100% Cotton and slim fit.
Machine Washable.
#2
PREPPY PANT
Soft cotton-blend twill pant.
Comes with a classic striped belt.
#3
CUSTOM FIT MESH
Puffed long sleeves with rib-knit
cuffs and embroidered pony on
the left side of the chest.
#4
COTTON CABLE JUMPER
Combed Cotton.
Washed for Softness.
#5
BASEBALL JACKET
Combines a sporty baseball collar
and a rugged, diamond-quilted
design.

13 RICKY’S CORNER
Introducing
Life In Style exclusive
RICKY’S CORNER
MY WIFE RICKY IS
PESONAL STYLE AND
HAVE ALWAYS BEEN

RICKY’S CORNER
14
MY MUSE. HER
NATURAL BEAUTY
MY INSPIRATION.”

15 RICKY’S CORNER

RICKY’S CORNER
16
RICKY LAUREN’S ‘Nana’s Rum-Laced’
BROWNIES
‘THE HAMPTONS’
TO MAKE 12 BROWNIES
01.
02.
03.
04.
05.
06.
07.
08.
09.
Preheat oven to 375°F.
Grease and flour a 9-by-13-inch pan.
Melt the butter, chocolate, and sugar in the top of a double
boiler over simmering water.
Beat the eggs with the vanilla.
Sift together the flour, baking powder, and salt.
Mix all the ingredients together and stir in walnuts.
Pour the mixture into the prepared pan.
Bake until a toothpick inserted into the center comes out clean,
for about 35 to 40 minutes. Allow to cool before frosting.
Make the glaze: Melt the butter and chocolate. Mix in all the
other ingredients except the walnuts, then spread the frosting
evenly on the cooled brownies. Cut into squares and decorate
with the walnut halves. Refrigerate for one hour.
“
Ralph loved
Nana’s brownies
so much that he
offered to put a brownie
department in his stores
for her! That way he would
not have to wait all the
way until his October
birthday when she would
make another batch for
him to savor and devour.
David remembers how we
treasured Nana’s brownies
so much that we rationed
them in small morsels over
as many weeks as we
could stretch them! When
my mother stayed with us
in the Hamptons, we were
so happy that she made
the brownies for us all
summer long."
*Are you up for baking these delicious brownies? Send your pictures to Blanca Zugaza to have them published in the next issue and make the entire EU team’s mouth water with the result!

19 LUXURY - MW BUYING

LUXURY – MW BUYING
20
CELEBRATING
SUCCESS
SPRING 17
FOCUS
NEW BOND ST
+6%
40%
MUNICH
+6%
24%
Sales
vs LY
ST TY vs
31% ST LY
Sales
vs LY
ST TY vs
23% ST LY
Congratulations!!
TOP 5 BEST SELLERS
DTC – STD
(RETAIL VALUE €)
#1
RANDALL BIKER
SUEDE
Super soft lambskin suede in a
contemporary silhouette.
#2
COHEN SPORTCOAT
LT WT QUILTED
Water repellent with suede
detailing.
SUEDE FRONT SKEET
TEXTURED CASHMERE
Soft and luxurious layering
piece with real horn buttons.
#4
QUILTED FULL ZIP PUFFER
14 GAUGE MERINO
Versatile hybrid piece with the
warmth of a quilted jacket and
the comfort of a sweater.
#5
#3
KENT SPORTCOAT
SUEDE
Beautiful soft lambskin suede.

LUXURY – MW BUYING
22
CELEBRATING
SUCCESS
SUMMER 17
FOCUS
NEW BOND ST
+311%
37%
+2%
35%
Sales
vs LY
ST TY vs
31% ST LY
SAINT-GERMAIN
Sales
vs LY
ST TY vs
28% ST LY
Congratulations!!
TOP 5 SUMMER RRL
DTC STD
(RETAIL VALUE €)
#1
ANDREWS FLIGHT CARGO
COTTON INDIGO RIPSTOP
Inspired by 1950’s US Military
cargo pants.
Stone washed and hand
distressed.
#2
FLYNN VEST
COTTON JUNGLE CLOTH
Garment dyed vest based on
WWII outerwear worn by US
Navy.
Medium weight, densely woven
cotton.
#3
HOSKINS DENIM JACKET
COTTON TWILL
US Airforce inspired patches and
detailing.
Garment dyed, medium weight
Japanese denim.
#4
BENSON BOMBER
NYLON TWILL
Medium weight and using
pigment coated nylon with a
wool-blend melange cuff, hem
and collar.
Custom WWII inspired patches.
#5
2 BUTTON SHIRT
OPEN BASKETWEAVE
Sweater-like construction in a
breathable Italian linen
basketwave.

23 LUXURY – WW BUYING
DISCOVERING NEW COLLECTIONS
SUMMER ICONS
I
nspired by Ralph Lauren’s
personal way of dressing and the
rich history of our brand, this
permanent selection of iconic
pieces is designed to meet your
client’s year-round needs beyond a
seasonal runway statement.
With an unparalleled attention to
detail and focus on fabric and fit, every
element of each silhouette has been
carefully studied from countless
examples in our archive—and, in some
cases, from Mr. Lauren’s own wardrobe

LUXURY – WW BUYING
24

25 LUXURY – WW BUYING
DISCOVERING NEW COLLECTIONS
MAY CAPSULE
T
aking inspiration from the spirit of summer, this capsule collection is
resort ready with its mix of effortless silhouettes and airy fabrics.
A new signature print with a hand-painted look was designed to evoke
the effect of sunshine meeting the water, adding bright splashes of
color to a neutral palette of cream, white, and black.
Intricate details, such as ladder embroidery and lace-inspired cutouts, bring a
graphic modernity to the collection's relaxed statement, all in lightweight qualities
of washed linen, cotton, silk, and a new neoprene-inspired knit fabric.

LUXURY - WW BUYING
26
CELEBRATING
SUCCESS
#1
TOP 5 BEST SELLERS
– MAY CAPSULE
(RETAIL VALUE €)
ASHLEY DRESS
A cold-shoulder overlay and an
elegant sheath silhouette join
forces in this statement-making
dress.
#1
TOP 4 BEST SELLERS
– ACCESSORIES
(RETAIL VALUE €)
MODERN TOTE
BEIGE / RAFFIA
A slimmer silhouette and rustic
raffia refresh our signature Italianmade
tote for the season.
#2
CN SLEEVELESS DAY DRESS
A hand-knotted macramé front
accentuates the textural allure of
this body-skimming dress.
#3
BELINDA JACKET
With a single-button closure, this
cady piece streamlines the look of
fastening only the lowest button on a
double-breasted jacket—Mr.
Lauren's preferred way to wear a DB.
#4
WINSLOW JACKET
A cropped silhouette and righthand
cotton twill from a
renowned Japanese mill give the
traditional officer's jacket a
modern refresh.
#5
ALANA DRESS
This American-made silk gown
unites the season's exclusive print
and sarong-inspired overlay in one
statement-making piece.
#2
GENINA SANDAL
BEIGE / RAFFIA
This bohemian-luxe take on
the espadrille is crafted in Italy
from hand-crocheted raffia
and supple nappa leather.
#3
MANDEL SANDLA
COBALT BLUE
This sandal juxtaposes the
modern look of a caged
silhouette with the ease of a
flat heel.
#4
MINI ZIP POUCH
BURNT ORANGE NAPPA
This nappa leather pouch
comes in the season’s bright
hues to dress up any outfit.

LUXURY – WATCHES
28
WHAT’S THE TIME? TIME YOU…
GOT A WATCH!
W
atches have always been part of the
expression of my personal style. I still
remember my first watch — I was fascinated
by how it worked and the intricacy of its
design. When I became a designer, I dreamt about
designing watches, about taking my design aesthetic and
translating it into something that was functional but
beautiful. Something that you would keep as an heirloom,
and possibly hand down from generation to generation.
This year, I once again returned to my favorite
inspirations — from equestrian to safari to the glamour
of art deco — and interpreted my timepieces in refined
new sizes and complications and distinctive finishes. My
watch collections have always honored the finest
traditions of craftsmanship, and have been made by the
best artisans in the World. I invite you to experience my
vision of luxury watchmaking, presented within the
worlds that inspire me.”

29 LUXURY – WATCHES
THE PERFECT
SUMMER WATCH
THE RALPH LAUREN RL888 COLLECTION
N
amed after the women’s flagship at 888 Madison Avenue, Ralph
Lauren introduces the new RL888 collection, featuring a chic round
case and a bold mix of Arabic and Roman numerals.
Bracelets in 18K rose gold and stainless steel or interchangeable straps
in an array of colors and materials speak to each woman’s own sense of luxury.

LUXURY – WATCHES
30
CELEBRATING
SUCCESS
TOP 5 BEST SELLERS
STD
(RETAIL VALUE €)
T
he time of investing is here. With
a new wave of momentum,
RLWJ have designed a detailed
training strategy over three levels.
Advisor, Expert, and Specialist!
Training has already started in London
and seen an instant uplift in sales
following the first round of training.
#1
45MM AUTOMOTIVE
RLR0220710
- Gun Metal Finish
- Burl Wood Bezel
#2
39MM SPORTING
RLR0250700
- Stainless Steel
We now have a total of 22 Colleagues
who have passed the Advisor Theory
training!
#3
SMALL STIRRUP
RLR0010700
- Stainless Steel
A second round of Advisor Theory
training is scheduled for London to
increase the already impressive number
followed with Advisor Practical training.
#4
PETITE 867
RLR0170001
- Stainless Steel
- Diamond Rom
#5
LARGE STIRRUP
RLR0030702
- Stainless Steel

33 31
RL DESTINATIONS
PARADISE
Discover Ralph Lauren’s hidden
The beautiful swimming pool area in the Lauren
family’s main house in Montego Bay

RL DESTINATIONS
32
ON EARTH
gem in the Jamaican Montego Bay

33
RL DESTINATIONS
In this picture, the living room of Vila
nº11 at Round Hill Resort
R having been in his expert hands when it
alph Lauren’s lifestyle and Universe has
become a point of reference over the
years for design addicts and more
importantly for “bon viveurs”.
Even so, not many can boast about
comes to design destinations. Round Hill Resort, a
small and exclusive hotel of 29 luxury villas in the
Jamaican Montego Bay, is one of the very few who
can, as the iconic American designer is behind the
re-designing of the hotel’s renown luxury villas, each
of them absolutely unique.
seem to have inspired Oscar Hammerstein to write
“The Sound Of Music”. Indeed, everyone who was
someone during Hollywood’s golden era had their
favourite villa at the exclusive Round Hill Resort.
It wasn’t until years later that Ralph was asked to
direct the re-design of this enchanting resort,
marking the beginning of a new era.
But this long-standing Caribbean resort’s history
begins far before; its walls have hosted the crème de
la crème of the American society for over a century.
Round Hill was chosen by John F. Kennedy and
Jackie Kennedy for their honeymoon, Alfred
Hitchcock was a usual guest at the hotel and its hills

RL DESTINATIONS
34
The external swimming pool at the
extension (2nd house) of High Rock
But the exquisite design of its villas isn't the only
thing tying Ralph Lauren to this hidden treasure in a
remote Jamaican bay; he owns a property within the
complex.
Located on the highest point of the Round Hill
resort – which inspired the family to name it ‘High
Rock’ – the house was built in the early 1950s, and
it was entirely re-designed by the Laurens when they
bought it about 30 years ago, managing to put a
flavour into it, to give it back the elegance it might
have had once, after years of negligence. High Rock
suggests that elevated style of the '40s and '50s:
restrained luxury, acres of soft-spoken mahogany
and an appreciation of what has come before.
With their children growing up, the Laurens decided
they needed more space, and in 1996 they bought a
second house, this one right on the water, a short
walk down the hill.
Both properties reflect the Laurens' love for
Jamaica, which, as Ricky Lauren writes in her own
book ‘My Island’ “has colour, more vibrant and
impressive than I have ever seen.”
Far from its design, what makes the Laurens’
properties unique is their moodaltering concept,
each conceived for a different purpose.
Which is High Rock’s? “Jamaica, is for relaxing, for
lying on the land - or on a hammock on the land.
(…) In Jamaica I have no obligations. It´s very
serene, a different World, far away from
everything”. Its purpose is to be Ralph’s own
Paradise on Earth.
Living room at the main house,
with an 18 th century guilt mirror
The reading corner in the
main house´s living room

35 MARKETING HIGHLIGHTS
MOTHER’S DAY
IN PARIS
Saint-Germain, Avenue Montaigne & Madeleine stores

MARKETING HIGHLIGHTS
36
D
uring the weekend of the 26 th and 27 th of May, we celebrated Mother’s Day across
our stores in Paris – at Saint-Germain, Avenue Montaigne and Madeleine –offering
beautifully crafted flower bouquets in partnership with renown florist Deschamps
Paris. The offer was applicable for purchases of €150 or more (applicable to all
purchases/all floors), mainly focused on WW accessories and giftables.
Sales associates gave customers a tag, which they could retrieve for a bouquet from the ‘pop
up flower shop’ in Saint-Germain & Avenue Montaigne. A model florist dressed in Ralph
Lauren stood outside Madeleine to drive traffic and promote the initiative.

Happy Father’s Day!
R A L P H L A U R E N

‘WHAT’S HOT’ IN LONDON & PARIS – TIPS FOR TRAVELERS IN STORE
38

R A L P H L A U R E N

RETAIL PERFORMANCE
40
FY18 Q1
CHALLENGES
1. LUXURY TEAM CHALLENGE
From each team, the store with highest sales % achieved above target
(all categories) gets a prize
You are one month in the challenge. Let’s keep
the ball rolling in June, we want to celebrate
some winners!
2. LUXURY INDIVIDUAL CHALLENGE
From each team, the highest seller of MW & the highest one for WW (polo + lux)
gets a prize
Congratulations to the stores who hit their category
target! Individual winners will be announced soon.
The prize? A February show/PL piece!!
3. UPT CHALLENGE
The Store with highest increase of UPT vs May+June plan gets a prize
Current leader with highest UPT increase vs
May+June plan: CANNES & AVM

41 RETAIL PERFORMANCE
UPCOMING EU CLIENTELING
INITIATIVES
1. PALAZZO
What? Opportunity to attend the exclusive SS18 PL
Press event, pre-order the collection and enjoy MTM
services during a Private Appointment !
When?
Press Event: Saturday, June 17 th
PAs: 18 th to 26 th June
Who? Top RLS EU, APAC & US clients
2. RAMADAN GIFTING
What? “Eid” is celebrated to mark the end of Ramadan.
This is a moment of gifting (common gifts: clothes &
sweets) and travel.
When?
Ramadan: 26 th May to 24 th June
Eid: 25 th & 26 th June
Who? Top RLS EU Middle eastern are being gifted with
luxury dates

RETAIL PERFORMANCE
42
CELEBRATING CONNECT’S
SUCCESS
D
elivering the perfect customer service is the key to make them return to
our store. When I first meet a customer I always take care of her,
making her look amazing and feel good in all the outfits I create. My
passion about the products and the brand makes me feel comfortable
and confident, which helps me create new looks for them.
Thanks to CONNECT, I’m following-up with all of my customers. Clienteling is a
way to tell them that we'll be available to help at any time and take care of them in
a friendly professional and personal way during their next visit.”
Maria Rita Lo Stocco
Simon
Aulnette
Saint-Germain
Maria Rita
Lo Stocco
New Bond St
Temitope
Olusanya
New Bond St
*Average Sales Per Outreach
TOP CLIENTELERS OF THE MONTH *

43 COMMUNICATIONS – AMBASSADOR OF THE MONTH
Ralph Lauren
mbassador
of
the
month
Lisa Brormann is American, she came to the business around six years ago. She
spoke very little Dutch, but she was so passionate about the brand that she
managed to become a member of the Antwerp team as a Junior SA. She then
learnt Dutch in no time and due to her nonstop hard work and passion, along
with her ‘always want to learn more’ mentality, she ultimately became the GM of
the store. Even in difficult times, she continues to believe in her store and in her
team. She always tries to get the best out of everyone and she creates a great
team spirit within the store. She is a delight to work with!”
Sarah Loosveldt
District Manager, Belgium

COMMUNICATIONS – AMBASSADOR OF THE MONTH
44
HI LISA! IF YOU COULD HAVE DINNER WITH
ANY FAMOUS PERSON – DEAD OR ALIVE –
WHO WOULD YOU CHOOSE?
Beyoncé! She is such a strong, empowering
woman! Somehow she is able to do it all – a
talented performer, entrepreneur, activist, familywoman,
the list goes on… She’s Queen B for a
reason!
WHAT’S THE BEST THING ABOUT WORKING
AT RALPH LAUREN?
I am an American living in Belgium and Ralph
Lauren is my home away from home. I feel that
through the lifestyle we promote I am able to stay
connected to my roots. What’s more iconic
American than Ralph Lauren? Plus working here
is like being part of a big family – I look forward
to coming to work every day!
WHAT’S YOUR FAVORITE TV SHOW OF ALL TIME?
This is a difficult question! I have to choose one comedy and one drama. I think my favorite comedy
of all time is Arrested Development. The show is so smart and funny. I have re-watched the entire
series at least 5 times and I still discover new details that I had missed. And for drama is definitely
Twin Peaks. I am so happy there’s a new season! You can’t help but be drawn into the strange world
of David Lynch.
WHAT’S YOUR STANDOUT PIECE AMONGST THE NEW SPRING/SUMMER COLLECTIONS?
I love the olive shirt dress from WW Polo Summer. I call it the magic dress, because it doesn’t matter
who tries it – everyone looks great!
IPHONE OR ANDROID?
Definitely Android. iPhones may be pretty to look at, but Android is the much better operating
system.
WHAT’S THE WEIRDEST WORD YOU CAN THINK OF IN THE ENGLISH LANGUAGE?
Well, English is my native language so no word is especially weird to me. I can tell you the weirdest
Dutch word – handschoenen. Handschoenen is the Dutch word for gloves and it literally translates
into “hand shoes”. Every season the winter accessories go out on the floor, I can’t help but laugh
when arranging the gloves!
AND FINALLY… WHAT’S YOUR FAVORITE FASHION TREND EVER?
I will always love oversized, comfy sweaters in the winter. I’m so happy to see this silhouette coming
back!

45 PUBLIC RELATIONS
IN THE PRESS
Visibility on the European print PR Editorial Features that
our customers are reading today!

PUBLIC RELATIONS
46

47 MIX & MATCH – THE IN STORE STYLING COMPETITION
MIX &
THE BEST SUMMER

MIX & MATCH – THE IN STORE STYLING COMPETITION 48
MATCH
WHITE LOOKS !

CONTRIBUTORS
50
BUYING & PLANNING
YANHUI WANG – SENIOR DIRECTOR MERCHNDISING & BUYING DTC
CHRISTOPHER HILL MOLLER – SENIOR BUYER POLO MW
WILLIAM SVANTESON – ASSISTANT BUYER POLO MW
JONELLE RAMJI – BUYER POLO WW
SYLVIA YEK BARRIACH – ASSOCIATE BUYER POLO WW
EMILY CLARK – ASSISTANT BUYER POLO WW
SHAUN SWEENEY – AMIN ASSITANT BUYER POLO WW
REENA PATEL – BUYER CW
ABIGAIL DYER – ASSISTANT BUYER CW
MAFALDA PINHO DE SOUSA – ASSOCIATE BUYER CW
LUCA CASTALDO – DIRECTOR LUXURY BUYER
JAMES CROCKER – ASSISTANT BUYER LUXURY MW
JORDAN LEWIS – ASSISTANT BUYER W&J
CLAIRE ARMSTRONG – SENIOR BUYER LUXURY WW
ELENA NGUYEN – BUYER LUXURY WW
SARAH MANSON – ASSISTANT BUYER LUXURY ACCS
TIA ROCHESTER – ASSOCIATE BUYER LUXURY WW
RETAIL OPERATIONS & PERFORMANCE
TOM CAWLEY – DIRECTOR RETAIL OPERATIONS
SURYA SINGH – DIRECTOR RETAIL PERFORMANCE
JESSICA DJIVIKIAN – COORDINATOR CUSTOMER EXPERIENCE
AURORE TORDJMAN – ANALYST RETAIL PERFORMANCE
MARKETING & MEDIA
ESTELLE-SHANTI KARAM – SENIOR DIRECTOR MARKETING LUX, RETAIL & ENGAGEMENT
BEATRICE SICHEL – DIRECTOR MARKETING LUX, CONTINENTAL MW
SAMANTHA OKIN – COORDINATOR MARKETING LUX, CONTINENTAL MW
PAOLA ROSATO – MANAGER MARKETING POLO, DS EMEA
MARTINA PICOTTI – SENIOR COORDINATOR MARKETING POLO, EMEA
PUBLIC RELATIONS
ROBYN WALTERS – MANAGER PRESS AND PR EMEA
LUCIA GARCIA-MUNIZ – MANAGER PRESS AND PR EMEA