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The Ultimate Body Language Book

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oth be made more healthy just by sharing touch. In a study by Dr. James Coan, a researcher from the<br />

University of Virginia who measured the response of men warned of an electric shock as they were<br />

placed in a MRI machine showed that holding the hand of a spouse actually helped them turn off part<br />

of the brain so they felt less distress. <strong>The</strong> handholding reduced agitation in the hypothalamus which is<br />

responsible for producing stress hormones. Over time, stress hormones can weaken the immune system<br />

and lead to sickness.<br />

For women, a long and affectionate hug from men releases the bonding hormone oxytocin which helps<br />

reduce blood pressure and helps the health of the heart. Men, try this for yourself. <strong>The</strong> next time your<br />

wife or girlfriend start into you, give her a long embrace. At first she will squirm and appear to suffer,<br />

but after a few seconds she will begin to accept the hug and her brain will release oxytocin. Soon, she<br />

will forget her reasons for feeling so upset. It’s a dirty trick, but very effective, and your wife might<br />

even thank (me)!<br />

For men however, snuggling is slightly (a lot) less powerful, and where hugs leave off, sex takes over.<br />

For men, oxytocin surges up to fives times that of normal immediately before he reaches orgasm. In a<br />

study at Queen’s University in Belfast on nearly one thousand middle aged men followed over a<br />

decade, it was found that men who had sex at least three times a week had a fifty percent reduction in<br />

risk of heart attack or stroke. Those who reported the most frequent orgasms had a death rate of oneand-a-half<br />

less then less sexually active men. So for both sexes touch can be very effective for the<br />

health, although the currency of touch differs significantly amongst the sexes. Of course, there’s really<br />

no reason a good long hug can’t turn into something much more!<br />

Chapter 8 – Dominant and Submissive Gestures<br />

<strong>The</strong> Power Of <strong>The</strong> Pause<br />

Using fillers such as “umms” and “ahhhs” or “You know what I’m talking about.” weaken speech. <strong>The</strong><br />

simple solution is to inject more pauses. Instead of filling your language with junk, punctuating the<br />

point with a pause can be so much more effective. <strong>The</strong> mind can only work so fast and a tongue stuck<br />

in overdrive can lead to disaster. Our perception of time also changes while under pressure. As our<br />

heart races, four to fives seconds can feel like an eternity! For some, even speaking to a small group of<br />

three or four can seem like a large audience, applying even more pressure. However, pauses in speech<br />

can increase our credibility significantly as people are given more time to process the information we<br />

have given them.<br />

<strong>The</strong> best speakers know that they won’t be cut off and this lack of fear (if this is the reason for the filler<br />

sounds) is notably absent. Filling the silence with words indicates to others that you are tentative,<br />

unsure and less dominant and in control. <strong>The</strong> only function filler words serve, is to dilute the words we<br />

do say, and make the entire collection of words less powerful. Don’t be afraid to leave an audience with<br />

silence as you collect your thoughts. Be sure to take time to breath, and therefore think, and use<br />

dialogue in short bursts followed by pauses and reflection. Alpha men and women are never afraid of<br />

silence, it is their ally and speaking at a half rate is not a terrible strategy either. It gives them twice as<br />

much time to think and also builds a huge amount of credibility.<br />

Listening to someone who uses good speech rate, tone, and pitch, on the other hand, can be inspiring.<br />

Politicians are especially adept at the pause. Senator Barack Obama in the 2008 Democratic race used<br />

pause more effectively than any other U.S. presidential candidate in recent time. His speech so much<br />

resembled a priest addressing his congregation, that it was startling and even frightening. He paused<br />

frequently to allow the crowd to cheer or stir beckoning for more.

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