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The Ultimate Body Language Book

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Chapter 1 - Why <strong>The</strong> Study Of <strong>Body</strong> <strong>Language</strong> Is Important<br />

You Have Four Minutes!<br />

You’re on the clock, so make it count!<br />

It has been repeatedly shown that the first four minutes are crucial to formulating life-long impressions<br />

of others. <strong>The</strong> research has shown that the reality of the matter is that it might even be shorter than this.<br />

Once a judgment has been past, people will vigorously resist changing it. In fact, our first impressions<br />

are so strongly held, that we’d prefer to ignore, omit or distort information about someone as it comes<br />

in that doesn’t fit our impressions than to modify our initial impressions of someone. Add to this, the<br />

fact that only some our time formulating impressions is done verbally through speaking, but all of our<br />

time is spent sending signals nonverbally. Our impressions are made passively, regardless of our desire<br />

to create them, so being caught on an off day can really hurt future relationship. If, say, for example, we<br />

are caught in a bad mood, or happen to be dealing with a rare crisis, the judgment others make during<br />

this period will follow us for a very long time. Shy people who take longer to warm up to others know<br />

this all to well and are often reminded of this fact later. As their relationships flourish, friends will tell<br />

them how their initial impressions of them were quite different from the person they have come to<br />

know. Being shy holds their true personalities from sight, and this hurts them in the short term because<br />

the initial impression they make comes across as indifferent and cold.<br />

Knowing that impressions are so important, we can use it to our advantage by placing added emphasis<br />

on initial impressions and concentrate our efforts. Once this time has elapsed, we can either relax back<br />

to our regular selves and allow our newly created reputation to keep us afloat, or maintain out initial<br />

behaviour. <strong>The</strong> choice will be ours to make. This book will cover the all important job interview and<br />

skills to portray confidence and knowledgeable and how to pack it all into the typical four minute<br />

interview. Fortunately, this book is almost entirely about formulating and maintaining good impression.<br />

So the rule here is to never ignore the power of first impressions. More often than not, first impressions<br />

are the ones that last for an entire relationship and can’t be easily corrected later. I should also emphasis<br />

that what you ‘say’ is often far less important than what you ‘do’. Listening, and using strong body

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