Vinexpo Daily - Preview Edition

PREVIEW EDITION
MONDAY 12 TH JUNE 2017
HALL 1
STAND AB15
DAILY
REGIONAL SPOTLIGHT
SOUTHERN EUROPE
EXCLUSIVE INTERVIEW
Guillaume Deglise
CEO, Vinexpo
WE HAVE MORE THAN 100 NEW
EXHIBITORS FOR THE 2017 EDITION
Read page 18
Y VIVA ESPAÑA!
SPAIN: COUNTRY OF
HONOUR AT VINEXPO
BORDEAUX 2017
Go to page 21
SPECIAL FEATURE
– GASTRONOMY
PAIRING GALORE @ VINEXPO
– IT’S ALL ABOUT MARRYING GOURMET
DISHES WITH EXCEPTIONAL WINES
Read page 20
TRADE TALK
Castle Li
General Manager, COFCO
WE ARE LOOKING FOR SOME TOP
BRANDS OR BOUTIQUE BRANDS
Read page 17

Vinexpo Bordeaux 2017
PRACTICAL GUIDE
Hall 1 / Stand E324
Hall 1 / Stand CD277
Hall 1 / Stand BC112
Hall 1 / Stand AB310
Hall 3 / Stand TU341
Hall 1 / Stand E62
Hall 1 / Stand BD296
Hall 1 / Stand B186
Hall 1 / Stand CD196
Hall 3 / Stand R355
Hall 1 / Stand AB62

EDITO
Richard Barnes
Editor-in-Chief,
VINEXPO Daily
Vinexpo Bordeaux 2017
PROGRAMME
VINEXPO 2017:
THE PLACE TO BE!
There are plenty of surprises in store at the 19th Vinexpo!
In 2017, the exhibition is being condensed into a
dynamic 4-day format, and the new services planned by
the organisers will guarantee the success of the event. This
thriving city will offer many opportunities for attendees to
make connections and boost their business, decipher future
trends in the sector and discover Spain, the market in the
spotlight for 2017.
Taking part in Vinexpo Bordeaux means being in the
right place at the right time. The show is a catalyst for
international business with around 45,000 trade visitors
from 150 countries due to attend.
On the exhibitor front, the number and diversity of
nationalities confirm the show’s planetary reach, its key
role as a meeting place for the sector, and its leadership.
Indeed, this year’s Vinexpo sees an anticipated 2,300
exhibitors from wine regions around the world flocking
to Bordeaux, and a ground-breaking four-day line-up of
conferences, tastings, seminars and networking events.
Spain, the third largest wine producer worldwide,
dominates the market in organic wine production, and this
year takes the spotlight as the show’s country of honour.
Even the most informed show-goers are thus bound to
discover something new, with over 100 new exhibitors at
this year’s event.
We look forward to seeing you in Bordeaux!
SATURDAY 17 TH JUNE
The Jurade Saint-Emilion Gala Dinner
5:30 pm – 11:30 pm / By invitation
Official Dinner and Tasting
by The Crus Classés de Graves
6:30 pm – 11:30 pm
Location: Château Carbonnieux / By invitation
SUNDAY 18 TH JUNE
CONFERENCES
Restaurant managers and wine-growers, the
sommelier is your indispensable ally
2:00 pm - 3:30 pm / Location: Room 1
Fire & rain: climate change and the wine industry
in partnership with Wine Spectator
3:00 pm - 5:00 pm / Location: Forum
Great wine capitals: international networking to
promote local wine tourism destinations
3:30 pm - 5:00 pm / Location: Room 5
TASTINGS
Spanish white revolution
9:30 am-11:00 am / Location: Room 4
The forgotten patrimonial grape varieties of
the Bordeaux vineyard: towards a prospective
enrichment of Bordeaux wines
10:00 am - 11:30 am / Location: Room 6
The great aromatic complexity of Sauternes
wines and their freshness
10:00 am - 6:30 pm / Location: Room 2
Port and chocolate: a lovely pairing!
An event presented by Port and Douro Wines Institute
11:00 am - 12:00
Location: Hall 1, Stand DE67
Concours Mondial de Bruxelles 2017:
50 international winemakers present their
awarded wines
11:00 am - 6:00 pm / Location: Room 3
Napa Valley’s French connections
11:00 am - 11:30 am
Location: Hall 1, Stand DE177
Taiga Shtof première
A tasting with scenery, from a new vodka brand
from Siberia, along with food pairing.
11:30 am – 12:30 pm
Location: Hall 3, Stand R336 / Media only
Signature of the partnership agreement between
TMall (Alibaba Group) and Vinexpo
11:30 am - 12:30 pm / Location: Forum
Bordeaux, the great classics
An event presented by bettane+desseauve
11:45 am - 12:30 pm
Location: Hall 3, Stand ST338
The preservation and valorisation
of the rare grape varieties of the northern
Mediterranean regions
12:30 am - 2:00 pm
Location: Room 6
VINEXPO DAILY is a CLEVERDIS Publication. 65 avenue Jules Cantini - Tour Méditerranée
13006 Marseille, France - Tel: + 33 442 77 46 00
Fax: + 33 442 77 46 01
SARL capitalised at e155,750 - VAT FR 95413604471 - RCS Marseille 413 604 471
info@cleverdis.com - www.cleverdis.com
DAILY
Publisher: Gérard Lefebvre - Managing Director: Jean-François Pieri - Marketing Manager: Monia Tazamoucht - Publishing Director: Jean-Guy Bienfait - Editor-in-Chief: Richard Barnes
Editorial coordination: Pauline Cazanova - Editorial team: Gérard Saillan, Richard Siddle - with the participation of Bettina Badon, Nathalie Meissner, Wenchao Wang - Art Director: Hélène Beunat
>>>>To contact them : first name.last name@vinexpodaily.com
• Cover: Església de Santa Maria, Sant Martí Sarroca, Spain © Angela Llop © CLEVERDIS 2017- Registration of Copyright June 2017
Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or
commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the
interpretation of this data or content, or any eventual errors therein.
Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes
a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers
and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious
intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood
that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and
assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements.
Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved.
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 3

PROGRAMME
Tempranillo - evolution of its facets according to
climates and terroirs of Tempos Vega Sicilia
12:30 pm - 2:00 pm
Location: Room 7 / By invitation
Cradle of wine
12:30 pm - 2:00 pm
Location: Room 5 / By invitation
Different climates different Spanish wines
12:30 pm - 2:00 pm / Location: Room 4
Piemonte and Friuli, two great terroirs
from northern Italy
An event presented by bettane+desseauve
2:00 pm - 2:45 pm / Location: Hall 3, Stand ST338
Port and chocolate: a lovely pairing!
An event presented by Port and Douro Wines Institute
2:30 pm - 3:30 pm / Location: Hall 1, Stand DE67
Italian “sparkle” in all its diversity
Bubbles around the 45 th parallel north
3:00 pm - 4:00 pm / Location: Hall 1, Stand DE87-01
The great South
An event presented by bettane+desseauve
3:15 pm - 4:00 pm
Location: Hall 3, Stand ST338
Rediscovery of Alpine wine grape varieties
3:30 pm - 5:00 pm
Location: Room 6
Great wines along the Ebro River
3:30 pm - 5:00 pm
Location: Room 4
EVENING EVENTS
Vinexpériences - Beaujolais fine wine tasting
6:00 pm – 9:00 pm
Location: La Grande Poste,
7 rue du Palais Gallien, Bordeaux. By invitation or
entrance fee: €15
1855 Médoc & Sauternes Grands Crus Classés dinner
in honour of the international press
10h30 pm – 11h30 pm
Location: Château Latour / By invitation
MONDAY 19 TH JUNE
CONFERENCES
Exporting wines and spirits to the USA
9:30 am - 10:30 am
Location: Experts Zone, L261 / By invitation
63 rd Congress of National Wine Brokers’ federation
9:30 am - 12:30 pm
Location: Forum / By invitation
Influence of organic and biodynamic methods
on the taste of wine
12:30 pm - 2:00 pm / Location: Room 5
Big Data at the heart of the wine industry’s new
opportunities
12:30 pm - 2:00 pm / Location: Room 7
Napa Valley Vintners: green environmental
sustainability program
1:30 pm – 2:00 pm
Location: Hall 1, Stand DE177
4 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

© Jean-Bernard Nadeau
© Philippe Labeguerie
© Jean-Bernard Nadeau
The potential for Spanish wines
on the export market
3:00 pm - 4:30 pm / Location: Forum
TASTINGS
Tre Bicchieri special award masterclass
organized by Gambero Rosso
9:30 am - 11:00 am
Location: Room 7 / By invitation
Wines of Serbia – Beyond Expectations
9:30 am - 11:00 am
Location: Room 5 / By invitation
Tasting of the 2016 vintage Bordeaux
The Union des Grands Crus de Bordeaux.
10:00 am - 5:00 pm / Location: Room 3
Wine tasting of Medoc, Haut-Medoc and Listrac-
Medoc appellations
around the 2014 vintage and 2016 “en primeurs”.
10:00 am - 6:30 pm / Location: Room 1
A journey to Italy, on the lands of Conegliano
Valdobbiadene, exploring the Prosecco Superiore
An event presented by bettane+desseauve
11:45 am - 12:30 pm
Location: Hall 3, Stand ST338
Grenache in the world
12:30 pm - 2:00pm /Location: Room 7
Philippe Faure Brac & Alliance Loire’s collection
An event presented by bettane+desseauve
2:00 pm - 2:45pm / Location: Hall 3, Stand ST338
Port, Douro & cheese: a gourmet trio!
An event presented by Port and Douro Wines Institute
2:30 pm - 3:30 pm
Location: Hall 1, Stand DE67
Wine merchants and Italian wines: a choice of reason
Wine collections and libraries
3:00 pm - 4:00 pm / Location: Hall 1, Stand DE87-01
Northern France in a time of climate change
An event presented by bettane+desseauve
Neuroenology: when neurosciences barges in tasting
4:00 pm - 5:30 pm / Location: Room 4
Tomorrow belongs to them
An event presented by bettane+desseauve
4:30 pm - 5:15 pm
Location: Hall 3, Stand ST338
1992-2017: 25 Years of Quinta da Gaivosa
4:30 pm - 5:15 pm / Location: Hall 1, Stand DE67
EVENING EVENTS
Vinexpériences - Pomerol tasting
6:00 pm – 9:00 pm
Location: Grand Théâtre, Place de la Comédie,
Bordeaux / By invitation or entrance fee: €15
A taste of Spain
In partnership with Wine Spectator
8:00 pm - 11:00 pm
Location: Palais de la Bourse
Ramos Pinto: 5 Generations, a history of pioneerism
10:00 am - 11:00 am
Location: Hall 1, Stand DE67
Crus Bourgeois du Médoc Tasting
10:30 am - 5:30 pm / Location: Room 2
Port, Douro & cheese: a gourmet trio!
An event presented by Port and Douro Wines Institute
11:00 am - 12:00 / Location: Hall 1, Stand DE67
Italian wines: something for every restaurant
From old-style banquets to hotels
11:00 am - 12:00 / Location: Hall 1, Stand DE87-01
Taiga Shtof première
A tasting with scenery, from a new vodka brand from
Siberia, along with food pairing.
11:30 am – 12:30 pm
Location: Hall 3, Stand R336 / Media only
3:15 pm - 4:00pm
Location: Hall 3, Stand ST338
Bellavista, winery of the year
by Gambero Rosso
3:30 pm - 5:00 pm
Location: Room 7 / By invitation
The Irish spirits renaissance
3:30 pm - 5:00 pm
Location: Room 5 / By invitation
Introduction to Japan’s national beverages,
Sake and Shochu
3:30 pm - 5:00 pm
Location: Room 6
Napa Valley Vintners: ageability of
Cabernet Sauvignon
4:00 pm – 4:30 pm
Location: Hall 1, Stand DE177
BE LABELLED AN EXPERT
Join one of our masterclasses Hall 3,
Stand V325 and experience the
knowledge that can be gained from
WSET.
Sunday 18 th June / 2:30-3:00 pm
How age affects Cognac
Monday 19 th June / 12:30-1:00 pm
Use of oak in winemaking
(Session in French)
Tuesday 20 th June / 11:00–11:30 am
The role of the raw materials in Rum
Wednesday 21 st June / 4:00-4:30 pm
Italian sparkling wines - showcase
Visit our website
for the full programme
wsetglobal.com
©WSET2016
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 5

PROGRAMME
OTHERS
General Assembly of International Federation of Wine
and Spirits Journalists and Writers
9:30 am - 11:00 am
Location: Room 6 /By invitation
The Institute of Masters of Wine/Drinks Business
Lifetime Achievement Award 2017
11:45 am - 2:30 pm
Location: Room 4 / By invitation
Book signing: Le vin snob, Jacques Ohron – De
l’Homme Editions
Mollat Library
2:00 pm – 3:00 pm
Location: Hall1, Stand DE328
Vinexpo Explorer Moment
Chapter 1 - Austria
2:30 pm - 6:30 pm
Location: Club / By invitation
Les Victoires du Liège
11:30 am - 2:30 pm
Location: Forum / By invitation
Biodynamic and the truth in the glass by Nicolas Joly
3:30 pm - 15:00 pm / Location: Room 4
China’s diversifying wine market
4:00 pm - 5:30 pm / Location: Room 6
Wine and spirits market after Brexit
4:00 pm - 5:30 pm / Location: Forum
TASTINGS
Battle of MoW’s - Masterclass Riesling
10:00 am - 11:30 am
Location: Room 1
Taiga Shtof première
A tasting with scenery, from a new vodka brand from
Siberia, along with food pairing.
11:30 am – 12:30 pm
Location: Hall 3, Stand R336 / Media only
Riesling of Alsace, the multidimensional grape!
11:30 am - 1:00 pm / Location: Room 7
German Riesling Picnic by the lake
11:30 am - 6:00 pm / Location: Stand L241
Soil and climates, the diversity of white wines from the
Rhône Valley
An event presented by bettane+desseauve
11:45 am - 12:30 pm
Location: Hall 3, Stand 338
Seña’s terroir revealed through eight great vintages
12:30 pm - 2:00 pm
Location: Room 6 / By invitation
TUESDAY 20 TH JUNE
CONFERENCES
Evolution of shipping alliances and opportunities for
the industry
9:30 am - 10:30 am
Location: Experts Zone, L261 / By invitation
Declaration to protect wine place & origin’s press
conference
9:30 am - 11:00 am / Location: Room 5
How new digital winetech services can drive wine
professionals efficiency?
9:30 am - 11:00 am / Location: Room 6
The Union des Grands Crus de Bordeaux - Tasting of
the 2016 vintage
10:00 am - 5:00 pm
Location: Room 3
Tre Bicchieri Grand Tasting
by Gamberro Rosso
10:00 am - 6:30 pm
Location: Room 2
Diversity in the Douro Valley
An event presented by Port and Douro Wines Institute
11:00 am - 12:00
Location: Hall 1, Stand DE67
Eight decades of Colheita Ports with Sogevinus
12:30 pm - 2:00 pm
Location: Room 5 / By invitation
Dry Riesling, using the past to shape the future
1:00 pm - 2:30 pm / Location: Room 1
Bordeaux, the new classics 1
An event presented by bettane+desseauve
2:00 pm - 2:15 pm
Location: Hall 3, Stand ST338
Diversity in the Douro Valley
An event presented by Port and Douro Wines Institute
2:30 pm - 3:30 pm
Location: Hall 1, Stand DE67
Trends in sparkling wines, an opportunity for wine
markets
Conference organized by vitisphère
9:30 am – 11:00 am / Location: Room 4
Italian wines tailored for large-scale distributors
From ancient trading routes to e-commerce
11:00 am - 12:00 / Location: Hall 1, Stand DE87
Perfectly Riesling - Treasures of German wines
A tasting organized by Wines of Germany
2:30 pm - 4:00 pm
Location: Room 7 / By invitation
6 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

© Philippe Labeguerie
© Philippe Labeguerie
Italy, the other country of Rosé
3:00 pm - 4:00 pm
Location: Hall 1, Stand DE87-01
The new world order
An event presented by bettane+desseauve
3:15 pm - 4:00 pm
Location: Hall 3, Stand ST338
Bodega Numanthia vertical tasting
3:30 pm - 5:00 pm / Location: Room 5
Napa Valley’s French connections
4:00 pm – 4:30 pm
Location: Hall 1, Stand DE177
Tasting / Entrée Libre
Masterclass Austrian Riesling vertical tasting
4:00 pm - 5:30 pm
Location: Room 1 / By invitation
Tuscany, the genious of Sangiovese
An event presented by bettane+desseauve
4:30 pm - 5:15 pm
Location: Hall 3, Stand ST338
EVENING EVENTS
Vinexpériences - The Bordeaux inclassables tasting
6:00 pm – 9:00 pm
Location: Terrace of the Banque Populaire Aquitaine
Centre Atlantique, Bordeaux Bastide
By invitation or entrance fee: €15
The Blend
The Vinexpo official party
7:30 pm - 1:00 am
Location: Palais de la Bourse / Ticket required
OTHERS
Book signing: Le Vin et Moi, Jacques Dupont – Stock
Editions
Mollat Library
11:00 am – 12:00
Location: Hall1, Stand DE328
WEDNESDAY 21 ST JUNE
CONFERENCES
The French customs help you to export
9:30 am - 11:00 am / Location: Room 7
Wine defects: How to recognize them
9:30 am - 11:00 am / Location: Room 5
Optimisation of the wines and spirits supply chain
10:00 am - 11:30 am / Location: Room 4
E-commerce talk & online wine sales
10:00 am - 11:30 am / Location: Forum
TASTINGS
Saint-Estèphe tasting « précieux terroir »
10:30 am - 4:00pm / Location: Room 2
Vinexpo Challenge
11:00 am - 12:30 pm /Location: Room 1
Taiga Shtof Première
A tasting with scenery, from a new vodka brand from
Siberia, along with food pairing.
11:30 am – 12:30 pm
Location: Hall 3, Stand R336 / Media only
Southern and central Italy, a new modernity
An event presented by bettane+desseauve
11:45 am - 12:30 pm
Location: Hall 3, Stand ST338
The importance of glass shapes in the perception
of aromas and taste
12:30 pm - 2:00 pm
Location: Room 6 / By invitation
The divine identity of wine, of a Bordeaux?
12:30 pm - 2:00 pm
Location: Room 5
The Winemaker’s collection, 4 women –
4 continents
An event presented by bettane+desseauve
2:00 pm - 2:45pm
Location: Hall 3, Stand ST338
Bordeaux, the new classics 2
An event presented by bettane+desseauve
3:45 pm - 4:00 pm
Location: Hall 3, Stand ST338
EVENING EVENTS
Fête de la Fleur
6:30 pm – 11:30 pm
Location: Château Malartic-Lagravière
By invitation
OTHERS
Book signing: Le Vin c’est pas sorcier,
Ophélie Neiman – Marabout Editions
Mollat Library
2:00 pm – 3:00 pm
Location: Hall1, Stand DE328
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 7

NEWS
Advertorial
Emmanuel
Vergely
Worldwide Export Manager,
BESTHEIM Grands Vins
d’Alsace
NEW WINE
FROM #1
GRAND CRU
PRODUCER IN
ALSACE
BESTHEIM Grands Vins d’Alsace are presenting their
latest wine – Le Kaefferkopf – at Vinexpo Bordeaux
this year. We asked the company’s Worldwide Export
Manager, Emmanuel Vergely, to tell us more…
There are 51 different Grands Crus in Alsace. The last
classified was the Kaefferkopf. This single vineyard
is very special, because it is the only Alsace Grand
Cru where we are allowed to blend noble grapes to
produce a Grand Cru. This wine is made from 60%
Gewurztraminer – 20% Pinot Gris – 20% Riesling.
It’s a real firework of flavours with a beautiful end on
freshness. Now, BESTHEIM own this rare Grand Cru in
our portfolio and we are very proud about it.
You are presenting yourself as the #1 producer of
Grands Crus in the region. How is this measured?
BESTHEIM is the first producer of Alsace Grands Crus,
as we have 21 different Grands Crus among the most
famous of the vineyards (from a total of 51). We are
producing around 300,000 bottles of Grands Crus per
year; a production which is a strong advantage for our
partners to develop new markets on stable quantities
and quality. Some of them are very limited production
but our “flagship” cuvée is definitely the Riesling Grand
Cru Schlossberg (the oldest and biggest Grand Cru in
Alsace).
Hall 1, Stand BC112
Ready to Blend?
The Blend, the official Vinexpo party, will be a great opportunity to
network in a friendly and relaxing lounge ambience, with a surprising
selection of wines, champagnes and spirits.
On Tuesday 20th June 2017, from 7:30pm to 1:00am, this will be THE place to chill out in astonishing
and surprising surroundings. A night of glamour and dancing, the Blend 2017 will take place at the
iconic Palais de la Bourse, a unique cultural and historical monument, where attendees can expect
a host of music and entertainment. Ideally located in the very heart of Bordeaux, on the banks of the
Garonne river, The Blend is thus the perfect place to catch up with colleagues over a glass of wine
or a cocktail.
SPONSORED
BARS
CHAMPAGNE BAR
Lanson
Andreas Larsson
and the 100% Tasted Blind Concept
The TASTED 100% BLIND concept will be presented
this year for the first time at Vinexpo Bordeaux.
Visitors will be able to meet Andreas Larsson, Best
Sommelier of the World along with more than 120
winemakers from all around the planet and enjoy an
enriching “5 senses” experience in just one place.
WINE BARS
Vins de Bordeaux
Grand Crus Classés
Sauternes & Barsac
Generation Riesling
Inter Rhône
Vinexpo’s unmissable after work party is exclusively dedicated to all Vinexpo attendees (exhibitors,
visitors and media). Entry tickets are compulsory (€30) – and may be purchased online through a
badge-holder’s Vinexpo personal account.
Larsson, who will be present at the stand every
day, animating master classes, explains that one’s
senses can definitely be educated: “It is not about
being a genius, just hard work, memorising, tasting
and staying open-minded, finding a language and
method to describe taste and flavour, being able to
communicate it.”
EXCEPTIONAL WINES
ON AN EXCLUSIVE STAND
Around 700 top wines from Italy, Spain, Argentina,
Chile, Portugal, Hungary, Turkey, Macedonia,
Slovenia, France and other wine countries have
been professionally blind tasted and scored by
Andreas Larsson. They will be presented in a unique
240m 2 zone dedicated to the TASTED 100% BLIND
concept.
Hall 1, Stands CD339 & DE339
SPIRITS BAR
Vodka Taïga Shtof
Gin Moon Harbour
Whisky D’Arche
8 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

The Experts’ Zone Returns
to Vinexpo Bordeaux –
Focusing on Logistics and
International Relations
This year, JF Hillebrand and Vinexpo pursue
their collaboration based on the concept of
the “Experts Zone”, a space solely dedicated
to wine and spirits logistics.
7 companies and more than 40 experts will
gather to provide on-site support and advice
to industry professionals from France and
abroad on all logistics matters:
JF Hillebrand – international service
provider specialised in the logistics of beer,
wine and spirits
HAROPA - Port of Havre – sea freight – #1
port worldwide for wine and spirit exports
InterRail – international rail freight
Groupe ADP – airport design, construction
and operation, N°1 in Europe with 2.22
million tonnes of cargo transported in
2016.
Combronde – rail freight for France
The General Directorate for Customs and
Indirect Taxation
Maersk Line – International leader in sea
freight container transport
According to Yvan Astier – Country Manager
JF Hillebrand France, “Logistics is the link
between proud, passionate producers, and
importers / distributors looking to satisfy
consumers, connoisseurs or enthusiasts. This
link is invisible, but essential in order to
protect such a sensitive product and ensure
the pleasure of wine tasting around the
world.”
Lakeside
Stand L260, Door 26
Nocturnal Opening
of La Cité du Vin
As part of the Vinexpo Bordeaux,
Bordeaux’s Cité du Vin will
exceptionally be opening its doors
on Sunday 18 June from 7.30pm
to 11.30pm.
Visitors are to be offered a unique
nocturnal experience, discovering
the permanent tour at La Cité du
Vin, followed by a buffet with food
and wine from Spain, the guest of
honour at Vinexpo.
The dinner buffet of tapas and
Spanish wines will be accompanied
by a musical show by a flamenco
trio in the hall of La Cité du Vin. The
event is organized in partnership
with Vinexpo, Conferencia
Española de Consejos Reguladores
Vitivinícolas (CECRV), and España
Exportación e Inversiones (ICEX).
Booking required at
http://ticket.laciteduvin.com/en-GB/ -
Single ticket e65.00
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 9

NEWS
Jean-Claude Mas
Founder and Executive Manager,
Les Domaines Paul Mas
Revolutionising Winemaking
Jean-Claude Mas, blazing a trail for Languedoc-Roussillon wines
In the past 20 years, the Languedoc-
Roussillon has undergone, and continues
today, a revolution in its winemaking
practices.
Here, the world’s largest vineyard is
beginning to produce high quality wines
from low yielding vines. From the Terrasses
du Larzac near Montpellier, through to the
Grès de Montpellier, Pezenas, Corbières
and on to Limoux and Côtes du Roussillon
wines, this change can be felt, including
within the IGP wine category.
Leading the way in both quality and wine
style are a few ambitious winemakervignerons,
such as Jean-Claude Mas.
Acting as ambassador for the Southern
French way of life and wines, he is
reconciling large volumes with premium
wines and an attractive image for the
region as a whole.
In 2000, he created his company,
Domaines Paul Mas, from the very modest
35 hectares of family land. Of these,
only 5 hectares were planted with noble
grape varieties, the rest were the classical
high yielding traditional varieties. The
modest earnings from 20,000 bottles per
year at that time have exploded through
his hard work, business savvy and unique
wine style, to represent over 20 million
bottles sold worldwide in 2016. Owner
of 650 hectares of vineyards, with a
further 1,400 hectares under contract,
Mas admits that he derives great pleasure
from building his company, adding that
he only purchases estates to be able to
produce the wines that he can sell.
Jean-Claude Mas describes his wine style
as “Old World wines with New World
attitude”, believing firmly that “tradition
has to reinvent itself, or one day, French
wine will belong in a museum”; and some
of his strongest brands were born from
this philosophy. In 2005, he launched
the Arrogant Frog, inspired both by
international brands and by the reputation
of French winemakers in Francophile
countries. Today, a powerhouse of
I CANNOT ABIDE BY THIN OR
DRY WINES, OR WINES THAT ARE
DISGUISED BEHIND TECHNICAL
CONSTRUCTIONS
the Domaines Paul Mas portfolio and
ambassador of Jean-Claude Mas’
expertise as winemaker, the Limoux based
Château Arrogant Frog is the flagship of
this brand, selling over 5-million bottles in
40 different countries.
He relies on a team of twelve experts
who are knowledgeable in all areas of
winemaking, from viticulture, to wine
making and blending, and not forgetting
a competent marketing team, to carry
his ambitious projects. Jean-Claude Mas
himself defines every step of production,
from vineyard to bottle. This allows each
estate to maintain its own unique identity,
linked closely to its unique terroir and
winemaker, whilst maintaining a stylistic
thread throughout the product offer, the
Jean-Claude Mas personal signature. All
the major decisions are reserved for his
consideration, giving him a unique vision
of his wine business from A to Z, which
is exceptionally rare in large winemaking
organisations such as the Domaines
10 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

Paul Mas. His biggest personal challenge is
maintaining the style for which he is known across
large volumes and varieties of wine. He says
he wishes to maintain the rich aromas of fruit,
spices and flowers in his wines, inherent to their
complexity and quality.
Mas aims for opulent wines, with “a balanced,
full and rich mouth, that maintains all the freshness
of a young wine. Whilst I can accept a gentle
hint of bitterness, I refuse the presence of
astringency in my wines. I cannot abide by thin
or dry wines, or wines that are disguised behind
technical constructions”. His knowledge of terroir
and full control of the winemaking process, from
temperature to maceration and vinification allows
him to achieve this ambitious aim for his wine
profile.
Passionate in all his endeavours, Mas participates
in every step of creating his wines, taking
ampelography into account (the study of vineyards
and vines), allowing him to cultivate over 40
different grape varieties, of which several are
local and sometimes even “forgotten” varietals. To
this end, he has created the Carignan Embassy at
his Côté Mas wine tourism site. He has played a
central role in reviving the Clairette du Languedoc
grape variety and appellation, and improving
the notoriety of the Pezenas cru. He is also a
key player in updating the image of the Limoux
appellations and their reputation, drawing on
local history to highlight the local knowledge of
sparkling wines, first created in the Saint Hilaire
Abbey.
Practices
Ever the humble winemaker, he insists that it is
simple to make good quality wines in the region,
owing to the incredibly varied and rich terroir,
the different climactic influences coming from the
Pyrenees Mountains, the Mediterranean Sea,
and the Atlantic Ocean. There are no less than
4 different winds that influence the Languedoc-
Roussillon climate, as Mas explains, “Nature
is generous, it is simple to make great wines in
the region, even organic wines”. It all begins
with good vineyard management, and a real
mastery of all the steps that follow, and a break
from the traditional “mentality of raw producers”.
A meticulous perfectionist, he is driven not by
money which is primarily “a source of inevitable
frustration”, but by the ego, taking great care to
leave a good impression of who he is as man,
winemaker and businessman.
It is safe to say that he is as much a part of the
region as it is a part of him. “I would never buy
vineyards abroad. I only know how to produce
wine one and a half hours from home.” He truly
believes in the terroir, his passion drawing in
so much more than just wine as a product. A
WINE IS THE
BINDING AGENT,
ONE OF THE TOOLS
THAT WILL HIGHLIGHT
AND PUSH FORWARD
THE REGION,
WHICH LACKS THE
IMAGE IT TRULY
DESERVES.
true believer in wine tourism, he has opened his
luxury suites, restaurant, bistro, and even horse
riding activities, linked to his philosophy of “rural
luxury”. “Wine is the binding agent, one of the
tools that will highlight and push forward the
region, which lacks the image it truly deserves.
Wine can create an ultra-positive environment
for economic development”. Jean-Claude Mas
is not only blazing a trail for the regional wines,
he is building the reputation of the region to which
he belongs, to which he owes all his passion,
knowledge and history.
Hall 1, Stand AB15
Château Paul Mas
Domaine des Gès Ricards
JEAN-CLAUDE MAS
4 TH GENERATION
WINEGROWER
Jean-Claude Mas was born on 18 th August 1964 in Beziers
to a family of grape growers near Pézenas (4 th generation
after Auguste - butcher and grape farmer, Raymond and
Paul) on his father’s side, and a farmer from the south of the
Aveyron on the maternal side of the family. We asked him
to outline some of the highlights of his life…
The family culture of wine was limited to the vine: to the high
yield Aramon and Cinsaults of the lower valley fertile soil
that satisfied very basic needs.
Several trips abroad from 1986 to 1990 gave me the
desire to work internationally, and it was while I was
working in Miami that I discovered the world of wine,
through the promotion of French food and fashion. At this
time, I started to learn about New World wines, especially
those of Argentina.
In the early 90’s I travelled to Bordeaux to join the Bernard
Magrez William Pitters group, and in 1995, I left Bordeaux
and joined Domaine Virginie in Béziers as their Sales and
Marketing Director. I began to follow the family estate’s
production and moved back to Château de Conas, where
I was born. With very little technical skills, between 1996
and 2000, I took a pointed interest in oenologie, and
established a working protocol between the family estate
and Domaine Virginie, and 1998, I helped with the
development of my first ever Cuvée.
In 1999 Domaines Virginie was sold, at which time I left
the company (January 2000) and created the company
Domaines Paul Mas. The choice of name reflects the respect
I have for my father, who spent his life in the vineyards,
through both obligation and passion. My aim was to sell
the 20,000 bottles produced by the family estate, but
mainly to create a wine merchant business.
Growing the company from 35 hectares in 2000 to 650
hectares in owned vineyards and 1,400 hectares of
contracted vineyards today, marketing 20 million bottles
in 65 countries, has only been possible through the deep
attachment and commitment that I have to the Languedoc
region, which provides the perfect environment for
producing great wines. This is coupled with my training and
true passion for marketing, and a high sensitivity to nature,
art and “taste”.
The 4 major steps in my wine range development:
• Paul Mas Estate, 2000: “Old World wines with New
World attitude”
• Arrogant Frog, 2005: “Daring to be different”
• Côté Mas, 2011: “Luxe Rural”
• Jean-Claude Mas Origins 2016: “The Artisan”
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 11

NEWS
© Wines of Portugal
Advertorial
A Titanic Choice
Marie Brizard takes us back in time to the
“golden age”
Douro vineyard, Portugal
PORTUGUESE
WINE IMPORTS
TO FRANCE
UP 3.9% IN 2016
In 2016, imports of Portuguese Wines to France
increased 0,6% in value, at €110,8m and 3,9% in
volume compared to the same period in 2015. Indeed,
France is the first worldwide destination of Portuguese
wines (primarily fortified), while the main markets for
Portuguese still wines are USA, Germany, Angola, Brazil,
Canada, UK and Switzerland. Far eastern markets such
as China, Hong Kong, Macau, South Korea and Macau
are growing rapidly.
From Lisbon to the Alentejo, from the Douro to Madeira,
thousands of exciting wines crafted by more than 40
producers, a free tasting area with award winning wines
and tailor-made guided tours offer the visitors of Vinexpo
the opportunity to discover the uniqueness of the Portuguese
Wines. The Wines of Portugal booth at Vinexpo 2017
hosts producers from all the main wine regions – Vinho
Verde, Porto and Douro, Dão, Bairrada, Alentejo, Lisboa,
Tejo, Palmela, Península de Setúbal and Madeira.
Hall 1, Stand BC64
Hall 1, Stand CD66
Visitors to Vinexpo will have the
privilege of seeing an extremely
rare bottle of an exceptional
liquor that pays homage to the
rich history of Marie Brizard.
This extraordinary piece comes
from the cellar of one of the most
important private collectors in the
world, Michel-Jack Chasseuil.
Among his 40,000 bottles,
Chasseuil identified the 100
rarest specimens, and grouped
them together in a book (100
Extraordinary Bottles: From the
Most Beautiful Wine Cellar in
the World - Cellar, published by
Firefly Books). In this selection,
he chose to present a liqueur of
Marie Brizard Danzig*, dating
from 1912, linked to the fate of
the famous Titanic.
He bought this treasure in 1988,
at an auction in Versailles, and
explains that on the day of the
sale, fortunately, snow was
falling heavily, and discouraged
most of the potential buyers.
The fact that this was 9 years
before the release of James
Cameron’s film, Titanic, also
explains the lack of interest from
other bidders. The auctioneer
however explained the
extraordinary history of these
two bottles.
Indeed, the descendants of
Louis Renault, the founder of
the Renault cars, had put them
on sale. According to him, his
ancestor wanted to cross the
Atlantic in April 1912 aboard
the notorious steamer but for
unknown reasons, had not been
able to realise his dream.
On the other hand, he had
learned that Marie Brizard
liqueur “with golden
glitter” was to be served
on board during the
voyage.
At that time, this kind
of alcohol, enhanced
with gold leaf, had the
reputation of purifying
one’s blood. Louis
Renault thus hastened to
search and appropriate
a few bottles of this
precious liquid, and,
as they say, the rest is
history!
Hall 1, Stand BD287
* The liqueur of Danzig or
Danzig, German and historic
name of Gdańsk, created by
a Dutchman in the 16 th century,
based on roots and herbs, with
the peculiarity of including 22-
23 carat gold shards
Marie Brizard Wine & Spirits group is attending the 19 th edition of Vinexpo Bordeaux.
Welcome to our booth to live abold and savory experience Hall 1 - BD287
12 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

Advertorial
Go Southwest, Young Man
From the foot of the Pyrenees to the world, the Lionel Osmin
story unfolds…
The logo of Lionel Osmin & Cie symbolises a will to travel afar, but
with deep seated roots. We asked Mr Osmin to tell us about the
background to his company.
The story began at the foot of the
Pyrenees, as I was born in a village next
to Pau, in the Jurançon appellation. My
father was a wine-lover and he initiated
me to this “universe”. When I was young,
I did internships in both France and Spain
that gave me the taste of working in this
field. Then it was personal meetings
that guided my choices – the contacts
I made when I was young with people
who were really impassioned by what
they were doing. In addition to this, there
was the fact that we wanted to make
people more aware of the true value of
France’s southwestern wines. In the past,
the region wasn’t very well known on an
international level for its wines, but there
are some excellent products emerging.
Another thing that moved me was the
support and pride of the local producers
for the local grape varieties. Since the
60’s, the latter have been working on
developing the quality of the indigenous
southwestern grapes. We have an
incredible diversity of grape varieties,
but what’s lacking is a long historic
context. We’re not in Bordeaux, where
there is a long history and an ambition
for quality improvement dating from well
over a century ago. In our region, the
search for qualitative improvement dates
only from the 1980’s, and there is still a
lot to do for this work to be recognised…
It’s still a work in progress.
These people have dedicated their
professional lives to these indigenous
grape varieties in order to make wines
that are more than just interesting. These
wines are credible and serious, retaining
a great deal of character and identity.
The local winegrowers are close to my
own roots, which was why I wanted to
launch into this adventure.
I thus launched the Maison de Vins de
Jurançon, with all the winegrowers of
the appellation, then for twelve years, I
worked as a kind of pilgrim, travelling
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 13

NEWS
the world to explain the advantages
of these wines, explaining what Tannat
is, or the fact that Malbec originates
from Cahors; describing the attributes
of these varieties which, when
prepared properly can be exceptional
discoveries for amateurs around the
globe. In 2010, I wanted to put my
own touch on certain cuvées, as I had a
technical background to start with, and
this meant I had to launch into my own
production. I did this without buying
vineyards, but more as a merchant,
where I could group together a number
of indigenous varietal wines under one
roof. This enabled me to express, via
the Malbec, the Tannat, the Negrette,
the Petit Manseng and so-on, but also
to simplify the comprehension of the
southwest for distributors and foreign
consumers. In the beginning, there
was a strong development in terms of
export, as well as a need to educate
the market as well as, at the same
time, simplifying the offering. This is
what we began to do in 2010, with
the first bottles arriving on the market
in 2011.
So what differentiates the wines of
the southwest is the countless different
grape varieties. Please tell us a little
more about these.
Geographically, the southwest is a vast
winegrowing region, reaching from the
Atlantic Ocean to the Massif Central
from west to east, and the Pyrenees to
the Bordeaux region from south to north.
This territory has multiple, very different
climatic, geologic and geographic
features. This means we don’t have
a unity of production that one might
find in Burgundy or Bordeaux, where
you will find the same geography and
climate across most vineyards. For
this reason, each of our appellations
has different grape varieties that are
adapted to the climate and geography.
This diversity is, on the one hand, part
of the richness of our wines, but on the
other is a source of complication for the
consumer.
The Malbec has become internationally
renowned, but its source and origin is
Cahors in the Lot Valley. Traditionally
it’s full-bodied, but we now provide two
interpretations of this wine. The new one
is a fruity vintage, which I would say is
“civilised”, and in no way resembles
the historic, traditional “rustic” style.
Demonstrating to consumers that
Malbec is an interesting variety, that it is
not only French, but from the southwest,
allows us to promote it today as the
“original French fresh Malbec”. The
Negrette is also very unique, planted
only at Fronton just north of Toulouse,
producing excellent rosé wines.
What amuses me in this great
adventure is to see that we have wines
that resemble the land from which they
are produced, that are little known on
an international level, and that deserve
to be discovered by more and more
people. When I launched the company,
it was to bring these amazing wines to
the attention of the world’s wine lovers,
not present them with a 50th Merlot or
35th Syrah. My passion was driven by
the fact that I could allow people to
discover something new.
Tell us about your background with
Vinexpo…
I am going to approach this from the
point of view of my current enterprise,
as in the past it was for the group I
was just speaking about, but since
then, things have progressed. For
Lionel Osmin & Cie, it’s the gateway
to the world. You can’t not be at
Vinexpo if you have an international
ambition. We are primarily interested
in meeting buyers from around the
world, but not only from emerging
markets, whose buyers are so far more
interested in the “big names”. As our
DIVERSITY
IS, ON THE ONE
HAND, PART OF
THE RICHNESS OF
OUR WINES, BUT
ON THE OTHER
IS A SOURCE OF
COMPLICATION
FOR THE
CONSUMER.
14 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

Advertorial
Villa La Vie En Rose
– rosé de Négrette
Malbec La Réserve Jurançon Moelleux Foehn Domaine San de Guilhem
Madiran Charles de Batz
Carpe Guilhem
region is lesser known internationally,
we are more interesting for specialist
operators in mature markets than broadscale
operators in emerging markets.
Already for many of them, getting to
know the Bordeaux and Burgundy styles
and terroirs is hard, so you can imagine
what it’s like trying to sell them on the
southwest.
Our challenge today is above all
to show, in all markets that have an
ingrained wine culture, where the
consumers are already somewhat “wine
aware”, we can talk to them about
Madiran, Cahors, Jurançon, Buzet,
Marcillac or Gaillac, but at Osmin &
Cie, we have created complementary
ranges of wines, meaning that our
offering today is centred on two main
ranges. On the one hand, we have
appellation wines, wines of character,
terroir, but we also wanted to adapt
our offer to consumers who are less
“enlightened” with a range of varietal
wines. In fact, there are several ways of
attracting consumers around the world:
through appellations, châteaux and
brands, but also through the cépages
- the grape varieties. It’s these cépages
that are at the heart of our DNA, so we
have created a range of very “Frenchy”,
modern wines, called the “Villa” and
“Reserve” collections. These wines are
not overly “funky”, so as to reassure the
consumer, based on indigenous wines,
but can sometimes be blended with more
international varieties. Examples include
a blend of Merlot, Tannat and Syrah,
or Colombard, Sauvignon Blanc and
a touch of Gros Manseng. These kinds
of wines are the “gateway” to our other
“wilder” varieties. It’s true that the idea
of having these two kinds of offerings
– more sophisticated – with more of a
story to tell - and more basic, that are
simple and easy to drink, gives us much
easier access to a broader market.
In 2015, you launched a new initiative,
the “Compagnie des Domaines”. Tell
me a little more about how that came
about…
La Compagnie des Domaines is an
entity that puts the energy, creativity
and competence of what I believe has
become a highly dynamic organisation at
the service of high-potential southwestern
wine-growing properties whose potential
only requires growth.
Today, three remarkable entities
participate in this unique wine-making
adventure in the Southwest: Domaine
San de Guilhem in Ramouzens (IGP
Côtes de Gascogne, IGP Compté
Tolosan), Domaine Berthoumieu in Viella
(AOP Madiran & Pacherenc du Vic-Bilh),
and Clos de la Vierge and Cancaillau
in Lahourcade (AOP Jurançon sec &
Jurançon).
Tomorrow there will no doubt be more,
who will be in tune with the philosophy
of the establishment, with potential as
promising as these first three «pillars»,
and with the desire to join the dynamics
of the Compagnie des Domaines.
As with everything we do, it’s all a
matter of encounters, opportunities, and
desires. The Compagnie des Domaines
began to take shape when Alain
Lalanne, owner of the Domaine San
de Guilhem, one of his partners for the
elaboration of the Cuvées de Gascogne
by Lionel Osmin & Cie, proposed to him
to acquire the domain. The ambition of
this young house is not to constitute a
large land heritage, but to keep its DNA
of «wine maker» rooted in the southwest,
with a real knowledge of the French and
international markets, to allow the wines
of the region to find their place on the
world market.
THE
AMBITION OF
OUR ENTERPRISE
IS TO BUILD
A WINNING
NETWORK OF
CUSTOMERS
AND PRODUCERS
BY CREATING
LASTING AND
MUTUAL VALUE
We work in the form of partnerships
with cooperative areas or wineries or
landowners, who also manage their
own wines, guaranteeing our know-how
in the field of winemaking
and marketing.
It is not really obligatory to own the
properties to ensure the development
of vineyards. Quite the opposite. The
ambition of our enterprise is to build
a winning network of customers and
producers by creating lasting and mutual
value. In other words, to stay with our
core business as a wine producer in the
southwest, preserving our DNA: agile,
dynamic and creative.
This extension of our activity focuses on:
The relevance of the selection of the
partner domains, both with a product
vision (quality and potential of the terroir,
wine potential), but also in relation to
its possibilities of success in terms of
marketing to cellars and restaurants in
France as well as for export,
The valorisation of existing ranges
through a reflection upon on the best
possible positioning,
The strength of our distribution network
established since the beginning of
the adventure and which continues
to develop in France as well as
internationally.
With the Compagnie des Domaines,
these estates in the southwest are able to
have profitable and durable solutions for
their future, positively reflecting on the
economic fabric of the region.
This new facet of our business is consistent
with our idea of “team adventure”. As
we say since the start, in the name
Lionel Osmin “and company”, the latter
part is very important! Instead of trying
to go it alone, we prefer to do things
together, each one remaining with his or
her core business and skill. It really is a
continuation of our substantive activity. It
comes to enrich the first mission of Lionel
Osmin & Cie which remains, as always,
that of “wine maker in the southwest”.
Hall 1, Stand E324
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 15

TRADE TALK
2015 Vinexpo meetings
How Vinexpo Will Help Buyers
and Producers Find their Perfect Match
Take advantage of a match making service that promises to arrange meetings with
like-minded producers in your key target markets around the world.
You quickly appreciate quite how big
the world of wine is when you step in
to one of Vinexpo’s main exhibition halls
and try to make your way to your first
appointment. No matter how much you
try and plan your diary, timings soon go
to pot as you rush from stand to stand.
For all the thousands of exhibitors from
seemingly every country in the world
capable of growing a grape you tend
to stick to the companies you know, the
producers and brands you already stock
rather than venture too far off piste.
Which is not really what these exhibitions
are designed to do. Yes, you are here to
build on previous relationships, but the
mark of how successful a particular event
normally lies in how much new business
or potential additional sales you have
been able to deliver.
It is a dilemma that has been very
much at the forefront of Vinexpo chief
executive, Guillaume Deglise’s mind as
he has prepared his team for this year’s
Vinexpo Bordeaux show in June.
It is why this year’s show has a number of
initiatives in place specifically designed
to make a buyer’s visit to Bordeaux as
productive as possible.
The highlight of which is the return of its
“One to Wine” meetings which allow
both buyers and exhibitors to arrange
meetings before the event with the
most appropriate and relevant potential
business partners. Particularly useful if
you are looking to find distribution in
new countries around the world and in
markets where you currently have limited
knowledge and few contacts. Both
buyers and exhibitors can set out exactly
the kind of business they are looking for,
and in the latter’s case can even identify
individual buyers they would like to have
a meeting with. The buyer, though, has
the final say in who they want to meet.
“We can then create a wish list for both
sides from which they can then choose
from and set up final meetings,” explains
Deglise.
The idea was first introduced for the
2015 show for a limited number of
exhibitors, but is now open to all buyers
and producers present. “We believe
that attending a fair like Vinexpo it is not
enough just to meet existing customers.
This way we can help visitors potentially
make some extra business through these
face to face meetings,” explains Deglise.
He believes it could be particularly useful
for smaller producers that are not able
to take out large stands at the show,
but are particularly keen to connect
with new buyers. It also means they
will have buyers coming direct to their
stand where they can show them their
wines, and really explain what they are
all about. Deglise urges buyers looking
to attend Vinexpo to make the most of
what is free service. “It is a really good
way of making the most of the show. For
producers it is also a good way to get
the attention of buyers,” he adds. It is
possible to book as many meetings as
possible, but Deglise suggests no more
than between four and six a day, as
each are scheduled for 40 minutes and
it still takes time to get from stand to stand
and there are other content opportunities
of which one can take advantage.
He says it also a further illustration of
the steps being taken to make Vinexpo
a show at which to do business. “Our
WE CAN CREATE A WISH LIST
FOR BOTH SIDES FROM WHICH THEY
CAN THEN CHOOSE FROM AND SET
UP FINAL MEETINGS
exhibitors are coming to Bordeaux to do
business, to show their latest vintages,
and new labels. It is very important for
them to meet the right customers and
build those relationships at the show,” he
stresses.
The fact the show is now being held over
four rather than five days will also bring
a more focused approach and allow
buyers to maximise the most of what is,
on average, a stay of two or three days.
16 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

“The Fine Wine Market
is Back”: Key Trends in
the Chinese Market –
from a Key Importer
PRESS CORNER
Castle Li
General Manager,
COFCO
COFCO has 400 wine shops specialised in importing wines into
China, 1000 distributors, and a professional E-commerce team
selling wines to consumer by all channels. We asked General
Manager Castle Li what he sees as being the most important
trends in wine sales are in his territory at the moment.
With the growing of Chinese
middle class, there is rising demand
for quality wines. Wines selling
between 15 euros to 30 euros are
growing in volume. 2nd and 3rd
tier cities are growing fast. In these
cities, wine brands and channel
brands are both very important. For
example, wine brands like Penfolds
are doing well due to greater
public awareness. Channel brands
like COFCO are growing fast too
because they are well recognised
in all over China and have
national trust because the brand is
government-owned.
The fine wine market is back
and the consumer is the primary
customer now. They care about
authentic, good conditions and
value for money. The consumers are
becoming increasingly international,
the information and prices are very
transparent, so the margin for the
fine wine is lower than before.
Most consumers still need guidance
in their wine purchases. That’s why
we have been working with James
Suckling, introducing his rating and
notes into China as a reference.
We also have 9 full-time wine
educators to support distributors at
professional events.
What are you primarily looking
for at Vinexpo Bordeaux?
We are looking for some top brands
or boutique brands, especially
from certain regions like Burgundy,
Alsace, etc.
This year’s partner country is
Spain. What are your thoughts
on Spanish wines, and what other
regions are you finding the most
interesting?
WE ARE
LOOKING FOR
SOME TOP
BRANDS OR
BOUTIQUE
BRANDS,
ESPECIALLY
FROM CERTAIN
REGIONS LIKE
BURGUNDY,
ALSACE, ETC.
We are exclusive distributors for all
Faustino group brands, including
Faustino from Rioja and Portia from
Douro. For Spanish wines, we
believe in the quality wine instead
of entry level wines. They have great
value for money, and it’s proven in
the China market. Faustino is selling
well in our COFCO wine & wine
shops, among our top 5 brands,
with McGuigan from Australia,
Antinori from Italy, Santa Rita from
Chile and Black Stallion from Napa.
What are your secrets for getting
the best out of a busy show like
Vinexpo?
Usually we have detailed agenda
for our meetings and make
appointments first. For some
important meetings, we already
have discussed by phone and are
here for some unfinished topics only.
It’s more efficient.
Hanrong Lee
Executive Editor
of Fine Wine and Liquor magazine
A CHINESE
CONNECTION
Fine Wine and Liquor magazine is
a bi-monthly fine wine and liquor
culture magazine that’s been operating
in China since 2001. We
asked Executive Editor, Hanrong
Lee to tell us a little more about her
publication.
Our publication specialises in
transmitting knowledge and culture of
wine and spirits, introducing famous
wine enterprises and entrepreneurs,
visualising national and international
wine brand images and assisting the
wine market to establish rules and
regulations in China. Recently, Fine
Wine and Liquor magazine launched a
Video & Tourism Project, to help foreign
wineries / wine regions enter China
market in a new way.
I have been the executive editor here
since 2001.
What are you primarily looking for at
Vinexpo?
At Vinexpo I am primarily looking for
wineries that welcome investment from
China, wineries and wine regions which
are potential, interested in our Video &
Tourism Project and want to enter the
China market in a new way.
What are you most looking forward to
at the show?
I look forward to knowing the latest
trends and news in different wineries
and wine regions at the show.
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 17

EXCLUSIVE INTERVIEW
Taking it From the
Vinexpo CEO Guillaume Deglise gives us a rundown on what
With an overall highly positive market outlook as we arrive at Vinexpo 2017,
we asked the Vinexpo CEO Guillaume Deglise to tell us more about the market
evolution, and how affects the show.
Guillaume Deglise
CEO, Vinexpo
While consumption of wine and spirits
remains high globally, growth has been
driven by the Americas and Asia-Pacific.
The European continent is declining due to
changes in consumption habits, primary in
countries such as France, Italy and Germany.
However, Europe still represent more than
60% of the wine consumption. This is a
more mature continent where a number of
new trends are rising, which buyers will be
able to see at Vinexpo. Asia-Pacific, on the
other hand, is the fastest growing region in
the world, especially with the development
of mainland China, but also Southeast
Asian countries such as Vietnam, Korea or
Thailand. These are countries where we see
that wine producers around the world can
achieve a great deal of development for
their brand. In the US, wine consumption is
expected to grow by 12% for the next five
years, which will confirm the leadership of
the US market worldwide. I think Vinexpo is
definitely a place where you can feel how
international our industry has become.
This is one of the strengths of Vinexpo… the
fact that you attract a large number of buyers
from these regions.
Yes, in fact when we analyse the origin of
buyers, we see that China is the leading
visiting country to Vinexpo after France, and
the number two country is the United States.
This is the only European show that attracts
150 nationalities from around the world,
the only event where exhibitors can travel
the world in a few days by hosting their
customers on their booth.
This year, one of the interesting aspects is
definitely the guest country Spain. What are
we going to be seeing from Spain that’s a
little bit different from what we might have
seen in the past?
Spain has always been a very loyal
exhibitor to Vinexpo. Since 2015, we have
had a country of honour, and we are proud
this year to have Spain under the spotlight.
Our neighbouring country is a very exciting
destination where wine is so much connected
with gastronomy. The Spanish way of life
has been very trendy lately and we wanted
in a way to pay tribute to the influence of
the Spanish culture in the wine and spirits
industry.
Another new section this year is going to
be the world of organic wines (WOW) and
I know this is very dear to your heart as
well. What are we going to see there?
Organic wines have always been at the
show, but this is the first time we dedicate
an entire space to them. In Scandinavia, for
example, more than 20% of the consumption
of wines is actually organic, so that made us
think that it was time to facilitate the access
CHINA IS THE
LEADING VISITING
COUNTRY TO
VINEXPO AFTER
FRANCE, AND THE
NUMBER TWO
COUNTRY IS THE
UNITED STATES
to organic wines for visitors and to dedicate
one entire space for this purpose. This time,
we will host about 115 wineries from about
10 countries. And a few conferences are
planned to help visitors understand the
philosophy and the challenges of organic
wines.
Are there any new major exhibitors that
you would like to mention?
We have more than 100 new exhibitors for
the 2017 edition. They come from around
the world and a lot of them are European.
18 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

Top
we’ll see at this year’s event
We are delighted to welcome the
Moët Hennessy group with their 22
brands coming altogether for the first
time. We shall also host a delegation
of 20 wineries from the NingXia region
in China, a group of sake and shoshu
producers from Japan, and a pavilion
of great producers from South Australia.
I should also mention Austria, which is
coming with more than 60 wineries this
time. The region of Beaujolais in France
is also back with an exciting new
concept. Last but not least, many new
brands will be launched at Vinexpo,
including Taiga Shtof, a premium vodka
which I am sure will attract many visitors.
One of the key conferences at the show
this year is going to be looking at the
global warming and climatic impact on
the growth of wine in different regions.
How is that going to pan out and what
will the conference be addressing precisely?
This is one of the most important subjects
that our industry has to face for the future
of course, because it’s not only about
the market, but also the regions of
production. We know the climate will
have an influence on the way wine and
spirits are elaborated, so to face these
challenges and to talk about them, we
have organised this conference along
with Wine Spectator – the world’s
famous magazine on wine and spirits.
One of the main speakers will be
the famed Harvard Professor, John P.
Holdren, who was the senior adviser
to President Barack Obama on climate
questions. He will be accompanied by
a high-level panel of speakers to discuss
this topic, including Gaia Gaja from
Piedmont, Miguel Torres from Spain and
Kathryn Hall from California.
Other subjects include the wine and
spirits markets after Brexit as well as
e-commerce. Can you tell us a little bit
more about these?
Indeed, everybody would like to know
what is going to happen with Brexit
over the coming months. This will be
our first tentative approach to see what
sort of consequences Brexit might have
on our industry, of course on the side
of the UK market, which is one of the
most important markets in the world, but
also for the European suppliers who are
doing business in the UK. Another aspect
can be the possible consequences on
The UK’s own production of spirits,
particularly scotch and gin.
You have a whole series of parallel
events happening along with the show.
Can you please tell us a little bit more
about them?
This programme of parallel events is
always very important in the success
of our exhibition. The event not be
missed is certainly “A Taste of Spain”,
which will take place on Monday
19 June from 8pm at the Palais de la
Bourse in downtown Bordeaux. It is
a unique culinary event where 110
famous bodegas from Spain and 12
great Spanish chefs, including world’s
acclaimed Ferran Adria and José Andrés
will work together on a wine and tapas
experience. We have been working
together with Wine Spectator on that
event for months!
This year you also have tastings open
to the public…
We wanted the local people to be
able to enjoy the show in their own
way and we thought it would be sad
if they couldn’t taste some of the wine
during the event, so that’s why we have
organised, together with the Terre de
Vins magazine, three evenings called
“Vinexperiences”. These evenings will
be on Sunday, Monday and Tuesday in
various locations of the city. While the
first evening will celebrate Beaujolais,
the second will highlight Pomerol and
the third will allow attendees to discover
great wines from Bordeaux.
This year, Bordeaux will be even more
interesting for people as the last couple
of years have been great vintages. Will
this attract more people to Vinexpo?
Yes, whenever there is a great vintage,
the show takes on an even brighter
shine. This year, we have the chance to
have great 2015 and 2016 vintages in
Bordeaux … two great years in a row.
So this augers well for Vinexpo!
Vinexpo 2015 Vinexpo 2015
© Philippe Labeguerie
WE HAVE
MORE THAN
100 NEW
EXHIBITORS
FOR THE 2017
EDITION.
© Philippe Labeguerie
© Jean-Bernard Nadeau
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 19

SPECIAL FEATURE: GASTRONOMY
YANNICK ALLÉNO to be Chef
for the Fête de la Fleur 2017
The twice 3-starred chef Yannick Alléno has
been chosen as the chef to create the dinner for
the prestigious Fête de la Fleur, which will take
place on Wednesday 21 June 2017 at Château
Malartic-Lagravière.
This year 1,500 professionals from the wine and
spirits industry will be invited to the Fête de la Fleur,
organised by the Commanderie du Bontemps
Médoc et Graves, Sauternes et Barsac, which
will also mark the 20 th anniversary of the Bonnie
family’s ownership of Château Malartic-Lagravière
and will close the 19 th Vinexpo Bordeaux.
This long-term partnership has led the Michelinstarred
chef and the Bonnie family, owners of this
Graves classified wine, to think deeply about food
and wine pairings for the chef’s culinary creations
and the various vintages produced by Château
Malartic-Lagravière.
Gourmet Dishes
with Exceptional
Wines
La Table des Graves and Pessac-
Léognan by la Maison Darroze @
Vinexpo Bordeaux 2017
The chef, who is also a wine-aficionado, will
prepare an exclusive menu to match some of the
most sumptuous Bordeaux Classified Growths,
including those of Château Malartic-Lagravière.
ALLÉNO AND CHÂTEAU MALARTIC-
LAGRAVIÈRE: A PERFECT MATCH
Yannick Alléno and the Bonnie family, owners of
Château Malartic-Lagravière, have in fact been
working together for two years, driven by the
same quest for excellence, purity of taste, mastery
of technique and enrichment of terroir.
The Graves and Pessac-
Léognan appellations are
partnering with la Maison
Darroze, a renowned
“starred” restaurant located in
Langon, to present their wines
in a restaurant installed at
Vinexpo from June 18 to 21
2017.
In a contemporary and elegant
setting facing the lake, diners
will be offer a subtle blend of
wines from exceptional terroirs
and refined regional cuisine.
The main attraction of a
gourmet restaurant is of course
its team and especially its
chef.
The Darroze family is
especially attentive to its
team, which is, they claim,
paramount to the success of
the enterprise, not the least
of whom is the Chef, David
Delieuvin.
David, Norman of origin,
joined Maison Darroze at
the end of 2015, after years
of experience between Lyon
and Paris. Trained by Michel
Troisgros, (3 stars in the
Michelin Guide) in Roanne,
near Lyon, he then worked
in Paris with Lancaster, then
at the Grande Cascade, 1
Michelin star where he was
second chef.
Today, David Delieuvin is chef
at Maison Darroze. With
his past experiences, David
wanted to express himself. His
specialty is the sauces.
At Vinexpo, attendees will
be offered a seasonal
menu specially designed for
the event, giving them the
opportunity to taste the wines
of their choice among a wide
range of Crus from Graves,
Pessac-Léognan and Crus
Classés from Graves.
Visitors will thus be able to
appreciate the diversity of the
wines of this region, the origin
of the great Bordeaux wines.
The restaurant opens during
the 4 days of the show,
proposing a lunch formula at
€59 TTC including appetiser,
main course, dessert, wine
and coffee. Winegrowers
of the two appellations will
be present to describe their
wines.
From 3.30pm, the teams of
Maison Darroze will propose
a dessert formula + 2 glasses
of wine for €12 until the fair
closes.
Hall 1 Stand L311
DEDICATED CHEFS TO BRING OUT
THE BEST IN THE WINE!
Les Terrasses at Vinexpo will once again
this year be home to the stand of Boisset La
Famille des Grands Vins. The singular and
plural universe of its wine houses and estates
has dual French and American identity, all
showcased in a space combining luxury
and conviviality. The American chef, Victor
Scargle, will orchestrate all things gastronomic
during the tradeshow. But he will welcome
The Port and Douro Wines Institute is
presenting Master Classes by Manuel Lima,
Head of IVDP Tasting Chamber, during
Vinexpo. Examples
THE PAIRING OF PORT AND DARK CHOCOLATE,
as the sweet side of the Port complements the bitterness
of the dark chocolate.
Sunday 18 th June
11:00 am to 12 mid-day & 2:30 pm to 3:30 pm
PORT, DOURO AND CHEESE: A GOURMET TRIO!
Monday 19 th June
11:00 am to 12 mid-day & 2:30 pm to 3:30 pm
Hall 1, Stand DE67
guest chef Jean-Luc Rabanel, holder of two
Michelin stars, on Monday 19 June for a
vegan lunch marrying the first wines created
under the label Fortant Veg to accompany the
first gastronomic vegetarian cuisine in France.
CHAMPAGNES, ROUSSILLON WINES
AND SUSHI PAIRINGS
A “media only” event sees pairings of Champagnes,
Roussillon wines and a selection of sushis:
Champagne Baron Fuente Chardonnay
– 93 Pts Wine Enthusiast / Sushi with salmon
Mas Bechat - Roussillon / Maki with red tuna
Tuesday June 20 th - 6:00 pm
Hall 1, Stand A292
Lakeside / Hall 1
Stand A161 / Door 17
PAIRING GALORE @ VINEXPO
20 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

REGIONAL SPOTLIGHT: SOUTHERN EUROPE
SPAIN
@ icex
@ icex
Spanish Wine Production
Spotlight on facts and figures for this year’s Vinexpo country of honour
Spain is one of the greatest wine
producers in the world: in first place
in terms of planted surface area; third
in production (after Italy and France)
and in 2015 also first global exporter
when it comes to volume, third if one
takes into account value. Wine has
become an extremely important sector
in Spain, not only for its economic
impact, but also relevant in social
and environmental terms, and in the
way Spanish wine portrays an image
of the country abroad and improves
tourism.
Spanish wine-making is crucial, not
just for its economic performance,
but also for the people who work in
this sector, and for the role it plays in
environmental conservation.
VINEYARDS
According to the OIV, Spain remains
the country in the EU, and indeed
the world, with the largest number
of vineyards, with 1.021 million
hectares devoted to vine cultivation
(97.4% used for wine-making, 2%
for table grapes, 0.3% for raisin
production, and the remaining 0.3%
for nurseries). However, more recent
official statistics compiled by the
MAGRAMA note that this surface area
decreased to 954,659 hectares in
2015. In any case, it represents 30%
of the EU total (followed by France
and Italy, both with approximately
22.5%) and 13.5% of the world-wide
total. Its wine-making tradition can be
traced back to Roman times, though
it isn’t until recent times that exports
have become a major concern, and
generalized across the sector. The
vine is the 3rd most cultivated crop in
Spain, after cereals and olives.
SPANISH
PRODUCTION
The Spanish wine sector is searching
the balance between production and
sales with added value, according
to OEMV, Spanish Wine Market
Observatory. The main Spanish
wine production areas are Castillala-Mancha,
with 22.5 million hl
of wine production in 2015/16
(-8.7%) and amounting for 60.5% of
the total Spanish wine production,
Extremadura with 4 million hl (-5.1%)
and Catalonia with 3.31 million hl
(0.6%).
Region of Valencia, Castilla Leon,
and Rioja contribute around 5%
of total wine production each. In
2015/16 according to MAGRAMA,
PDO wine production is of 15.2
million hl (+4.5%) and the production
of PGA wine is of 4.2 million hl
(+2%). Production of quality wine
without PDO/PGA is forecasted at
17.8 million hl.
VINEYARD
SURFACE AREA
Geographical position, climatic
differences and the variety of soils
make the Iberian Peninsula and
islands a privileged location for the
production of very different wines.
In all, 17 Autonomous Regions in the
country cultivate vines, and almost
half of this total distribution is found
in Castilla-La-Mancha (473,268
hectares and 49.6% of planted
vines), which is the geographical
area with the greatest concentration
of vineyards in the world, followed
by Extremadura (around 80,391
hectares, 8.4%), Castile-León
(63,359 hectares) and Valencian
Community (62,676 hectares),
Catalonia, La Rioja, Aragon, Galicia,
Murcia and Andalusia.
Hall 1 Stands CD148,
DE137, DE149, CD139
Our thanks to ICEX for details of this
report undertaken for them by The
Spanish Wine Market Observatory.
A TASTE
OF SPAIN
With Spain as this year’s country of honour,
Vinexpo Bordeaux is teaming with Wine
Spectator to present “A Taste of Spain”,
Vinexpo’s massive Spanish bodega showcase.
Slated for Monday June 19 in Bordeaux (8-
11pm), the exclusive tasting party will pair fine
Spanish wines with foods by Spain’s top chefs
at the Palais de la Bourse in Bordeaux’s historic
city center.
“A Taste of Spain is shaping up to be one of
the most provocative and essential events of
Vinexpo Bordeaux 2017,” said Vinexpo CEO
Guillaume Deglise.
110 Spanish bodegas have been hand-selected
by Wine Spectator, to be paired with food
prepared by 12 of Spain’s most celebrated chefs
selected by culinary co-chairs Ferran Adrià and
José Andrés.
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 21

REGIONAL SPOTLIGHT: SOUTHERN EUROPE
SPAIN
Javier Ruiz
de Galarreta
President & CEO,
ARAEX Grands
2016 – A Year of Significant
Growth for ARAEX
Founder & CEO Javier Ruiz de Galarreta outlines the Spanish fine wine’s brand
roadmap for consolidation
The pre-announced strategy of ARAEX Grands to achieve major growth
2016-2018 is paying off, as its results from 2016 reinforce the success
of the company’s business model. Javier Ruiz de Galarreta founded the
ARAEX group almost 25 years ago, bringing together nine small and medium
wineries from the Rioja Alavesa region. He went on to create Spanish
Fine Wines in 2001, a second union that grouped other wineries from
other respected Spanish regions. Today, Mr Ruiz de Galarreta continues to
create new wine ventures, characterised by quality, global projection and
respect to the roots and identity of Spanish vineyards. From the production
of prestigious wines to the organisation of tasting panels, Araex-Spanish
Fine Wines Group’s activities stand out for their excellence and vision.
Among their latest initiatives the current collaboration with world renowned
winemaker Michel Rolland is especially remarkable. We asked Mr Ruiz de
Galaretta how the idea for ARAEX originally came about.
I read the report of an international
consultant on the corporate structure
of the wine sector in DOCa. Rioja,
which concluded that the sector was
too fragmented to effectively affect the
markets. So I decided to create the Rioja
Alavesa Export Group, whose acronym is
Araex, an instrument which was dynamic
and large enough to enter international
markets.
When did you decide to create a
second support pillar?
The creation of Spanish Fine Wines
in 2001 allowed us to optimise our
structure and design a comprehensive
global Spain-wide portfolio with a
specific positioning strategy for each
of the Rioja Alavesa brands: Labastida,
Montebuena, Baigorri, Luis Cañas,
Amaren, Altos R, Heredad de Baroja
and Lar de Paula.
What is your secret to the future success
in the marketing of Rioja wines?
We must flee from standardisation. Rioja
has a strong image. It is the most important
collective trademark in Spain. And that,
paradoxically, is also the problem. Our
task is to manage the offer by segmenting
it, because we cannot enter the markets
today with a collective trademark without
providing a segmentation by different
levels.
How is the export potential of Spanish
wines developing?
Spain has always been valued for its
export volume, not for the quality of its
products. For a producer country, the pricevalue
ratio is still excessively good. And I
used the word “excessively” on purpose,
because the prices of many Spanish wines
are too competitive compared to similar
products from other countries. But that is
changing now. Markets are accepting
a slow increase in the prices of Spanish
wines. In the future, the growth of Spanish
wines will be achieved through the value
of the product, not through volume. But
that requires a better positioning of the
wines.
What’s new at Vinexpo this year?
Araex and Spanish Fine Wines will be
marketing The Grand Wines’ products:
Villa Conchi cavas, which brings together
five types of cava; a Vino de la Tierra
(quality wine) under the Gran Sello
trademark; and the R&G project, which
stands for Rolland & Galarreta. R&G has
given me the opportunity to work with
Michel Rolland, the best known wine
producer in the world as a fully integrated
partner, not only as a consultant, and
produce a wine from each of the three
growing regions, Ribera del Duero, Rioja
and Rueda, under his direction. Last
October, our triplet produced 800,000
bottles. About 450,000 are Rioja Alavesa
R&G. This is clearly an ambitious volume,
but the prospects are excellent, especially
because these Premium wines have an
unbeatable price-value ratio. R&G will
soon become one of the leading Spanish
brands in the Premium wines market.
Hall 1, Stand CD136
BUILDING VALUE
WITH ARAEX
ARAEX is a single supplier (in just one
portfolio) exclusively for PREMIUM and
SUPER PREMIUM quality wines from winegrowing
regions with guaranteed origin, i.e.
denominations with long and proven identity
and very strictly controlled with regard to
origin and quality. A highly sophisticated,
proven and complex international export
and distribution structure that ensures
the success of different products from
associated Winegrowers on the national and
international markets.
22 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

New Identity
for Ramon Roqueta
The Ramon Roqueta brand is
presenting a new identity for its wines.
Maria Elena Jimenez
& Marta Casas,
Winemakers
and sisters-in-law
The symbolic elements that
feature in the new design for
the producer, which is one of
the most emblematic in the DO
Catalunya, reflect the elegance
and authenticity of the brand’s
historical values and appeal to
a wider public. The new image
features symbolic elements
that reflect the essence of
the figure of Ramon Roqueta
as an entrepreneur, wine
merchant and wine-maker, as
well as the values associated
with the winemaking tradition of
the Roqueta family; oak leaves,
which symbolise strength and
renewal; a carriage wheel,
which reminds us of the
wine-making trade; a flame,
which evokes family and
home; and grapes,
a pure expression of
winemaking.
Hall 1, Stand B148
You Say You Want a R-Evolution?
The R-Evolution range of wines from Parés Baltà
will be among the “star” products from the
Spanish producer at Vinexpo Bordeaux.
R-Evolution wines are made from Penedès
flagship grapes such as Xarel·lo or Grenache.
The Origen Range - fresh and fruity wines
elaborated in honour of the origins of the
winery – will also be “must tastes”.
A family owned winery located in Penedès
wine region with tradition that goes back to
1790, Parés Baltà is being guided into a
new era of high quality wine production under
the management of Joan and Josep Cusiné,
the third generation of the Cusiné family. The
efforts of winemakers and sisters-in-law, Maria
Elena Jimenez and Marta Casas, are reflected
in the quality of the wines, showing fine
character and concentration yet with elegance
and balance.
ORGANIC AND BIODYNAMIC
CERTIFICATIONS
The environmentally respectful cultivation of the
vines is key to Parés Baltà’s sense of identity.
“We do not apply herbicides, pesticides or
any chemical fertilizer”, says Josep Cusiné.
“…Even though we have our own flock of
sheep that fertilize the soil and we elaborate
our biodynamic compost in order to help the
vines during the vegetative cycle. All our wines
are certified as organic and our vineyards as
biodynamic (by Demeter).”
Hall 1, Stand CD139-9
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 23

REGIONAL SPOTLIGHT: SOUTHERN EUROPE
ITALY
Franciacorta
– Able to Accompany
Many a Meal – or Just
as an Aperitif
2016:
An Excellent Year
for Montepulciano
After an exceptional 2015 vintage,
it has been revealed that the 2016
Vino Nobile from Montepulciano is an
“excellent” year.
2016 also marked the 50 th anniversary
celebration of the DOC denomination,
for which the Consortium of Vino
Nobile di Montepulciano inaugurated
one of its most ambitious projects: the
restoration of a Fortress, in which the
associated producers have invested
considerable resources alongside the
Municipal administration and other
private and institutional partners.
The project, which began in 2007,
was completed in October with the
inauguration of the Vino Nobile
Consortium headquarters and its
fascinating “Enoliteca”, one of the
few examples of its kind in Italy today,
where it is possible to find all the labels
pertaining to the denomination and
a selection of typical local products,
offering tourists and foodies the chance
to familiarise themselves with the
excellent food and wine specialities
of the region all in one venue, starting
from Vino Nobile itself.
centre (the only ones of their kind).
Further confirmation of this historical
link is provided by documents from
790 AD which register the donation of
a vineyard to the church, and Repetti’s
mention of a document in 1350 (in
his “Historical and Geographical
dictionary of Tuscany”) which drew up
the terms for trade and exportation of
Vino Nobile di Montepulciano.
The Consorzio del Vino Nobile di
Montepulciano was founded in
1965 with the aim of protecting and
promoting the image of Vino Nobile
di Montepulciano (and later, Rosso
di Montepulciano and Vin Santo) in
Italy and the rest of the world. There
are currently around 270 members of
the consortium representing almost the
totality of the vineyards. The Consorzio
also carries out the role of managing
the appellation, of monitoring the wines
on the market, of legal guardianship of
the brand in Italy and around the world,
of promoting and improving the whole
appellation.
Franciacorta was Italy’s first DOCG
wine - instituted in 1995, and also
stands out through the fact that it is
obtained by the natural re-fermentation
in bottle of Chardonnay and/or
Pinot Nero and Pinot Bianco (50%
maximum). Only 10 designations in the
whole Europe enjoy this privilege, and
of those ten, only three are obtained
by re-fermentation in bottle: Cava,
Champagne and Franciacorta.
Lying in the south of Lake Iseo in the
heart of Lombardy, Franciacorta has
a wide range of soil types and site
climates that make it a natural wine
territory. Today Franciacorta embraces
the territories of 19 municipalities in the
province of Brescia. A territory with a
fascinating cultural and environmental
heritage.
Grapes were grown here in fact as
far back as Roman times. Today’s
winegrowers, the heirs to this millennial
patrimony, produce wines of superb
quality, with Franciacorta at their
head, veritable King of Italian sparkling
wines.
Produced in accord with the Metodo
Franciacorta, the Franciacorta
@Cattabiani
Method, which was created by the
Consorzio per la Tutela, the wine
has, since 2010, a new Production
Code that raises its quality still higher.
Franciacorta is made from rigorously
hand-picked clusters of Chardonnay
and/ or Pinot Noir and/or Pinot
Blanc, which are then given a gentle
pressing. The production period is a
lengthy one. After about 7 months from
the harvest, cultured yeasts are added
to the base wine and it is bottled. At
least another 18 months must pass as
the wine slowly re-ferments in the bottle
in contact with the spent yeast cells, or
sur lie, after which period it may be
disgorged.
All the three types of Franciacorta
(Franciacorta, Franciacorta Satèn
and Franciacorta Rosé) can acquire
greater complexity through a longer
maturation. The wines can be refined
through further years, thus obtaining
more prestigious products. It is the case
of the Franciacorta Millesimato and the
Franciacorta Riserva.
Hall 1, Stand C96
@Fabio Cattabiani
Montepulciano’s history has always
been closely linked to its famous vines
and wine, as demonstrated by the
centuries-old cellars in the town’s old
Hall 1, Stand AB72
24 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

Ongoing
Positive Trend
for Chianti
Classico
For the seventh year running, last year saw
a positive sales trend for Chianti Classico,
with an overall increase of 48.5% since
2009. In 2016, 285,500 hectolitres of
Chianti Classico were sold - the best result
of the last decade. The USA was once
again in the lead in 2016 with 32% of
total sales, followed by Italy with 22% and
Germany with 13%. In the first 5 months of
2017, the trend of sales growth has also
been confirmed.
Chianti Classico, with its unmistakeable
trademark, the Black Rooster, is governed
by production specifications which include
a minimum of 80% Sangiovese grapes in
the blend for this, Italy’s “oldest zone of
origin”.
Sergio Zingarelli, Chairman of the
Consorzio Vino Chianti Classico, says the
result rewards the time-consuming work
of relaunching the DOCG zone in recent
years, culminating in the presentation of
Gran Selezione, the new type of Chianti
Classico, on the market in 2014: “This
great wine has raised the quality of our
designation and met with great critical
success, thus helping consolidate Chianti
Classico’s place among the best wines in
the world.”
Hall 1, Stand AB72
NEW FROM BOTTEGA
The Italian winery and distillery
will be presenting its latest
products at Vinexpo 2017:
Bottega Gin “Bacûr” (produced
in Italy using botanicals like
juniper berries, sage and
lemon zest), and two vermouths
created by Sandro Bottega and
Lamberto Vallarino Gancia, heir
of the Italian family leader in
sparkling wine and vermouth:
Vermouth Bianco Bottega and
Vermouth Rosso Bottega.
The company’s vermouths
stand out due to two unique
characteristics: the base wine
and the selected botanicals used
in the recipe. While average
vermouth is produced by starting
with a base of neutral grape
wine, Bottega Vermouths use
wines obtained from grapes that
are typical of the region where
Bottega is based: Veneto, in the
north-east of Italy, renowned for
producing Pinot Grigio (used for
Vermouth Bianco Bottega) and
Merlot (used for Vermouth Rosso
Bottega). The secret and original
recipes mix over 30 botanicals
which lend multifaceted sensorial
nuances and an unmistakable
personality to these vermouths.
Hall 1, Stand A77
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 25

REGIONAL SPOTLIGHT: SOUTHERN EUROPE
ITALY
Bubbles from
Duchessa Lia
The Piedmont producer
Duchessa Lia will be presenting
a very broad range of sparkling
wines (among others) at this
year’s Vinexpo.
The company is located in
Santo Stefano Belbo, in the
centre of Asti and Moscato
D’Asti regions and close
to the Langhe hills (Barolo
and Barbaresco). It is part
of Cantine Capetta, a
family business founded
in 1953 by Francesco
Capetta and now
managed by the
family’s second
generation.
Combining passion,
respect for the
tradition, technology
and long terms
view, Duchessa Lia
has become the
leading brand for Piedmont
Region, in the domestic modern
distribution. They have become
specialists in sparkling and
semi-sparkling wines based
on aromatic grapes. The
“sweet bubbles” segment is
one of the fastest growing
segments over the last
decade, in many important
international markets.
The company (production
and marketing system)
has been certified in
line with international
quality standards ISO
9001:2008 –ISO
14001:2004 –IFS
Hall 1, Stand BC84
Terre Del Barolo
Announces New Ventures
2017 represents a new beginning for
Italy’s Terre Del Barolo. The company
has announced it is launching two new
strategic ventures: a new organic line,
and the Arnaldo Rivera Barolo Grand Cru
project, named after the founder of the
cooperative, and designed to highlight the
quality of a number of prime vineyards and
crus which have always been part of the
winery heritage.
Located in Castiglione Falletto in the heart
of the Langhe in Italy, the winery, which
dates back to the 1950’s, brings together
about 300 growers who own more than
600 hectares of vineyards around the
villages of Grinzane Cavour, Serralunga,
Monforte, Diano d’Alba, Barolo,
Novello, La Morra, Verduno, Roddi and
Castiglione Falletto.
These grapes are vinified following
traditional procedures using modern
technology.
The main focus is for Barolo docg, which
undergoes the main part of its maturation
in French and Slavonian oak casks,
and represents the highest volume.
Hall 1, Stand E112
26 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017

© Les Williams
HOSPITALITY / RESTAURANTS / BARS
WHERE
TO GO
IN
Bordeaux
CLUBS / EVENTS / SHOPPING / CULTURE
A Warm Welcome…
From the Mayor of Bordeaux
Alain Juppé
Mayor of Bordeaux
Alain Juppé, Mayor of Bordeaux, is no
doubt the best person in town to give a few
tips on places to visit in this city when one
has a little spare time alongside Vinexpo.
We asked him for his pointers on the best
places to savour wines in the city.
The wine Bar of the CIVB (Inter-professional
Council of Bordeaux Wines), where one can
on the one hand taste, but also be advised on a
vintage, or an appellation. The range offered there
is rich, and competent professionals can guide
your choice. Many other establishments also offer
tastings and I invite our visitors to discover them
according to their walks in Bordeaux.
Can you suggest to our readers a “must” to see or
do during a first visit to Bordeaux?
La Cité du Vin of course! We have just celebrated
the first anniversary of its opening and its
frequentation goals have already been achieved
with more than 420,000 visitors, including a
high proportion of foreigners. As a beacon of
our wine tourism policy, it is a remarkable tool for
promoting the culture of wine but also an invitation
to discover the vineyards of the world, the terroirs
and the savoir-faire.
ONE CAN
DISCOVER THE
RICH HERITAGE OF
BORDEAUX, ONE OF
THE MAJOR ASSETS
OF OUR UNESCO
WORLD HERITAGE
RANKING
Can you recommend an unusual place that visitors
should discover?
The Pey-Berland tower, for a 360° view of
Bordeaux. From the top of this monument, one of
the highest in the city, one can discover the rich
heritage of Bordeaux, one of the major assets of
our UNESCO world heritage ranking. It is also
from there that one can admire the curve of the
Garonne and better understand why Bordeaux is
called the “Port of the moon”.
VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 27