Wrist Taker Magazine 2017 Issue
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
AAAAAAAAAAAAAAAAAAAAAAAA<br />
AHEAD OF ITS TIME<br />
TUSENÖ WATCH IS INSPIRED BY THE SWEDISH WEST COAST FOUNDED<br />
BY TWO CHILDHOOD FRIENDS<br />
By Azhar Ahmad<br />
56<br />
Tell us a little bit about yourself and your role<br />
in the company<br />
My Name is Johan Holsner, I am the CEO and<br />
Co-Founder of Tusenö. I’ve had a passion for<br />
watches for a very long time and finally took<br />
the step from dreaming about working with<br />
watches, to actually doing it a few years ago.<br />
My role in the company consists of both this,<br />
that and the other. However coming from a<br />
designer background, what I enjoy the most is<br />
the design process, prototyping and being a big<br />
part of the manufacturing. But as we are a very<br />
small team, you really get to be a key part in<br />
every piece of the company.<br />
How did the company started? What is the<br />
inspiration behind it?<br />
Tusenö started back in early 2014. My<br />
childhood friend (Alexander Bendz, Co-<br />
Founder) and I had talked about starting<br />
something up for a long time and thought it<br />
was time to actually do it, so we quit our jobs<br />
and went all in. Back in September 2015 we<br />
launched a Kickstarter campaign, which onemonth<br />
later, had become the highest funded<br />
campaign for watches in Sweden ever. That<br />
was a huge deal for us that meant that we<br />
really could start up for real. Both Alexander<br />
and I are born and raised on the Swedish west<br />
coast, which has been a vital part of our<br />
inspiration in design and tone. It’s also a bonus<br />
to be able to show of some of Sweden’s<br />
beautiful nature to our customers from all<br />
over the world.<br />
What makes Tusenö watches different? Is it<br />
difficult being an independent watchmaker in<br />
a sea of other giant watch brands?<br />
I think it’s the effort that is put into the<br />
watches and everything around it. We get a lot<br />
of praise from our customers. They love the<br />
fact that the watches feels much more<br />
expensive than they actually are. That’s exactly<br />
what we set out to create. When you purchase<br />
a Tusenö, you get the same feel that you do<br />
when you purchase a watch in a much higher<br />
price range. Well, there are a lot of other watch<br />
brands out there, and the big brands have<br />
millions of dollars to spend on advertising, we<br />
don’t. However, we want to build our audience<br />
on satisfied customers and word of mouth. It’s<br />
a slow process, but it’s the right way for us. We<br />
know that our customers love our watches,<br />
which is the most important thing.<br />
WRIST TAKER 17
Change language