Wrist Taker Magazine 2017 Issue
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
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48<br />
AAAAAAAAAAAAAAAAAAAAAAAA<br />
THE NAME'S BOND,<br />
BYRON BOND<br />
MEET THE BRITISH/SWEDISH DUO WHO DESIGNED THE<br />
ULTRA-SUAVE WATCHES FOR YOUR EVERYDAY LIFE<br />
By Azhar Ahmad<br />
Tell us a little bit about yourselves and your<br />
roles in the company.<br />
We are a British/Swedish duo with a<br />
background in Internet retail. However, more<br />
recently we have focused more on designbased<br />
projects that have been really fun. There<br />
is something innately satisfying about seeing<br />
something through from design to production.<br />
Typical of the ‘hands on’ nature of a start-up,<br />
we are both involved in all aspects of the<br />
business at the moment.<br />
What made you both decided to be in the<br />
watchmaking industry?<br />
Going into the watchmaking industry wasn’t a<br />
strategic decision but more an idea that<br />
developed naturally from conversations about<br />
a watch being an interesting design project to<br />
pursue. We felt that it would be an exciting<br />
venture; challenging but also immensely<br />
rewarding. We could also visualise our style – a<br />
mix of understated simplicity and British<br />
classic elegance – converting well to a watch<br />
design.<br />
Is there anything lacking in the watch<br />
industry or anything you would like to<br />
change/add about the industry?<br />
One thing we have really strived to capture in<br />
our watches is a lux feeling you acquire from<br />
Byron Bond, from the bespoke packaging to<br />
the feeling of wearing our watches. Although<br />
this is obviously not unique to our watches, we<br />
feel that we are one of very few that can offer<br />
this experience, at the price point we do. It has<br />
been a real focal point in the process of<br />
developing the brand.<br />
When it comes to designing a watch, what<br />
comes to mind first? Tell us about the design<br />
to manufacturing process in brief.<br />
We both have subtle differences in our design<br />
tastes. Ironically, Jemma likes clean, simple<br />
Scandinavian style while Rick has always been<br />
a fan of classic British design; our watches are<br />
a meeting of these complementary sources of<br />
inspiration. Our remit was to create a watch<br />
that is a 21century interpretation of a classic.<br />
Our initial sketches were based on a classic<br />
foundation but during the design process, we<br />
WRIST TAKER 17
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