Wrist Taker Magazine 2017 Issue
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
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44<br />
AAAAAAAAAAAAAAAAAAAAAAAA<br />
WRIST TAKER 17<br />
JOIN THE SLOW REVOLUTION<br />
WITH CHRIS & CORVIN OF SLOW WATCH<br />
By Azhar Ahmad<br />
Tell us a bit about the founders' backgrounds.<br />
We are four founders with very different kind<br />
of backgrounds. Two are Swiss watch Design<br />
and Engineering experts from Switzerland, one<br />
has long term experience in brand and product<br />
management and one is an expert in online<br />
marketing. So it’s a great combination of skaills<br />
to create online watch brands.<br />
What drove you to want to start your own<br />
watch brand?<br />
There was no inspiring offering for our<br />
generation. All watch brands just felt old and<br />
totally irrelevant. We wanted to create a brand<br />
that truly speaks to us.<br />
Do you still remember your first customer?<br />
How did you get them?<br />
Sure, we remember them. The first customers -<br />
of course- were friends. The first “real”<br />
customers found us on facebook.<br />
What are some key lessons you learned after<br />
working in the timepiece industry?<br />
It’s an old and quite dusty market with (usually)<br />
a long way to get your product to a consumer.<br />
It’s all about tradition and prestige, not real<br />
stories.<br />
What was the inspiration behind the design of<br />
slow?<br />
The core is to appreciate time again. We do<br />
that by helping the wearer to re-connect with<br />
her/his consciousness and perception of time.<br />
That’s why we designed the most natural way<br />
to display time with our 24 hour one hand<br />
concept.<br />
What are your roles in the design process? Is<br />
it hard to churn ideas and how do you handle<br />
clash of interests/ideas?<br />
We give a detailed guidance to the designer.<br />
Actually the slow concept and story was so<br />
consistent that the design process was very<br />
smooth and without any clashes.<br />
As founders of the company, it’s still<br />
important to keep work/life balance. What do<br />
you guys do when you’re not working?<br />
Spending time with our young family and doing<br />
as much sports as possible (Golf, Tennis,<br />
Squash, Hockey, Yoga)<br />
And finally, what’s on the horizon for slow<br />
watches in the next twelve months?<br />
We see slow a very very timeless brand and<br />
our aim is to establish an icon shape. So we<br />
want to keep the collection as focussed as<br />
possible. Therefore we do not plan to launch<br />
new models. We would rather reduce the<br />
number of models even further. Less is more.<br />
Visit www.slow-watches.com
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