Wrist Taker Magazine 2017 Issue

40
AAAAAAAAAAAAAAAAAAAAAAAAAA
IT'S ABOUT TIME
OR IS IT ABOUT VINTAGE? IT CAN BE BOTH!
By Azhar Ahmad
First, tell us a little bit about yourselves and
the story behind the company.
It is almost a classic story. We are two high
school friends (Sebastian Skov & Thomas
Andersen, red.), both thirty years old. Thomas
have a background in economics and business
and I have in advertising. So the relation to
wristwatches may be hard to spot at first. But
where our background skills are what runs the
business – our passion is what drives it. We
always bought watches on our various travels
back then, nothing fancy, just as fashion
accessories. This turned over time into a
deeper interest and we began to collection
vintage watches, as well as the classics from
the big luxury Swiss houses. On a trip to
Mexico in 2013, the horology discussions
turned into a an classic “how does your future
look like” talk. After several years in difference
industries, we both felt something was
missing. Hence, we decided then and there to
start our own passion project, a ‘affordable
luxury’ watch brand
What made you guys start a watch company
while the industry is saturated with
timepieces?
There is a lot of watch brand these days, so
saying we spotted a hole in the market are big
words. Even though, we still felt that many
new watch brands were being different by
being very modern in their expressions, or
push into the fashion market with price as the
differentiator. So, our own desire of buying
classic designs with a luxury feel, was hard to
satisfy without paying the luxury cost of the
big brands. We therefore wanted to make big
classic designs, with and minimalistic
expression and small vintage details, all at an
affordable price point, 250-1000 USD. This
puts us into what we call the ‘affordable
luxury’ category, which is one of the smaller
watch segment – but which are growing fast.
So what do we have? In short, a strong sense of
style and direction, but most importantly - No
comprise. From everything to quality, design
details, packaging and into what stores we are
in we want to control and not have to make
any comprises to. And this is the interesting
part of this category. That you can make all the
WRIST TAKER 17