Wrist Taker Magazine 2017 Issue
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be! The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
32 AAAAAAAAAAAAAAAAAAAAAAAA A LEGACY IS BORN FREDRIK INGEL OF COTCAS SHARES HIS INCREDIBLE STORY BEHIND THE ELEGANTLY DESIGNED WATCHES By Azhar Ahmad Tell us a little bit about yourself. My name is Fredrik Ingel, I’m 30 years old from Stockholm Sweden. I have a background as a professional football player in Sweden, a bachelor degree in marketing from Uppsala University and since late 2015 I have been designing, developing and working with my own watch brand Cotcas. What’s your history with wrist watches? How did you get the idea to form Cotcas? My history with wristwatches actually started as a passion for jewelry, art and design. My grandparents came to Sweden from Estonia back in 1945 and they started designing and manufacturing jewelry to earn a living so I guess the interest for creating and driving this type of business has been passed down to me. The idea to form Cotcas came to me at a point in my life when I had been diagnosed as being burnt out. I had been pushing myself too hard, doing things I didn’t really have a passion for and as a result I had started getting anxiety attacks. At that point I realised I had to put myself first every day and asked myself “What do you want to do?”. Right there and then the idea for Cotcas popped into my head. I wanted to express myself, break free in some way, create something on my own and fill my days with passion. First I was thinking about designing jewelry but in the end I decided that watches are more interesting as I love watches myself. I’m very satisfied with my decision. In a sea of watchmakers and brands, is it the right time to become a watchmaker? What has been the most difficult challenges you faced so far? This is actually something I have been thinking about a lot. My opinion is that if you have an idea that you believe in, don’t analyze too much, just go for it. That’s what I did and I have learned so much from creating and doing something on my own. There are a lot of new watch brands on the market right now, but I don’t see it as a problem. I believe that if your product are good enough and you work hard you will get the success you deserve. The most difficult challenges I have faced so far is to spread the word about my brand and get distribution. As a micro brand I don’t have the funds to invest in all these marketing tools and services available. So far I’ve been doing mostly social media marketing, but I plan to increase my presence with more bought media space, public relations as well as working on finding more sales channels. WRIST TAKER 17
33 What excites you about watchmaking? Bring us through a journey from design to manufacturing Cotcas. The thing that excites me the most with watchmaking is that watches are one of the jewelry available on the market that is timeless and that I’m able to express my own design preferences. When I designed our debut piece, the Cotcas Legacy, the goal was that I should love to wear it myself. I looked at my own style and esthetic preferences and it became clear to me, Cotcas should stand for a raw urban attitude with a twist of elegance. After a lof ot work revising and developing the first sketch, as well as negotiating with about ten suppliers, I finally felt satisfied with the design and sent it for production at the manufacturer that I had chosen. After evaluating, giving clear instructions and changing some small details on sample products the mass production of the Cotcas Legacy started. Where do you think the watch industry is going and how do you fit in that future? Hard to say but I think the industry will continue to grow, with social media and e- commerce it is getting easier to reach customers that you wouldn’t have done 10 years ago. The way people shop is changing and I believe micro-brands will benefit from this as people find and spread the word about products themselves. My plan is to be a part of this shopping evolution, driving sales via social media, influencer collaborations and having a well-functioning webshop. What about you personally? What do you hope to achieve in life? Personally my goals are to continue to have fun, follow my passions and be recognized for my design. Professionally I would like to develope the Cotcas brand, finding more distributors and becoming a well known brand on the international market. Visit www.cotcas.com to learn more and follow Cotcas on Instagram - @cotcaswatches 17 WRIST TAKER
- Page 1: BASELWORLD 2017: THE 100 YEAR JOURN
- Page 4 and 5: CONTENTS 2 5 10 HERE COMES THE BOOM
- Page 6 and 7: CONTENTS 4 32 34 A LEGACY IS BORN E
- Page 8 and 9: 6 WIND IT UP! IMPROVE THE ACCURACY
- Page 10 and 11: THE ONLY SMARTWATCH YOU'LL EVER NEE
- Page 12 and 13: AAAAAAAAAAAAAAAAAAAAAAAA 10 A JOURN
- Page 14 and 15: Another of the most important exhib
- Page 16 and 17: AAAAAAAAAAAAAAAAAAAAAAAA 14 Baselwo
- Page 18 and 19: 16 AAAAAAAAAAAAAAAAAAAAA MEET JAN H
- Page 20 and 21: CONQUERING THE WATCH INDUSTRY HUBLO
- Page 22 and 23: AAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAA
- Page 24 and 25: 22 AAAAAAAAAAAAAAAAAAAAAAAA THE ULT
- Page 26 and 27: AAAAAAAAAAAAAAAAAAAAAAAA AHOY, KAPT
- Page 28 and 29: ENTER THE WORLD OF WUNDR AAAAAAAAAA
- Page 30 and 31: TALK OF THE TOWN TRENDS WE SAW AND
- Page 32 and 33: 30 CLASSIC + SPORTY Swiss-made watc
- Page 36 and 37: EDITOR'S PICK: BASELWORLD 2017 BEST
- Page 38 and 39: 36 Omega Speedmaster 60th Anniversa
- Page 40 and 41: 38 LOUIS MOINET X GLENLIVET OLD VAT
- Page 42 and 43: 40 AAAAAAAAAAAAAAAAAAAAAAAAAA IT'S
- Page 44 and 45: 42 INTRODUCING HAVESTON STRAP THICK
- Page 46 and 47: 44 AAAAAAAAAAAAAAAAAAAAAAAA WRIST T
- Page 48 and 49: MORE BANG FOR YOUR BUCK START A WAT
- Page 50 and 51: 48 AAAAAAAAAAAAAAAAAAAAAAAA THE NAM
- Page 52 and 53: 50 IT LOOKS LIKE A WATCH BUT ACTS L
- Page 54 and 55: 52 AAAAAAAAAAAAAAAAAAAAAAAA ON THAT
- Page 56 and 57: 54 PERFECT TIMING THE LATEST IN THE
- Page 58 and 59: AAAAAAAAAAAAAAAAAAAAAAAA AHEAD OF I
- Page 60 and 61: THE FUNDING GAME WHAT YOU NEED TO K
- Page 64: PUBLISHED BY JUNGLE BIRD MEDIA GERM
33<br />
What excites you about watchmaking? Bring<br />
us through a journey from design to<br />
manufacturing Cotcas.<br />
The thing that excites me the most with<br />
watchmaking is that watches are one of the<br />
jewelry available on the market that is timeless<br />
and that I’m able to express my own design<br />
preferences. When I designed our debut piece,<br />
the Cotcas Legacy, the goal was that I should<br />
love to wear it myself. I looked at my own style<br />
and esthetic preferences and it became clear to<br />
me, Cotcas should stand for a raw urban<br />
attitude with a twist of elegance. After a lof ot<br />
work revising and developing the first sketch, as<br />
well as negotiating with about ten suppliers, I<br />
finally felt satisfied with the design and sent it<br />
for production at the manufacturer that I had<br />
chosen. After evaluating, giving clear<br />
instructions and changing some small details on<br />
sample products the mass production of the<br />
Cotcas Legacy started.<br />
Where do you think the watch industry is<br />
going and how do you fit in that future?<br />
Hard to say but I think the industry will<br />
continue to grow, with social media and e-<br />
commerce it is getting easier to reach<br />
customers that you wouldn’t have done 10<br />
years ago. The way people shop is changing and<br />
I believe micro-brands will benefit from this as<br />
people find and spread the word about<br />
products themselves. My plan is to be a part of<br />
this shopping evolution, driving sales via social<br />
media, influencer collaborations and having a<br />
well-functioning webshop.<br />
What about you personally? What do you<br />
hope to achieve in life?<br />
Personally my goals are to continue to have fun,<br />
follow my passions and be recognized for my<br />
design. Professionally I would like to develope<br />
the Cotcas brand, finding more distributors and<br />
becoming a well known brand on the<br />
international market.<br />
Visit www.cotcas.com to learn more<br />
and follow Cotcas on Instagram -<br />
@cotcaswatches<br />
17 WRIST TAKER
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