Wrist Taker Magazine 2017 Issue
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
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32<br />
AAAAAAAAAAAAAAAAAAAAAAAA<br />
A LEGACY IS BORN<br />
FREDRIK INGEL OF COTCAS SHARES HIS INCREDIBLE STORY BEHIND THE<br />
ELEGANTLY DESIGNED WATCHES<br />
By Azhar Ahmad<br />
Tell us a little bit about yourself.<br />
My name is Fredrik Ingel, I’m 30 years old from<br />
Stockholm Sweden. I have a background as a<br />
professional football player in Sweden, a<br />
bachelor degree in marketing from Uppsala<br />
University and since late 2015 I have been<br />
designing, developing and working with my<br />
own watch brand Cotcas.<br />
What’s your history with wrist watches? How<br />
did you get the idea to form Cotcas?<br />
My history with wristwatches actually started<br />
as a passion for jewelry, art and design. My<br />
grandparents came to Sweden from Estonia<br />
back in 1945 and they started designing and<br />
manufacturing jewelry to earn a living so I<br />
guess the interest for creating and driving this<br />
type of business has been passed down to me.<br />
The idea to form Cotcas came to me at a point<br />
in my life when I had been diagnosed as being<br />
burnt out. I had been pushing myself too hard,<br />
doing things I didn’t really have a passion for<br />
and as a result I had started getting anxiety<br />
attacks. At that point I realised I had to put<br />
myself first every day and asked myself “What<br />
do you want to do?”. Right there and then the<br />
idea for Cotcas popped into my head. I wanted<br />
to express myself, break free in some way,<br />
create something on my own and fill my days<br />
with passion. First I was thinking about<br />
designing jewelry but in the end I decided that<br />
watches are more interesting as I love watches<br />
myself. I’m very satisfied with my decision.<br />
In a sea of watchmakers and brands, is it the<br />
right time to become a watchmaker? What<br />
has been the most difficult challenges you<br />
faced so far?<br />
This is actually something I have been thinking<br />
about a lot. My opinion is that if you have an<br />
idea that you believe in, don’t analyze too<br />
much, just go for it. That’s what I did and I have<br />
learned so much from creating and doing<br />
something on my own. There are a lot of new<br />
watch brands on the market right now, but I<br />
don’t see it as a problem. I believe that if your<br />
product are good enough and you work hard<br />
you will get the success you deserve. The most<br />
difficult challenges I have faced so far is to<br />
spread the word about my brand and get<br />
distribution. As a micro brand I don’t have the<br />
funds to invest in all these marketing tools and<br />
services available. So far I’ve been doing mostly<br />
social media marketing, but I plan to increase<br />
my presence with more bought media space,<br />
public relations as well as working on finding<br />
more sales channels.<br />
WRIST TAKER 17
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