Wrist Taker Magazine 2017 Issue

The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be! The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!

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ENTER THE WORLD OF WUNDR AAAAAAAAAAAAAAAAAAAAAAAA AND GET TO KNOW THE MAN BEHIND ITS MINIMALIST WATCHES By Azhar Ahmad 26 Tell us a little bit about yourself. My name is Ayhan Celebi, I am 28 years old and one of the co-founders of WUNDR. I am an engineer and designer with a passion for beautifully designed products. What made you decide to be in the watchmaking industry? If you weren’t doing this, what is your intended career path? Actually, I always wanted to be an entrepreneur and design beautiful products. The feeling of turning an idea into a real product that makes people happy is just amazing. I think the fact that I have already been passionate about watches since my childhood (according to my parents my first word was “tick-tack”), brought me to the watch business. Therefore, it’s hard to say what would have been a good alternative. Is designing a watch easy? Where do you start with choosing colors, features, materials and designs? It took us about 2 years from the first ideas until we had the finished prototype in our hands. It all started with some hand sketches. After that, we started to build up several 3D models and “brought them to life” with the aid of a 3D printer. We went through a process with hundreds of different designs, materials and color combinations. The next step was to find the right manufacturing partner who could realize our idea and keep our quality standards. There have always been many ups and downs. So in overall, I wouldn’t say that designing a watch is easy. But like everything in life, with a lot of power and passion nothing is impossible. What is the idea behind WUNDRWATCH? We live in a world run by time, constantly reminded and driven by our smartphone notifications of meetings, calls, dates, and events. Wundrwatch is a watch with only one hand that lets you see the passing of time throughout the day. It makes us conscious and appreciative of the moments we don’t notice while dealing with pressure created by our connected life. With Wundrwatch we want to create a reminder of how particular every moment of life is, because we think: life is not about time, but what we make out of it. What is the plan of expansion for the brand? WRIST TAKER 17

27 Our plan is to expand our brand globally. We already have strong first partners who are helping us to grow our brand in foreign countries. Within the next years we want to expand our network all over Europe, the US and Asia. In 2018 we will also launch a new product that we are really excited about getting to the market. What about you personally? What do you hope to achieve in your life? I think one of the most precious things in life is time. Designing products that help people to appreciate their time more consciously and always be able to decide whom or what to spend my time on. Visit www.wundrstore.com 17 WRIST TAKER

ENTER THE WORLD OF WUNDR<br />

AAAAAAAAAAAAAAAAAAAAAAAA<br />

AND GET TO KNOW THE MAN BEHIND ITS MINIMALIST WATCHES<br />

By Azhar Ahmad<br />

26<br />

Tell us a little bit about yourself.<br />

My name is Ayhan Celebi, I am 28 years old and<br />

one of the co-founders of WUNDR. I am an<br />

engineer and designer with a passion for<br />

beautifully designed products.<br />

What made you decide to be in the<br />

watchmaking industry? If you weren’t doing<br />

this, what is your intended career path?<br />

Actually, I always wanted to be an<br />

entrepreneur and design beautiful products.<br />

The feeling of turning an idea into a real<br />

product that makes people happy is just<br />

amazing. I think the fact that I have already<br />

been passionate about watches since my<br />

childhood (according to my parents my first<br />

word was “tick-tack”), brought me to the watch<br />

business. Therefore, it’s hard to say what<br />

would have been a good alternative.<br />

Is designing a watch easy? Where do you start<br />

with choosing colors, features, materials and<br />

designs?<br />

It took us about 2 years from the first ideas<br />

until we had the finished prototype in our<br />

hands. It all started with some hand sketches.<br />

After that, we started to build up several 3D<br />

models and “brought them to life” with the aid<br />

of a 3D printer. We went through a process<br />

with hundreds of different designs, materials<br />

and color combinations. The next step was to<br />

find the right manufacturing partner who could<br />

realize our idea and keep our quality<br />

standards. There have always been many ups<br />

and downs. So in overall, I wouldn’t say that<br />

designing a watch is easy. But like everything in<br />

life, with a lot of power and passion nothing is<br />

impossible.<br />

What is the idea behind WUNDRWATCH?<br />

We live in a world run by time, constantly<br />

reminded and driven by our smartphone<br />

notifications of meetings, calls, dates, and<br />

events. Wundrwatch is a watch with only one<br />

hand that lets you see the passing of time<br />

throughout the day. It makes us conscious and<br />

appreciative of the moments we don’t notice<br />

while dealing with pressure created by our<br />

connected life. With Wundrwatch we want to<br />

create a reminder of how particular every<br />

moment of life is, because we think: life is not<br />

about time, but what we make out of it.<br />

What is the plan of expansion for the brand?<br />

WRIST TAKER 17

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