Wrist Taker Magazine 2017 Issue
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
The 2017 issue of Wrist Taker lets you explore timepieces from lesser-known brands to luxury watches. Dive into the minds of independent watchmakers and find out what makes them tick. Or take a journey through 100 years of Baselworld and find out where, when and how it all began. Most important of all, feed your curiosity about timepieces whatever they may be!
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EYE OF THE WOLF<br />
FEATURING GENERATIONS OF LUXURY TRADITION, SIMON PHILIP WOLF<br />
NOW LEADS THE WAY IN THE FAMILY BUSINESS<br />
By Azhar Ahmad<br />
20<br />
Tell us a little bit about yourself and your role<br />
in the company.<br />
I am completely hands-on, being involved with<br />
every facet of the company. Most important is<br />
leading the design team so that our collections<br />
are updated, new ones created and the design<br />
aesthetic and quality is always true to WOLF<br />
Growing up in such a big name in the industry,<br />
you have a pretty big shoe to fill. How do you<br />
make sure that the brand stays on top?<br />
WOLF, in the last decade has evolved<br />
considerably, the challenge has been to cement<br />
ourselves as the brand leader in our industries.<br />
I have lofty goals, the shoes will never be<br />
completely filled!<br />
What is the company’s main goal?<br />
To continue worldwide expansion, currently<br />
we are in over 50 countries<br />
Now, we’re interested in the watch winders<br />
that your company makes. Could you please<br />
describe the process of making the product,<br />
from start to finish? How long did it take from<br />
design to execution?<br />
The design of an item can take a few days.<br />
Starting with a blank piece of paper to first<br />
draft drawing. The sampling process takes 3-4<br />
weeks, then if no changes need to be made, we<br />
can be in production in 2-3 months. The<br />
manufacturing process is all by hand. We cut<br />
the hides to the right shape, skiving the<br />
leathers’ edges, attaching the backing, turning<br />
the edges and stitching them. The wooden<br />
frames are built as 6 sided cubes and then split<br />
so that lid and base are always a perfect match.<br />
All the parts that make up the module are<br />
assembled by hand, right down to inserting one<br />
by one the individual gears into the gear box.<br />
Once the module is inside the frame we can<br />
seal and cover with the leather and add locks,<br />
hinges, glass etc. Our sturdy gift boxes are<br />
hand wrapped. We then enclose the winder in<br />
WOLF tissue paper and then a soft dust bag to<br />
complete the out of the box experience we give<br />
every customer.<br />
What is the importance of owning a watch<br />
winder?<br />
If you own an automatic watch then a WOLF<br />
winder is a must. Automatic watches were<br />
designed to be worn, every day. If not the main<br />
spring loses tension and the watch will stop.<br />
WRIST TAKER 17
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