Eastern Cape Business 2017 edition
The 2017 edition of Eastern Cape Business is the 10th issue of this highly successful publication that, since its launch in 2006, has established itself as the premier business and investment guide to the Eastern Cape Province. The Eastern Cape enjoys an abundance of natural and human resources, as well as established industrial infrastructure that drives the economy of the province. This includes three ports and two industrial development zones which are home to a wide range of manufacturers and exporters. The 2017 edition includes an in-depth look at the province’s two Industrial Development Zones, a focus on skills development and investment climate information from the Nelson Mandela Business Chamber and the Border-Kei Chamber of Business.
The 2017 edition of Eastern Cape Business is the 10th issue of this highly successful publication that, since its launch in 2006, has established itself as the premier business and investment guide to the Eastern Cape Province. The Eastern Cape enjoys an abundance of natural and human resources, as well as established industrial infrastructure that drives the economy of the province. This includes three ports and two industrial development zones which are home to a wide range of manufacturers and exporters.
The 2017 edition includes an in-depth look at the province’s two Industrial Development Zones, a focus on skills development and investment climate information from the Nelson Mandela Business Chamber and the Border-Kei Chamber of Business.
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ADVERTORIAL<br />
New brand proposition encourages<br />
clients to ‘see money differently’<br />
Venai Naidoo, Nedbank <strong>Eastern</strong> <strong>Cape</strong> <strong>Business</strong><br />
Manager, <strong>Business</strong> Banking, explains how the new brand<br />
values build on the expertise of the bank to benefit clients.<br />
Nedbank officially launched its new<br />
brand repositioning during the first day<br />
of the world’s largest design festival – the<br />
<strong>2017</strong> Design Indaba on March 1. The<br />
bank’s new tagline challenges clients and<br />
society to ‘see money differently’.<br />
One of the solutions from Nedbank is<br />
Whole-view <strong>Business</strong> Banking , which provides a<br />
bird’s-eye view of clients’ businesses. It is aimed<br />
at business owners who believe that they need<br />
the best-of-breed of financial institutions.<br />
The new brand positioning is built on Nedbank’s<br />
purpose: to use financial expertise to enable<br />
individuals, families, businesses and society to do<br />
good. Our new brand proposition was born after<br />
almost two years of research and client<br />
engagement that revealed that people want to<br />
work with purpose-driven institutions they can<br />
trust. They want a professional financial partner<br />
that balances expertise with a genuine<br />
commitment to do good.<br />
The public will see a number of changes in the<br />
next few months as the bank evolves its<br />
corporate identity, advertising and<br />
communication campaigns, as well as its<br />
products, services and channels. All these<br />
changes are designed to inspire clients and<br />
society to see money differently and partner<br />
with the bank to achieve their goals.<br />
Our new brand proposition is not just a<br />
marketing initiative but a reflection of the<br />
continuing business evolution at Nedbank. As a<br />
bank we want to ensure that our clients<br />
experience our brand in a way that is aligned<br />
with our brand promise.<br />
It is common knowledge that we live in a volatile<br />
socioeconomic environment, so it is even more<br />
important for us to intensify our commitment to<br />
improve on our skill in enabling clients to<br />
navigate challenges and meet their goals.<br />
If you would like to explore further how <strong>Business</strong><br />
Banking can help take your firm to the next level,<br />
and for more information about Nedbank<br />
<strong>Business</strong> Banking Services call Venai Naidoo on<br />
+27 (0)41 398 8032 or send an email to<br />
venain@nedbank.co.za.<br />
see money differently<br />
Nedbank Ltd Reg No 1951/000009/06. Authorised financial<br />
services and registered credit provider (NCRCP16).<br />
SPONGE 5556
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