AMRA Skincare Brochure

It’s time to discover
the precious side to skincare
The Amra Philosophy
The Amra Products
The Amra Collections
The Pearl Purifying Collection
The Caviar Hydrating Collection
The Gold Rejuvenating Collection
The Diamond Illuminating Collection
The Platinum Firming Collection
The Precious Collection
Engineered for men, powered by science
Hammam Rituals by Amra
Spa Support & Training
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Welcome to the alluring world of AMRA...

The AMRA philosophy
Beautiful skin begins with exceptional skincare…
Finding a skincare brand that can deliver
the significant results we all look to achieve
can be hard.
In 2014, after six years of extremely
detailed research, dedication and hard
work AMRA Skincare was born.
Formulated and manufactured in the UK,
AMRA Skincare uses the World’s most
precious ingredients, alongside naturally
active ingredients.
We are the only skincare brand that offers
precious ingredients in every single product
and we are solely based on this philosophy.
Working with the very best manufacturers
in the UK we have created skin and body
care products that can deliver effective
results. Alongside this we have worked with
the very best perfumers in London and
Paris to develop each collection their own
unique exquisite aroma.
AMRA Skincare has been created and
developed to exceed the expectations
of the Spa guest with each collection
immersing the skin, body and senses with
exceptional luxury.
We have created world class facials, body
treatments, Hammam Rituals and signature
massages that once experienced, the spa
guest will actively source AMRA treatments.
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At AMRA we work on the belief of
4 Layers to the Perfect Skin
1. A layer of actives for the skin
2. A layer of actives for the range
3. A layer of precious ingredients
4. A layer of decedent aroma,
which is formulated according to the range
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The AMRA Products
“ Our products are a fusion of natural, sustainable and ethically
sourced ingredients, combined with the very latest skincare.”
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We use the best ingredients available
and have invested heavily in the science
behind our precious ingredients and the
science that allows them to deliver their
amazing results.
Using the latest naturally active technology,
derived from plant and marine origin, each
AMRA collection is designed with the
maximum key active ingredients allowing
us to develop a skincare brand that is
the ultimate in luxury.
We invest in and use only the finest of
ingredients, which are natural, sustainable
and ethically sourced.
Wherever possible we use organic
ingredients, which we source from projects
in Kerala and Ghana. We are also
manufactured within halal regulations.
Because we invest in the ingredients we
use we do not have to include elements
such as SLS, parabens or other ingredients
we feel can be avoided during formulation.
We do not test our products on animals
and do not agree with the process of
animal testing for cosmetic use. We
are proud to be a British company
who manufacture and formulate all our
products in the UK.
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The AMRA Collections
Six collections each with a full range
of skin and body care products, as
well as their own opulent home range.
Each with their own active story.
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The Pearl Purifying Collection
Refine & protect
This collection is suited to those looking
for anti-oxidant treatments which are
gentle and nurturing.
Our Pearl Collection has been formulated
to visibly improves the quality of the skin
by refining its texture, reducing cutaneous
imperfections and containing antioxidant
that protects skin against reactive oxygen.
Fresh citrus top notes of Bergamot,
Lemon and Mandarin blended with an
aromatic Green Tea accord, with hints
of Ginger and Nutmeg with a delicate
nuance of dewy Rose.
The actives for the collection include
a pro biotic complex which helps to
remove and fight free radicals leaving
the skin purified. It also helps to prevent
UV-induced DNA damage.
There is also an Elastin active which is
extracted from the leaves of the Manilkara
tree. This is an advanced 4in1 anti-ageing
active ingredient which preserves the
skins youth and recovers firmer and more
elastic skin.
The luxurious Black Pearl is a skin
decongestant and anti-free radical
protecting active for the skins complex to
combat pollution. It also helps the elastin
and fibrils leading to brightened skin.
This range visibly improves the quality of
the skin by refining its texture by reducing
imperfections and skin shine.
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The Caviar Hydrating Collection
Restore & nourish
We have captured the hydrating,
nourishing and restoring properties in
our Caviar collection.
A bi-function active ingredient system
optimizes the skins hydration levels.
Probiotics strengthen the skin barrier
function and minimises Transepidermal
water loss ensuring the skin has the
ultimate in hydration levels.
The cosmetic properties of Caviar have
been known for thousands of years.
Research studies revealed that Caviar
promotes skin rejuvenation and hydration
due to the chemical composition of
Caviar cells. Caviar has absorbed
sea mineral salts, calcium, phosphorus
and vitamins, which helps to restore the
natural skin balance, due to its vitamins
and minerals content.
Hyaluronic acid helps to maintain a
moisturised and firm skin by improving cell
cohesion and collagen synthesis. The
skin is therefore progressively redensified
and moisturised. Hydrated skin is visually
brighter, smoother and helps prevent
deep crevices within the wrinkle.
The aroma for this collection is a woody
amber fragrance with distinct top notes
of lemon and mint. Contains essential oils
of Orange, Lemon, Mandarin, Lavandin,
Spearmint, Peppermint, Patchouli, Cypress,
Juniper, Schinus Molle and Cardamom.
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The Gold Rejuvenating Collection
Tone & Recover
Using 24 Karat Gold this collection has
the ability to increase the firmness and
appearance to the skin, increasing its
visible hydration levels and creating a
smooth and toned effect to the skin.
Gold has a natural anti-inflammatory
factor and helps promote cell renewal
while eradicating free radicals, balancing
cell metabolism and hydrating the skin.
Containing an Elastin active which
is extracted from the leaves of the
Manilkara tree, this advanced 4in1
anti-ageing active ingredient preserves
the skins youth and recovers firmer and
more elastic skin with anti-elastase
properties, an anti-glycation effect,
stimulating the production of Elastin,
EMILIN-1 and FIBULIN-5 with perceivable
increase in skin firmness and elasticity
(clinical study).
Our Gold Rejuvenating collection also
contains Vitamin C, which is stabilised with
glucose. When applied to the skin, the
skin’s natural enzymes slowly release the
Vitamin C for a healthier, brighter, younger
looking skin. It promotes the synthesis of
collagen helping to increase the skins
suppleness. It also offers sunlight protection,
scavenging free radicals reducing skin
roughness and inflammation.
The aroma for this collection is rich amber
with top notes of effervescent citrus on
a sumptuous heart of aromatic herbs
nestling on a base of rich woods and
musk’s. Contains Lemon, Lavadin, organic
Black Pepper, Patchouli, Cedarwood,
Oak Moss absolute, Clove, Petitgrain,
Orange, Guaiac wood, Fir Balsam and
Celery seed oil.
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The Diamond Illuminating Collection
Smooth & Diffuse
Illuminating Diamond allows the skin to
become truly radiant. Clinically proven
to create illuminated skin this collection
helps to reduce the appearance of
wrinkles and fine lines.
The Diamond in this collection is attached
to spherical spheres allowing the skin to
become truly radiant. These reside in the
wrinkles of the skin so when UV light hits
the skin it gives the perception of optical
blurring leading to illuminated skin.
A Dermal-Epidermal Junction (DEJ) active
offers visibly smoother and plumper skin.
It stimulates the 6 major constituents of
the skins matrix and the DEJ that ensures
optimal architecture of the tissue. This
collection also uses Retinyl Palmitate:
encapsulated Vitamin A, in a cyclodextrin
system facilitates its controlled release
into the skin.
Retinol increases cell production in the
top layer of skin that helps to pep up the
skin. Cells look smoother and skin looks
younger. This also has a positive effect
on collagen production, because the
skin uses retinoic acid when it produces
collagen. As a result, skin looks plumper.
Also, it helps to reduce pigmentation that
comes with sun damage.
Our Diamond range aroma is inspired by
decadent sparkling Green, Violety top
notes with citrus Bergamot and Grapefruit,
fruity notes of Blackcurrant and Apple,
and herbal notes of Thyme and Basil. A
heart of subtle floral notes blends into the
warm, woody, amber, musky base notes.
Contains Grapefruit, Bergamot, Thyme,
Rosemary, Basil, Galbanum essential oils
to help create balance and illumination.
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The Platinum Firming Collection
Strengthen & Repair
Key Platinum actives support the activation
of the cutaneous repair process, and in
particular at the level of the fragile and
UV-damage prone papillary dermis.
Platinum is carried by a spherical powder
to allow maximum absorption. The Platinum
is released through sebum contact and
delivers a high level of moisture to the
skin. The Platinum gives optimised soft
focus, light diffusion, and wrinkle correction
and toning to leave the skin looking and
feeling firmer.
We have also added a wrinkle active
which, supports the activation of the
cutaneous repair process. In particular at
the level of the fragile and UV-damage
prone papillary dermis. This promotes
wrinkle smoothing and improves tone
and elasticity.
The Platinum collection aroma is inspired
by the classic oriental floral perfume rich in
Sandalwood and Vanilla notes, fragrant
from Jasmin and Osmanthus, heady and
enticing from Ylang Ylang.
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The Precious Collection
Sofisticated & Opulent
The AMRA Precious collection combines
the powerhouse ingredients of Diamond,
Platinum, Gold, Caviar and Pearl to create
a new sector in ultimate skincare luxury.
Laurel and olive top notes are extended
with Eucalyptus and Bergamot and rest
on a heart of Cedarwood, Vetivert, Ylang
Ylang and Jasmin. Contains Eucalyptus,
Bergamot, Cedarwood, Lavandin,
Spearmint, Petitgrain.
This sophisticated collection offers a
multitude of benefits to the skin. It is the
perfect solution for those looking for a
range of skincare results as the collection
has the complexity to deliver intense results.
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Engineered for Men,
powered by science
A new powerful, high performance skincare
collection for men.
At AMRA Skincare we understand that
men require skincare that has been
formulated specifically for them and
suited to their needs.
Supported with scientific research this
dynamic collection has taken on some
fascinating innovation which, is naturally
active and uses the very latest cutting
edge skincare science.
This exceptional collection has an
impressive range of products for the
face and body using ingredients such as
Volcanic Rock, Meteorite and Platinum,
along with a unique Swiss engineered
active ingredient.
Each product in this collection has high
levels of active ingredients that are
specially formulated according to the
purpose and required performance of
the individual product.
We have ensured that each product
achieves significant skincare results and
meets the expectations and appeal
which is required from today’s men.
This new collection brings a new level of
luxury to the male skincare sector.
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Keeping in line with the AMRA philosophy
our Men’s collection has been formulated
using a range of precious ingredients
that have been specifically selected for
their robust benefits.
The active ingredients for the collection,
along with the key actives of each product,
deliver significant results which, are visible
from first use.
VOLCANIC ROCK is truly one of the
World’s natural skin purifiers. The rich pure
mineral content helps to strengthen skin
whilst the exfoliating properties mean that
it is ideal for removing dead surface skin
cells revealing the health skin beneath.
PLATINUM works on a cellular level to
help to elliminate toxins from the skin. It
works to restore the skins balance and
firmness whilst helping to protect it from
damage caused by free radicals which,
can lead to premature ageing. Platinum
delivers a high level of moisture to the
skin and also gives wrinkle correction
and toning to leave the skin looking and
feeling firmer.
METEORITE packed with minerals such
as calcium, iron and magnesium Meteorite
offers powerful benefits to the skin.
Because the Meteorite Powder we use
has not be exposed to pollution the
rich mineral content is the purest it can
possibly be. When combined with other
active ingredients Meteorite Powder has
dynamic anti-ageing effects as well as
being extremely hydrating.
CELLUACTIV8 - Scientifically proven
to help the skin to regenerate this active
accelerates the healing of micro shaving
cuts whilst increasing the stress resistance of
extreme situations such as cold shock and
heat stress. This active is also a powerful
skin moisturier with long-lasting effects.
Taurine in this active protects and has
a stabilising effect. Studies have shown
that taurine has a positive influence on
the healing of wounds. It stabilises cell
membranes and increases cell resistance
to external stress factors such as UV stress.
Taurine is also an active which is a direct
antioxidant that scavenges free radicals.
It helps to calm the skin, leading to
improved skin resilience whilst helping to
diminish fine lines and wrinkles.
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Hammam Rituals
by AMRA
Sofisticated & Opulent
Benefiting both body and mind a
Hammam ritual is a treatment like no other.
These rituals are steeped in ancient
Moroccan traditions that have been
experienced for centuries.
AMRA Skincare offers the spa client the
world’s most luxurious Hammam Rituals
and we are the only brand to offer a
complete range of Hammam products
specifically for Men.
These opulent products consist of Body
Polishes which can be complemented
with the Kassa Glove, traditional Rhassoul
Body Masks and indulgent Body Butters
to take the spa client on a journey of
pure relaxation and wellbeing.
Skin is rediscovered and when combined
with the powerful benefits achieved from
the steam and heat of a Hammam these
effective rituals leave the skin feeling
cleansed, toned and nourished, revealing
a healthy glow while your body and mind
is left feeling relaxed and revived.
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SPA Support & Training
Working with our Spa partners we offer
continuous support and onsite training
for all of your spa staff. This is because
we know that highly trained staff are
critical to the success of your spa and
your retail sales.
When becoming an AMRA spa your
spa staff and therapists will receive full
brand training as well as treatment and
protocol training with the emphasis on
attention to detail.
We want to ensure your clients leave
feeling they’ve received the best treatment
available to make sure they return time
after time.
AMRA therapists will be given access
to the AMRA professional website
where they will be able to access full
brand information, download treatment
protocols and find out about new
products and promotional offers.
All AMRA Therapists will have the
opportunity to enroll on the AMRA
Incentive Scheme which will motivate
them to fulfill retail sales targets as they
work towards earning AMRA products for
their own personal use.
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AMRA Skincare
Designed out of a passion for difference
In 2007 Sue Jessop, Founder & CEO of AMRA Skincare, set about creating a brand that
would represent her passion for all things luxury. Inspired by the leading luxury Fashion, Car
and Jewellery brands, Sue wanted to reflect those principles into her skincare range.
With over 20 year’s experience in the spa and wellness sector as well as a previous
University Lecturer in Business and Cosmetology, Sue discovered that there was a
demand for a luxury skincare brand that would deliver significant results which people
demand from their own skincare. The belief of formulating the ultimate skincare collections
were designed without finding a cost per ml. Sue simply added everything that she
believed to be required to revolutionise the skincare market and that’s how it remains.
Since launching in 2014 AMRA Skincare has been a spa brand found in the World’s best
spas creating luxurious treatments in surroundings that have a synergy with the brands beliefs.
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AMRA Skincare
Wedgwood Gate,
Wedgwood Way,
Stevenage,
Hertfordshire, SG1 4AS,
United Kingdom
00 44 1438 941133
00 44 7912 877474
info@amraskincare.com
www.amraskincare.com