Health_Fitness_UK_July_2017
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HEALTHY YOU<br />
LATEST NEWS ] MIND AND BODY ] EXPERT ADVICE<br />
MIND OVER<br />
MATTER<br />
Attitudes to health and mental health are<br />
improving, thanks to Millennials and Gen<br />
Z. In a US survey of more than 1,000<br />
people, including Gen Zs, Millennials,<br />
Gen Xs and Boomers, by the J. Walter<br />
Thompson Innovation Group, research<br />
showed an increase in acceptance of<br />
mental-health problems, with 75 per cent<br />
considering it to be part of their overall<br />
wellbeing, breaking a long-standing<br />
taboo. It would appear that Gen Z and<br />
Millennials are turning their backs on<br />
conventional medicine, taking a more<br />
holistic approach to health. In fact, 34<br />
per cent of Gen Zs said mindfulness and<br />
fitness are important, with 59 per cent of<br />
Millennials preferring non-medicinal<br />
treatments, and both groups using the<br />
internet to diagnose themselves when ill.<br />
<strong>Health</strong> & <strong>Fitness</strong> 37
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