proposal

1 Executive Summary
1.1 Overview
What Doctors Don’t Tell You is a unique health
magazine. It provides an easy to understand review
of the shortcomings and limitations of conventional
medicine and safer alternatives proven to work. It
is a must read for anyone interested in medicine
and health. Every month reveals the therapies your
doctor should be offering you. By researching the
very latest discoveries from some of the world’s
most prestigious academies, including Oxford,
Harvard and Yale, WDDTY brings you the very latest,
and proven, therapies that could make all the
difference to your condition. For prevention, the best
diets, exercises and supplements are highlighted
every month, making the magazine the complete
health package for everyone of all ages.
1.3 Project Objectives
• To rebuild the current WDDTY Web platform with
a better, modularised and scalable micro-services
approach.
• To integrate a more efficient, profitable, easier to
use payment system.
• To build a Content Management System (CMS) that
feeds content into the WDDTY website/app.
• To build a Mobile App that connects a WDDTY API;
leverage hand devices.
• To deliver the new WDDTY platform, both web and
mobile, on a scalable and robust infrastructure
that ensures proactive issues resolution.
1.2 Background
WDDTY would like to ensure that their current and
potential viewers/users are not only enjoying the
visual journey through the online magazine, but
also the offers, features and overall user journey, is
designed and coded (developed) in the most efficient
manner. Equally, WDDTY aims to incur more
ecommerce transactions and at a higher margin, for
the sale of its magazine issues/subscriptions as well
as any 3rd party products/services on sale through
WDDTY.
2
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