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Europe Malt Extract Market Analysis Will Expand at a CAGR of 5.6% from 2016-2026

Future Market Insights has announced the addition of the “Malt Extract Market: Europe Industry Analysis and Opportunity Assessment 2016-2026" report to their offering.

Future Market Insights has announced the addition of the “Malt Extract Market: Europe Industry Analysis and Opportunity Assessment 2016-2026" report to their offering.

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<strong>Europe</strong> <strong>Malt</strong> <strong>Extract</strong> <strong>Market</strong><br />

US$ 7.53 Billion <strong>Europe</strong> <strong>Malt</strong> <strong>Extract</strong>s <strong>Market</strong> Driven by Pervasive Health and Wellness Trend<br />

Rising consumer awareness about the high nutritive value <strong>of</strong> diast<strong>at</strong>ic malt extract will continue to drive<br />

the growth <strong>of</strong> <strong>Europe</strong> malt extract market. Increasing health awareness and rising consumer demand for<br />

traditional foods will also influence demand. However, non-availability <strong>of</strong> substitutes and shortage <strong>of</strong><br />

malt owing to increasing usage in breweries can impede demand. These insights are according to a new<br />

research report by Future <strong>Market</strong> Insights.<br />

The key trends influencing the <strong>Europe</strong> malt extract market include,<br />

Increasing preference for gluten-free bakery products: Concerns about rising obesity levels is<br />

prompting consumers in <strong>Europe</strong> to opt for gluten-free bakery products. Gluten-free malt extract is<br />

used as a colouring and sweetening agent in a variety <strong>of</strong> products. Owing to this, it is expected th<strong>at</strong><br />

demand for malt extracts will witness steady growth during the period <strong>2016</strong>-<strong>2026</strong>.<br />

Government regul<strong>at</strong>ion on additive-free products: The industry-wide focus on additive-free products<br />

has led to increased demand for malt extracts, as these reduce the need <strong>of</strong> adding synthetic flavours,<br />

resulting in extended shelf life <strong>of</strong> products.<br />

<strong>Market</strong>ing aligned with ‘health and wellness’: Manufacturers are focusing on selling the ‘health and<br />

wellness’ <strong>at</strong>tributes <strong>of</strong> malt extracts, by cre<strong>at</strong>ing relevant marketing campaigns.<br />

©2015 Future <strong>Market</strong> Insights, All Rights Reserved 4

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