International Home Textile Magazine – May’17

8
HTE
EVTEKS
welcomes the
world home
textiles
We were in Como, Italy with our previous issue to attend and
cover an exciting and one of the most prestigious home textile
events. It was Proposte celebrating 25th year. We enjoyed it
very much and came home for a huge exhibition in the industry…
Istanbul Home Textile Show EVTEKS is one of the largest and
most important international trade fairs for home and contract
textiles. It is very important for the sector because Turkey has
some world brands manufacturing at European standards with
big volumes in home and contract textiles and Evteks is the
number one show of these important brands.
Group Chairman
Publisher
General Manager
Responsible
Editor-in-Chief
Advisory Board
Editorial Consultants
Trend Advisor
Editorial Coordinator
Advertising Coordinator
Advertising Sales Staff
Correspondents
Artdirector
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Yusuf OKÇU
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Prof. Dr. Ismail KAYA
Assoc. Prof. Mehmet Ali OZBUDUN
Ibrahim KUPELI
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Canan Sonmez CANIK
Omer Faruk GORUN
(fgorun@ihlas.net.tr)
Emir Omer OCAL
(emir.ocal@img.com.tr)
Adem SACIN
(adem.sacin@img.com.tr)
Yılmaz OZKAN
Elke ARORA
İsmail GURBUZ
(ismail.gurbuz@img.com.tr)
Evteks is a trendsetter for the industry as well. The show
organizes an excellent trend area and hosts many concurrent
seminars to interpret the future trends in design and colors. As
a trendsetter and a leading trade platform dedicated to interior
textiles, design and trends EVTEKS provides international manufacturers,
dealers and designers presenting their products and
innovations to a large audience of trade visitors coming from
all over the world.
Around 2500 domestic and international brands participate
in the fair. Foreign participations mainly come from India,
Belgium, Spain and Morocco at national level. It seems that
exhibitors, editors, designers, buyers and traders from all over
the world will flow to Istanbul this May as it happens every
years. We wish lucrative business for all.
Artwork Consultant
Design&Graphics
Design&Graphics
Chief Accountant
Subscription
Computing
Social Media
HEAD OFFICE
Güneşli Evren Mah. Bahar
Cad. Polat İş Mrk. B Blok No:3
34197 ISTANBUL/TURKEY
Tel:+90. 212 604 50 50
Fax: +90. 212 604 50 51
www.hometextile.com.tr
Tolga ÇAKMAKLI
(tolga.cakmakli@img.com.tr)
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Mustafa AKTAS
(mustafa.aktas@img.com.tr)
İsmail OZCELIK
(ismail.ozcelik@img.com.tr)
Emre YENER
(emre.yener@img.com.tr)
Emir YENER
(emir.yener@img.com.tr)
BURSA
KONYA
LIAISON OFFICE:
Buttim Plaza A. Blok Kat:4 No:1038
Tel: +90. 224 211 44 50-51
Fax: +90. 224 211 44 81
H. Ulusahin IS Mrkz.
C. Blok Kat:6 No:603-604-605
Tel: +90. 332 238 10 71
Fax: +90 332 238 01 74
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
PRINTED BY
IHLAS GAZETECILIK A.Ş.
Merkez Mah. 29 Ekim Cad.
İhlas Plaza No:11 A/41 Yenibosna
Bahçelievler/ISTANBUL
Tel: 0212 454 30 00
May 2017

Ahsen Tekstil Hall 5A-04 | www.telamor.com

10
PROFILE
HTE
Radiant, Resilient
Textiles from
Brentano
Textile line demonstrates
dedication to beauty +
performance
wheeling, III. — The Brentano design studio demonstrates
the lines philosophy of beauty + performance with
the introduction of three new products - Iliad, Mesa and
Graviata. Joining the spring 2017 Ceramic collection, the
radiant and resilient textiles present a variety of pattern and
design to the residential, hospitality and contract markets.
A contemporary stripe that highlights an inspiring combination
of color, Iliad lends the Ceramic collection its sophisticated
styling. Designed for durability, with an Incase
finish and acrylic backing, Iliad boasts an abrasion resistance
of over 75,000 double rubs (Wyzenbeek, Cotton
Duck). Equally as impressive, Mesa’s hand-woven look and
intriguing texture creates a distinctive design in a blend of
thick linen and viscose chenille yarns. The collection also
includes Graviata, a 54” jacquard velvet with a geometric
motif and intricate (2-1/4” vertical and 3/4” horizontal) repeat.
With its densely woven cotton pile, Graviata offers
a water repellant finish and passes 50,000 double rubs
(Wyzenbeek, Cotton Duck).
May 2017

pvc free
POLYESTER SCREEN
6. HALL
EV TEKS
STAND I06.1
Innovative Sun Protection
Solutions

14
PROFILE
HTE
Innovative and competitive more
than ever… Güleser Tekstil makes its
presence felt at Proposte Expo with its
uncompromising quality and expertise
Being one of the four Turkish firms participating in
Proposte Expo, Güleser Tekstil becomes a center of attraction
and arouses great interest as usual.
Güleser Tekstil also participates in Heimtextil, Mood ve
Evteks fairs regularly.
Based on its 32 years of experience, Güleser Tekstil, exporting
almost 90 % of its total production, has been exporting
to 75 countries. Güleser Tekstil prepares diverse range of
home textiles, upholstery, curtain, decorative fabrics and
drapery collections for a series of well known editors of the
textile world such as Romo, Harlequin, Colefax & Fowler,
Kvadrat, Jab, Zimmer & Rohde, Casamance, Duralee,
Robert Allen.
Guleser Tekstil was founded in 1985 in Ankara and is located
in Bursa on 10.000 m2 covered area with latest technological
jacquared looms producing high quality upholstery
and drapery fabrics. It has 4,000,000 mt/year production
capasity. There are two brand names owned by the company:
“Guleser” is the worldwide brand name while “Done” is
for the domestic market.
As known, Proposte Expo is a 3 day event being held from
3rd May to the 5th May 2017 at the Villa Erba in Cernobbio
in Como, Italy. Proposte Expo has jury consisting of famous
Italian business figures such as Mauro Cavelli and
Piercarlo Vigano. The event showcases product from Home
Furnishings & Home Textiles industry. Proposte Expo is a
dedicated event showcasing the finest in homeware products.
The Fair captures the imagination and fuels a demand,
which encourages visitors to return year after year.
Exhibitors display thousands of product lines showcasing a
wide array of lifestyle merchandise including gifts, fine furniture,
tabletop, collectibles, floor coverings, lighting and
home decor, decorative accessories, stationery, holiday
items, floral, linens, paper products, bath & body items,
apparel, children’s giftware and handcrafted products.
May 2017

16
HTE
EVENTS
Home textile
professionals flow to
EVTEKS is one of the top destinations for new business ties in
the home textile industry. With its high quality product portfolio,
the diversity of the product ranges and the increased number
of international participants EVTEKS attracts the industry
professionals and world media.
May 2017

17
Evteks Istanbul Home Textile Show is a lucrative
show where most recent innovations in the home textile
industry are displayed. A large variety of newest products
are launched and a lot of seminars and trend shows
are organized. It is the place where the future trends in
the industry are observed and even set.
Thousands of international professionals make their way
to Istanbul every mid-May to see the latest developments
in the home and contract textiles and interior décor.
Hosting more than 133 thousand of visitors the legendary
fair becomes a show window for over 2500 domestic
and foreign brands.
To be held for the 23rd time this year, Evteks is organized
by ITF Istanbul Fair, an affiliate of CNR Holding, in
collaboration with Turkish Home Textile Industrialists’
Association (TETSIAD).
In addition to a wide range of regular home textile
products, the fair will also display smart and value added
products such as flame retardant fabrics, heat-retention
fabrics, anti-dust, antimicrobial, anti-stain, anti-mite,
insect-repellent and organic fabrics.

18
HTE
EVENTS
New trends in seminars!
Trend Seminars will be organizing about forecasts
of colors and fabrics for home textiles, all styles,
latest trends of colors, compositions, yarns, patterns,
finishes for home textiles. Seminar participants
will be enlightened by the insights and guidance
of foreign designer -trend forecasters and
Turkish designers.
EVTEKS is the one of largest and most important
international trade fairs for home and contract textiles,
as a trendsetter and a leading trade platform
dedicated to interior textiles, design and trends.
This important show provides international manufacturers,
dealers and designers presenting their
products and innovations to a large audience of
trade visitors.
Supported by Ministry of Economy, EVTEKS hosts
many buyer delegations especially from USA, Iran,
Russia, Italy, Ukraine, UK, Canada, UAE, China,
India, and Romania, consisting a productive atmosphere
among multi-national exhibitors.
Last year 93.972 national and 39.089 international
totaling 133.061 sector professional visited
EVTEKS, generating necessary network for boosting
up the trade volume.
May 2017

19
Innovative solutions for broadening
your horizons
EVTEKS is the one of largest and most important
international trade fair for home and
contract textiles, as a trend recorder and a
leading trade platform dedicated to interior
textiles, design and trends EVTEKS provides
international manufacturers, dealers and designers
presenting their products and innovations
to a large audience of trade visitors.

24
PROFILE
HTE
Mina Tekstil stands
for atrificial leather
and fabrics
Serving the upholstery sector for five years Mina Textile
Company has been at the service of manufacturers with its
quality products and services. We asked the success story of
the company to Hakki Şahinler of the company.
May 2017

25
Would you tell us about brief history of your firm?
Our firm Mina Textile was founded in 2012 to produce
knitted fabrics and imitation leathers for several industries.
Now we have been producing about one million meters of
products annually in our factory of 5 thousand sqm. as one
of the major suppliers in Turkey.
What are your main product groups and
production capacities?
Addressing to varying demands of producer companies
Mina Textile has been producing polyurethane based imitation
leathers and fabrics for upholstery.
What can you say about your existing export
markets and your targets for the future?
Mina Textile has a wide range of distribution network extending
from Middle East to the Balkans. Its aim is to cover
more markets in the future.
How is your customer satisfaction policy?
Customers and their satisfaction are important for us. We
try to do our best with an aim to provide them with high
quality customer services. So, our customers talk about us
positively.
Do you participate in fair events? Are fairs
important for your business?
Yes, they are important while seeking new business contacts
and following the developments and trends in our
field.

28
HTE
FOCUS
Turkish
home textile
industry
a global
player!
The Turkish home textile industry
is on an uptrend and expresses
future confidence by an expansion
of production, investments and
enlarging production facilities.
May 2017

30
HTE
FOCUS
The Turkish home textile industry has a significant
role in world trade and capacity to meet the high standards
of all sophisticated consumers.
Almost all kinds of home textiles are produced in Turkey
and may be listed by export value as follows: towels, bed
sheets, bed spreads, curtains, blankets, pillows, quilts,
cushions, eiderdowns, table linens, tulle, lace, goblen,
flander, aubusson, wall hangings and sleeping bags.
The Turkish home textile industry is one of the world leaders
with its wide range of products and superior quality in
home textile production, especially in the production of
towels, bed sheets and covers, curtains, tulle, embroidery,
guipure and quilt covers. Turkey has the largest machine
park for the production of both embroidery and guipure in
the world. Europe’s largest factory producing quilt covers
is in Turkey. The Turkish home textile industry has also acquired
the latest technology with a high production capacity,
a highly skilled labor pool, and design and fashion capabilities.
In addition, the industry has managed to reduce
May 2017

32
HTE
FOCUS
the cost of production below the world
average while it has increased the quality
of its products. Therefore, with a huge production
capacity, high quality and strong
competitiveness, Turkey was among the
world’s top three suppliers of towels, bed
sheets, bedspreads and curtains in 2015.
In Turkey, the towel sector has traditional
roots and its towels are known as “Turkish
Towels” worldwide. Today the Turkish
towel sector has competitive power in international
markets in terms of jacquard
and embroidery technologies. Lace, which
is commonly used in many textile applications,
especially in home textiles, is originally
a Turkish handicraft. It is an embroidery
art reaching back to the mid 1500s
and crowned by the labor of Turkish women.
It is an outstanding handicraft with its
traditional taste and motifs in different colors
and lines, which are now reflected in
modern home decoration.
Turkish home textile producers are mainly
located in Istanbul, Denizli, Bursa,
Tekirdag, Izmir, Gaziantep, Kayseri and
Usak. Towel and bathrobe producers are
concentrated in Denizli and Bursa, voile
May 2017

34
FOCUS
producers in Istanbul and Bursa, and blanket
HTE
producers in Usak. Many of the producers in
these cities have integrated their production process
from yarn and fabric production to product
design, dying, finishing and sewing in order to
obtain the best quality in every stage of production.
Denizli is the manufacturing center of toweling
sector city is mostly concentrated on toweling
sector. Over 190 companies in Denizli manufacture
cotton towels and bathrobes. Such a manufacturing
facility on one product group in the
same area is a success story and a good example
of the cluster development. In Denizli, towels and
bathrobes are manufactured from Aegean cotton
which is the finest cotton in the world. These
towels and bathrobes are well known throughout
the world with their extraordinary softness,
absorbency and warmth. Their extraordinary
pile thickness and density give towels and bathrobes
these superior features. In addition, the
more these towels and bathrobes are washed,
May 2017

36
HTE
FOCUS
the softer and more absorbent they
become, contrary to the ordinary products.
That’s why Denizli on its own has a
major share in world’s cotton towel and
bathrobe exports. About 90% of these
products are exported to all over the
world. “Turkish Towels and Bathrobes”,
especially the ones from Denizli, are not
used only at homes but also presented
by 5 or 4 star hotels in all over the world
as a quality service sign. Moreover,
visitors of these hotels would consider
a negative point in their services if
“Turkish Towels and Bathrobes” were
not kept in bathrooms, sport centers,
saunas and Turkish baths.
Bursa is one of the most important manufacturing
centers in the textile field in
the world and it is mostly concentrated
on the manufacturing of curtains, curtaining
and upholstery fabrics, decoration
fabrics, bedding products, towels
and bathrobes as well as other textiles.
Besides large-scale firms, there are
many small and medium sized companies
scattered all around the country. In
the rural areas around some cities like
Denizli, Mugla and Kastamonu, the production
of traditional fabrics is still widespread,
and recently they have been
used in the production of home textiles.
One of these traditional fabrics having
May 2017

38
HTE
FOCUS
worldwide fame is the “Buldan Fabric”, from the Buldan
province of Denizli. With its characteristic designs, it is
unique and carries the heritage of the past into the present
as it is woven on traditional hand looms. This fabric, which
has a completely natural look and basic textile characteristic
due to its being made of pure cotton, is widely used
both in traditional and modern home decoration. Another
traditional fabric is “Selalmaz Çemberi” which takes its
name from Selalmaz, a region in Kastamonu. This fabric is
also obtained from pure cotton yarn and woven on hand
looms. It is a very thin fabric like tulle. It is a difficult fabric
to weave that one can only weave one meter per day. Due
to its outstanding originality it is used widely in-home decoration
as well as in clothing. “Azdavay Çemberi” is another
famous fabric woven in Azdavay, a town of Kastamonu. It
is made from linen or pure cotton and it is a very original
hand woven fabric. This fabric like Selalmaz Çemberi, is
woven loose or dense. It is used widely in home decoration
and clothing production. Since all of these traditional
fabrics are natural, made of pure cotton or linen without
using any chemical dyes, they are environmentally friendly.
Therefore, there is considerable demand for home textiles
made of these fabrics in international markets.
Today the Turkish home textile industry is aware of the
trend in international markets towards the increasing demand
for healthier and more environmentally friendly
products and quickly adapts itself to developments in legal
and technical regulations. Many manufacturers in the
sector are able to produce with quality and environment
management systems, e.g. ISO 9000 series. Additionally,
some companies in the home textile sector have private
Eco labels.
In a rapidly changing world, the home decoration field is
very sensitive to all changes. That’s why the creation of collections
with innovative and modern designs and motifs in
addition to the quality of the product is essential. Turkish
home textile manufacturers are very conscious about
fashion creation and design, which enables them to gain
a special place in international markets. New and modern
designs and unique motifs, all created by Turkish designers,
keep a finger on the pulse of world home decoration
fashion and meet most tastes and preferences.
C
M
Y
CM
MY
CY
CMY
K
May 2017

40
HTE
FOCUS
EXPORTS
Besides meeting domestic demand in
Turkey, the Turkish home textile sector
with its high potential in the export market
and its wide range of products and superior
quality is an important export earner
for the country. The sector exports about
60% of its production.
With its fashion products, the advanced
technology of production and quality of
products, Turkey has been increasing her
share in the main markets, especially in
the European market. Therefore, prominent
world suppliers have started to cooperate
with Turkish manufacturers for joint
production in the home textile field.
The main export products in 2015 were
towels, bathrobes, dressing gowns, bed
linens, furnishing and curtain fabrics, and
bed spreads. The European countries are
the most important markets for Turkey’s
home textile exports. A large quantity of
home textiles is exported to Germany.
The other main markets are USA, the U.K.,
France, Russia, the Netherlands, Italy and
Iran.
Turkey’s Home Textile Exports (US$ 1,00)
Product
Name
Sorce: Ministry of Economy
2013 2014 2015
Change %
2014/2015
Share %
2015
Towels, Bathrobes and
Dressing Gowns (Including 940,819 941,546 822,900 -12,60% 31,43%
toilet and kitchen linens)
Bed Linens 630,254 655,186 521,267 -20,44% 19,91%
Furnishing and Curtain Fabrics 557,322 579,326 479,605 -17,21%
Other Home Textile Products 352,024 341,056 262,523 -23,03% 18,32%
Curtains, Drapes and Interior
blinds
193,728 196,988 171,642 -12,87% 10,03%
Bed Spreads and Other
Furnishing Articles
165,501 134,084 123,270 -8,07% 6,56%
Tulles and Crocheted Fabrics 93,870 98,394 87,077 -11,50% 4,71%
Blankets 75,813 75,088 53,407 -28,87% 3,33%
Sleeping Bage, Pillows, Quilts 57,280 60,840 42,736 3,12% 2,04%
Table Linens 40,022 43,880 33,963 -22,60% 1,30%
Hand -Woven Tapestries 32 4 62 1450,00% 0,00%
Total 3,106,665 3,126,392 2,618,452 -16,25% 100,00%
May 2017

46
HTE
PROFILE
Celik Tekstil sticks
on quality for more
exports
Selling a wide
variety of home
textile products
to Caucasus, the
Balkans, North
Africa, East Europe
and Middle East,
Çelik Tekstil eyes
more in world
markets
Manufacturing a wide range of home textile products Celik
Tekstil has been supplying quality products over two decades. The
company has been exporting to eastern and western markets and
aiming at diversifying its markets. We asked their success story to
Isa Celik, general manager of the company. The interview follows:
Will you brief us about the past of your company?
Founded in Istanbul in 1996 to take Turkish home textile products
at better positions in the world markets, Celik Tekstil started to
export it products. Having their own original patterns and motives
on their products, now sells its products in more than 300 stores in
the country and in 200 stores in 35 countries in abroad.
May 2017

On product groups and production capacity
47
We produce fabrics for bed covers, digital pressed bed
sets, towels, bathrobes, tablecloths, etc. Our monthly capacity
is 1.4 million meters.
Info about exports and target markets
We have been already in Caucasus, the Balkans, North
Africa, East Europe, and Middle East. Central and south
Africa, Middle East and North America are our target markets
for exports.
On customer satisfaction policy
The best way to satisfy the customers is to know more
about them. It means having knowledgeable about the
traditions, fashions, culture, living standards, and market
conditions in related countries. Also we have to offer
them the best products produced on Turkish standards.
On participation in international fairs
We participate in many international fairs. There are several
efficient fairs held in North African region. Besides
the trade fairs are organized in European countries in
which we find opportunity for either direct or indirect
contacts with professionals representing supermarket,
shopping malls, stores and tradespeople.
On your plans for 2017
In 2017 we, as Celik Tekstil, aimed to reach wider
markets in the world through our powerful and global
network.
Do you have any additional comment on your
activities and about the industry?
Textiles have been regarded as second class industry in
the development of countries. However, we believe that
having value added products and powerful brands are
more important to close the gap of foreign currency balance
in national economy.

50
HTE
PROFILE
Pery Collection of
ETD Tekstil offers elegant
home textile products
As a respectful name in
home textiles business,
E.T.D. Textile Company
has been serving the
industry with its brand
name “Pery Collection.
May 2017

51
E.T.D. Textile is a Bursa-based company
famous in the home textile industry with
its Pery Collection which has unique designs
and patterns appealing to cultural values of
nations. Exported to many European, Middle
Eastern and Asian markets, especially to
Russian Federation and some Central Asian
Turkic Republics, Pery Collection is very much
preferred for those who look for exceptional
designs in their living spaces.
Talking about their success story Mr. Halil
Gören, proprietor of ETD Textile, said that
they placed extra importance on two issues:
quality of products and customer satisfaction.
“We develop our products through seriously
conducted R&D studies and produce them
with strict quality control,” says Gören. “We
deliver more than expectations of our customers.
We try to make the trade a pleasure
for our customers and we contribute to their
competition power.”

54
HTE
PROFILE
Pijon Tekstil
offers a wide
variety of
curtain
fabrics
As an experienced
and reliable name in
general zebra curtains,
curtain silhouette, aris
curtain, voile curtain
blinds, curtains
and net curtains as
digitally printed zebra
varieties, Pijon Tekstil
is expanding its
business.
Since its establishment Pijon Tekstil has a principal
to keep the satisfactions of customers and employees at
maximum level with environmentally friendly production.
We conducted an exclusive interview with Mr. Bülent Endez,
proprietor of the company.
Would you brief us about Pijon Tekstil?
Starting its business life in Bursa in 1998 Pijon Tekstil was
established based on many years of experiences in the sector.
Our company has always adopted innovative developments
and has been modernized as a company looking forward.
We have always conducted R&D studies and market
researches to realize our works properly.
May 2017

55

56
HTE
PROFILE
What does your product range include and what
is your capacity?
We have mainly been producing zebra fabrics at a monthly
average of 150,000 meters. Our range of products
includes general zebra curtains, curtain silhouette, aris
curtain, voile curtain blinds, curtains and net curtains as
digitally printed zebra varieties.
What about your production facilities?
We have a covered area of 75,000 sqm where we operate
with 24 units of fully automatic weaving looms, 1
stenter and 1 printing machines.
Which countries do you export and what are
your target markets?
We are shipping our products mainly to Canada, Iran,
Morocco, The Netherlands and Jordan.
What can you say about your customer
satisfaction policy?
The most important principle of our company is to protect
and to advance our quality and customer satisfaction.
Do you have targets set for 2017?
Our main goal is to keep the satisfaction of our customers,
employees and the environment we live in at the
maximum level and to offer the best service with most
quality products with an exemplary style for its competitors
and for the others. We will keep pace with all speed
of growth and development of our contemporary time.
May 2017

58
PROFILE
HTE
Happylife offers
lovely kitchen
textiles
Offering a wide
variety of products
Happylife Tekstil
contributes to the
elegancy of homes
May 2017

59
Seeing a window of opportunity in
kitchen textiles in the market, the company
started to produce items of kitchen textile
in 2000. Then, in line with growing demand
for the category, it now produces waterproof
kitchen aprons and other varieties, including
aprons for kids, handling textiles and
kitchen gloves. Production and sales of design
product volumes have been increased
three folds in and out of the country.
A dynamic and visionary organization,
Happylife Tekstil tries to be one of the major
participants contributing to national
economy with its investments and activities.
The company maintains its innovative and
leading position in the market.
The mission of the company is to be a locomotive
company with its policies in the
field of human resources, market planning,
technological development, research and
development, systemic and customer oriented
activities.

62
HTE
TRENDS
HeimtextilTrendtable: FranklinTill
Studio from the United Kingdom takes
on a leading roleDesign impetus from
Scandinavia: Danish studio takes part in
Trendtable for the first time
May 2017

64
HTE
TRENDS
Combined design expertise comes to Frankfurt: seven international trend agencies met on 7 and 8 March
for the Heimtextil Trendtable meeting at Messe Frankfurt’s exhibition grounds. They collated results from market
research with the latest global design developments. These statements form the basis for the Heimtextil
Trendbook which is presented by the trade fair organizers in late summer. With this annual meeting of design
experts, Heimtextil has officially started its preparations for the upcoming trade fair in January 2018.
Designers from Europe, Asia and America come together at the Heimtextil Trendtable.
Trend researchers from Denmark, Germany, France, the United Kingdom, Japan, the Netherlands and the USA
discussed current trends in interior design, architecture, fashion and art during the two-day workshop. 'Given that
participants come from different continents, the Trendtable team at Heimtextil is able to draw from a comprehensive
pool of inspiration and gain exciting perspectives on the interior design of tomorrow', reports Olaf Schmidt,
Vice-President Textiles & Textile Technologies at Messe Frankfurt. Ten months before the next Heimtextil, the
designers have made it their aim to analyze developments in materials and textures, colors and patterns from all
four corners of the world and determine the stylistic design themes. At the end of the process, a mutual, globally
applicable trend prognosis for the coming 18 months will be agreed upon and presented in the Heimtextil
Trendbook and also the "Theme Park" during Heimtextil itself.
May 2017

66
HTE
TRENDS
FranklinTill directs
For Heimtextil 2018,
the British design studio
FranklinTill will take on the
leading role in implementing
the book and the “Theme
Park”. With its headquarters
in London, the studio comprises
trend researchers,
designers and stylists as well
as a broad-ranging international
network of creatives
and visionaries with whom
the trend experts and agency
founders Kate Franklin
and Caroline Till collaborate.
Trend researcher Titia Dane
will also work on Heimtextil
trends in addition to the two
agency founders.
New influences from
Scandinavia
With the trend studio SPOTT
Trends & Business from
the Danish city of Herning,
Heimtextil Trendtable has
acquired new design impetus
from Scandinavia. Anja
Bisgaard Gaede, founder of
SPOTT, creates trend and
color predictions together
with her team and gives customers
an insight into the
consumer behavior of the future.
In addition to her work
as a consultant, she is also a
book author and gives presentations.
This means that
a team from Denmark will be
involved in the development
of Heimtextil trends for the
first time.
Trend setting
materials,
colors and
designs from
all around the
world.
May 2017

Yüzlerce
Seçkin Firma
1 - 3 Haziran 2017
İstanbul Fuar Merkezi,Yeşilköy
Çin Ürünleri Fuarı
Sergilenecek
Binlerce Ürün
Sergilenen Ürünler
Döşemelik Kumaş
Tül, Perde
Perde Aksesuarları
Halı ve Zemin Kaplamaları
Uyku ve Yatak Odası Tekstili
Mutfak ve Yemek Odası Tekstili
Banyo Ürünleri, Havlu, Bornoz
Dekoratif Aksesuarlar
Duvar Kaplamaları
Güneşten Koruma Sistemleri
İplik
Hammadde ve Tekstil Giderleri
Online Kayıt
www.chinahomelifeturkey.com
0212 210 94 85
BU FUAR 5174 SAYILI KANUN GEREĞİNCE TOBB (TÜRKİYE ODALAR VE BORSALAR BİRLİĞİ) DENETİMİNDE DÜZENLENMEKTEDİR

68
HTE
TRENDS
Preview: trend presentation in September
The results of the Trendtable and Heimtextil Trendbook
2018/19 will be presented to the public in advance of
the trade fair as part of the “Theme Park” Preview in
Frankfurt am Main in September. Exhibitors at Heimtextil
will be sent the Trendbook in advance to assist in their
product design and collections.
As the oldest trend agency in the world, Carlin
International (France) is one of the top five trend research
agencies. Carlin offers services in the fields of
style marketing, brand development and consultancy,
the tracking of trends, industry-related trend books and
the individual development of color and trend worlds
with customers in workshops. Natalie Weinmann will be
assisting with the Heimtextil trends.
Design studios will be working on Heimtextil
trends 2018/19:
The design studio FranklinTill (United Kingdom) will be
taking on the main responsibility for the development
of the Heimtextil Trends 2018/19. With its headquarters
in London, the studio comprises trend researchers,
designers and stylists as well as a broad-ranging,
international network of creatives and visionaries. The
multidisciplinary agency’s varied projects include trend
reports, color forecasts, design realizations, brand developments
and curating trade fairs and exhibitions. In
addition to agency founders Kate Franklin and Caroline
Till, Titia Dane will also be working on Heimtextil.
Dan and Gen Namura from Dan Project (Japan) are
young designers from Tokyo whose artistic heritage can
be traced back to the famous yuzen craft of the dyeing
and weaving of kimono materials in Kyoto. Their work
ranges from designs for upholstery materials to bags
and dresses, as well as the design of fine textiles and
colorfully graphic prints.
Felix Diener, textile designer and engineer (Germany)
founded his own design studio in 2008. He designs carpets,
curtains and living accessories. His creative work
forms an interface between art and technology and is
characterized in particular by the use of colors, mate-
C
M
Y
CM
MY
CY
CMY
K
May 2017

70
HTE
TRENDS
rials and textures. As his portfolio reveals, his individual
design philosophy goes far beyond color and
shape composition: he focuses on finding innovative
structures, surfaces, compositions and production
techniques. Together with Francesca Müller,
Felix Diener represents the German view of trend
statements at the Heimtextil Trendtable.
SPOTT Trends & Business (Denmark) advises
Scandinavian lifestyle brands with issues relating to
consumer insights, trend and color forecasts. SPOTT
aims at the individual development of brands and
combines trend research with neuroscience and
commercial expertise. Anja Bisgaard Gaede is the
founder of SPOTT. In addition to her work as a consultant,
she has given many presentations over the
past ten years, and has also published a reference
book.
Anne Marie Commandeur from the Stijlinstituut
Amsterdam (Netherlands) manages a team of designers
who focus on textile innovations, predictions,
color trends and strategic design concepts.
With Grietje Schepers, the agency acts as a versatile
and dynamic force in the industry and keeps
fashion companies and companies involved in the
fashion industry up to date with the most important
developments.
WGSN (U.S.A.) is one of the leading international
trend studios for colors and design. Via a global network
of design consultants and color specialists, the
company makes trend statements, quantifiable forecasts,
outlooks and product data as well as reliable
color trends. Gemma Riberti is the trend consultant
representing WGSN at Heimtextil’s Trendtable.
May 2017

NEW
FROM WEDNESDAY UNTIL FRIDAY
6-7-8 SEPTEMBER
2017
#moodbxl
#indigobxl
moodbrussels.com
indigobrussels.com
MoOD & Indigo Brussels are organised by Textirama vzw, Poortakkerstraat 9d, BE-9051 Gent, Belgium
phone +32 9 243 8450 - fax +32 9 243 84 55 - email: info@moodbrussels.com - info@indigobrussels.com

74
HTE
PROFILE
Erem Tekstil in world
markets with BETIRES ®
HOME brand
As a respectful name in the home textile industry
Erem Textile Company has been designing
and producing knitted blankets, knitted
coach covers, decorative pillows, knitted
covers, etc. for domestic and foreign markets. We
spoke with Bahtiyar Aydemir, proprietor of the company
about their operations.
Please inform us about your company’s
history
Erem Textile was established in 1985 as a textile
company than reorganized in 2002, when we decided
to build our brand Betires Home by combining our
knowledge and expertise in yarn, fabric and knitting
businesses.
Once we would determine our targets by consulting
to our workers in textile business. Now we proved our
ability to other firms in abroad of becoming a successful
company in our field of expertise.
We now develop our own designs by having joys and
inject our souls into the heart of our products.
May 2017

75
How large is your production capacity and your
product line?
We produce knitted blankets, knitted coach covers, decorative
pillows, knitted covers for baby thermoses.
Will you give us information about your factory?
We have a factory in Ikitelli, Istanbul. We design our
products by our own team and produce the products in
this facility. We can also design customized products in
line with the order of our customers.
What is your target markets and export
activities? Will you inform us about your
activities in fairs and exhibition?
We sell our products in export markets including France,
Switzerland, Germany, Holland, Slovenia, Russia,
Moldavia, Georgia, the USA. We targeted to every possible
market in abroad.
Do you participate in international fairs?
We participate in fairs held both in the country and
abroad. Evteks held in Turkey is important for us. We
have hosted our visitors at our booth in this fair.
What is your target for 2017?
We have been going through a hard period in world markets.
Our target is to keep the leading position in our
field.
Do you have any other point to talk about?
We want to develop more new products to increase the
added value rate of our products. We seek more valuable
varieties and products.

78
HTE
PROFILE
Troyhome Collection
offers different color,
pattern and style
choices
In drapery business, Troy Home Collection
of Altindis Company has important features
as variety, quality and modern line with its
exclusive designs.
May 2017

79
Established in 1950s in Develi town of
Kayseri, Altındiş family business is an experienced
company operating in the textile sector. Targeting
constant innovation and growth the company
opened its premises in Sultanhamam, the center
of the textile market in Istanbul in the mid-1970s.
Successfully serving the family sector at all times
in many years Texting area acquired innovative approach
in 1985 by exhibiting its competitive products
at its showroom. Altındiş Textiles Company
increased its product range and developed its
market simultaneously.
Serving to many brands with its quality production
line Altındiş started the production of HOME
and presented to the market. Today TROY, TROY
HOME, HOME PLUS and the PLATINUM collections
are still in production and they have a respectful
place in the market.
“From the first generation the family business
has always continued in honesty and brought to
perfection the forefront of its work in the textile
sector,” comments Ahmet Yasin Altındiş of the
company. “We are continuing with a successful
and visionary way. The most effective way in our
business is to respond to the needs of the industry,
which necessitates recognizing the needs, and
to serve in that direction. Our customer-oriented
activities have been developing every day and we
are running towards our major target of making
our brands worldwide recognized and respected
brands.”

82
PROFILE
HTE
Birey Tekstil focuses on
more success in floor
coverings
Operating in the floor covering business Birey Tekstil
has been offering a wide variety of products at competitive
quality and prices. We have recently conducted an exclusive
interview with Birol Ufacık, general manager of the firm:
Would you tell us about brief history of your firm?
Our firm was established in 2014 and completed its organizational
structure for sales and operating processes by
having qualified staff in a short period of time. We are maintaining
our works for the realization of our strategic project
by expanding our customer portfolio and improving our
products and production processes.
What are your main product groups and
production capacities?
We produce variety of products demanded for healthier lives
of people including carpets, kilims, floor mats, non-slipping
felts, and digital printed velvet fabrics for floors, etc.
Will you give us info about your production
facility?
We have a factory of 3 thousand sqm. on three floors including
a showroom in the same building. The factory has been
equipped with all the necessary machinery for production,
packaging and delivery. The space allotted to processes
have enough room, thus we can response fast and serially
to the orders of our customers.
May 2017

83
What can you say about export markets
and your targets for the future?
Presently, we serve the customers in Dubai,
Kuwait, Bahrain, Abu Dhabi, Saudi Arabia,
Russia, Iran, Azerbaijan and other Turkic republics.
Soon we plan to add the USA, England,
Holland and Italy to our export markets.
How is your customer satisfaction
policy?
There are a lot of things to say and highlight at
this issue but in summary, I may say that, “Our
customers are our translators.”
Do you have plans for the year 2017?
I can say that we have already reach up to our
targets for the year end completely in the first
half of 2017 and even the half of our targets for
the second part of the year. In 2018, we want
to increase the capacities of our customers by
having additional products to our product lines.
Do you have any other points that you
want to say about the industry and your
business?
The temporal stagnation in industry has been
already overcome at the moment. Following the
recent referendum held in the country, greater
amount of orders and demands from both domestic
and export markets have begun. We look
optimistically to the future. Let’s see, what will
happen

86
HTE
EVENTS
The sector
enjoyed
Proposte!
The only-European
show for
furnishing fabrics
and curtains
triggered the trade
and displayed the
future trends
After the last two editions that took place in April,
Proposte returned to its regular time, early May. The month
may means Proposte in the furnishing fabric and curtain
business. Most professionals put this on their agenda every
year when they plan the year. This time it was on the
3rd, 4th and 5th May, when Proposte opened the gates of
Villa Erba in Cernobbio for the twenty-fifth time.
The show attracted a real good of interest from buyers
and other professionals of the sector. Almost all of the
exhibitors found it very much satisfactory and expressed
their satisfaction.
In 2015, with the admission of three Turkish companies
to the Fair, Proposte began a process of internationalization,
that continues into 2017, turning its attention to the
American market with the inclusion of the companies MLT
INC. and J.B. MARTIN Co., a clear sign that this exhibition
is always in search of the most outstanding names in
textiles around the world. The new 2017 admissions also
included the Spanish firm HIJOS DE ANTONIO FERRE SA,
the German company NEUTEX HOME DECO GMBH and
the Turkish GULESER TEKSTIL. With entering of Guleser
inside the heart of Proposte, there have been 4 Turkish
exhibitors in the Villa Erba. Previously there were Dina
Vanelli, Penelope and Marteks.
Inside Villa Erba’s show area there were 89 exhibitors of
whom 42 were Italian and 47 from abroad broken down
as 5 from the UK, 2 from The Netherlands, 7 from France,
16 from Belgium, 7 from Spain, 1 from Australia, 4 from
Germany, 4 from Turkey, 1 from Switzerland and 2 from
the USA. 89 exhibitors that included (for the first time)
American fabrics which, after the admission of Turkish exhibitors
in the last two editions, celebrate the increasingly
international vocation of the fair.
89 exhibitors in a single large tapestry, which highlighted
the 13 companies that participated (without any interruptions)
in these 25 historic editions renewing, edition after
May 2017

87
edition, their faith, proud to be an active part of the history
of Proposte. And in fact the collections observed in the
stands showed this pride, this energy…the pure passion.
As is known only manufacturers of furnishing fabrics, curtains
and trimmings are admitted to exhibit at Proposte
but they must possess at least three characteristics: the
qualification of their companies and products, professional
correctness, commitment to research and development
in creativity and technologies. This hard selection attracts
utmost interest of the sector professionals. So, open to
European exhibitors only but the show attracts a great
many professionals as visitors from around the world. It is
not open to the public. Visitors to Proposte could access
the fair only if accredited directly by the organizing secretariat
of the fair itself only if they belong to the categories
as: textile editors, manufacturers of upholstered furniture,
wholesalers, buying groups, converters and contract operators.
A great passion, for furnishing fabrics, is what quickly led
PROPOSTE to achieve and maintain the level of quality and
internationality that characterize it today, and that since
the beginning has led the organizers to develop initiatives

88
HTE
EVENTS
and projects for its progressive and
steady growth.
Proposte has worked with great professionals
and artists, from Zeffirelli
to Ciampi all the way to Karim
Rashid, who designed the advertisement
page and assisted with the exhibition
of real works of art.
The show has developed specific
initiatives for the sector, like conferences
dedicated to the world of
fabric in architecture and of design,
in contract; over the course of the
years it was able to create a lively
debate between business owners
and designers, between research
labs and architects whose use of the
latest generation of fabrics in their
work testifies to a continual renovation,
even in this specific sector.
Proposte has also kept an eye on
the world of trends, without ever
wanting to specifically embracing it,
in the belief that it is the exhibitors
and their collections that set the
trends and dictate the direction of
the future.
May 2017

89
Pure passion the interpretation of
which was left to, for the 25th edition,
the contemporary artist Paolo
Gonzato. He designed the work of
art that distinguished the Central
Pavilion: a huge tapestry testified to
the importance of the 25 years of
success, in which (once again) the
protagonists were the fabrics and the
curtains of the exhibitors.
Just like last year the International
Observatory was held in four locations,
the Sheraton Lake Como Hotel,
Spazio Como, Cernobbioshed and
Villa Bernasconi, just a few minutes
from Villa Erba, where 42 companies
from the fabric sector exhibited: 31
Turkish, 10 Indian and one Moroccan.

94
HTE
PROFILE
As Sarikaya Tekstil,
an expert in upholstery
fabrics
As an experienced brand in fabric business As
Sarikaya is a prestigious name in supplying trendy and quality
upholstery fabrics. We spoke with A. Samet Sarikaya,
proprietor of the company about their success story.
Would you brief us about the history of your firm?
Established as a proprietary business by A. Samet Sarikaya,
our firm then was incorporated in 2015 is AS Sarikaya
Textile Co. Inc., chaired by Mr. Sarikaya.
What are there in product portfolio and how large
is your capacity?
We produce all type of products as upholstery fabrics. Our
monthly capacity is about 50 thousand meters, however we
can expand it upon demand we have.
Will you inform us about production facility?
We outsourced the production operations completely; all
other operations are done in our premises. Our building is
May 2017

95
of 2,2 thousand sqm where warehousing, handling and
shipping and other operations are carried out. In the
near future, we will establish a production facility.
What do you want to say about your export
markets and your targets?
We sell mainly to markets in Europe and in the Middle
East. In the future, we target to sell to American continent.
We started studies to enter these markets.
Are your customers satisfied?
Product quality and timely delivery are our priorities. For
us, price comes as third factor to please our customers.
We do not compromise on quality and faster delivery.
Do you participate in international fairs?
Naturally, Evteks and Hometex are major events for us
and other fairs held in Germany and in Mexico. Fairs are
important tool in order to expand the vision of the companies
and improve their credibility and dependability
in the market. Additionally, they are fruitful commercial
platforms in terms of sales figures.
What are your targets for the year 2017?
To be realistic, we can say that our main objective is to
keep our present position in 2017. Sometimes, it is also
a real success to maintain your position that you have
in the market.
Is there any other additional point do you want
to add about the industry or on your activities?
The market for the industry had started to be squeezed
recently. It may be seen normal, even in global terms.
But, it should not be forgotten that periods of crises
have also their opportunities for enormous business
and profits if you have courage enough to take risks.
So, I advise to all our friends, suppliers,
and our dear buyers the we should all have
to keep going without losing our motivations
and be optimistic about the future.

98
HTE
PROFILE
Cottonize,
a respectful
brand of
Kadir Ikizler
Tekstil
The company exports towels, bathrobes and bed
textiles to a great number of countries including Russia,
Ukraine, Algeria, Iran, Azerbaijan, Uzbekistan, Kyrgzstan
and UAE.
Kadir İkizler Tekstil was established in Marmaris region of
Mugla in 1990, with the goal of becoming a leader in the
field of innovation and enterprise. As a first step in the retail
sector, providing direct access to the ultimate consumer
began its adventure was accelerated with the evolution of
Turkey’s tourism sector. The company has become an
arbiter with its successful works and bulk towels in the
region. Its daily production capacity is 5 tons including
terry, armored and jacquard fabrics.
“After the crisis in Turkey and the decrease of the production
in 2000, we started Kadir İkizler Tekstil San. ve Tic.
Ltd. by making our own production operations in 2004.
We managed to make our presence felt in the sector with
strong competition,” says the official of the company.
May 2017

As the brand
name of Kadir
Ikizler Tekstil,
Cottonize
excels in towel
business with
terry, armored
and jacquard
fabrics.
99

100 HTE
PROFILE
“Our quality starts with raw materials. We get the
best raw materials and within all production units
from weaving to embroidery, from packaging to
distribution and shipment is made by our experienced
staff.”
“Our target is to open the doors through Dubai to
Central Asia and Africa with our registered trademark
‘Cottonize’. Kadir İkizler Tekstil presciences
production ecology of raw materials and chemicals
used in textile manufacturing in terms of environmentally
friendly technology as an approach envisages
the use of selection and treatment methods
required in every possible aspect. Compatible with
the expectations of the environment and workers
in the appropriate direction to social and ethics,
customer expectations and demands meet up any
activities recognizing this sense, customer and
staff satisfaction as one of the main operating principles
we are realizing this consciousness. Kadir
İkizler Tekstil shows respect for fundamental rights
and freedoms of workers and ensures that all employees
are legally granted with their rights.”
Metin Doğu
Export Manager
May 2017

102 HTE
PROFILE
Perteknik pulls
the curtain!
As a leading company in blinds and drapery systems
Perteknik has been offering a wide variety of blinds
and shades of curtains. We have recently made an exclusive
interview with Ahmet Duygucu, board chairman
of Perteknik Curtain Systems Textile to hear their success
story. Full text of the interview follows:
Would you tell us about brief history of your
firm?
Established five years ago to produce systems and
mechanism for curtain, we are proud to be in the service
of our dear customers. Despite being a mid size business,
we have been known in curtain mechanisms field
thanks to our strict efforts to raise our quality. Quality,
timely delivery and reasonable prices are our main principle.
Honesty and quality are the guarantee of success and
sustainability in manufacturing in our firm, Perteknik.
What are your main product groups and
production capacities?
Stor and zebra type curtains, plisse curtains for closed
balconies, duette curtain, jaluzi curtain, wooden jaluzzi
curtains, petek curtain
models, Japanese curtains,
vertical curtains,
projection screen,
motored curtains, and
sun screen curtains
are our main products.
Will you give
us info about
your production
facility?
Ahmet Duygucu
Our production is carried out on automatic CNC cutter
machinery which remove the risk of faulty products as it
is the highest in manual production processes. Humans
err and cut wrong. Fabrics are laid down and then are
cut at desired sizes and patterns by the software that
were uploaded to the cutting machine. Following this
stage, fabrics are also assembled by automatic machinery
and at the last stage they are tested by high technology
testing equipment, then they are packed and ready
to be shipped.
May 2017

103
sensitivity, etc. We handle customers’
complaints objectively
and fast, inform our customers
about the stages of progress for
solving the problem. Then we try
to take measures to better up
our quality.
We also provide a positive platform
for our employees with an
aim to satisfy them about our
company. We appreciate their efforts
and thank to them for their
successes.
Do you participate in fair event? Are fairs
important for your business?
What can you said about export markets, and your
targets for the future?
If you want to be successful in the business, you have to
open up to international markets and be ready for harsh
competition. It is harder to find customers and become successful
if you are in crowded markets than in the ones that
has limited players. Our aim is to sell half of our production
in domestic market and to sell the other half in export markets.
How is your customer satisfaction policy?
We try to answer to the demands and complaints of our customers
under legal frameworks by observing certain principles
including transparency, privacy, reachability, integrity,
Fairs are great opportunities to deliver our messages
to certain segments of the market. They
addresses to those people who are interested in
certain industries and certain products. Fairs are
also good for getting to know about the developments
and rival products in the industry. The
value of fairs is related to their compactness and
their ability to focus on certain kind of target buyers.
Do you have plans for the year 2017?
We will keep following the markets, to analyze, invest
in and develop our abilities step by step, extend our
vision, provide employment, develop strategy and be
ready for every development in the market psychologically.
We will reduce our risks, expand our portfolio,
invest in machinery, and become an experienced producer.
Any other points that you want to say about?
Yes, they say that, “those who work may loose, but,
those who do not attempt has been lost long time
ago.”

106 HTE
PROFILE
Plasmat at
the service of
home textile
manufacturers
with sample
hangers
Plasmat produces a
wide range of products
including sample
hanger tops, book
hangers, roller blinds
and zebra curtain
catalogues, folders, and
other complementary
products, packaging
materials, etc. for the
usage of home textile
producers and sellers.
One of the leading companies operating in the sample
hanger business in Turkey, Plasmat has been producing
a wide variety of products in its field since 1997. We conducted
an interview with Mr. Ahmet Aydin, proprietor of the
company, about the success story of Plasmat. Full text of
the exclusive interview follows:
On the company
Having deep roots in the printing industry Plasmat was established
in 1997. Our history of 25 years is the proof of the
success of our company.
Product groups and production capacities
We produce every kind of sample hangers that are used
to bond samples of home textile products. Sample hanger
tops, book hangers, roller blinds and zebra curtain catalogues,
folders, and other complementary products, packaging
materials are among the products we produce. Our
production capacity is about 250 thousand pieces monthly,
aside from other special products.
May 2017

107
On production facilities
Our factory was built on a 2-thousand sqm land, and all
operations are carried out on automatic machinery by professional
staff. All operations are realized in the factory.
On target markets 70% of our products are sold in the country
and the balancing 30% is delivered to export markets.
We export our products to Germany, Spain, Portugal, Iran,
Poland, Holland, Norway, Italy, S. Arabia, Egypt, Israel and
Russia.
On customers and customer satisfaction
Despite recent recession in the market, we keep going successfully.
We are aware of the importance of customer satisfaction
and try to maximize it by adapting our operations
and building a strong corporate identity. Behind our success
are our solutions to save time and cost of sample hangers
mounting and packaging. Trust that we built on our customers
is a result of our success in answering the needs of them
efficiently, economically and timely.
Targets for 2017
We want to increase our production capacities by entering
new markets in abroad by following technologic developments
closely. We visit or participate in the fairs in abroad
and in Turkey. Fairs are important tools for us to expand our
vision and finding new buyers.
Additional comments
The quality of home textile products also depends on the
quality of packaging and sample hanger preparation. Both
are important for successful presentations. Efforts to grow
home textile industry are also helpful for the producers of
sample hanger and product handlers.

plasmat printing sample hangers

110 HTE
EVENTS
Intertextile
Shanghai Home
Textiles counts down
As the gateway to
Asia’s home living,
the show has been
set for another
success in Shanghai,
23-26 August.
Turkey will again
be among the most
leading national
exhibitors.
Intertextile Shanghai Home Textiles is Asia’s leading
home textile event which is held from 23 – 26 August,
2017 at the National Exhibition and Convention Center
(Shanghai), Shanghai, China. It is a dynamic platform for
industry professionals to source and to gain design inspirations
through the conveniently structured product displays
and the fringe program. In 2016, 1,158 exhibitors from 30
countries and 37,779 visitors joined the event. This year
the show expects to welcome even more.
May 2017

111
An increasing number of editors showcase their high-end
brands at the show. Together with the Whole Home exhibitors,
the entire spectrum of home furnishing products will
be available for sector professionals. There will be bedding
products, mattresses, duvets and more of sleep products
at the show to meet quality wholesalers, retailers and department
stores which will be sourcing bedding products,
towels, mattresses, duvets, mattress fabrics, blankets and
fibers.
Covering 160,000 square meters in 6 halls Intertextile
Shanghai offers a series of fringe program events bringing inspiration
to the industry. Testing and Certification Seminars
along with Digital Printing Sharing Sessions will be held to
deliver the latest technology information and applications
in the industry.
Intertextile Shanghai Home Textiles international participation
will be enhanced this year with pavilions from Belgium,
India, Morocco, Portugal, Pakistan, Taiwan and Turkey in the
International Area. As a regular exhibitor, velvet supplier
Boyteks Tekstil from Turkey views Intertextile Shanghai as the
most effective fair in Asia. “In addition to China, we’ve had
buyers last year from South America, New Zealand, Australia
and the US, and many placed sample orders with us which
we believe will develop into good business afterwards,” Sales
& Marketing Manager, Dr. Gökmen Kara said. He was also
optimistic about the potential in China. “We think China will
become one of our most important markets soon because
the market is huge and the number of rich people is probably
more than Turkey’s population. If you have articles for this
market segment, your business will be in good shape.”
Intertextile Shanghai Home Textiles – Autumn Edition is
organized by Messe Frankfurt (HK) Ltd; the Sub-Council
of Textile Industry, CCPIT; and the China Home Textile
Association (CHTA).

114 HTE
PROFILE
Toplu Tekstil:
Not only quality
control but also make
quality
Becoming a well-known brand in the sector in
the products of Stick Pass Curtain Tape, Stick Pass
Monofilament Curtain Tape, Universal Pleating Marked
Curtain Tape, Monofilament Vertical Curtain Tape and
Continuous Pleating Monofilament Curtain Tape, Toplu
Tekstil will have a special focus on its stand in Hall 10,
Booth B01, EVTEKS 2017 fair with its highly appreciated
products by local and foreign investors
Toplu Tekstil adds power to its potential with
its investment in new machine and R & D work
Orhan Yildizhan, Chairman of Toplu Tekstil
Our company was founded in 1978. Toplu Tekstil,
which has an important place in the industry, began to
manufacturing Narrow Weaving in 1997 and carried its
vision day by day. Our company, which has continuously
expanded its product range until 2005, has adapted
its products to market conditions. Our company, which
keeps on working with the idea of being successful in
the first rule and being open to innovations, started
to manufacture the extra used curtains in the Home
Textile sector after the investments made in 2006.
With the investment of new machine parks and R & D
studies, Toplu Tekstil has added strength to its power
and accelerated its rapid progress in the sector since
December 2012.
May 2017

115
Manufacture of various widths from 1 mm to 200 mm,
production capacity of 12 million meters, model with
more than 550 curtain reinforcement-tapes
Toplu Tekstil is the result of studies that it has done
in home textiles; Curtain tape, curtain scarves, curtain
roulette and narrow weaving products and apparel and
sub-industry to appeal to the production. We manufacture
various widths from 1 mm to 200 mm. Having a
production capacity of 12 million meters, our company
offers quality understanding of service to our customers
with a model exceeding 550 with a curtain heading.
Toplu has been a focus in R + T Turkey 2017
fair
In the R + T Turkey 2017 fair, Toplu Tekstil, which has
a special interest in booths and highly appreciated its
products, had a productive fair and made connections
with many local and international companies.
Make the production of your orders
meticulously and deliver as soon as possible
Our company responds to the demands of companies
exporting to Europe and many countries of the world.
We meet the needs of all our customers with both our
state-of-the-art machinery and technical staff. Our company
emphasizes the importance of cooperation in working
life and assist and supports our customers in R &
D activities. At the same time, without compromising
our customer satisfaction policy, we are delivering the
production of special orders from our customers meticulously
as soon as possible.
Becoming a well-known brand in the sector, Toplu Tekstil
has manifested itself in many countries of the Russian
Federation, Asia, Europe and Africa. Our company,
exporting to these countries and declaring their name
and most important Turkish brand to many countries of
the world, continues to work to secure its place in the
European market.

116 HTE
PROFILE
Affordable, up-to-date, innovative and
not compromising on quality solutions
Our quality policy: We work on customer-oriented
and economical, up-to-date, innovative and
quality solutions to ensure quality and reliability
in all stages of production, from raw material
procurement to the arrival of our customers.
Rather than controlling quality, it is a political
understanding to assemble and work together
with the workforce and it is among the features
that make us that we meet the expectations of
our domestic and foreign customers at the highest
level, continuously develop and ensure the
most important continuity.
“It is our basic goal to set our brand
quality, not gold letters.”
As the owner of Toplu Tekstil Company, I aim
to carry the top order in the world market as if
we have control our production beforehand and
compromise our products with our colleagues. It
is our basic goal to write our brand with quality,
not the gold letters. Years ago, I said I was on
my own, and now I can say I’m good. The work
we do and the companies we work with are the
greatest proofs of it.
“It is our basic policy to choose to produce quality
rather than control quality.”
Our mission: to become adopting our standards
and our quality system as a Lifestyle.
As Toplu Tekstil, we will continue to make a distinguished
name for the sector with our brand
name.
May 2017

118 HTE
PROFILE
Vigo Carpets of
Universal are sought
after in the market
May 2017

119
As a famous fabric producer Universal Tekstil
has a lot to say about the carpet and kilim industry
as well. Although it is a young company in floor coverings
Vigo Hali (Vigo Carpet) has already established
a sound place and position in the market. We asked
the success story of Vigo Carpet to an official of the
company:
Will you mention about the story of Vigo Hali?
One of the major producers of fabrics in Turkey,
Universal Tekstil started to produce carpets, kilims,
floor covers and carpet accessories in 2015 as Vigo
Hali trademark. Our company produces these products
by combining advanced technology with those
carpets and kilim that are our heritage of our past.
We offer products that are both practical and sold at
affordable prices.
Will you mention about your targets?
Having a wide range of carpets and kilims collections,
Vigo targets to carry out thousands of patterns that are
traditionally brought up to the present with their specific
patterns and with their modern styles. Products
are manufactured in our factory of 65 thousand sqm
in Corlu that was equipped with latest technologies
by using digital press techniques. Having the power
and capacity of giants in the world, Vigo Hali produces
flawless products both their weaving and their outlook.
Our products can be bought at ever point of the
country and are sold to several export markets. Our
aim is to increase the number of export markets more
in 2017.

120 HTE
PROFILE
What distinguishes you from other companies
in carpet industry in Turkey?
Producers of hand made and machinery carpets
have been offering new products to consumers every
year. We are expanding our product varieties
with an aim to get a good position in the sector. We
take into account our product policy, use and designs
of the carpets when developing new varieties.
The most distinguishing point for us as to have an
up to date printing technology. With the help and
power we have accumulated in Universal Tekstil we
overcome the limits of colors and patterns. We offer
wide range of color and pattern alternatives for
our buyers.
Will you mention about your product range?
We have two different model in our carpet collection
in 2017 as Hereke and Venus. Hereke collection
was developed by the inspiration we got from
world famous Hereke carpets, rare samples of the
high art in carpets, they are distinguished with their
vivid colors and thin textures. There are 24 variety
in this collection. Venus collection harmonizes
modern views with colors and patterns of the past
era. Venus has 30 varieties.
Anadolu Kilim collection, like an art items, carries
the stories of real experiences and produced on
weaving looms combining the new technologies
with art. This collection has 250 motifs.
What is your sales network?
We can say that we have a widespread and efficient
distribution network. Headquartered in Istanbul, we
serve in seven region of Turkey with our sales representatives
and distributors. Our products are sold
in 400 points in Turkey.
May 2017

Nisa Tekstil excels
in home and hotel
textiles
121
Nisa Tekstil
has been
offering a wide
variety of home
and hotel
textiles.
Located in Denizli Organized Industrial Zone, Nisa Tekstil has been
offering a wide variety of home and hotel textiles. We asked the
success story of the company to Turan Dogmus, General Manager
of Nisa.
On brief history of the company
Our firm was founded in 2011 in Denizli Organized Industrial
zone on 40 thousand sqm land. Our factory has a covered area
of 10 thousand sqm where 80 people are employed. Since
then we have been accumulated valuable knowledge and experiences
in our business.

122 HTE
PROFILE
On the products that company sells
Our firm is focused on the production of home
and hotel textile products, towels and bathrobes,
bed linens and bobbin dyeing and steam dyeing
processes.
On the capacity of production facility
Capacity of our yarn dyeing facility is about 10
tons per day and our facility is able to process variety
of yarns from 6/1 to 120 no calibers. Factory
can produce 20 tons of towels and 10 thousand
pieces of bathrobes monthly.
On target markets
Our target markets for exports are located mainly
in Europe, the USA, South America.
On business policy that you pursue
Our aim is to provide 100 % customer satisfaction
besides, we are keen on offering timely delivery,
quality products and reasonable prices to
our customers.
On the participation in trade fairs
We have been participating in Heimtextil fair regularly
for several years.
Turan Dogmus,
General Manager
May 2017

123
On his assessment of the year 2016
There were ups and downs in 2016. Effects
of them will continue in 2017, at least for
6 months. To get a right position for us is
important. We observe financial problems
in the world, and they affect us either positively
or negatively. Despite all these we
have to put economic issues on the agenda
of the country, including production,
investment, employment and exports.
Political power depends on the economic
power of the nations.
On his evaluation about the year
2016
Despite all hardships brought by professional
lives, there are several causes to
stick to the living. We became a great buyer
for giant foreign companies serving in
international markets, and they have to
try to satisfy our nation. We are cooperating
with world famous designers that are
trends setters for years while participating
in the fair that focused on home and hotel
textile products.
On the importance of fair activities
We believe that sectoral fairs that are held
both in and out of the country are highly
beneficial for us because ther are good
for finding new markets, new products
and new technologies used
in home textile industry and
having talks directly with our
customers.
On the year 2017
In 2017 we targeted to maintain
our customer base and
the product quality and especially
we have to find new
markets, to open up new
markets and to secure a
healthy growth.

124 HTE
PROFILE
“Pisa”
an Italian
classic…
“Muralto Pisa” wallpaper
collection of Sirpi brand carries
Italian elegance to your homes!
Represented by HannaHome in Turkey,
Italian “Pisa” wallpaper collection of
Sirpi brand takes you to an unmatched
trip towards Pisa with the natural beauty
of Toscana and classic and floral traces of
Renaissance!
Designed with the sense inspired from pitch tree
the unique work of Sirpi winds a fresh and romantic
atmosphere with its color and texture with distinct
floral designs combined with geometrical lines of
medal patterns offering classic and elegant atmosphere
together. Coming with patterns having pastel
shades of Boudreaux, yellow, lilac, grey, beige,
blue, petrol and white colors combined with special
patina effect plain designs offering wonderful
alternatives for those who addict on classics.
As is the case in its entire works Sirpi has no hazardous
materials for human health nor the environment.
The “Pisa” wallpaper collection has also
some very important quality and technical features
as easy to clean and resistant to sunshine.
May 2017

125

128 HTE
PROFILE
GCM manufactures
for high-end home
textile products
Having three decades of
experience in production
of textile machinery GCM
continues to rendering
services in the textile
market with high quality
and productive products.
Established in 1988 GCM company has obtained a
wide customer portfolio with its quality and customer oriented
after sales services, and has become a leader in its
field first at domestic market and in abroad where it has
been exporting to more than 30 countries.
The knowledge and experience that GCM obtained as
Güven Çelik, are combined under the name of
“GCM Group” as follows:
May 2017

“GCM” brand in the “Textile Machinery”
sector
129
“GCM Geri Dönüşüm” in the “Plastic
Recycling Machinery” sector
“GCM Otomasyon” in the “Automation and
Software Systems” sector.
The firm has a wide area of customers in the textile
industry from integrated textile industry to weavers,
from knitted fabric manufacturer to fabric wholesaler,
from ready-to-wear manufacturer to fabric importers.
The clients of GCM comprise numerous firms all over
Turkey. “Our target is to enlarge our export program
and to introduce our machines to all Textile Industry in
the world, currently and permanently. We have been
continuing our production and after sale service activities
with our experienced and expert staff at our
factory in Hadimkoy, Istanbul. We are more powerful,
more enthusiastic and more customer-oriented solution
partner with our GCM brand,” explains an official
of the company.
GCM product portfolio includes:
Koray KUTLU
Owner of GCM GROUP
Fabric Inspection Machines,
Fabric Double Folding Machines,
Fabric Roll Packing Machines and Automation,
Laboratory Test Equipment; Spectrophotometer,
Rubbing Resistance Test Apparatus (Crockmeter),
Light Box.
Manuel and Automatic Swatch Cutting Knife Machines,
Portable Swatch Cutting With Laser,
Barcode Management for Fabric Sample,
Fabric Quality Inspection System and Bar code
Warehouse Management System,
Drilling Machines.

130 HTE
PROFILE
Roya Brode
offers products
shaped by
quality,
knowledge and
technology
Production in 20 thousand square
meter area
Founded in 1996 and located in Istanbul,
Roya Brode manufactures and exports Brode,
Guipure, Lace, Sconce, Motif, Collar, Festoon
and Kordone, Tulle Curtain in its 5 thousand
square meter area of production facility in a
closed area of 20 thousand square meter in
Duzce. Adopting high quality and complete customer
satisfaction, Roya Brode shows utmost
effort to combine its experience built-up over
the years and technology which is improving
every day and new trends to provide best service
for the customers.
Offering its products with its Black Gold Brode
and Omo Textile brands, Roya Brode has been
growing year by year and has reached reputable
level it deserved in the sector today. With
enough level of potential in domestic market,
the company has focused on international
trade for the last two years.
May 2017

131
Over 700 thousand square meter monthly
production
Manufacturing over 300 thousand square meter of Fabric
for Background Curtains in its own facility and over 450
thousand square meter of Fabric for Background Curtains
by getting contract manufacturing, Roya Brode produces
over 700 thousand square meter monthly to provide different
alternatives and combinations for its customers by
presenting various color and pattern designs.
The highest quality from the finest raw
materials
Exporting to many countries such as Russia and
Azerbaijan and Eastern Bloc Countries like Iraq and Iran,
Roya Brode obtains the highest quality from the finest
raw materials and make best use of innovation in its fabrics.

132 HTE
PROFILE
Roya Brode is aware of the increasing trend in international
markets for healthier and more environment-friendly
products, and have adapted themselves to these developments
with quality, and many have national and international
quality certificates.
Complete customer satisfaction
Adopted the principle to reflect our years of experience
onto product and service quality, Roya Brode has a philosophy
of work which bases on pleasure of customers
and workers within productive, reformist and qualified
perspective. With complete customer satisfaction, the
company is aware of the fact that we have an important
share in competition in the sector and this competition
leads us to become better.
All stages are controlled by strict quality procedures according
to ISO9001-2008 standard and the geometrical
dimensions of the profiles and the hardness of the products
are kept under control.
May 2017

Extreme solutions for
home textile industry
from dryer specialist
Entema
133
Established in 1992 in Corlu, Tekirdag, Entema has mainly focused
on the manufacturing of special machinery for drying and finishing
of variety of textile products.
Omer GOKCAN, a partner of the company, has informed that ENTEMA
machinery exported successfully to several countries in South and
North Africa, Middle East, Central Asia, Asia Pacific and Far East regions.
Machinery that are sold under Swell Soft brand are developed and produced
100% domestically by using internationally protected patents
and they can be used in the processing of several types of textile products
such as towels, velvets, special, delicate textiles and other fabrics.
Omer Gokcan

134 HTE
PROFILE
The development and the production of the
machinery is supported with R&D incentives
provided by Tubitak, the scientific and technological
research authority in Turkey.
Swell Soft machinery can process a wide range
of fabric categories, including the lighter tulle,
knitted or woven fabrics, velvets, draperies, imitative
leathers, blankets, carpets made of all
kinds of natural or synthetic fibers.
One of the early models of Swell Soft is the
carpet finishing machinery that was installed in
the factory of Kartal Carpet, one of the major
carpet manufacturer brands in Gaziantep in
2012 and it still serves flawlessly. Another one
is sold to Erdenet Carpet company in Mongolia.
Talks with companies in Belgium, Iran, Egypt,
and China are continuing to sell machinery to
buyers in the countries mentioned above.
Swell Soft finishing machinery are also used in
the processing of digitally printed fabrics and
textiles successfully. The product has been
developed after close cooperation with the famous
name of the bathroom carpet industry
Sevket Taskin of Taskin Carpet firm. Following
the production of pilot product was seen as
successful, one of them was manufactured and
delivered to the factory of Taskin Carpet company
in Istanbul, who produces carpets under
Seroni brand and was installed in their factories
in 2016.
May 2017

135
One of the advantages of Swell Soft machinery
over other similar brands is that it is has a patented
drum system that process the material
by linearly moving in completely open position.
Besides, it can be operated after dyeing stage
either from wet to dry, or from dry to dry in
steamy chambers.
Since there is no fabric-to-fabric friction during
process breakage, abrasion, nonhomogen shining
and wastage are completely prevented. At
the end of the process important increases are
seen as softness, having body, free of dust and
fibers, enlivening colors, abrasion resistance,
etc.
Machines cover lesser space, uses lesser energy,
has lower noise, easy to operate and are environmental
friendly. Swell Soft machinery can
be manufactured for the production of fabrics
up to the 5 meters wide.
The company continues its research and development
studies incessantly, and a new versions
of the machine is being developed in cooperation
with one of the leading textile companies in
Turkey. This project is also been supported by
the funds provided by Tubitak, the technologic
research authority in Turkey.

136 HTE
PROFILE
Karmat
prints for textile
manufacturers…
Operating in the sample cart works KARMAT has
provided service with its experience of over two decades.
Serving in the field of hanger and printing pressas Karmat
has attached importance on quality and to improve itself
with work of R&D since the day of establishment. Karmat
continuously raises its bar with the help of technology by
adding its experience of work. We conducted an exclusive
interview with Sedat Taş, proprietor of the company.
Will you inform us about the history of your firm?
Having 20 years of experience in the printing industry
Karmat was established in 2005 to produce printing and
sample carts works for the textile industry. By improving
its operations continuously, the company has become a
dependable business partner to deliver works in shorter
lead times with its continuous investments and studies.
Our company has been proven both its production quality,
shorter delivery times, and with investments in new
machinery.
What kinds of products does your company
produce and what is your production capacity?
We mainly produce sample sets and printing works for textile
companies. Our works can be grouped in three main
categories, each has several sub-sections.
In sample set category, are offset printed, fabric or leather
bound, hard back or book form. We can produce 2500
book for and 80 to 100 thousand hardback sample cards
monthly.
In printing section every type of materials are made, including
printed papers, magazines, brochures, catalogues,
card-visits, and photographs.
In fabric section, fabric samples sent us by our customers
they are combined as a presentation material to be used
in shops and in fairs. We can handle about 100 thousand
sample sets and 2 thousand catalogues monthly.
May 2017

137
Participation in international fairs?
As Karma, we have regularly been participating in
Heimtextil Frankfurt and Evteks Istanbul fairs, besides,
we have been visiting other international fairs to get info
about the markets and products in the world. Some of the
fairs we visit are, Proposte Como Italy, Heimtextil Moscow
Russia, Design Living Tendency Kiev Ukraine.
What are your targets for 2017?
Will you provide info about your production
facility?
We serve to our customers with our 40 expert staff who
works in our 2500 sqm factory based on four floors.
Having a large machine inventory, we can do all works
from A to Z.
What are your current export markets and target
markets?
As Karmat, our products are exported to about 50 countries.
Main markets for exports are Russia, Germany,
Denmark, Portugal, France, Italy, Holland, Ukraine, Austria,
Poland and Middle East countries.
In a period that the markets and economies are changing
deeply, we want to expand our customer portfolio both in
domestic and international markets. We will compete with
us, not with our rivals.
Any additional comments?
Thanks to the international customs agreement we will
be able to import fabrics from foreign countries without
paying custom duties. That means more business for us.
Some of our customers have been splitting their works between
us and other suppliers in their countries to reduce
taxes. We hope that authorities may behave more favorably
to ease our relations with our customers in abroad.
Our target markets are the USA and Australia.
What do you do for customer satisfaction?
We do not comprise on quality and it is our corporate policy
to deliver the best service in the shortest time. We even
try to shorten our present lead time to make our customer
more happier. We listen to our customers closely; they encourage
us for refreshment. We are active also in fairs and
customer visits to share our views, opinion and products.

142 HTE
Guven
Celık
Machinery,
a brand for
trust!
PROFILE
Guven Celik Machine company has been producing
special machinery for fabric inspection, packaging, transporting
and sorting systems and specially design machines
for about three decades. Recently we made an interview
with Ahmet Kartoglu, of Guven Celik Machine, excerpts are
below:
On brief history of the company
When we look back to our 30 years of past we saw that we
have made thousands of machinery for thousands of our
customers, including the machinery for textile, packaging
and other industries for transport and sorting needs. This
is table we are proud of our achievement. We are working
nonstop with the excitement and enthusiasm of the first
day in order to carry this honour to the future. During this
period, the quality, functions, and productivity of our machinery
have been developed in line with technologic progress
in the world. The name of Guven Celik Machine has
become a valuable and prestigious name in world markets.
What machineries are there on your product line?
• Packaging Machines ( Fabrics, Carpets, Paper, Nonwoven,
Artifical leather, Pvc, etc.)
• Moving and Sorting Systems (Solutions with Conveyors,
via Robot Conveyance, with Barcode, Follow-p and Sorting
with RFID)
• Fabric Inspection and Rolling Machines
• Sample Cutting Machines
• Palletizing machines ( Fabric Cleaning and Pallete Laying
Machines Suitable for Knitting as well as Woven Fabrics)
May 2017

143
Would you furnish us with info about your
production facility?
Our headoffice is in Basaksehir, Istanbul, where
all office works have been carried out. We have a
factory in Usak, on 2,500 sqm land and that will
be enlarged to 5 thousand sqm soon to expand
our production capacity and customer base. In
Usak, we have a geographical advantage for both
domestic and export markets and are able to
transport our manufacture to Izmir port easily for
exports.
• Stockpiling and Loading Systems,
• Automation Systems,
• Special Solutions.
As the names of our machinery implies, our product portfolio
is composed of solutions, machinery and systems all
aimed to reduce labor, to make production automatic with
smart systems, to prevent chaos, to improve systematic
processes and better control of production processes. They
are all made after detaily works of research and development
in automation, software and technical fields.

144 HTE
PROFILE
What do you want to say about
your targets for exports?
We export them to four corners of the
world, from Argentine, to Pakistan. We
got this position thanks to our customers
who are trusted us to our products
for thirty years, as mentioned in our company
name. (In Turkish Guven means
trust.) We have representatives in many
countries. We are trying to improve our
business and our export activities and to
enter more markets to increase our sales.
Countries in Central and South America
are our major targets for this year.
May 2017

145
What would you say on your customer satisfaction
policy?
We all know that customer satisfaction is the key element of
trade and business. When you did not satisfy them, you lost
them. So, we do our best to satisfy them completely from
the first stage of contact to sales and to customer services.
We use the best parts and inputs for quality manufacturing
and are keen on protecting our image based on customer
trust.
Do you participate in international fairs? What is
the importance of fairs for your business?
We have been participating in ITMA fair regularly since 1999,
an important fair for textile industries. Besides, we participated
in several textile fairs held in Pakistan, Germany,
Mexico, Morocco, Egypt, Indonesia and Brazil. In this era,
fairs are important events for getting opportunities to introduce
your company, to find new customers and representatives
to develop better solutions for your buyers.
What are your targets for 2017?
We think there is a lot of work to do and many projects we
should carry out not only in Middle East and Far East countries
but also in Europe. We know that technical textiles and
textiles still exist in European countries and we see there
are some serious references formed in the Netherlands,
Poland and some other countries when we look at our last
6-7 years sales.Similarly, we aim to maintain our existence
as a strong player providing customer-special solutions in
Europe.Among teh target countries, include some countries
in Central and South America. We aim to find new customers
who will increase our awareness in the region and
contribute to our exports by cooperating with strong and
dynamic representative compaines here.

146 HTE
PROFILE
Tanka Machinery supplies
textile rolls to leading textile
manufacturers
Please inform us about your company’s history
As a leading supplier of textile rolls and having
modern electrical machine inventory Tanka Makina
Company produces several product lines for the needs
of textile industries at home and abroad. We made an
interview with Mr. Doğan Tanka, proprietor of the company.
Tanka Machinery company was established by late
Emrullah Tanka in Istanbul as a small workshop in 1948.
Emphasizing on quality since its foundation and by working
hard the company has become a well-known company
in pig metal and aluminum foundry businesses. In
the 1960’s the founders have decided to focus on aluminum
foundry works and have become highly successful.
Presently, having modern electrical machine inventory
produces several product lines for the needs of textile
industries both in the country and in abroad as a leading
supplier of textile rolls.
May 2017

147
How large is your production capacity and your
product line?
We are able to produce every size of rolls either be they at
standard sizes or on special orders.
Will you give us information about your factory?
Our factory is an integrated one. Materials that come to our
factory are processed in most up-to-date CNC machinery
and delivered to our customers that are ready to be used
immediately.
What is your target markets and export activities?
Several countries are on our list for exports, including
the USA, EU, South American countries, Pakistan, Iran,
Indonesia, Israel, Egypt and Ethiopia. We are striving hard
to expand our market coverage.
Our customers are able to get the best and the most balanced
offering from our company as both quality and price.
Fast delivery and communication, the best quality, delivery
on time and flawless after sales and customer services are
our priorities.
Will you inform us about your activities in fairs
and exhibition?
Our firm is keen on participating every fair, in the country
and in abroad, that our customers in textile industry.
Among them are, ITM-Istanbul and ITMA, the major events.
Fairs are important part of promotional activities of the
companies. We finds several opportunities to introduce and
exhibit our products, their quality and services we provided
in such a short period of time. During fairs we can contact
so many buyers and prospects in a few days.
What is your target for 2017?
We especially want to have more distributors and representatives
in export markets. We planned some new openings
this year.
Do you have any point to talk about?
Unfortunately, there are some rivals in the market that engage
cut-throat competition by cutting their both prices and
lowering their qualities. In contrast they have to adapt their
activities to the changing developments in the global markets.
If they do not behave consciously they may harm to
their brands. They have to change their mind and cure their
production myopias.

148 HTE
PROFILE
SPGPrints demonstrates
quality of its rotary screen
technology for wallcovering
at Heimtextil 2017
During Heimtextil 2017, SPGPrints along with a number
of materials and chemicals suppliers, joined with the
wallpaper design studio M-Design (Beverungen, Germany)
to present a calendar showing the creative design possibilities
achievable by the latest printing technologies. ‘Wall
Decoration – Journey through the Ages’ includes a variety
of traditional and modern designs reproduced with modal
and glue printing, rotary screen and embossing processes.
SPGPrints contributed to this project by showing how its
rotary screen printing technology remains an essential process
for producing relief effects, especially for wallcovering.
The company offers tailored solutions for every stage
in the rotary screen workflow, including complete printing
lines, such as the PD5 hybrid printing line, seamless nickel
rotary screens, and direct screen laser engraving and exposing
systems. Particular technology contributions to the
Calendar were SPGPrints’ seamless nickel rotary screens,
imaged by the company’s laser engraving systems.
SpecialScreen® screen programme unlocks
creative potential
For wallcovering, SPGPrints’ SpecialScreen® seamless nickel
rotary screens combine a high mesh-count with a large
hole size, enabling fine and detailed printing with large paste
particles, without risk of blockage. Samples in the Calendar
showed how the SpecialScreen excelled at reproducing
May 2017

149
smooth tonal gradations, fine outline printing, as well
as puff, 3D tactile, glitter and reflective effects that
offer enhanced sensual appeal. Highlights in the range
include the 100SP/ 40% and 130SP/ 33% customised
screens for water-based paste. These screens can
create significant 3D designs. Several types of 100SP
screens were used to produce the ‘Cave Art’ sample in
the Calendar. For halftone printing, the 250SP screen
achieves a raster of up to 60 l/cm. It is ideal for fine
detail printing as well as multiple colour runs that use
special effects like metallic gold and silver or Iriodine
for a high-lustre finish. A perfect example of the image
sharpness and homogeneous pigment gradation
achieved by the SpecialScreen can be seen in the ‘City
Flair’ sample in the Calendar.
bestLEN 741X laser engraver
Prepress performance is an essential factor that determines
the quality of the the printed result. For
30 years, SPGPrints has pioneered the development
of laser engraving systems for imaging textile rotary
screens. The result is a pre-print technology that offers
unbeatable quality, productivity, operational cost and
sustainability, compared with alternative processes.
The company has developed and delivered over 400
engraving systems globally for textile applications.
Direct laser engraving is a single-step dry process: simply
engrave the desired design and print. This eliminates
costly consumables such as film, ink or chemicals,
and time-consuming processes like exposing and
washing. With minimal process steps, the chance of
human error is greatly reduced. For wallcover applications,
SPGPrints’ bestLEN 741X represents the ultimate
in laser engraving performance. Equipped with
state-of-the-art Best Image software and automatic laser
power calibration, bestLEN achieves unprecedented
levels of repeatable
quality and efficiency.
With top resolutions
of 2540dpi, it is ideal
for perfect halftones;
engraving cycles are
complete in only
30 minutes. Two
laser engravers
are available:
bestLEN 7412
accommodates
screens up to
2.1m in length;
bestLEN 7413 is
suitable for all screens
up to 3.5m.

152 HTE
PROFILE
Armes
Home offers
lovely home
textile
products
Famous for its Armes
Home brand name, Özgür
Çeyiz produces a wide
range of products including
embroidered bed sets,
pique sets, bride sets and
bed covers in home textile
branch.
May 2017

153

154 HTE
PROFILE
EEstablished in 1985, Armes Home, a Bursabased
company is a respectful company operating
in the home textile sector. Ozgur Ozdemir, Chairman
of the board, Armes Home dowry products company,
introduced his company and its activities.
On the history of Armes Home company
Our business, Ozgur Ceyiz, was a small shop, a retailer-producer
of dowry products in Inegol market
district in Bursa, founded by Ibrahim and Semra
Ozdemir in 1985. The foundation of business actually
was started when she began to produce handmade
embroideries for dowry textiles at her young
age. Since then for 28 years both Semra and Ibrahim
Ozdemir have been producing with the same enthusiasm
and dedication they felt at their first day in
business.
The company has produced for other sellers between
1985 and 2010. In 2010 they took a radical
decision to produce under their own brand name,
“Armes Home”. Then the second generation of the
family entered the scene as part of the company who
look for a future full of hope and success.
On products and production capacities
We make embroidered bed sets, pique sets, bride
sets, and bed covers in home textile branch. We can
produce over 200 hundred thousands sets in our facilities
that is equipped with automated machinery
operated by professional staff. Since we are self-sufficient,
we have an advantage for provided quality
products on time.
May 2017

155
On production facility
Our factory on Visne road in Bursa has 2,000 sqm
of closed area. Fabrics enter in factory and out as
packaged items.
On export markets and target markets
Presently we export our products to markets in
Europe, North Africa, Arabian Peninsula and Middle
East. Our target markets are North and South America
and the Far East.
On customer satisfaction
Despite some sales and production problems in textile
markets, our company keeps its growth successfully.
We are aware of the importance of customer
satisfaction. Trust of our customers comes from our
integrated efforts to adapt our offers to the needs
and desires of buyers, our prudence, productivity,
quality, economic prices, timely delivery and our respect
to our customers.
On fairs, targets for 2015 and general comments
We participate in or visit to fairs and exhibition held
in the country and abroad. They are all valuable activities
to expand our vision and to find new markets
and customer segments. In 2015 we will watch developments
in the markets and increase our capacity
and markets we have been in. We aimed to get more
share in the market by expanding our product portfolio.

156 HTE
PROFILE
Monna
Lisa Evo
Tre textile
digital
printer
active in
Italy and
abroad
Monna Lisa Evo Tre - the
new model in the Monna Lisa
series - is now in production as
installations take place in various
markets. This textile digital printer
is the result of a collaboration
between Epson, For.Tex and F.lli
Robustelli - now part of a single
group
Milan - Epson, a pioneer in digital textile
printing technology, FOR.TEX and F.lli Robustelli,
which now belong to the Group, announce that the
revolutionary Monna Lisa Evo Tre has been chosen
by leading printing companies in Italy and abroad.
This new digital textile printer is dedicated to a rapidly
growing market. After the 2015 digital textile
printing market milestone, it has been predicted that
the industry will see annual increases of 17 per cent
until 2019.
Monna Lisa Evo Tre is a further step in the remarkable
evolution of printing technologies in the textile
sector. A single solution to meet the varied market
quality and production needs. Designed by the engineering
company F.lli Robustelli, the Monna Lisa
Evo Tre features innovative and exclusive Epson
PrecisionCore proprietary printing technology. Its
flexibility provides unprecedented higher productivity
quality and reliability – features that make the new
printer one of the most versatile digital textile printers
on the market. One of the most important qualities
of the new Monna Lisa is its flexibility. It provides users
with a single printer to meet a variety of different
production needs. It can print on any type of fabric
from the most basic to the most complex designs with
the highest quality, perfect speed and repeatability.
May 2017

ink supply from the more compact print engine,
resulting in a higher density of the print nozzles.
Combined with high precision nozzles and ink
channels, the TFP print heads apply nearly perfect
round drops on substrates with maximum
accuracy. The technology of the PrecisionCore
print heads is the result of the material science
and MEMS systems manufacturing technology
knowledge developed by the company to enhance
TFP’s success.
157
Monna Lisa Evo Tre Key Points
This means
a drastically
reduced production
time
and in-line
sampling with
production.
These are
crucial to satisfy a demanding market, which is constantly
looking for innovation, from the high-fashion
sector to the entire textile and clothing sector.
These unique characteristics have made the Monna
Lisa the best solution for all printing suppliers working
with the best-known fashion, fast fashion and
high fashion brands.
Monna Lisa Evo Tre is the heart of a high-tech Total
Solution – a complete and seamlessly integrated
system that sees the three companies working together
to offer maximum guarantees and assistance
throughout the production cycle. This means that
there is a single supplier for all components: the
print head, inks, before and after treatment chemical
agents, and engineering support. This was shown
by the recent launch of the new R&D centers, based
in the Como area – the Digital Textile Valley. This
region is a worldwide area of excellence and a reference
for quality textile printing.
Epson proprietary printing technology
PrecisionCore makes the difference
The heart of Epson PrecisionCore technology is the
latest generation printing chip, the Micro Thin Film
Piezo (MicroTFP) designed to offer customers the
highest performance and value. The development of
micron thick piezo-electric crystals, which are a hundredth
of a human hair thick, allowed the maximum
•Epson PrecisionCore printing technology is the
latest evolution of Epson’s Micro Piezo proprietary
printing technology. The latest generation
MicroTFP print chip combines quality, accuracy
and speed.
•Integration of the innovative PrecisionCore
MicroTFP printhead which, thanks to the extremely
thin (micron thick) piezo-electric element, is
uniquely efficient and resulting in high productivity
combined with high print quality.
•Ink conservation: the exclusive vacuum-packed
and degassed ink management system is designed
to obtain the maximum efficiency and ensure
that less ink is wasted.
•Doubled productivity up to 650 m2/h thanks to
the PrecisionCore MicroTFP printhead.
•Number of colors: up to 12.
•Genesta inks: the water-based inks developed by
Epson in collaboration with FOR.TEX are created
to allow precision and fastness in fabric prints.
Genesta inks - acid, reactive, disperse and pigment
– enable to obtain the highest quality on
any type of fabric.
The three companies have been cooperating
for more than 15 years combining their expertise
and skills to offer the market a total solution
for digital textile printing in the industrial sector.
Thanks to this collaboration, the first Monna Lisa
was launched in 2003, giving the textile market
the digital tool necessary to jump from a pioneering,
sampling phase to a reliable industrial production.
Over the years, Monna Lisa has evolved.
From the first launch of the Monna Lisa Evo in
2011, the latest model, the Monna Lisa Evo Tre
marks a further step in the remarkable evolution
of industrial textile printing technologies.

158 HTE
PROFILE
Bilge Home Textile
stands for bed,
bath and kitchen
products
The company
offers a wide
variety of
home textiles
but it has
more in
bed, bath
and kitchen
textiles.
It was formerly a domestic company but especially after
the disperse of the USSR, Bilge started to export products
to the CIS countries, Russian Federation and Ukraine regions
and has established a recognized brand name in
those markets. We asked the success story of the company
to Ahmet Bilge.
What is the brief history of your firm?
Our company Bilge Textile has been active in domestic
market since its foundation in 1976. Since after the
breakaway of Soviets in 1993, we have been keeping our
commercial relations with our customers in CIS countries,
Russia and Ukraine. In 2010 we established a firm, Karna,
in Moscow through which we offer our products and services
in these countries.
May 2017

159
What are your product varieties?
We produce a wide range of home textile products including
towels, textiles for kitchen, bed covers, bed linens,
pillows, quilts and table covers.
Will you inform us about your export markets
and targets?
We mainly sell to Russian market, besides, in others,
Ukraine, Kazakhstan, Belarus. There are other target
markets. We study the marketing opportunities in South
Africa and in Iran.
What about your customer satisfaction policy?
Do you have any additional points to mention?
Turkey has a powerful position in home textile markets in
the world, however, it is not enough to be a supplier for
brands and other companies operating on lower profits. We
have to sell our products with our own brands, not of others.
70 percent of our production is now sold under our
brand name and we are so happy about this.
We pay great attention on this matter. It is a must to
satisfy the customers. We know that we do not sell only
products we also offer services besides. This is an important
issue.
Do you have any activity in fairs held in abroad?
We have been participating in Heimtex Russia for six
years without break. We will be in Central Asian Fair in
Kazakhstan and HomeDeco fair in Ukraine in 2017.
What do you want to say about targets for
2017?
Following a period of three years which was full of problems,
we are hopeful about 2017. The early signals
seem promising. We want to increase our market share
in the countries we are already in by 50 % by producing
qualified products and selling them with right strategies.

160 HTE
PROFILE
Redman Turkey, from
imports to manufacturing
of metallic and flexible
wires
First representing Redman USA in Turkey under the
roof of Dörtaral Inc. for 40 years to import and market in
Turkey, the company started to manufacture the same products
in collaboration with Redman Card Co. 90% made in
Turkey. We asked the story to K. Cemal Aral of the company.
Will you inform us about short history of your
firm?
We have been representing Redman Card Co, a producer of
metallic and flexible wires for 40 years as Dortaral company,
a family import business. We have always been considering
producing these products in Turkey, instead of importing
them. The American company has been operating since
1933 and when they want to move their production to China
we persuade them to come to Istanbul. In 2005 we started
to produce several types of wires in our factory in Istanbul,
as small partner of Redman. At present, these products are
produced in Turkey under Redman USA brand.
What products do you have in your portfolio and
how large is your production capacity?
Chardon wires are our major products that are complementary
and strategic part of Chardon machinery that put effects
on fabrics. Besides, we have other product groups including
cleaning and finishing brushes, fabric transport and powdering
wires, cleaning combs for wool and cotton fibers for
the textile industry. We have other products used in several
industries such as pig brushes used in the cleaning of oil
pipelines, transport wires used in the movement of pistachio
during processing.
The factory is active in two shifts in order to keep delivery
times at minimum. Our annual production capacity is about
1.2 million meters. In order to shorten delivery times, we
consider investing more for 1.5 million meters of production.
May 2017

161
Will you brief us about production facility?
Weaving, sharpening, cutting of Chardon wires are sensitive
operations that covers so much details. All of the operations,
including cutting of steel wires, felts, rubbers, background
fabrics, sharpening stones are delicately carried out
successfully to answer the needs of our customers in terms
of size and the adaptation of their production machinery.
Quality is our major priority so our customers are completely
satisfied about the harmony and the quality of our products.
Machinery in our factory are imported, especially setting
(weaving) machinery, from Redman America, James
Holdworth UK, and from Holland. We are able to produce
about 40 product variety.
Chardon are sharpened according to the desired effect to
be made on fabrics after they are woven. Sharpening is one
of the important factors determines the performance of
wires. Our special and unique process of sharpening is carried
out on unique machinery patented by Redman that no
other producer has. Besides, Kemal Bahardir, our technical
manager and his team have built new sharpening machinery
to expand our ability.
Raw materials needed for manufacturing are not available in
Turkey. Only some cotton and glue laminated products that
we use as background material are produced by domestic
companies. Steel wires are imported from Bekaert Belgium
and floors from Gomitex Belgium companies.
Will you inform us about your present export
countries and target markets?
We are proud to produce these products and export them
and we spare no effort to maintain our position. Since our
establishment we exported our products to following countries,
Korea, Vietnam, Taiwan, China, America, Portugal,
Poland, Italy, Russia, India, Argentina, Egypt, Germany,
Indonesia, Moldavia, Pakistan, South Africa, Thailand,
Uzbekistan, Turkmenistan, Nepal.
Our target is to maintain our sales in present markets and
expand our market share. We supply both to end users and
machine manufacturers. We have a stronghold in Asian markets.
Our office in Singapore serves our customers directly
and solves their problems on the premises. Our objective is
to settle more in Chinese market. Chinese sell their goods
to the world, we sell to Chinese. We are proud of this.

162 HTE
PROFILE
How is your customer satisfaction policy?
For years we have been supplying Chardon wires to major
firms in textile industry in Turkey. Thanks to their interest,
support and belief in our products we both grow and extend
our operations. We work hard to deserve these appreciations
of our customers and to more for them. Foreign buyers
are more open to new developments. It is important for
us to develop new varieties and support our customers in
these topics. Our firm is at the leading position especially
in developing new products for Chardon presses of technological
fabrics. It is our policy to follow the principles to
identify, analyze, develop and grow with our customers.
Do you participate in international fairs? Will you
inform us about the importance of fairs in your
industry?
Yes, we think that fairs are certainly valuable for us. We participate
in the fairs in Korea, Vietnam, India and China with
our special booth. It is highly valuable to have contacts with
our customers in farther regions of the world during fair
event where we exhibit our products and get their responses
immediately. We participate in ITMA fairs held biannually
in Asia and at every fourth year in Europe.
Do you have targets for the year 2017?
We want to complete our capacity expansion investments
in 2017 for being more innovative and more powerful producer
and to start coming year with a new energy. Our second
target is to be a trendsetter in the most important fair
of Spain that will be held in 2019 and exhibit our products
to our customers.
Is there any other point that you want to add
about your industry and your activities?
We are operating in a fast changing and developing industry.
Consumers are demanding new things from us and fabric
producers have to meet their demands. We also, being on
the side of our customers, have to develop new solutions
for the changing needs of fabric producers as a solution
partner.
May 2017

164 HTE
EVENTS
MoOD &
Indigo 2017:
not to be
missed!
MoOD 2017:
embracing
commercial
transactions
& face-to-face
contacts in
“boutique”
concept.
May 2017

165

166 HTE
EVENTS
İndigo
Brussels
2017
appears
to be a
success!
The team of MoOD well maintains
and even develops further enthusiasm
and excitement for this prestigious
European show. Patrick
Geysels, general manager of the
show, briefed the story and what
they have in store for the approaching
edition. Geysels, along with
their trend and design interpreters
Nick and Jennifer outlined their
challenge recently in Como town of
Italy.
The MoOD team explained that
their event remains the essential
show for original design in upholstery,
window and wall coverings
for the residential and contract
market. “There’s a clear focus on
the buyer’s experience, embracing
the all-important commercial transactions
as well as the opportunity to
have face-to-face contacts, thanks
to the “boutique” concept which
was introduced during the last edition,”
Geysels explained.
May 2017

167

168 HTE
EVENTS
“MoOD remains the essential show
for original design in upholstery,
window and wall coverings for the
residential and contract market.
There’s a clear focus on the buyer’s
experience, embracing the all-important
commercial transactions
as well as the opportunity to have
face-to-face contacts, thanks to the
“boutique” concept which was introduced
during the last edition.
“For the next edition of MoOD the
sheds 1, 2 and 3 of the Tour & Taxis
building will be maintained since the
number of exhibitors of the last edition
will most certainly be reached
or even exceeded.
“MoOD has a clearly European focus:
80% of the MoOD visitors are
European citizens and all the selected
exhibitors are presenting collections
with focus on the European
market. 12 countries will be represented
at MoOD: the Belgian delegation
will have the lead, followed by
a strong Turkish delegation and 10
other countries.
May 2017

169

170 HTE
EVENTS
6 exhibitors, who used to attend before
2016, have now found their way
back to the show. Amongst them
the Chinese company Zhong Wang:
The company is focusing for the first
time on the European market with
a brand new European styled collection
from the hands of a Belgian
designer.
“MoOD is also welcoming the new
Spanish exhibitor Fernando Cerdá &
Hijos:
The company was established in
1951, and is since 1995 commercializing
the Cerdalon brand. The
company, active in both outdoor and
indoor upholstery, will be presenting
its indoor upholstery collection exclusively
at MoOD.
Indigo Brussels 2017 appears to
be a success!
“With almost 90 exhibitors who have
already confirmed their participation
at Indigo Brussels Home Edition, our
September edition is almost fully
booked (99%)!
“At Indigo Brussels we welcome a
very international audience, with exhibitors
coming from 17 countries
worldwide. The UK, France and Italy
are the most represented countries.
May 2017

171

172 HTE
EVENTS
15% of our exhibitors come from
outside of Europe with a strong focus
on East Asia and the US.
“8 studios who took a leap year in
2016 are now more than ever convinced
that Indigo Brussels can not
be missed and are joining us again in
September! We are also very excited
to give the opportunity to 6 new studios
to discover Indigo Brussels for
the very first time. Both European
studios as a studio from Brazil and
the US will give Indigo a first try in
2017!
• EM Design (DE)
• Bella Parizjeva (BE)
• Jane Dixon (US)
• Studio Hilla (FI)
• Bitte Stenstrom (SE)
• Estudio Prius (BR)”
May 2017

173

174 HTE
EVENTS
DOMOTEX asia/
CHINAFLOOR
concluded
stronger than ever
May 2017

175
DOMOTEX asia/CHINAFLOOR, the leading
flooring tradeshow in Asia-Pacific,
opened its doors to visitors and exhibitors
from all around the world during March
21-23, 2017 at the Shanghai New Exhibition
Centre. 1,364 exhibitors from 40 different
countries, among which 313 were international,
exhibited both traditional and innovative
flooring products in an extended gross area
of 145,000sqm spread throughout 13 halls.
Ten countries, namely Afghanistan, Belgium,
Croatia, France, Germany, India, Iran, Turkey,
The Netherlands and USA were also represented
through country pavilions. The total number
of visitors increased by 8.2 % from the
previous edition and reached 54,529 visitors,
among which 12,812 were international flooring
professionals.
“Again DOMOTEX asia/CHINAFLOOR confirmed
its leading position in Asia-Pacific. In
particular, the huge variety of domestic and international
brands proved the profound commitment
of the flooring industry “, said Ms.
Susanne Klaproth, Global Director DOMOTEX
at Deutsche Messe, one of the organizers of
the show. “We received a very positive feedback
from our exhibitors who appreciate the
high quality of the visitors. This motivates us
to keep on targeting the best buyers of carpets
and floor coverings from China and Asia-
Pacific. “

176 HTE
EVENTS
The InnovAction Flooring program once again gave
DOMOTEX asia/CHINAFLOOR 2017 exhibitors the opportunity
to showcase their newest products to the audience
before and during the exhibition. More than 500 new products
were launched on the show’s dedicated online platform
by over 400 exhibitors. Visitors voted online and
onsite for their favorite innovative products choosing the
Top 10 from wood, carpet and resilient sectors. The companies
that received an award under the category 2017
Top 10 New Products were: ERE FLOORING, FUYU WOVEN,
FUXING CARPET, PROPARQ, HOMEDEC WEIYA CARPET,
INNOMASTER HOME, JIALI CARPET, KINGDOM PLASTICS,
TAISHAN ARTIFICIAL TURF INDUSTRY, and YINGTAIHONGYE
HOME DECORATION. Onsite, visitors had a chance to preview
and experience a selection of 50 new products displayed
in 2 dedicated InnovAction Centers.
cadex, the international hub for connecting, learning and
doing business in the design and architecture industry was
held for the second year concurrently to DOMOTEX asia/
CHINAFLOOR. cadex hosted three days of conferences,
networking, interactive events, creative displays, and much
more.
For the first time, DOMOTEX asia/CHINAFLOOR in collaboration
with COVER magazine successfully hosted “Luxury
Brands”, a contemporary high-end handmade design carpet
showcase in the heart of hall W5. Luxury Brands consisted
of an exclusive display area which featured a curated selection
of high-end hand-made carpets from some of the top
international rug brands, namely: Amadi Carpets, Ariana
Rugs, Art Resources, Ayka Design, Creative Matters, Hossein
Rezvani, Knots Rugs, New Moon, Rug Star, Samad, Tissage,
Wool & Silk Rugs and Zollanvari. The Luxury Brands show-
May 2017

177
case was met with great enthusiasm and interest by the
visiting audience, showing a clear trend setting in the Asian
market for the handmade carpet sector.
The exhibition’s halls were flooded by visitors from China,
Asia-Pacific and other regions of the world, who came to
discover new trends, technologies and innovations and
took part in 33 conferences, events and seminars around
flooring practices, applications and modern day challenges,
presented by world-renowned flooring experts, professionals
and designers. Events like the “ALL IN ONE Home
Decoration Industry and Wooden Products Development
Summit” and the “Bamboo Flooring and Outdoor Decking
Matchmaking” attracted a plethora of both domestic and international
flooring visitors, while cadex conferences such
as the “Luxury Boutique Hotel Design” and “Smart Home”
were fully packed with architecture and interior design professionals.
Another feature that continued its successful route following
its 2016 launch was the US Distributor Delegation that
brought together 10 flooring professionals from some of
the biggest flooring distributing companies in the US for a
China Factory Tour before the exhibition and onsite B2B
match making with selected exhibitors during DOMOTEX
asia/CHINAFLOOR. “The breadth of products at the exhibition
was simply incredible. It is something that any executive
who deals with Asian manufacturing should experience.
I would definitely say the trip provided me with
extra knowledge that will prove crucial for future dealings.”
– said Chuck Greene, hardwood product manager at Apollo
Distributing.