POS Magazine 1st Issue

MODEL FEATURE
Analouisa
Valencia
HoodRich Slickk
Johnny Fame King
Tone Touch
Celebrity Dame
DJ Huxtable
Grizzy Gambino

The intro
#1 issue
Welcome to the “Introduction” Issue of Pounds of Sound (POS) Magazine. Pounds of Sound is the only magazine dedicated to
giving business and music advice, tips and strategies to help elevate independent artist music career into the majors. Even if you
are not a musician, this magazine can still help you go to the next level in your career.
In addition to the business and career advice, we have a lineup of musical, modeling and fashionable entertainment throughout
this magazine for your enjoyment. We are always excited to showcase a talented roster of indie artist represented in our interviews,
photoshoots, mixtape reviews and short bios.
Pounds Of Sound is all about respect for the Hip Hop culture so flip the pages and enjoy the unique perspectives of artist, DJ’s and
industry professionals.
Co-Founder/Editor-In Chief Co-Founder/Editor General Manager/Editor
Shannon “@ShanBeast” Simmons Damian “@CelebrityDame” Richardson Princeton “@SlickkFlair” Simmons
POs + contents
May 2017
The Introduction
I S S U E
Editors Letter
Music Is Motivation
The Barcode
Model Feature:
Analouisa Valencia
Celebrity Dame Exclusive
HoodRich Slickk Special:
Director's Cut: Fame
Interview: DJ Huxtable
Mixtape Review: Open Entry
Interview: Grizzy Gambno
Bio: Tone Touch
3
4
7
9
11
12
13
14
16
17
18

Allow me to introduce myself: I am Shannon "Shan Beast" Simmons.
I am the CEO of the Pounds of Sound "POS" brand, Editor
in Chief of this magazine and Hip Hop author. With help of a Masters
in Computer Science and passion for Hip Hop, I have created
the biggest Hip Hop website for independent artist.
Before I became what I am today, I used to be a rap artist and I
still enjoy recreational recording. From my earliest school days I
have been obsessed with hip hop music. The first rap song I was
introduced to was Biggie Smalls "Juicy" and was in love with Hip
Hop ever since. My dream became to become the biggest rap
name in the industry. My brother and POS Editor "Hood Rich
Slickk" taught me how to rap, my child hood best friend and Co-
Founder of POS "Celebrity Dame" taught me how to produce/
record. Next, came 10 years of pursuing a record deal. Little did I
know my career was over before it started because I was ignorant
to how the music industry works. I didn't know about the behind
the scenes business of music.
I have learned so much in my 10 years, I have been schooled by
so many artist and industry professionals, I successfully owned
professional recording studios, I have made and learned from
many mistakes, that it made me who I am today. It took me from
an inspiring artist to owning a business centered around the music
I love dearly. I have gained a deep appreciation for the music business.
My passion is now to help independent artist bridge the gap
between music and business. I want to show them that it's more
than just recording and performing, the most work you will put in is
off the mic. There are plenty of ways to make a living from music
without the help of major record companies and industry folks.
There are countless ways to go from independent to the majors,
all it takes the proper education, guidance and a hustlers ambition.
As an former recording artist, I know the struggle of spending every
dollar on your music, the late nights recording, being absent
from your family and friends In order to chase your dreams. The
further you get it seems like the finish line keeps getting further
and further. The odds of becoming a successful musician is lower
than becoming a professional athlete. I'm hear to say you can beat
the odds. Don't give up on your dream! You must chase it until it
come true. If you really want to get what this music life has to offer,
than get these magazine series. Flip through the pages and
soak up as much game as possible! There is no road map to becoming
successful in music industry but throughout the POS
brand you can learn tips, get advice and strategies that will help
you navigate down this road to success in music.

10 Ways T o M a k e
Mon e y A s a M usic i a n
Written By: Shannon Simmons | CEO of Pounds of Sound & Author of The BarCode
@ShanBeast
One of the biggest challenges facing musicians
is generating income. It takes a lot of
money to transition into a rap artist, it
takes even more money to continue your
independent music career. It’s very important
to start generating revenue as an
artist to fund your career. Without that income,
you will start using personal and
family funds to keep your dream alive.
The reality of a working musician is the
need to diversify revenue streams. What
this means is you will need to have money
coming in from different sources. Although
sales of recorded music have gone down
significantly in recent years, there are new
sources of income available to rappers and
a like musician.
A mix of traditional and more modern income
streams can help today’s musicians
earn a living. Here’s a list of 10 ways to
generate revenue for your music career:
1. Sell your CD/Single
If you’re going to be performing promoting,
having a physical CD on hand is
still a good idea. They make great takeaway
souvenirs that can easily be autographed
but most importantly it gives the
fan something tangible to remember you
by.
2. Sell your DVD
You can package your recorded live performances
vlogs and music videos into a DVD
and sell it to fans. Especially to fans who
couldn’t attend your live events.
3. Physical Merchandise
It is always a great idea to carry T-shirts,
hats, accessories, posters, etc. with you.
These items could be easily sold at a store
front, after a performance or event, even
out the trunk of your car. Income from
physical merch can depend heavily on the
amount of shows you perform. The
amount of traffic you have coming to your
website as well as the amount of followers
on your social media.
4. Digital Merchandise
You can also sell digital merch items like
PDFs, videos, and images to your fans.
Things like lyric books, live concerts, sheet
music, exclusive photos, artwork and
more. A lot of these merchandise you can
make yourself and cost little to no money
to produce. You can sell these items from
home from various sources on the internet
like your website, social media, Amazon,
iTunes and Spotify.

5. Sponsorship
If you’ve built up a fan base, some companies
are willing to sponsor rappers to reach
those fans. Sponsorships can range from
cash, to free products, services, and gear.
6. Ghost Write/Feature
You could write songs for other musicians,
or compose music specifically for film and
television. This can be an efficient way to
get your name out there and establish
yourself as a talented songwriter. It also
pays well, depending on whom you’re
writing for.
If you have a good following and fan base,
you can charge rappers for you to do a
song with them. Especially if the other
artist is benefiting from you featuring on
their record.
7. Produce/Record
If you make your own beats, you can easily
make beats for other artist and make money
by leasing them or selling the exclusive
rights. If you record yourself, you can use
these skills to record other musicians and
charge them for your time.
8. Become A DJ
Having a ear for good music and keeping
people entertained comes natural for a rap
artist. As a DJ you can get paid and promote
your own music at the same time.
Start djing for at party’s, clubs, bars and
events and while you’re there, play some
of your own tunes alongside the popular
requests. It’s a great way to get exposure
and build a following for your music.
9. Live Shows
Money made from live shows can vary
greatly, but it’s still one of the best ways to
earn income. You can make money from
selling tickets and selling performance
slots to other rappers. It’s also one of the
best ways to sell merch.
10. YouTube
It’s crucial to have your music on YouTube
for many reasons. The main one is that
YouTube is the top search engine for music
fans, and the preferred medium to listen
to music on, in some cases replacing the
radio and even Spotify.
This is because it is convenient, being free
for users to listen to anything and everything
whenever they please. It also works
as a powerful promotional tool for sharing,
as it allows you to share your music on
multiple platforms and reach thousands of
people.

1. How did you start off in the modeling industry?
I began coming from a beauty pageant background.
After competing in my last pageant and retiring my
crown, I decided to give modeling a try. I began
building my portfolio when I was 19 years old. After
about 3 photoshoots I began to book gigs. However
they were not paid, they were for exposure purposes
which allowed me to build a strong resume.
2. Congratulations on your star role in Kap G’s
“Girlfriend” music video. Please tell the audience
about your experience?
Thank you, I had a great time. The director, Jon J
provided strong insight on things I could do to better
my modeling career and obtaining paying gigs.
3. Who is your favorite Hip Hop musician to listen
to?
I enjoy listening to J. Cole, he is one of the most lyrical
and intelligent artist I've heard in a while. For
turn up purposes I prefer to listen to Future & Migos,
they always have catchy lyrics with great beats !
4. Everybody has goals and dreams they wish to accomplish,
what is on your bucket list?
I would like to visit as many countries as I can before
I die. I love learning about different cultures & I love
trying new foods. The world is bigger than where we
are and what is around us. I would love to get a
chance to lay my eyes on as much of it as I can.
5. If you could give one piece of advice for aspiring
models, which would be your best tip for entering in
this industry?
I would tell aspiring models not to rush their way to
the top. Take your time and create an image and a
brand that will last. Be very careful about who you
work with and always carry yourself in a respectable
manner. It is easy to get lost in the sauce.
6. How could we follow you on social media?
You can follow me on Instagram @analouisa_v. My
twitter handle is the same as my Instagram, i just do
not utilize twitter as often as I do Instagram.

“ ”
“THE FAN is like a Bad B****, they’re wanted by all, but loyal to
none.”
Ever wondered why you can drop countless songs , spend hour
after hour in the studio, slaving at your day job then slaving even
more in your music career, only to receive 350 listens on a song, or
1500 views on a music video in a course of a year? Well wonder
no more my G! I’m about to put ya rapping a** on GAME!
First, you must understand the logic of “THE FAN” see, THE FAN is
like a Bad B****, they’re wanted by all, but loyal to none. You
gotta treat yo fans like some lil thick a** baddies, especially the lil
thick a** baddies that you bout to turn into yo FANS after reading
this article.
Fan – a person who has a strong interest in or admiration for a
particular person or thing.
@CELEBRITYDAME
Whether you chasing a Fan or a Baddie, the biggest key to success
is selling your self image as CONFIDENT, MYSTERIOUS, and
Successful. Fans are like baddies they want you to be perfect, so to
your fans you must seem FLAWLESS. The only exception are things
that should be planned for, such as a publicity stunt in which you
show your vulnerability, but only when people begin to hate on
your success will you pull such a stunt. ALWAYS REMEMBER, we
we’re taught to pity the less fortunate, so if you need to walk on
crutches for a week to grab they heart, F*** IT!
Next, Chase a Fans heart, not their ear. THE FAN could truly care
less how “DOPE” your music is, FANS only care about you, the person,
the story, how others feel and perceive you, etc… So share
stories of success and obstacles that you overcome.
NEVER share the things that you don’t overcome because then you
appear weak and normal. How many normal nigg** are you FANS
of? EXACTLY!
Lastly, make yourself the most talked about, whether you’re the
most hated or the most loved, you’re still the most known, and
THE FAN, like the Baddie, loves a popular a** nigg**.
Long story short PLAY THE GAME, Learn It, Master It, Execute It, or
play fair and continue on your path of NO SUCCESS.

U N D E R G R O U N D
WRITTEN BY: HOODRICH SLICKK
FOLLOW @SLICKKFLAIR
WWW.POUNDSOFSOUND.COM
Potential Millions Buried In The Underground
Music Circuit The best music comes
from the underground!
That's where Hip Hop was Born! That's why
it's so important for everybody that plays a
part in Hip Hop to stick to Hip Hop's true
roots that has sprouted from the seed that
was planted in The Underground! It's
HoodRich Slickk on @SlickkFlair on EVERY-
THING & I'm about to take y'all to CHURCH!
Let me preach to y 'all, I don't do nothing
without music so let me turn my gospel
music up. Now when Harriet Tubman rallied
up the slaves and followed the North
Star where did Sista' Tubman take them to
their freedom? The UNDERGROUND Railroad!
Most of the worlds most precious
jewels and resources comes from UNDER-
GROUND. When Grandmaster Flash & The
Furious Five brought us “The Message“
where do you think they hailed from when
their song crossed over to the masses giving
the world Hip Hop raw & uncut music?
THE UNDERGROUND!
The difference in the music business today
is it's really turned into just that... a business.
Devils will offer you the life of a superstar
if you sell your soul by signing the
wrong deal. These demons will rape you for
everything your worth and hold you to contracts
that can led to suffering for eternity!
The difference in the music business today
is it's really turned into just that... a business.
Devils will offer you the life of a superstar
if you sell your soul by signing the
wrong deal. These demons will rape you for
everything your worth and hold you to contracts
that can led to suffering for eternity!
Your salvation comes from grinding independently
until them devils come bowing
down to you recognizing you're the truth
and willing to negotiate a deal that can
help you rise above or be stable enough to
operate solely on yourself and pocketing
ever penny. Remember, “The Bigger The
Artist The Bigger The Target” Learn the
Business side of your hip hop career. It's
time to plant your seeds in the underground
music circuit, cultivate your craft,
and watch it grow into something beneficial
and profitable as well.
DON'T LET THESE HIP HOP PRIEST RAPE
YOU OUT OF POTENTIAL MILLIONS OF DOL-
LARS!
Join us on Facebook in the Underground
Music Group so we can Network, Build,
Collaborate, Share, and Grow this Congregation.
Let The Church Say Amen! Amen!
AMEN!
@slickkflair

W I T H J O H N N Y F A M E K I N G
C r e a t i v e D i r e c t o r O f U R M
Jonny Fame, For those who are new to the fame, tell our
audience where are you from?
Originally from Queens, New York. Raised in Baltimore City.
North Carolina Resident tho
What is your job title & what do it consist of?
I’m a Creative Director. It consists of being a creative god.
(Laugh) I’m an artist that loves to direct and I imagine that’s
what god is. God let’s us see the world he made and thru my
videos and designs i bring people into a place where i have
creative control of what you see and hear. So yeah, I’m not
your god but I am a god better known as a Creative Director
tho.
Who have you worked with in the industry or in the hip
hop underground music circuit?
I’ve set up and interviewed countless local artist and popular
artist these past 6 years from Waka Flocka, B.O.B, Lupe
Fiasco, Bun B, Red Cafe, Tank, Music Soul Child, the God of
Rap King Los etc etc etc and on a local scale, still major tho
Asia Sparks, Dread Dollaz, Smash, King Pin Slim, Tone
Trump, Alley Boy etc etc man i’ve worked with over 500
artist in my career so far. And i’ve treated them all with respect
from my road dog Slim Sosa to Young Joc. We talk we
build i offer advice we talk future plans who ever reach back
out after a convo I work with them.
How important do you think visuals are in Today's hip hop
scene?
Visuals are the only thing that matters. Video killed the radio,
well at least beat the shit out of it. A artist like Ross will
paint some of the most motivational rich lifestyles lyrics the
game has too offer and MMG visuals are the Imax for his
flow. Rich empowering boss shots that brings you into his
mansions, planes, cars and yacht’s. While a street artist like
Boosie will take you in the hood and show you what goes on
and how it’s done. Once it’s scene the picture has been
painted Ross looks like he will be Rich Forever, Boosie looks
like he will be hood forever and the image is painted in history.
Radio can’t do that. That’s why artist go on tour and
become icons.
What do you inspire to do in the future & Who do you
dream to work with?
I want to build companies for my friends and family. I want
them to come up with the concept and i want to help them
achieve their dreams! I dream of working with my daughter.
Rather it’s a school project or her first attempt at being a
business women. My dreams only consist of her growth and
success.
Anything in the works or already out that we should be on
the look for right now?
252 The Heat! It is North Carolinas personal Roc Nation.
That at the moment is the new flag for NC and that’s all ill
be pushing this year. Any brand you see me working with,
they are helping to push this new flag to the top of the pole.
How can we find you and get in touch with you for your
services?
I use to use a bat light but now if you need my assistance
just hit me on Facebook under Fameplanb and on IG at
Johnnyfameking
FOLLOW JOHNNY FAME KING
Fameplanb
JohnnyFameKing
I N T E R V I E W E D B Y H O O D R I C H S L I C K K
@ SLICKKFLAIR ON EVERYTHING

W W W . I V I I B E S . C O M
DJ-HUXTABLE
IS _MSHUXTABLE
As a female, do you feel like you had to work twice as hard to get
to where you at?
As a female, I think it actually gives me an edge. When people find
out I dj they think its cool that I'm actually good lol. Another plus is
being attractive, the counter to that is not being looked at as another
pretty female but as a DJ
The Baltimore music scene is very heavy but still is not known to
the masses, do you think Baltimore will have a breakout artist
within the next year? If so, then who?
Baltimore is filled with talent and has created a culture somewhat
trend of its own. I believe the next breakout artist is Tate Kobang,
he brings the rawness of Baltimore into his music but also crafts his
own swag to it. He definitely has a lot of bangers and he's relatable
to the average city guy/girl.
What do DJ’s look for in a song?
For those who are new to the name, where are you from and
what do you do?
My name is Shelbe also known as DJ Huxtable, I actually work full
time in corporate finance but music is my passion so I dj on the
side.
When did you know music was your calling?
I realized music was my calling when I didn't feel like I was working.
I could stay up all night or for hours at a time DJing or doing something
music related without noticing time had gone past. At the
moment when it just came naturally and made me happy I knew I
had to invest further into my career.
Where did you find musical inspiration as you grew up in the
game?
As I grew up I found inspiration in hip hop music. I’ve always had
an interest in lyricism I just could never rap lol the art of Run DMC,
Jam Master Jay, MC Lite and Erykah Badu the culture excited me.
As I got older I also gained a thing for scratching.
DJ’s look for a good beat and a good hook that will create a sound
that people can vibe and dance to when it’s mixed. Depending on
the event, the songs can’t be too vulgar but songs that can be
played at any time.
The internet has gone crazy over your VIBES hats, what will iVibe
brand be introducing next?
The iVibe brand is just getting started. A new denim hat collection is
being released on April 1st. I have summer hats coming soon with
several flavors of colors. I will be adding shirts to the iVibe brand
also. Currently, I am working on some marketing efforts to increase
exposure to the iVibe brand.
Where can we find you on social media?
My ig is _mshuxtable, soundcloud is :www.soundcloud.com/djhuxtable,
website for my hats is www.ivibe.com.
Any last shout outs?
I just want to shoutout anyone who supports both of my brands, its
definitely not easy starting from ground zero but when you have
continuous support it keeps you motivated. Im just looking forward
to everyone to continue vibing with me!

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Submit to: poundsofsoundllc@gmail.com

MIXTAPE
REVIEW
TONE TOUCH
OPEN ENTRY
Review By
Shan Beast
Durham, North Carolina native who goes by the name of Tone Touch is one of the Carolinas shiniest
stars since he burst on the scène. Over the years his lyrics which capture real life experiences
followed by his crafty punchlines and beat selection has put him on the radar as the next emcee to
blow from the Tar Heel state.
From the beginning to end Open Entry captures listeners with a solid flow of lyrics, hard hitting beats and
entertaining hooks.
Pros
Every song has an element of surprise once the beat drop. Every track is original and I highly doubt you will
hear or have heard a similar sound. The hooks are very simple and compliments the beat,s. The versus are
hot, very lyrical and it tells of story about where he has been and trying to go. The verse Get kudos for not
using profanity and delivering a positive message without sounding like a preacher.
Cons
There is not a lot of negative say about the mixtape but it does need some improving. First off, some of the
tracks are a bit dated. The beat is dope but it's not modern or the word play. The beats are hot but I highly
doubt that another emcee would want to remix it or drop a freestyle to it. (That what every rapper want
from there beats!). The lyrics are dope but the wordplay is kind of old, it sounds like basic hip hop with no
swagger to it.

GRIZZY GAMBINO
1. Grizzy Gambino or Double G, for those new to the name,
where are you from and currently based?
-North Adams, Massachusetts born & raised.
2. How long have you been producing?
-I've been creating for about 3 years now, every year learning
tons of new things to apply to my craft & all around bring my
customers & supporters better content which means everything
to me.
3. What are some of your musical influences & why?
As far as producer influences I would have to say TM88, 9th
Wonder, and especially Zaytoven. I would listen to their beats
the same way I would a song on my playlist, just watching them
create & showcase their beats would always be a good time.
4. What can listeners expect from your beats?
They can always expect different variations of styles, I try to be
different from the norm with everything I do whether its using
sounds you don't hear too often, to creating my own by mixing
two together. Whatever it may be ill always stay at my desk &
not leave till I get the job done in my own way.
5. What are some of the artists and producers you are working
with or would like to?
I'd like to work with someone that can bring something new to
the table as far as hitting new genres that I haven't touched yet.
Besides that I just released a track with Mike Dimuro & should
be dropping another with Drew Taylor in the next few weeks.
Collaborating with other producers is a must to show artists its
not all about me & to bring out the inner genius in the both of
us to come together for a solid, unique project.
6. What projects are you currently working on?
I don't usually put a name on any projects till they're
completed and ready to be put online. With that being
said, I have at least 20 projects that I've put together in the
last few weeks that just need to be finalized & reviewed
before I release them.
7. What do you ultimately want to accomplish in the music
industry?
Working with some popular artists is the ultimate goal for
me, but not necessarily anything I'm trying to rush into. I'm
in this for the long run & that alone reminds me that ill
earn my producer credits in due time.
8. What advice can you give new producers on the come
up?
My advice for new producers is exactly that, just give it
time & focus on your craft. Enjoy making the beats every
bit of the way & take up any opportunities that come your
way.
9. Where can we find you online?
My handle for most social media outlets is
@GrizzyGambino Facebook, Twitter, Instagram, you name
it! I'd appreciate anyone who takes the time to check out
my website at www.GrizzyBeats.com as well.
10. Any last shout outs?
Man shout out to any producers or artists taking the time
to do things right & investing in themselves when they can.
Keep pushing to make your dream come true & be your
own MVP.
w w w . G r i z z y B e a t s . c o m

TONE TOUCH
THEREALTONE TOUCH.COM
@THEREALTONETOUCH
Antonio Dequincy Cowart (born September 5, 1990), better
known professionally as Tone Touch, is a testimonial Hip-Hop
artist, performer, songwriter, and motivational speaker from
Durham, North Carolina. He's been called a "breath of fresh air"
in the city, a voice for the next generation, and a minister to
many. With a new creative style and ability to refine the culture
without the use of profanity in his music, Tone Touch is definitely
the next big thing coming from the Bull-City.
"I just want everyone to be able to enjoy the sound. I'm talking
about the kids, the teenagers, the grown folks, and even the pet
dog if you have one. Because there's already enough vulgarity on
the market right now; and I'm not willing to follow that trend."
Being born in Monroe, Louisiana and later raised in Dover, Delaware
has greatly influenced Tone Touch and his unique perspective
on rap music. He was introduced to No Limit artists like Silk
Tha Shocker, Mystical, Master P, and C-Murder at the age of five.
By age 11, after moving to the east coast, he was introduced to
Roc-A-Fella artists like The Diplomats, Kanye West, Jadakiss, Jay-Z
and Beanie Sigel.
"Every artist along the way has helped me develop into a better
songwriter. I remember listening to these guys and admiring
them from afar. I knew one day I would have the stage and opportunity
to share my stories as well. Because God has gotten me
through a lot, and testimonies are powerful."
Tone Touch shares his music frequently and has been invited to
perform at multiple venues. These include local bars, college
campuses (such as his alma mater, North Carolina Central University),
political events, churches, fundraisers, birthday parties, release
parties, and much more.
He released his first official project, the "Open Entry EP", one
month after successfully completing a GoFundMe campaign. The
project has sold over 150 copies to date and has yet to be released
via online stores: ITunes, Spotify, Tidal, Amazon, etc.
"I'd rather wait and publish my first full-length album online; instead
of my first EP. The EP was something for my fans; but my
next project is for the world. That's when I plan on making my
first impression."
The upcoming "First Impressions" album is expected to release
early 2017. The project will include a variety of unreleased tracks
and collaborations with other talented artists from the area.

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