TSC Brand Guidelines6
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
© 2017 Rogers Communications | April 24, 2017
Overview<br />
FOLIO<br />
2<br />
OUR<br />
brand<br />
These guidelines serve as a great tool for understanding our brand.<br />
Design is an important and dynamic way to communicate our brand<br />
to customers and to the world. Applying our new brand elements<br />
thoughtfully and consistently will help to strengthen our brand and<br />
tell the story of one unified.
<strong>Brand</strong> Tool Kit: Overview<br />
FOLIO<br />
3<br />
The Shopping Channel TM visual language is defined by our brand toolkit. All brand communications should connect to this toolkit. Consistent application will<br />
define and unify our brand.<br />
LOGO<br />
COLOUR PALETTE<br />
TYPOGRAPHY<br />
IMAGERY<br />
Our vibrant colours represent the<br />
energy of the brand.<br />
Interstate is clear, modern face that creates<br />
consistent communication. It’s paired with a<br />
friendly and human typeface Northwell.<br />
Our imagery is defined by a clean vibrant palette<br />
with a natural candid character. We employ<br />
various retouching techniques to strengthen the<br />
cohesion of our photography across the brand.<br />
INTERSTATE<br />
northwell<br />
ICONS/ILLUSTRATIONS GRAPHIC DEVICE SHAPES<br />
SOUND MOTION<br />
Uptatent, corupturiam quo molorerferum<br />
veliqui cus comnis alit, ut laboriones et ad<br />
Ro deriore ctiaturit, quis consequi vite<br />
rehenec aecae. Itatias endia que consed que<br />
non rem rerent haribus cus doluptam lauda<br />
doluptas ut fugit reiumquatur<br />
Itaque alia quistin earumque vel id et que<br />
porpos repres ad quo maio veria dolent ad<br />
untur si ut as dissitam volenecae eosam<br />
Motion is used to support our tone and help the<br />
set standard of consistency.
Guidelines<br />
<strong>TSC</strong> LOGO USAGE
Our Logo<br />
This is the <strong>TSC</strong> logo. Please handle with care.<br />
STANDARD<br />
This is our logo. It should be<br />
used on all communication<br />
pieces wherever possible<br />
REVERSED<br />
If our logo needs to be placed<br />
on top of a coloured background<br />
or photograph, please use the<br />
reversed version.<br />
COLOUR VARIATIONS<br />
The colour for the logo can<br />
be altered to any single<br />
vibrant colour. Please see<br />
colour page for details.<br />
MINIMUN SIZE<br />
Our logo should only be<br />
scaled down to a minimun<br />
of 1.5 inch wide.
Our Logo: Tag line<br />
FOLIO<br />
6<br />
TAGLINE<br />
Tagline can be used on its own as long as the<br />
logo is to follow.<br />
TAGLINE WITH LOGO LOCKUP<br />
When it is used with the logo, please use<br />
the lockup below.
Our Logo: Colour Variations<br />
FOLIO<br />
7<br />
Standard variations<br />
PRIMARY<br />
Black and inverted logo - for use in<br />
consumer facing communication<br />
and advertising collateral<br />
COLOURS<br />
Various colours - used in consumer facing<br />
communication and advertising collateral.<br />
Colour is flexible to match creative.<br />
Please review colour spectrum page.<br />
SECONDARY<br />
Magenta logo - used in<br />
corporate applications<br />
where vibrancy is needed<br />
When the logo sits on<br />
a background
Our Logo: Clear Space<br />
FOLIO<br />
8<br />
CLEAR SPACE<br />
The recommended clear space<br />
surrounding the logo should always<br />
equal a square from the top of the<br />
logo to the top of the <strong>TSC</strong>.<br />
TRADEMARK<br />
The trademark service mark symbol TM is<br />
attached to the Today’s Parent logo. The<br />
symbol should never be smaller than its<br />
preferred size, which is 7pts in diameter.
Our Logo: On Backgrounds<br />
FOLIO<br />
9<br />
To ensure maximum legibility for<br />
the logo’s appearance, always<br />
choose the logo colour variation<br />
that is most appropriate for the<br />
background colour or image it<br />
is placed on.<br />
Variations<br />
White/light background<br />
grey/dark background<br />
Black logo<br />
Corporate logo<br />
White on<br />
solid colour<br />
*Coloured logo<br />
Light imagery/ texture<br />
Vibrant colour/ texture<br />
Glass or acrylic<br />
Embroidering on white/light materials<br />
Embroidering on black/dark materials<br />
*The colour should<br />
always appear vibrant<br />
and legible on the<br />
background. Use one of<br />
the other options if the<br />
coloured version fails to<br />
meet the requirements.
Our Logo: Incorrect Use<br />
FOLIO<br />
10<br />
ALL ABOUT YOU<br />
Do not lock up the logo<br />
to events or other names<br />
(tagline excepted)<br />
Do not skew, distort or<br />
stretch the logo.<br />
Do not use drop shadows<br />
or other effects.<br />
Do not alter the<br />
proportions between the<br />
icon and the logo type.<br />
Do not alter the type<br />
treatment of the logo.<br />
Do not place the logo<br />
on a background that<br />
compromises the legibility.
Guidelines<br />
<strong>TSC</strong> COLOUR USAGE
Colour: Spectrum<br />
FOLIO<br />
12<br />
Our colours are Vibrant.<br />
Vibrant colors pop are bold and resonate, the<br />
ones you remember – they’re full of personality<br />
and pulsing with energy<br />
Vibrancy is defined by chroma or saturated<br />
colour. <strong>TSC</strong> “hero colours” must have a<br />
minimum chroma of of 24 (accents can be less)<br />
Black<br />
C:0 M:0 Y:0 K:100<br />
R:0 G:0 B:0<br />
#000000<br />
White<br />
C:0 M:0 Y:0 K:0<br />
R:255 G:255 B:255<br />
#FFFFFF<br />
Grey<br />
C:0 M:0 Y:0 K:9<br />
R:233 G:233 B:234<br />
#E9E9EA<br />
Grey<br />
C:0 M:0 Y:0 K:30<br />
R:188 G:190 B:192<br />
#BCBEC0<br />
Magenta<br />
C:0 M:100 Y:0 K:0<br />
R:236 G:0 B:140<br />
#FF00FF<br />
Examples of Vibrant Colours:<br />
C:2 M:98 Y:73 K:0<br />
R:233 G:35 B:67<br />
C:0 M:93 Y:58 K:7<br />
R:237 G:17 B:100<br />
C:0 M:60 Y:100 K:9<br />
R:255 G:47 B:176<br />
C:0 M:85 Y:0 K:0<br />
R:236 G:0 B:140<br />
C:0 M:85 Y:0 K:0<br />
R:204 G:51 B:153<br />
C:2 M:98 Y:73 K:0<br />
R:255 G:102 B:0<br />
C:0 M:93 Y:58 K:7<br />
R:255 G:153 B:0<br />
C:0 M:60 Y:100 K:9<br />
R:0 G:192 B:255<br />
C:0 M:85 Y:0 K:0<br />
R:34 G:161 B:214<br />
C:0 M:85 Y:0 K:0<br />
R:37 G:140 B:244<br />
C:2 M:98 Y:73 K:0<br />
R:251 G:186 B:26<br />
C:0 M:93 Y:58 K:7<br />
R:245 G:219 B:39<br />
C:0 M:60 Y:100 K:9<br />
R:65 G:204 B:175<br />
C:0 M:85 Y:0 K:0<br />
R:28 G:198 B:203
Colour: Scheme Combinations<br />
FOLIO<br />
13<br />
Colour Scheme Combinations<br />
Monotone: One colour<br />
used with varying tones<br />
Complimentary: two<br />
colours that are opposite<br />
the colour wheel<br />
Triad: A triadic color<br />
scheme uses colors that<br />
are evenly spaced around<br />
the color wheel.<br />
90% 90%<br />
87%<br />
8%<br />
10% 10%<br />
2%<br />
3%
Guidelines<br />
<strong>TSC</strong> FONT USAGE
Typography: Interstate<br />
FOLIO<br />
15<br />
Interstate<br />
Interstate<br />
Hairline/ Italic<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Compressed<br />
Hairline<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Interstate<br />
Thin/ Italic<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Compressed<br />
Thin<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Interstate<br />
Interstate<br />
Light/ Italic<br />
Interstate<br />
Regular /<br />
Italic<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Compressed<br />
Extra light<br />
Interstate<br />
Compressed<br />
Light<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Bold / Italic<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Compressed<br />
Regular<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Black/Italic<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Compressed<br />
Bold<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Ultra Black/<br />
Italic<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Compressed<br />
Black<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Interstate<br />
Compressed<br />
Ultra Black<br />
abcdefghijklmnopqrstuvwxyz 123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typography: Custom Northwell<br />
FOLIO<br />
16<br />
Nort hwell<br />
T SC<br />
abcdefghijklm<br />
nopqrstuvwxyz<br />
Northwell<br />
T SC Alt<br />
abcdefghijklm<br />
nopqrstuvwxyz<br />
Nort hwell Swish
Typography: Poppins Web font<br />
FOLIO<br />
17<br />
Poppins<br />
Poppins<br />
Light<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Poppins<br />
Poppins<br />
Regular<br />
Poppins<br />
Medium<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Poppins<br />
Poppins<br />
Medium<br />
abcdefghijklmnopqrstuvwxyz123456789!@#$%%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Poppins<br />
Poppins
Typography: Type Setting<br />
FOLIO<br />
18<br />
Tracking<br />
Interstate headlines -30<br />
Body copy 10<br />
Track headlines to -30 and body copy to 10. Kern<br />
individual letters if neccessary.<br />
HEADLINE<br />
Body copy<br />
HEADLINE<br />
Body Copy<br />
Interstate Bold<br />
LOOSE<br />
TIGHT<br />
CORRECT<br />
Northwell <strong>TSC</strong> 10<br />
Track copy to 10 kern individual letters if neccessary.<br />
Good Track Bad Track<br />
Northwell <strong>TSC</strong>:<br />
Loose<br />
Northwell <strong>TSC</strong> ALT:<br />
Loose<br />
Northwell <strong>TSC</strong> ALT -10<br />
Track copy to 10 kern individual letters if neccessary.<br />
Tight<br />
Tight<br />
Good Track<br />
Bad Track<br />
Correct<br />
Correct
Typography: Type Setting<br />
FOLIO<br />
19<br />
Kerning<br />
Tracking doesn’t make type perfect. That’s why it is<br />
important to kern letters that need it.<br />
KERNING<br />
KERNING<br />
Kerning<br />
Kerning<br />
Kerning<br />
Kerning<br />
Tight<br />
Loose<br />
Loose<br />
Tight<br />
Tight<br />
Loose
Typography: Type Setting<br />
FOLIO<br />
20<br />
Leading<br />
Our typography is a reflection of our professionalism<br />
and the quality we supply our customers.<br />
HEADLINE<br />
LEADING<br />
Headline<br />
LEADING<br />
HEADLINE<br />
L eading<br />
Body copy On conseque etur.<br />
Am, voluptiamus ut explitin ex<br />
estis sit laborum excepudae.<br />
Quidem harum, volendia<br />
atestrumqui abor re molorum<br />
escipsae. Bis dolor sendesci.<br />
HEADLINE<br />
LEADING<br />
Headline<br />
LEADING<br />
HEADLINE<br />
L eading<br />
Body copy On conseque etur.<br />
Am, voluptiamus ut explitin ex<br />
estis sit laborum excepudae.<br />
Quidem harum, volendia<br />
atestrumqui abor re molorum<br />
escipsae. Bis dolor sendesci.
Typography: In Context<br />
FOLIO<br />
21<br />
Legal lines<br />
Legal should be no smaller then 8pt in<br />
Interstate Compressed Light.<br />
Interstate compressed regular Explabo. Alitam qui dolorpore pa secturem aborum quo eos sequi offictatum elit, sam quam, nissequi assit dollabo rerferf<br />
eritiumque que labo. Et eaque doleniatur aut magnatus et et haritist, quiaerume volupta quatus quodio verro temque possinim aut fugias atiis aut vollab<br />
im di volorio rectae evelique net ex et eos int harum aut as aut aut pro minvendae. Endam vel il inversp ellaut asinvelic te ventistrum di dolore aut ut et<br />
volum is ma nimil in pa cum fugia quiantibus nestemporeic totat pratur, sunt doluptur, ut omnitat quatus modicimet pro quas dolor solorepe molorehent,<br />
quiscium que parumquae velique quam hit.<br />
Number treatment<br />
1. Northwell Slash ‘d’ should always be used for reduced prices.<br />
2. The dollar sign should be approximately half of the size of<br />
the numbers and aligned to the top<br />
3. If there are cents it should be treated the same way as the<br />
dollar sign.<br />
Interstate compressed regular. Explabo. Alitam qui dolorpore pa secturem aborum quo eos sequi offictatum elit,<br />
sam quam, nissequi assit dollabo rerferf eritiumque que labo. Et eaque doleniatur aut magnatus et et haritist,<br />
quiaerume volupta quatus quodio verro temque possinim aut fugias atiis aut vollab im di volorio rectae evelique<br />
net ex et eos int harum aut as aut aut pro minvendae. Endam vel il inversp ellaut asinvelic te ventistrum di dolore<br />
aut ut et volum is ma nimil in pa cum fugia quiantibus nestemporeic totat pratur, sunt doluptur, ut omnitat quatus<br />
modicimet pro quas dolor solorepe molorehent, quiscium que parumquae velique quam hit.<br />
$<br />
899<br />
$<br />
299 .99<br />
URL treatment<br />
$899 $299.99<br />
The URL should always be used in lowercase. When used<br />
with the logo it should always be centred and legible.
Typography: Headline Examples<br />
FOLIO<br />
22<br />
T hin Light<br />
AND<br />
WE ARE<br />
vibrant<br />
Style<br />
WILL<br />
SURPRISE<br />
YOU<br />
EVERY SIZE<br />
for<br />
EVERY BODY<br />
MEET OUR<br />
Hosts
Typography: Print Campaign Example<br />
FOLIO<br />
23
Typography: Best practices<br />
FOLIO<br />
24<br />
Type<br />
Do not use a drop<br />
shadow. If the font is<br />
not legible try another<br />
colour or adjust the<br />
background.<br />
Headline<br />
Interstate headline<br />
should always be<br />
in uppercase and bold.<br />
SIZE Size<br />
SIZE<br />
SIZE<br />
SIZE<br />
Do not use more<br />
then two font sizes,<br />
weight, colour in a<br />
headline.<br />
Type Type<br />
Type Type<br />
Do not over use the<br />
Northwell font on<br />
any single page. It<br />
should only be used<br />
as an accent.<br />
Nort hwell<br />
on two lines<br />
Do not use<br />
Northwell on more<br />
then one line.<br />
CAPS<br />
Never use any<br />
versions of the<br />
Northwell font in<br />
all caps.<br />
Type<br />
Do not use Northwell<br />
smaller then 30pt<br />
overlap<br />
OVERLAP<br />
Do not overlap<br />
the type. Do not<br />
compromise legibility.<br />
Nort hwell<br />
on two lines<br />
Do not use vibrant<br />
type on a vibrant<br />
background.<br />
GREY<br />
Type<br />
Do not use any<br />
shade of grey for any<br />
typography. It should<br />
always be black or a<br />
vibrant colour.<br />
AB ILIQUAE<br />
DUSAM,OLUPTAE<br />
OMNIHILLATUR<br />
SAMUSTIA<br />
NONSEQUASSUM<br />
LAUDAECTAM<br />
VOLUPTATUR<br />
SIMI, CON NET ET<br />
Do not capitalize<br />
body text. Use<br />
sentence case.<br />
AB ILIQUAE<br />
DUSAM,OLUPTAE<br />
OMNIHILLATUR<br />
SAMUSTIA<br />
NONSEQUASSUM<br />
LAUDAECTAM<br />
VOLUPTATUR<br />
SIMI, CON NET ET<br />
Do not line up<br />
the text diagonally.
Guidelines<br />
<strong>TSC</strong> PHOTOGRAPHY
Photography<br />
FOLIO<br />
26<br />
NATURAL, ENERGETIC,<br />
APPROACHABLE AND<br />
FULL OF VIBRANCY.<br />
Photography is an important way to communicate the<br />
variety of products <strong>TSC</strong> carries. Our photos should be<br />
shoot and styled to maintain brand consistency.<br />
Style
Photography<br />
FOLIO<br />
27<br />
WE ARE<br />
vibrant
Photography: Talent Examples<br />
FOLIO<br />
28
Photography: Still Life Examples<br />
FOLIO<br />
29
Photography: Cropping Best Practices<br />
FOLIO<br />
30<br />
Only use the natural<br />
shadows from the<br />
original image.<br />
Do not use the<br />
effect tool to<br />
create a fake<br />
drop shadow.<br />
1. Mask the background<br />
2. Duplicate layer and<br />
unmask the shadows<br />
3. Add background colour<br />
at the bottom<br />
Do not use frontal<br />
view shot products on<br />
fake backgrounds<br />
Products shot from<br />
birds eye view can be<br />
placed on a textured<br />
backgrounds.
Photography: Colour Best Practices<br />
FOLIO<br />
31<br />
Do not use all<br />
colours in equal<br />
weights<br />
If the product is vibrant use a<br />
simple background colour<br />
There are exceptions to the rule<br />
If the product is plain use<br />
a vibrant background<br />
Do not over<br />
dose on<br />
pattern and<br />
colours<br />
Do not<br />
use muted<br />
colours<br />
with muted<br />
products<br />
Do not use a montone colour<br />
scheme or pastels<br />
Do not use<br />
clashing<br />
patterns<br />
and colours<br />
Do not use<br />
earth tones<br />
or muddy<br />
colours<br />
Vibrant products can<br />
be paired with vibrant<br />
backgrounds if they<br />
compliment one another
Guidelines<br />
<strong>TSC</strong> DIGITAL USAGE
Digital: Best Practices<br />
FOLIO<br />
33<br />
Clean and vibrant is prefered for all creative assets. When there is a<br />
opportunity to minimize copy and graphic patterns please do so.<br />
There should always be one clear headline.<br />
Messaging should not be competing with one another.<br />
Style<br />
Style<br />
Fashion<br />
FRIDAYS<br />
5EASY PAY ®<br />
PAYMENTS<br />
ON ALL FASHION *<br />
You should always be able to see when<br />
a creative begins and ends. Do not have<br />
pure white backgrounds. If editing the<br />
photo is not an option please use a thin<br />
keyline in black or grey.<br />
Tech<br />
Fashion<br />
FRIDAYS<br />
5 EASY PAY ® PAYMENTS ON ALL FASHION *<br />
Do not add a gradient to images.<br />
Tech<br />
Tech
Digital: Website Graphics FOLIO 34<br />
The tsc.ca website is an important and dynamic touch point<br />
to communicate with our customers. Our brand is re-enforced<br />
through consistently, colour and strong typography.<br />
Consistent<br />
photography style,<br />
colours treatments<br />
and type treatment<br />
is important to<br />
maintain a clean<br />
and user friendly<br />
website.<br />
1 Main colour<br />
1-2 accent colours<br />
TIP: It is<br />
recommened to<br />
design holistically<br />
and in situation.<br />
This helps ensure<br />
new content is<br />
compatible with<br />
existing content<br />
on the page.
Website: Category Carousel<br />
FOLIO<br />
35<br />
Category carousels are not mandatory. Only create a carousel when there is an image that<br />
was styled and shot on set. If there are no appropriate visuals for this carousel do not build<br />
one. This is not a spot for promotions. Visuals here should be ‘hero images’ that do not<br />
showcase specific products.<br />
Electronics<br />
Beauty<br />
Jewellery<br />
&<br />
Home garden
Website: Icons<br />
FOLIO<br />
36<br />
Fashion<br />
Gift card<br />
Calendar<br />
Shoes, Handbags<br />
& luggage<br />
Jewellery<br />
Beauty<br />
Gift<br />
Watch Live<br />
Favourite<br />
Search<br />
Mail<br />
Size<br />
Home & Garden<br />
Health & Fitness<br />
Electronics<br />
Clearance<br />
Shopping Bag<br />
Shipping<br />
Video<br />
SHOP NOW<br />
Rating<br />
Social Media Icons
Guidelines<br />
<strong>TSC</strong> SOCIAL MEDIA
Social Media: Instagram Best Practices<br />
FOLIO<br />
38<br />
INSTRAGRAM BEST<br />
PRACTICES CAN HELP TO<br />
INCREASE ENGAGEMENT<br />
Planning Instagram strategy in advance is crucial to<br />
success. It’s more then great visuals and content. It’s<br />
a platform you can communicate with 500 Million<br />
Instagram users (8.5 Million Canadians). The platform<br />
should not be used as a sales tool but to inspire.<br />
best practice<br />
giveaway
Social Media: Instagram Best Practices<br />
FOLIO<br />
39<br />
theshoppingchannel<br />
VISUAL<br />
Instagram is a photo based platform, all posts should be<br />
designed with this in mind. Visuals should be styled with brand<br />
colours/photography style, with minimal to no copy in the<br />
image portion of the post.<br />
BE CREATIVE WITH HASHTAGS<br />
Unique hashtags can get interaction going and amplify it reach.<br />
885 likes<br />
theshoppingchannel We are in with @francosarto<br />
handbags. Share with us your favourite look<br />
#todaysshoppingchoice Tap the link in bio to shop
Social Media: Instagram Contest Best Practice<br />
FOLIO<br />
40<br />
theshoppingchannel<br />
CONTEST<br />
Contests are a great way to increase engagement.<br />
When developing contest posts please follow the<br />
contest best practices.<br />
#<strong>TSC</strong>Favs<br />
885 likes<br />
theshoppingchannel Take a photo of your favourite purse<br />
from <strong>TSC</strong> for a chance to win one of ours! #<strong>TSC</strong>Favs<br />
Click the link in our bio for contest details.
Social Media: Instagram copy<br />
FOLIO<br />
41<br />
theshoppingchannel<br />
COPY<br />
The exception to the minimal to no copy rule are posts that do<br />
not aim to sell a product but instead aim to express a brand<br />
belief. For example quotes, inspirational words, our shared<br />
shopping mindsets and greetings. ie: Happy New Year, Happy<br />
Holidays, We love to shop...<br />
be<br />
BOLD<br />
IN YOUR CUTEST PAIR OF SHOES<br />
885 likes<br />
theshoppingchannel Kick off your friday with a new pair<br />
of cute shoes! Click the link in our bio for some of our<br />
favourites. #shoes #shoestagram #TGIF
Social Media - Instagram Best Practice<br />
FOLIO<br />
42<br />
theshoppingchannel<br />
LOGO<br />
Imiliquia aut magna<br />
#537-734<br />
Reframe from using logos and unnecessary text<br />
1 likes<br />
CONTEST<br />
Imiliquia aut magnatecupta suntumq uisintus et repudias aute eium intia doluptio<br />
quaecab ium et venessus etur sequia aliti blantibus solumet ipsuntibus dolori<br />
andis demperem quiatem oluptate veni dicaecatis ellabOptaquiam, cum quam<br />
nectio tem doloreriat ut parum culparum reperibus, cum aspienduci is dolluptas<br />
rerror aci omnimus doleceptae volori videbiti consero reribus exera dolore eturi<br />
blabo. Upta voluptatis es debitem re nam con peribusdam quiasi audae nobitis<br />
eum qui ium fugitem sant officte velluptatia cume dem laut laborit excearum<br />
quoditam, quiam, occulparibus que sani to doloria sitisti dolore culla por atquibu<br />
sapero dit, sit maio estiur?<br />
Legal copy should not appear on the post. It is not legible<br />
and does not follow the best practices for this digital<br />
platform. Drive people to the contest landing page in the<br />
bio or in the description under the post.<br />
theshoppingchannel Take a photo of your favourite<br />
purse from <strong>TSC</strong> for a chance to win one of ours!<br />
#TodaysShoppingChoice #<strong>TSC</strong>giveaway Click the link in<br />
our bio for contest details.
Social Media - Facebook<br />
FOLIO<br />
43
FOLIO<br />
44
Guidelines<br />
<strong>TSC</strong> BROADCAST
<strong>TSC</strong> Network ID - Kitchen<br />
FOLIO<br />
46<br />
Click to watch the video here
<strong>TSC</strong> Network ID - Beauty<br />
FOLIO<br />
47<br />
Click to watch the video here
G<br />
<strong>TSC</strong> Network ID - Electronics<br />
FOLIO<br />
48<br />
Click to watch the video here
<strong>TSC</strong> Network ID - Fitness<br />
FOLIO<br />
49<br />
Click to watch the video here
<strong>TSC</strong> Network ID - Home<br />
FOLIO<br />
50<br />
Click to watch the video here
<strong>TSC</strong> Network ID - Jewelry<br />
FOLIO<br />
51<br />
Click to watch the video here
<strong>TSC</strong> Network ID - Fashion<br />
FOLIO<br />
52<br />
Click to watch the video here
<strong>TSC</strong> Showstoppers - Dell Sample<br />
FOLIO<br />
53<br />
Click to watch the video here
<strong>TSC</strong> Showstoppers - Vitamix Sample<br />
FOLIO<br />
54<br />
Click to watch the video here
<strong>TSC</strong> Showstoppers - Aimee Kestenberg Sample<br />
FOLIO<br />
55<br />
Click to watch the video here
<strong>TSC</strong> Showstoppers Open Category - Home & Garden<br />
FOLIO<br />
56<br />
Click to watch the video here
Promo Package - Sample<br />
FOLIO<br />
57
Promo Package - Sample<br />
FOLIO<br />
58<br />
Click to watch the video here
Promo Package - Sample Horizontal<br />
FOLIO<br />
59<br />
Click to watch the video here
Hello Beautiful - Show Open<br />
FOLIO<br />
60<br />
Click to watch the video here
Good Morning <strong>TSC</strong> - Show Open<br />
FOLIO<br />
61
Broadcast - Loopable Backgounds<br />
FOLIO<br />
62<br />
Click to watch the video here Click to watch the video here Click to watch the video here
Broadcast - Lbar<br />
FOLIO<br />
63<br />
Click to watch the video here
Still Store - Samples<br />
FOLIO<br />
64
Still Store - Samples<br />
FOLIO<br />
65<br />
MEN’S JASPER POCKET TEE<br />
BEAUTY COVERAGE<br />
PERFECTOR SHADE CHART<br />
SIZE CHART<br />
FAIR<br />
LIGHT MEDIUM TAN DEEP<br />
PINE<br />
GREEN<br />
BLACK<br />
DARK<br />
SHADOW<br />
BLUE<br />
AIR FLOW
Change language