AnnieBoush_Follo_BrandBook

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JUST BECAUSE DOGS ARE COLOR BLIND, DOESN'T Colors Colors can be very important for a brand. Colors convey feeling and emotions to users. Therefore, it was important for us at <strong>Follo</strong> to choose colors that represented us well. We went with blue tones for our primary colors because blue translates into trust, knowledge and security. Three things that are very important to our brand, right? For our secondary colors we wanted the playfulness and outdoorsy emotions to shine through. We went with pink, green, and yellow. MEAN WE ARE.....
Primary Colors Secondary Colors Dog Paddle Blue (#328792) Puppy Kiss Pink (#ec5797) Tennis Ball Green (#aed8a6) Dog Nose Black (black at 90 tint) Yellow Labrador (#f0bd50) Aqua Adventure (#78cbc2) Bone White (#ffffff)
Page 3 and 4: Do you have a dog? If you do, your
Page 5: Competitors P i t Pat Whistle Nuzzl
Page 9 and 10: Wordmark COmbo Partial Logo Use Oft
Page 11 and 12: Patterns PHOTOS ICONS
Page 13 and 14: Don’t: Use any color but white on
Page 15 and 16: Dozer's daily goal What's Dozer up
Page 17: Don't just follo your dog. follow u

AnnieBoush_Follo_BrandBook

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