AnnieBoush_Follo_BrandBook
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JUST<br />
BECAUSE<br />
DOGS ARE<br />
COLOR<br />
BLIND,<br />
DOESN'T<br />
Colors<br />
Colors can be very important for a brand. Colors<br />
convey feeling and emotions to users. Therefore, it<br />
was important for us at <strong>Follo</strong> to choose colors that<br />
represented us well. We went with blue tones for our<br />
primary colors because blue translates into trust,<br />
knowledge and security. Three things that are very<br />
important to our brand, right? For our secondary<br />
colors we wanted the playfulness and outdoorsy<br />
emotions to shine through. We went with pink, green,<br />
and yellow.<br />
MEAN WE<br />
ARE.....
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