AnnieBoush_Follo_BrandBook

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Audience Profile OCCUPIED OWNER FAMILY DOG MAN'S BEST FRIEND Haley is a 24 year old in advertising. She leads a busy schedule and can barely keep track of her own needs. She would like to have reminders for when her dog needs some extra attention or is due for a checkup. She tries to stay active when she’s not at work and enjoys being outdoors with her dog. Her curious dog is easy to lose track of when on adventures. It would be nice for her to have peace of mind that he’ll be easily found when he wanders off like he usually does. Susan is a 46 year old nurse practitioner. She does everything to keep her family happy and healthy. Susan and her husband, Carl, have two kids and a family dog in which they love. Having a busy family schedule now that the kids are growing older has left less time spent with their dog, who is also getting older. Being of old age the dog is starting to show signs of poor health which needs to be monitored. When they leave for work they would like a way to keep track of how their dog is doing at home. Brian is a 32 year old construction worker. He is a simple man who usually stays away from the latest trends. He also tries to keep off his smart phone for the most part. However, he does have a dog in his life that is very important to him. While hes away at work he’s been having trouble keeping him fenced in. His dog has gotten out and become lost two times in the past couple months. Brian needs away to make sure his dog is staying where he is supposed to be, and a way to track him down when he doesn’t.
Competitors P i t Pat Whistle Nuzzle Strengths: -Works with existing collar -Exercise guidelines -Establish goals -Waterproof device -Year long battery life -Cheaper ($48.60) -No monthly subscription Strengths: -Dogs and cats -Notifications -Custom safe places -Nationwide coverage -Waterproof -Accurate GPS -Establish goals Strengths: -Shows what activity your pet is doing -Offers pet insurance -No monthly subscription -Pet profiles -Works with existing collar -Waterproof -Comes in different colors and sizes Weaknesses: -Velcro attachment -Not for puppies Weaknesses: -Battery lasts 10 days -More expensive ($79.95) -Requires subscription plan -Not for small dogs Weaknesses: -Most Expensive ($189.00) -Battery only lasts five days
Page 3: Do you have a dog? If you do, your
Page 7 and 8: Primary Colors Secondary Colors Dog
Page 9 and 10: Wordmark COmbo Partial Logo Use Oft
Page 11 and 12: Patterns PHOTOS ICONS
Page 13 and 14: Don’t: Use any color but white on
Page 15 and 16: Dozer's daily goal What's Dozer up
Page 17: Don't just follo your dog. follow u

AnnieBoush_Follo_BrandBook

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