AnnieBoush_Follo_BrandBook

Audience Profile
OCCUPIED OWNER
FAMILY DOG
MAN'S BEST FRIEND
Haley is a 24 year old in
advertising. She leads a busy
schedule and can barely keep
track of her own needs. She
would like to have reminders for
when her dog needs some extra
attention or is due for a checkup.
She tries to stay active when
she’s not at work and enjoys
being outdoors with her dog. Her
curious dog is easy to lose track
of when on adventures. It would
be nice for her to have peace of
mind that he’ll be easily found
when he wanders off like he
usually does.
Susan is a 46 year old nurse
practitioner. She does
everything to keep her
family happy and healthy. Susan
and her husband, Carl, have two
kids and a family dog in which
they love. Having a busy family
schedule now that the kids are
growing older has left less time
spent with their dog, who is also
getting older. Being of old age
the dog is starting to show signs
of poor health which needs to
be monitored. When they leave
for work they would like a way
to keep track of how their dog is
doing at home.
Brian is a 32 year old construction
worker. He is a simple man who
usually stays away from the
latest trends. He also tries to
keep off his smart phone for the
most part. However, he does
have a dog in his life that is very
important to him. While hes away
at work he’s been having trouble
keeping him fenced in. His dog
has gotten out and become lost
two times in the past couple
months. Brian needs away to
make sure his dog is staying
where he is supposed to be, and
a way to track him down when he
doesn’t.