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<strong>Marketing</strong> Report<br />
<strong>April</strong> <strong>2017</strong><br />
Our experience, your success ©<br />
www.interstatehotels.co.uk
Contents<br />
1 Activity Report<br />
2 F&B<br />
3 C&E<br />
4 Hotels<br />
5 Leisure<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
1<br />
Activity <strong>Snapshot</strong>
Summary of Activity<br />
Activity Brand Marcomms Funded by Timing Detail<br />
Ibis Leeds City Centre<br />
Arena<br />
Accor Photography /<br />
Collateral<br />
Hotel COMPLETED During <strong>April</strong> we successfully completed a full photography shoot<br />
of the hotel as comple ng the new in-room directory artwork.<br />
Visit Scotland<br />
Expo/Stand<br />
IHR<br />
Exhibition<br />
display/collateral<br />
IHR COMPLETED This month we updated our 3-panel exhib on display stand and<br />
used this at the Visit Scotland Expo in Glasgow<br />
HICP <strong>April</strong> Menu<br />
Update<br />
HICP<br />
Printed collateral/<br />
website<br />
HICP COMPLETED All hotels in the HICP region that were due a menu update this<br />
month received either MID/HIGH band level menus. Each of the<br />
hotel’s independent websites has been updated too.<br />
Holiday Inn Glasgow<br />
Theatreland New<br />
Independent Website<br />
IHG Website Hotel COMPLETED Holiday Inn Glasgow Theatreland have moved onto a new<br />
website pla orm, Umbraco. It’s the same pla orm that HICP, HI<br />
Luton and Southend use. It is fully op ised for mobile and<br />
performs extremely well with search engines.<br />
Father’s Day Editable<br />
Poster<br />
- Poster Central COMPLETED At the end of <strong>April</strong>, we launched our latest editable PDF for<br />
hotels to amend for their Father’s Day offering.<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Summary of Activity<br />
Activity Brand Marcomms Funded by Timing Detail<br />
Holiday Inn Coventry IHG Christmas Brochure Hotel ONGOING Holiday Inn Coventry’s Christmas brochure, promoting their<br />
unique “Christmas Feastival” concept has been approved. Printed<br />
brochures will be delivered to the hotel in early May.<br />
HICP Xmas Brochures IHG Print design HICP/Central ONGOING We are nearing completion of the new look HICP Xmas<br />
brochures. These are due to be completed and onsite at each<br />
hotel before the end of <strong>April</strong><br />
Red Lion Xmas<br />
Brochure<br />
- Brochure Hotel ONGOING In <strong>April</strong> we started development work on the Red Lion Xmas<br />
brochure for <strong>2017</strong>. Design is expected to be completed by the<br />
end of May.<br />
CP Leeds Menu<br />
refresh/ Bar &<br />
Kitchen @LS1<br />
Independent Printed collateral Hotel ONGOING This month we started development work on the new restaurant<br />
identity at CP Leeds. Design of the logo and menu collateral is<br />
due to be completed in early May.<br />
Hampton Aberdeen<br />
Westhill/ Holiday Inn<br />
Southampton/ HIEX<br />
Perth<br />
- Photography Hotel ONGOING These three hotels have booked full day photography shoots for<br />
May.<br />
iMBP jobs All All hotels ONGOING This month we have sent 11 emails and completed 16 iMBP jobs<br />
in total. In this report you will see a snapshot of these jobs.<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
2F&B<br />
Examples
F&B<br />
HICP<br />
Website update<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
F&B<br />
HICP<br />
Printed menus<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
F&B<br />
1935<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
F&B<br />
Red Lion<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
F&B<br />
La Bonne Auberge<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
F&B<br />
Holiday Inn Fareham<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
F&B<br />
Holiday Inn London Bexley<br />
Printed external banner<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
3M&E<br />
Examples
C&E<br />
Holiday Inn Southend<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
C&E<br />
Holiday Inn Southampton<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
C&E<br />
Holiday Inn Reading South<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
C&E<br />
Crowne Plaza Felbridge<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
C&E<br />
City Hotel Derry<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
C&E<br />
Holiday Inn Coventry<br />
Printed brochure<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
C&E<br />
Holiday Inn Edinburgh City West<br />
Printed flyer<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
C&E<br />
Holiday Inn Fareham<br />
Printed flyer<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
C&E<br />
HICP<br />
Printed brochure<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
C&E<br />
Holiday Inn Farnborough<br />
Printed external banner<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
4Hotel<br />
Examples
Hotels<br />
Holiday Inn Gatwick<br />
Email signature banner<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Hotels<br />
ibis Styles Leeds City Centre Arena<br />
Printed guest directory<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Hotels<br />
Days Inn Liverpool<br />
Printed flyer<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Hotels<br />
DoubleTree by Hilton Kingston<br />
Printed factsheet<br />
Printed flyer<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Hotels<br />
ibis budget Leicester/Derby<br />
Printed factsheet<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Hotels<br />
Holiday Inn Edinburgh Airport<br />
SAVE 10% ON PUBLISHED<br />
PARK, STAY AND FLY OFFERS<br />
BOOK DIRECT<br />
AT A PRICE YOU’D EXPECT<br />
Rate includes our<br />
‘Express Start Breakfast’ and Wi-Fi<br />
For more information call 0131 333 4331<br />
Or book directly online at ihg.com<br />
Terms and conditions apply.<br />
Holiday Inn Express Edinburgh Airport<br />
101 Ingliston Road, Edinburgh EH28 8AU<br />
0131 333 4331 | ihg.com<br />
Printed rewards card<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
5Leisure<br />
Examples
Leisure<br />
ibis budget Leicester/ Derby<br />
Printed flyer<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Leisure<br />
Spirit Health<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Leisure<br />
Portrush Atlantic<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Leisure<br />
Holiday Inn Glasgow Theatreland<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Leisure<br />
Crowne Plaza Felbridge<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>April</strong> <strong>2017</strong>
Our experience, your success ©<br />
www.interstatehotels.co.uk
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