MAY JUN 17

T E C H N O L O G Y
Social Media Business ? Things t o Avoid
· Don?t setup social media profiles on every single
channel without a strategy plan in place - better to do a few
channels well rather than all of them badly.
· Avoid over-promotion of your brand or products ? it
will be off-putting for your followers. Follow the 80/20 rule
(80% social posts and 20% promotional).
· Avoid discussing complaints in the public forum - have
a policy where you private message people for their phone
number to resolve their complaints, and show to the public
that it is being dealt with.
· Do not ignore or delete legitimate complaints from
customers.
· Don?t take the troll bait! Some people online are just
out to get you (and everyone else too) ? don?t respond to the
trolls, simply ignore, delete or block.
· Avoid direct messaging people with promotions ? it?s
seen as spamming.
· Don?t use a follow-unfollow technique. Many people
follow accounts on social media, and then unfollow after 48
hours if they do not follow back. However, this can be seen
as a spam and underhand technique. Liking their conten
works much better.
· Avoid getting involved with political or religious
debates online ? this almost always results in negative
abuse.
· Avoid publishing content with typos and spelling
mistakes ? it will reflect badly on your brand.
· Avoid giving the social media profiles to someone
inexperienced to manage. Ideally, the social media should be
managed by a social media specialist or a marketing
executive.
If you need further help or assistance regarding social
media marketing, please do not hesitate to get in touch.
amytrumpeter@elephantdigital.co.uk
www.elephantdigital.co.uk
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