MAY JUN 17
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
T E C H N O L O G Y<br />
The Im port ance of Social Media in<br />
Business<br />
Social media is on the rise, and has rapidly become a crucial<br />
aspect to marketing your business. The face of marketing<br />
itself is changing rapidly in the digital age that we live in.<br />
Linear and print based marketing is being replaced by<br />
two-way interactive marketing on social media platforms. It?s<br />
clearly important for businesses to keep up to date with social<br />
media developments in order to reach new customers and<br />
engage with current ones. So, why should social media not be<br />
ignored? And if your business has a social media profile, what<br />
are the key do?s and don?ts in social media for business?<br />
According to Hootsuite, 48% of Americans have interacted<br />
with companies or institutions on at least one social network<br />
and 40% of UK adults say that it is important that companies<br />
they purchase from have a strong social media presence.<br />
Facebook, the largest social media platform currently has<br />
approximately 2 billion active users (Source: Facebook, 20<strong>17</strong>).<br />
These are simply statistics that, as business owners and<br />
marketers, we cannot ignore.<br />
Social Media for Business ? How t o Do it Right<br />
· Your first stage should be to complete a social media<br />
strategy plan to draft out objectives, social media accounts<br />
and tactics.<br />
· Ask employees to sign a social media policy that states<br />
how you would expect your employees to behave online,<br />
particularly if they state their place of work in social media<br />
profiles.<br />
· Ensure that your social media profile?s have consistent<br />
URLs and usernames, and display the correct company<br />
branding, including logo.<br />
· Resize your logo to fit the correct social media profile<br />
image dimensions ? pay a designer if necessary as this will<br />
be a strong reflection of your brand online.<br />
· Post on your social media profiles regularly ? on a daily<br />
basis if possible.<br />
· Use a variety of images, videos, quizzes, infographics in<br />
your social media posts to keep your audience engaged.<br />
· Use #hashtags and @mentions. These will make your<br />
posts or tweets more searchable and help with SEO (Search<br />
Engine Optimisation).<br />
· Have your content planned out and written in advance.<br />
· Focus on interactions ? like and comment on other<br />
people?s posts, Retweet on Twitter, Re-pin on Pinterest.<br />
· Consider spending money on Facebook advertising.<br />
Facebook is becoming increasingly challenging to grow<br />
organically, but ads and boosted posts will increase your<br />
reach and can target your specific audience.<br />
27.
Change language