MAY JUN 17

CHESHIRE'S FASTEST GROWING BUSINESS TO BUSINESS MAGAZINE
CHESHIRE
BUSINESS EXCHANGE
ISSUE 14
MAY/ JUNE 2017
MAGAZINE
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Contents
Regular features
NEWS
5 Chester Northgate development
7 New Hotel for Chester business quarter
9 Can BID's revitalise Cheshire
11 Chester Zoo secures key staff member
FOCUS
18 Cheshire based design studio making waves in the creative
industry
TAX
19 Share options beat Christmas bonus
21 Chancellor scraps proposed National Insurance hike
21 Final spring budget sets the stage for Britian's global future
TECHNOLOGY
23 Sci-Tech Daresbury?s newest addition to the family
25 BOYD - Bring Your Own Device reducing business I.T. costs
26 Revealing the hidden power of business SMS
27 The importance of social media in business
FINANCE
31 Maximising the value of your business
BUSINESS SUPPORT
33 Conferencing and business meeting facilities
34 Networking and events
REWARDS
35 Want to advertise? -
Earn 60% back in rewards every time!!!!
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4.

N E W S
Chester Northgate development signs
up House of Fraser as flagship store
New four-star Crowne Plaza hotel also confirmed as long-awaited scheme takes significant step forward
Cheshire West and Chester Council has
signed House of Fraser and a 4*
Crowne Plaza to Chester Northgate ?
one of the most significant city-centre
regeneration projects and the biggest
retail-led development in the North
West in the last decade.
House of Fraser has signed an
agreement to anchor the development.
The Group plans to open a new
100,000 sq ft store, offering customers
an exceptional
shopping
environment as
well as
attracting
desirable
brands and
fashion labels
to the region.
The new store is
being designed
to a high
specification
and will
accommodate a
multichannel,
modern
experience-led retail offering, which
will include the creation of a rooftop
restaurant with views over Chester?s
historic racecourse and the Welsh hills.
An affiliate of MCAP Global Finance Ltd.
has also signed an agreement to open
a new 167-bed 4* Crowne Plaza hotel,
with a spa, and a 600-capacity
conference facility, which will be the
biggest in the city.
The regeneration of the city centre will
provide 70 stores, cafes and
restaurants, as well as a new cultural
centre, 70 homes, hotel & conference
centre, six-screen Picturehouse cinema
and the city?s largest car park. On
completion, Chester Northgate will not
only revitalise the city?s evening
economy, it will also offer a full suite of
5.
experiences to locals and Chester?s
millions of yearly visitors, drawing
more visitors and shoppers into
Chester. Construction of the
development will commence in late
2018, with phased completions leading
up to late 2021.
The council has already committed
£100 million into the redevelopment of
the city centre, including the creation
of a new 850-seat theatre, which forms
part of a new cultural centre and is set
to open in the Spring, as well as the
relocation of the bus station.
Councillor Samantha Dixon, Leader of
Cheshire West and Chester Council,
said: ?I am delighted that we have
secured House of Fraser for a major
new store in the crucial Chester
Northgate development and at the
same time, signed a deal with the
owners of the existing Crowne Plaza to
relocate them on site into a brand new
four-star hotel, conference centre and
spa, much improving the overall offer
of the city.
?Being able to attract brands like
House of Fraser, Picturehouse and
Crowne Plaza is a measure of the
appeal of Chester Northgate to other
occupiers and investors and reinforces
our ambition to return Chester to its
rightful place as a leading shopping
and leisure destination.
?We believe Chester Northgate to be
one of the UK?s biggest emerging
retail-led city centre developments. The
project shows that Cheshire West and
Chester Council is pioneering
innovative new ways of driving growth
and underlines our consistent
commitment to steering the big
projects that
will transform
Chester city
centre.?
Frank Slevin,
Executive
Chairman of
House of
Fraser, said:
?We are very
pleased to
announce that
we have signed
an agreement
to open an
anchor store at
Chester
Northgate. Chester is an exciting
location for us, being at the centre of a
thriving regional economy. With its
modern design, Chester Northgate will
rejuvenate Chester city centre
attracting more visitors and creating a
dynamic retail environment.
?The new store clearly cements our
commitment to and vision for the
future growth of House of Fraser. The
growth of our store portfolio and the
further development of House of
Fraser?s multichannel offer provides
solid foundations for the ongoing
transformation of the business,
ultimately driving a great customer
experience. I look forward to the store
opening in 2021.?

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N E W S
New hotel on cards for Chester
business quarter
Talks ongoing over hotel plan as Chester revealed as number one location for hotel
development
A deal is on the table to bring a hotel to the city?s
new business quarter as Chest er is ranked
number one ?hot spot?for hotel development.
The One City Place building is now open next to
Chest er Railw ay St at ion but it was always
planned there would be more office blocks, 200
new homes as well as leisure, restaurant and
hotel facilities.
And Phil Mayall, regional director of Muse
Developments, who are behind the £100m
scheme, confirmed talks were taking place with a
potential operator about a 120-bed hotel as real
estate advisor Colliers International revealed
Chester is the top UK location for hotel
development and acquisition.
Mr Mayall said: ?Muse is committed to delivering
a truly sustainable environment for occupiers and
their employees at City Place as well as boosting
the local economy.
?The provision of hotel accommodation with
associated ground floor, publicly accessible
facilities will support this ambition as well
maintaining the excellent momentum already
generated through the development and lettings
at One City Place. Discussions are taking place
with a potential operator who would be a perfect
fit for this location.?
Muse says the latest hotel plans
are ?separate?to planning consent
obtained by Waitrose on the other
side of the canal for a scheme
including a 120-bed hotel and
office blocks on land previously
occupied by St Paul?s School.
Meanwhile, the research by
Colliers shows the UK?s top ten
hotspots for hotel investment and
development with Chester sitting
pretty at number one.
Its UK Hotels Market Index uses a
series of key performance
indicators to score each of 34
locations across the UK from one
to five
Chester?s high position is
attributed to factors including
good occupancy levels, upward
revenue per available room trend
and 'low active pipeline', meaning
there is only a small stock of room
supply being developed.
Marc Finney, head of hotels and
resorts consulting, Colliers
International, said: ?The data in
our second report reveals the
ever-changing nature of the UK
hotels market. Cities such as
Oxford and Cambridge have really
upped their game in the last year
to make it into the top five,
despite failing to score in the top
15 last year.
?Of course, this is a general
market index and site specific
factors will lead to significant
variances but the data
demonstrates that London is not
the only city that investors should
be watching and offers a credible
indication to influence their
decision making process.?
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9.

N E W S
Can BIDs Revitalise Cheshire?
What are BIDs, and why are they so good for the business community? A Business Improvement District (BID) is a
business-led partnership, usually operating within a local authority boundary, created through a ballot process to
provide additional services to local businesses.
There is no limit on what extra services
can be provided, so improvements and
projects are varied and wide-ranging,
tailored to meet specific needs of the
local business community and
encourage growth, for example,
through:
· Increased footfall
· Improved staff retention
· Business cost reduction
· Area promotion
· Business networking
· Assistance in dealing with the
Council, Police and other public
bodies.
Being part of a BID means local
businesses have more influence over
issues that affect them and can
actually direct what improvements
they want to see in their areas. Some
BIDs concentrate on town centres,
while some are focused on other
commercial, industrial and mixed use
locations.
Who funds a BID and who
can establish one?
A BID is funded primarily through an
increase in local business rates: a BID
levy. Once a BID has been approved,
the levy is charged to every business
within the BID area (regardless of
whether or how that business voted in
the ballot). This is one reason why it is
so important for local businesses to
stay informed of new and existing BIDs;
so that they can make their voices
heard from the very beginning.
The BID can be set up by the local
authority, a business rate payer or a
person or company whose purpose is
to develop the Business Improvement
District area, or has an interest in the
land in the area. While there are initial
costs to starting a BID, the government
set up a £500,000 loan fund in October
2013, which has helped many
communities that have created BIDs
overcome start-up costs.
Information on setting up new BIDs, the
special loan fund, and how BIDs work
can be found on the UK Government?s
website:
www.gov.uk/guidance/business-i
mprovement-districts
Cheshire Success Stories:
Perhaps the most impressive success
story for Cheshire is The Winsford 1-5
BID. Established in November 2005,
approval of the first non-retail BID in
the UK was granted by a majority of
89% of business voters.
9.

n e w s
This led to a five-year investment
programme of around £480,000
between 2006 and 2011, targeting The
Winsford Industrial Estate. According
to The Winsford 1-5 Business
Enrolment Group, the BID ?dramatically?
improved the estate and made
?changes for the better in relation to
what the businesses housed there
both needed and wanted.?
The BID was deemed so successful that
another, follow-up, five-year BID was
proposed and put to vote, passing with
a 92% majority among impacted
businesses. Up-to-date news about
how The Winsford Industrial Estate
continues to prosper due to the
ongoing BID is available through the
official Winsford 1-5 website:
https://www.winsford1-5.co.uk.
Other successful Cheshire BIDs include
The Astmoor BID, a partnership
between businesses and property
owners on Astmoor Industrial Estate in
Runcorn and a range of partner
organisations including Halton
Borough Council. The BID has led to
improvements such as a 31% reduction
in crime, and free training courses.
The CH1ChesterBID, which currently
represents over 500 businesses,
focuses on enhancing the positive
experience of visitors to Chester and
promoting investment in the city
centre. To this end, the BID has been
able to increase business savings
through group procurement and
discount schemes, while also investing
in marketing campaigns.
Staying Informed
There is currently no central UK
Government database of Business
Improvement Districts. Such a
database would be invaluable to
businesses both within Cheshire and
across the UK. Especially considering
the current government policy of
greater business investment in the
North, exemplified by the Northern
Powerhouse project, such a database
would be a relatively low cost initiative
promising large return. As BIDs
continue to spread and gain
prominence, it may be a new central,
government-administrated database
will emerge.
In the meantime, BID Intel, an
independent, volunteer-run website
which collects details about BIDs in the
UK, is a handy resource for those who
wish to stay informed about BIDs in
their area: https://www.bidintel.co.uk
While BID Intel stipulates that users do
not rely solely on the data displayed on
the site, and that it is always best to
check with individual BIDs for
confirmation of details, until such a
time that the UK Government offer an
alternative, this site remains the best
first port of call for businesses
interested in opportunities in their
areas.
Business Improvement Districts have
certainly done much to increase
business growth since the first BID was
established in the UK over twelve years
ago, and, judging from their continued
success, they are on track to do much
more.
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n e w s
Chester Zoo praises local firm for its role in securing a
key member of staff
An executive search firm has helped
Chester Zoo recruit a key member of
staff as the zoo seeks to ramp up its
activity around conservation.
Experienced fundraiser Julie Platt has
joined to lead fundraising for
campaigns supporting its conservation
projects protecting wildlife around the
world. And the zoo has praised
Sherrington Associates for helping find
the right candidate for a crucial role.
Sherrington Associates carried out a
highly targeted search to produce a
shortlist of specialist fundraising
managers suitable for the role.
Julie joins Chester Zoo from her role as
head of development for the city?s
Storyhouse arts centre. She has a
background in successfully fundraising
with major donors and corporations.
The zoo is currently raising funds for
research into the virus EEHV which is
deadly for young elephants in the wild
and in zoos globally, and ?Sing for
Songbirds?, which protects songbirds
from illegal wildlife trade.
Caroline Sanger-Davies, director of
marketing at Chester Zoo, said: ?As a
major conservation charity, Chester
Zoo has always delivered strong
fundraising campaigns, but this is a
newly-focused role as we embark on
one of the most exciting periods in our
85-year history.
?We plan to create extensive new
animal habitats, which will engage
visitors in our conservation work across
the globe.
?We retained Sherrington Associates
based on its experience of senior
management recruitment and because
we knew it has a fantastic network in
Chester and the north west.
?Rob and the team listened well and
provided a very strong shortlist. We are
very happy with the result." Rob McKay,
managing director of Sherrington
Associates, said: "As a long term
member of the zoo and supporter of its
conservation work, it was brilliant to be
the retained search partner on this key
appointment. ?The zoo came to us
after trying out more traditional
recruitment methods which had had
limited success, so we implemented a
bespoke campaign to find it the right
candidate.
?We wish Julie every success in her new
role and look forward to supporting the
zoo again with other senior
appointments.?
Julie said: ?Chester Zoo?s pioneering
conservation work is built on the
enormous generosity of so many
wonderful supporters. ?I?m thrilled to
be involved and plan to diversify our
fundraising, making it as creative and
inclusive as possible to ensure our
impact is felt even further across the
globe.?
Sherrington Associates, which was
founded three years ago, offers
executive search and selection
recruitment. It moved into new
premises at Booth Mansion on
Watergate Street in Chester, earlier this
year due to expansion. It specialises in
recruiting senior level candidates
including executive directors, CEOs, and
non-executive directors.
For more information visit
http://sherringtonassociates.co.uk/. To
find out more about Chester Zoo?s
conservation work, visit:
www.actforwildlife.org.uk
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Tel: 0151 420 4137

12.

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people on buying a house, making a will or
obtaining compensation for an injury.
We have 6 offices in Cheshire and Merseyside and
offer a wide range of legal services.
Our teams of experienced lawyers can provide
honest and practical advice in many areas of the
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In life we all come across our ups and downs. Life
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At Forster Dean we?re here to offer a helping hand.
Our legal services are designed around people;
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Further information can be found on our website -
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16.

17.
F O C U S

18.

T A X
The key tax
benefit of EMI
schemes is that
the employee
avoids Income
Tax and National
Insurance
Share option
schemes are a
terrific way to
keep employees
happy in a
climate where
cashflow will not
sustain higher
salaries
rob@moneymatters
inwidnes.co.uk
0151 422 99 77
moneymatters
inwidnes.co.uk
Share options beat
the Christmas bonus
Finding new and inexpensive w ays t o rew ard good st aff can prove t o be very
challenging for m any businesses. How ever, incent ivising em ployees in t he form of
share opt ion schem es can be a great vehicle for rew arding st aff especially if you are
a new st art -up com pany and you don?t necessarily have t he resources t o m eet your
best recruit s?m arket level salary expect at ions, w rit es Robert Jones, Managing
Direct or, Money Mat t ers Lim it ed
HMRC approved share option schemes, in
particular the Enterprise Management
Incentive (EMI) scheme, can provide significant
tax advantages to employees. The putting
together of EMI schemes is a part of our core
expertise. What?s more the cost of actually
setting up and administering the scheme will
potentially be a tax deductible expense for
your company against Corporation Tax. EMI
schemes can apply for the benefit of both
quoted and unquoted companies.
The key tax benefit of EMI schemes is that the
employee avoids Income Tax and National
- The company must have a
permanent establishment in the
UK
- The company must be
independent and not under the
control of any other Company
- The company must have fewer
than 250 employees
- The gross assets of the company
must not exceed £30 million
- Certain companies are excluded
from such schemes, for example:
those involved in leasing,
property development and
financial activities.
Equally, there are certain
qualifications for employees to
actually qualify to be an EMI
option holder:-
- The employee must not have a
material interest in the company
(ie not more than 30% of the
company)
- The employee must work for the
company for at least 25 hours a
week or for at least 75% of their
paid working time
- Each employee can only hold a
maximum of unexercised options
worth £250,000 in any three-year
period under the EMI scheme
(any further options granted to
the employee over and above this
sum would not qualify for EMI
relief). Other considerations are:
- Companies are free to set their
own option price which may be
more or less than the market
value of the shares at the date
the option is granted.
- It is not possible to grant any
EMI option over redeemable or
convertible shares.
- Although the company is free to
set its own option period, the
options must only be capable of
exercise within 10 years of being
granted and be exercised within
that period. After 10 years the tax
benefits of EMI will no longer
apply to the exercise of any
outstanding options.
- Your accountant & solicitor will
Insurance which would normally be charged on
the market value of any shares or options
granted to them. If the employee is given
options under the scheme they are only
charged Capital Gains Tax on the increase in
value over the option exercise price (ie what
they pay for the shares) as long as the price is
at or above the pre-agreed market valuation
with HMRC. Capital Gains Tax annual
exemptions may apply and Capital Gains Tax
rates are generally significantly less than
Income Tax rates. However, there are certain
conditions which apply for the company to
qualify:
need to review your company?s
articles of association in order to
ensure that the company may
buy-back the shares from the
employee who has bought shares
under their options agreement if
they later leave employment.
- Option shares may be a
different class of shares eg
non-voting, accordingly the
articles of association of the
Company may need to be
re-drafted to create the different
share classes.
Share option schemes are a
terrific way to keep employees
happy in a climate where
cashflow will not sustain higher
salaries and in any event provide
a great incentive and motivation
for your employees to make your
company succeed.
Contact our expert Robert Jones
to create an EMI scheme for your
company, or to read our
extensive range of articles, visit
the website
19.

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w w w.m oneym at t ersinw idnes.co.uk
20.

T A X
CHANCELLOR SCRAPS BUDGET PLAN TO
INCREASE NICS FOR SELF-EMPLOYED
Chancellor Philip Hammond has
announced that the government will
not now proceed with the increase in
Class 4 national insurance
contributions (NICs) proposed in his
Spring Budget
The change would have increased
Class 4 NICs from 9% to 10% in April
2018, and to 11% in 2019 ? with the
stated aim of bringing the
contributions paid by the
self-employed closer to the 12%
currently paid by employees.
However, the Budget proposal
prompted an angry reaction ? including
from some Conservative MPs ? as it
appeared to contradict the 2015
Conservative election manifesto
promise not to increase certain taxes,
including national insurance.
In a letter explaining the U-turn, the
Chancellor wrote: ?It is very important
both to me and to the Prime Minister
that we are compliant not just with the
letter, but also the spirit of the
commitments that were made.
?In the light of what has emerged as a
clear view among colleagues and a
significant section of the public, I have
decided not to proceed with the Class
4 NIC measure set out in the Budget.?
The majority of business groups have
welcomed the U-turn. Adam Marshall,
Director General of the British
Chambers of Commerce (BCC),
commented: ?The NICs rise, together
with the cut to dividend tax-free
allowances, was not viewed favourably
by entrepreneurs ? so this move and
pause for thought are welcome.?
The Federation of Small Businesses
(FSB), which lobbied against the NICs
rise, gave a broadly positive response.
Mike Cherry, its National Chairman,
stated: ?We are delighted for our
members and all the nation?s
self-employed that the Chancellor has
recognised the strong opposition to
this measure, admitting it was against
the spirit of the manifesto on which his
party stood, and has now decided to
scrap it for the duration of this
parliament.?
Responding to the news, the Trades
Union Congress (TUC) called for the
Chancellor to now ?look at how
self-employed workers can be treated
more fairly?.
Frances O?Grady, General Secretary of
the TUC, said: ?People who are
self-employed should be able to access
basic protections like any other worker.
That means paid parental leave and
pay when you fall sick.
FINAL SPRING BUDGET SETS THE STAGE FOR
'BRITAIN'S GLOBAL FUTURE'
Chancellor Philip Hammond presented
his first - and last - Spring Budget to
the House of Commons in belligerent
form.
Despite revealing upgraded forecasts
from the Office for Budget
Responsibility, the Chancellor
announced that he would adhere to
the government's new fiscal plan, with
the stated aim of preparing Britain for
a 'global future'. UK economic growth
is now expected to reach 2% in 2017,
before falling to 1.6% in 2018. Public
sector net borrowing has been revised
down to £51.7bn for 2016/17 and
£58.3bn for 2017/18.
With Brexit approaching, the
Chancellor announced a number of
significant measures for UK
businesses. These include a £435m
package for firms in England affected
21.
by the business rates revaluation, with
a cap on rate rises for those losing
existing business rates relief and a
£300m local authority 'hardship fund'.
As the government's flagship Making
Tax Digital initiative draws closer, there
was also some good news for smaller
firms, with the announcement that
unincorporated businesses and
landlords with turnover below the VAT
registration threshold will have until
2019 to prepare for quarterly
reporting.
However, a less welcome measure for
shareholders and directors of small
private firms will see a significant
reduction in the tax-free dividend
allowance, which will fall from £5,000
to £2,000 in April 2018.
Keen to address the UK skills gap, the
Chancellor announced the introduction
of new 'T-Levels' for 16-19 year olds
studying technical subjects from
Autumn 2019, as well as funding for
110 new free schools.
The Chancellor also confirmed
previously announced measures for
individuals, including the introduction
of the new Tax-Free Childcare scheme,
a three-year NS&I Investment Bond
and the new Lifetime ISA.
Alcohol duties will increase in line with
inflation, while duty on tobacco will
increase by 2% above RPI inflation. The
main rate of the new Soft Drinks
Industry Levy, or 'sugar tax', will be set
at 18p per litre.
Under the Chancellor's new timetable,
the next Budget will be held in the
autumn, followed by a Spring
Statement in 2018.

22.

T E C H N O L O G Y
TECHSPACE ONE - Sci-Tech Daresbury?s new est addit ion
t o t he fam ily
Sci-Tech Daresbury completed its latest development,
TECHSPACE ONE in January 2017, on the back of a
hugely successful 2016 with 34 technology companies
locating onto the site.
TECHSPACE ONE is a 3-storey laboratory and office
building providing high quality accommodation for
growing companies in the biomedical, materials,
process technology and clean technology sectors with
approximately 10 to 50 staff.
Situated in a high-profile location alongside the
Daresbury Expressway in Runcorn, TECHSPACE ONE is
at the gateway to the Sci-Tech Daresbury site. The site
hosts 10,000 visitors per year from across the world,
including recently Prime Minister, Theresa May, and
her cabinet.
TECHSPACE ONE is a 46,000 sq ft multi-let building
providing wet and dry laboratory units ranging in size
from 900 to 2,000 sq ft and grade A office
accommodation of 900 to 2,400 sq ft in size. The three
individual uses are separated on a floor-by-floor basis,
and the building also gives companies access to
important infrastructure such as:
· Fume extraction
· Supply of compressed air, nitrogen and natural
gas
· Access to centralised liquid waste disposal facility
· Communal lab area with access to autoclaves,
glass washers, drying cabinets etc
The ground floor dry laboratories also have high
ceiling heights (of 4.5m and large double door access,
ideal for the movement of large equipment.
?There has been significant
interest in this new facility from
growing companies at Sci-Tech
Daresbury looking to expand
their facilities?, said John Leake,
Business Development Manager
at Sci-Tech Daresbury, ?but also
lab-based companies from
across the region looking for
larger facilities in a prestigious,
high profile technology location.
?Companies see these facilities
as ideal to carry out activities
ranging from analytical testing &
services, R&D in new products
and systems, through to
demonstration laboratories for
high value equipment.?
Companies locating into
TECHSPACE ONE also have the
opportunity to take advantage
of 5 years?business rates relief
due to Sci-Tech Daresbury?s
strategic position as an
Enterprise Zone. This coupled
with Sci-Tech Daresbury?s
business support and funding
programme makes it a very
attractive location for
high-growth technology
companies.
TECHSPACE ONE is a very
exciting and important next step
in the Sci-Tech Daresbury?s
long-term growth plans of some
10,000 to 15,000 people
working in science and
technology on the site over the
next 15 to 20 years.
23.

24.

T E C H N O L O G Y
BYOD ? Bring Your Ow n Device Reducing
Business IT Cost s
If you keep an eye on technology news or future IT business trends, then you may have heard the term ?BYOD? (Bring Your Own
Device). There is a lot of discussion about BYOD because it has the great potential to drastically reduce business IT hardware
costs, simplifying IT management while helping the environment.
In 2016, 82% of adults (41.8 million) in Great
Britain used the internet every day or
almost every day. This was an increase from
78% in 2015 and more than double the
reported estimate of 35% in 2006[1]. Have
you ever counted how many computer
devices there are in your possession? I
consider myself to have typical IT needs for
my job and home life: including old unused
devices we have 5 laptops, 3 tablets and 5
smartphones in our household. That?s 13
potential ways to access the Internet, which
is essential for most peoples?work these
days. It would be much better to reduce
these devices to an adequate number,
saving costs and CO2 through reduced
manufacturing.
It has been standard practice for many
years for an employer to issue their
employees with company laptops for their
work. They also need to insure them, secure
them from viruses, and manage and
maintain them either through an in-house
team or external IT support companies. In
addition they need to replace them when
they get lost or stolen, or simply become
outdated, not to mention the cost of lost
business data. Typically businesses refresh
their IT hardware every 3 to 4 years due to
them falling behind in the required
specification to run the latest applications.
This has a direct cost implication, and also
ties in with the UK accountancy rules that all
IT equipment depreciates to a value of zero
after 3 years.
With BYOD, the employee would use their
own computer to work on: this would be an
amazing disrupter to every business as it
would remove a lot of the cost and
headache of managing IT hardware. It
would allow the business to regain focus on
its main functions. So why hasn?t it taken off
yet? Well, it causes a few challenges, namely
security and integration with current
company IT infrastructure - e.g. how does a
business ensure it?s protected from viruses
brought in by external equipment, or how
do they enable access to and protection of
sensitive company files and email? There
are fairly simple solutions to these on the
first point as we have all connected our
devices to a guest WiFi somewhere and
anti-virus software can be implemented as
well. Deskt op as a Service (DaaS) is a
solution on a larger scale. This is where the
employee uses any standard web browser
(on their own device) to log in to their ?work
laptop.?Their work desktop and all of the
company data that they need is stored in
the Cloud, fully secured and can?t be
impacted by the local device. File transfer to
and from the local device can be managed
per user, so if the laptop is stolen, no
company data is lost as it never leaves the
Cloud. What?s more, you can use any
computer anywhere in the world to login to
your work desktop.
The global BYOD and Enterprise Mobility
market is expected to over double from
$35bn in 2016 to $73bn in 2021[2]: this
marries well with the fact that workstation
desktop sales have been falling by an
average of 9.8% year on year since their
peak in 2011[3]. There are more people
working on laptops and mobile devices such
as tablets and smartphones. The increasing
demand of w orking rem ot ely is also
playing a key role in the development of
BYOD practices.
In 2014 the UK government released a set
of guidelines for the implementation of
BYOD which are a good starting point but
don?t consider all of the technical solutions
to BYOD such as DaaS.
For example, it states that, ?the legal
responsibility for protecting personal
information is with the data controller, not the
device owner. The Information Commissioner?s
Office (ICO) can impose fines of up to £500,000
for serious data breaches.?Therefore the
business is still responsible for controlling
sensitive and personal data, further ratified
in the updated General Data Protection
Regulation (GDPR) in 2016 through the EU
which is now law and has stronger rules and
implications on how data is source,
managed and protected.
If you would like to know more about the
contents of this article or about Cloud
services, please contact us at
contact@miranex.com.
Edward Green, Managing Director. Miranex
Limited.
[1] Reference Office of National Statistics [2]
Reference Marketsandmarkets via
Computerdealernews [3] Reference IDC
25.

T E C H N O L O G Y
Revealing t he hidden pow er of business SMS
You?d be hard pushed to find someone
in the UK who doesn?t use SMS. After
all, the number of active phone
subscriptions is currently higher than
the national population and messaging
is the most common mobile activity.
It?s not just about communicating with
friends - SMS also presents a massive
opportunity for businesses. It offers
the chance to build relationships
through instant communication.
Whether it?s a restaurant boosting
loyalty with special offers, a courier
providing tracking information or a
dentist delivering appointment
reminders; the range of uses is vast.
In a world where people are distracted
by daily deluges of information, it?s
often difficult to reach and engage a
target audience, but SMS ? more than
any other channel - makes it possible.
The biggest of audiences
At present, there are around 30 million
people in the UK who use Facebook ?
that?s approximately 60 per cent of the
population. Its closest competitors,
Twitter and Instagram, each have a
user-base around half that size,
according to the latest official figures.
The most recent Ofcom data also
shows that only two-thirds of adults
own smartphones. That leaves more
than 30 per cent unreachable through
web-dependent OTT messaging
services.
Amid all of this, the ownership of
SMS-capable mobile phones stands at
93 per cent. And when you consider
that the majority of users keep their
devices with them throughout the day,
it?s clear that texting cannot be
matched for reach.
A messaging addiction
The list of things you can do with a
mobile phone is growing, but
messaging still takes up the biggest
chunk of the average owner?s five
hours of daily usage. It comes ahead of
web browsing, email, photography and
? perhaps most note-worthy for
businesses ? social media.
It?s not difficult to understand why this
is. Mobile phones were introduced
because people need to communicate,
and SMS is by far the most convenient
platform. No wonder we?re sending 23
billion texts a day.
The cherry on top for businesses
So how about engagement? This is the
main issue faced by those using email:
small-to-medium-sized enterprises
(SMEs) send millions of emails every
day, but the average open rate across
all industries is less than 23 per cent.
That?s more than three-quarters of all
business emails going straight to the
digital bin.
SMS, however, is proven to be
extremely effective at getting through.
More than 99 per cent of all texts are
opened, and nine in ten are read within
three minutes. You couldn?t ask for
much more.
A tried-and-tested business tool
The businesses that do embrace SMS
almost always get results. The vast
majority of those that use it as a
marketing tool, for example, find it
effective, and most are ready to
increase spending on it in the near
future. These users appreciate the
often-overlooked adaptability of this
humble technology ? one that allows
businesses to send links, attach files
and easily monitor responses.
The evidence in support of using SMS
in business is overwhelming, so its
continuing growth is in no way
surprising. Jason Palgrave-Jones,
Managing Director at Textlocal,
explains: ?Companies of all sizes are
beginning to understand the power of text
messaging as an instant and highly
effective communication platform. ?The
technology has battled setbacks and
misconception due to its misuse, but as
an opt-in-only industry, the value of
communicating with an audience of
people who have chosen to hear offers
and alerts from a business cannot be
underestimated.?
www.textlocal.com
www.profloeng.com
LEADING FABRICATION ENGINEERS
Proflo Engineering Ltd has rapidly established itself as one of the leading hygienic fabrication
contractors within the food industry. We are an independent, family run engineering company which
has grown our reputation for quality and customer satisfaction.
Being a family run business means every customer and every contract is personal and very important to us.
Services Include:
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Design - 2D & 3D AutoCAD Inventor
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enquiries@profloeng.com
Company Reg: 4633761
Unit 2, Gillmoss Ind Estate, Liverpool, L11 0EE
26.

T E C H N O L O G Y
The Im port ance of Social Media in
Business
Social media is on the rise, and has rapidly become a crucial
aspect to marketing your business. The face of marketing
itself is changing rapidly in the digital age that we live in.
Linear and print based marketing is being replaced by
two-way interactive marketing on social media platforms. It?s
clearly important for businesses to keep up to date with social
media developments in order to reach new customers and
engage with current ones. So, why should social media not be
ignored? And if your business has a social media profile, what
are the key do?s and don?ts in social media for business?
According to Hootsuite, 48% of Americans have interacted
with companies or institutions on at least one social network
and 40% of UK adults say that it is important that companies
they purchase from have a strong social media presence.
Facebook, the largest social media platform currently has
approximately 2 billion active users (Source: Facebook, 2017).
These are simply statistics that, as business owners and
marketers, we cannot ignore.
Social Media for Business ? How t o Do it Right
· Your first stage should be to complete a social media
strategy plan to draft out objectives, social media accounts
and tactics.
· Ask employees to sign a social media policy that states
how you would expect your employees to behave online,
particularly if they state their place of work in social media
profiles.
· Ensure that your social media profile?s have consistent
URLs and usernames, and display the correct company
branding, including logo.
· Resize your logo to fit the correct social media profile
image dimensions ? pay a designer if necessary as this will
be a strong reflection of your brand online.
· Post on your social media profiles regularly ? on a daily
basis if possible.
· Use a variety of images, videos, quizzes, infographics in
your social media posts to keep your audience engaged.
· Use #hashtags and @mentions. These will make your
posts or tweets more searchable and help with SEO (Search
Engine Optimisation).
· Have your content planned out and written in advance.
· Focus on interactions ? like and comment on other
people?s posts, Retweet on Twitter, Re-pin on Pinterest.
· Consider spending money on Facebook advertising.
Facebook is becoming increasingly challenging to grow
organically, but ads and boosted posts will increase your
reach and can target your specific audience.
27.

T E C H N O L O G Y
Social Media Business ? Things t o Avoid
· Don?t setup social media profiles on every single
channel without a strategy plan in place - better to do a few
channels well rather than all of them badly.
· Avoid over-promotion of your brand or products ? it
will be off-putting for your followers. Follow the 80/20 rule
(80% social posts and 20% promotional).
· Avoid discussing complaints in the public forum - have
a policy where you private message people for their phone
number to resolve their complaints, and show to the public
that it is being dealt with.
· Do not ignore or delete legitimate complaints from
customers.
· Don?t take the troll bait! Some people online are just
out to get you (and everyone else too) ? don?t respond to the
trolls, simply ignore, delete or block.
· Avoid direct messaging people with promotions ? it?s
seen as spamming.
· Don?t use a follow-unfollow technique. Many people
follow accounts on social media, and then unfollow after 48
hours if they do not follow back. However, this can be seen
as a spam and underhand technique. Liking their conten
works much better.
· Avoid getting involved with political or religious
debates online ? this almost always results in negative
abuse.
· Avoid publishing content with typos and spelling
mistakes ? it will reflect badly on your brand.
· Avoid giving the social media profiles to someone
inexperienced to manage. Ideally, the social media should be
managed by a social media specialist or a marketing
executive.
If you need further help or assistance regarding social
media marketing, please do not hesitate to get in touch.
amytrumpeter@elephantdigital.co.uk
www.elephantdigital.co.uk
28.

29.

30.

F I N A N C E
Maximising the value of your business
As a business ow ner, deciding t o sell your com pany is t he m ost im port ant
business decision you w ill ever m ake. Aft er years of hard w ork, you obviously
w ant t o get t he best price for your business w hich is w hy you need t o plan your
exit carefully t o m axim ise value, w rit es Robert Jones.
Below are some key factors,
in increasing priority, that
make businesses more
sellable in the eyes of
acquirers.
- Management team ?Your
existing management team
may want to explore the
possibility of buying the
business from you. A
complete and experienced
team creates options for
you whereas an incomplete
one either indicates actions
prior to sale or determines
the need to sell on a
synergy basis.
- Independence ? your
business is not reliant on
anyone and independent of
others which reduces the
risk of other factors
influencing the success of
your company.
- Scalability ? it is critical to
acquirers that your business
can grow as they will
assume you have managed
the business to maximise
value in the run up to sale.
- Recurring revenue ?
receiving recurring revenues
from customers whether it
is contracted annual
revenues such as
maintenance, or regular
income from recurring
customers provides a
certainty of income to
potential acquirers. It also
improves funding status
with banks for the buyer
which open up potential for
higher pricing.
- Customer concentration ?
It needs to be carefully
considered if your top two
customers add up to more
than 40% as income risk will
be higher.
- Low market share ?
although it sounds
counter-intuitive, low
market shares suggest the
business has a good
potential to grow in new
geographies or markets.
- Company size ? this is
really all about recognising
when the business has
outgrown you. It can be
considered as an
opportunity for an acquirer
to grow the business to the
next level.
- Industry growth ? a rising
tide lifts all boats but you
have to be able to exploit
the market advantages that
are created.
- Profitability growth ? it is
an absolute key driver to
value. A business with a
potential to grow rapidly in
terms of profit is always
valued more highly than a
business with a steady
profit year-in-year out. It is
down to many factors not
least confidence in your
offering but also validation
by an increasing market
awareness.
- Scarcity/IP ? it doesn?t just
mean technology and can
be a process, market
position, licence to operate
as well as innovation.
As experts in sell-side
advisory, our corporate
finance team can help you
prepare your business for
sale and lead and advise
you through the process
from early stages to
completion.
0151 422 9977
rob@moneymatters
inwidnes.co.uk
moneymattersinwidnes.co.uk
www.moneymattersinwidnes.co.uk
OUTSTANDING
ACCOUNTANCY
ADVISORS
4 Whitworth Court, Runcorn, Cheshire
WA7 1WA
0151 422 99 77
hello@moneymattersinwidnes.co.uk
Get in touch today for your free
1 hour consultation to see how
we can help you
31.

32.

u s i n e s s s u p p o r t
Conferencing and business m eet ing facilit ies
SouthernGFX Training Facility
Address: Suite K, Frodsham Business Centre, Bridge Lane,
Frodsham, WA6 7FZ
Contact 01928 731811
Email
info@southerngfx.co.uk
Facilities Highly interactive and professional learning
space with creative technical support
* PC workstations and audio/visual equipment available
The White House
Address
Contact
Facilities
Portal Business Centres
Address Thursby House, 1 Thursby Road, Croft Business
park, Bromborough, Wirral, CH62 3PW
Contact
Facilities
Greenall's Avenue, Warrington, WA4 6HL.
01925438000
Conference and meeting rooms
01513462000
Conference and meeting rooms
Regus
Address
Contact
Facilities
Herons Way, Chester Business Park, CH4 9QR
01244 893100
Conference and meeting rooms
Portal Business Centres
Address Dallam Court, Dallam Lane Warrington, WA2 7LT
Contact 01925445656
Facilities Conference and meeting rooms
Langtree St James Business Centre
Address TSt James Court, Wilderspool Causeway,
Warrington WA4 6PS
Contact
Facilities
The Heath Business & Technical Park
Address The Heath Busines & Technical Park Runcorn
Cheshire WA7 4QX
Contact
Facilities
01928 515151
Conference and meeting rooms
Sci Tech Daresbury
Address Sci Tech Daresbury Keckwick land Daresbury
Cheshire WA4 4FS
Contact
Facilities
01925 607000
Conference and meeting rooms
Stanlaw Abby Business Centre
Address
Contact
Facilities
01925 634619
Conference and meeting rooms
Dover drive Ellesmere Port Cheshire CH65 9BF
0151 356 5896
Conference and meeting rooms
Downs Court Business Centre
Address 31 The Downs, Altringham Cheshire, WA14 2QD
Contact
Facilities
01619412868
Conference and meeting rooms
Stanlaw Abbey Business Centre
Address Dover Drive, Ellesmere Port, Cheshire CH65 9BF
Contact
Facilities
Ashtenne
Address Radway Green Business Centre, Radway Green,
Crewe, Cheshire, CW2 5PR
Contact
Facilities
01513565896
Conference and meeting rooms
01270884484
Conference and meeting rooms
Biz Space
Address Building 67 Europa Business Park SK3 0XA
Contact
Facilities
0161 491 4646
Conference and meeting rooms
Local Aut horit y business support
Cheshire and Warrington Growth Hub Halton Growth Hub
Contact
Website
Email
03300245007
https://localgrowthhub.com/halton
support@candwgrowthhub.co.uk
Contact
Website
Email
0151 511 7114
https://localgrowthhub.com/halton
Rachael.Owen@halton.gov.uk
33.

u s i n e s s s u p p o r t
Net w orking Com panies and Event s
BNI (Business Networking International)
Contact 01923 891 999
Website https://www.bni.co.uk/
Halton Chamber of Commerce
Contact 03333583480
Website http://www.haltonchamber.co.uk/
Simply Networking
Contact 0844 858 9099
Website http://www.networking4business.com
Business over breakfast
Contact
Website
Email
Tracey Heatley - 07812076946
https://www.bobclubs.com/
tracy@better-networking.co.uk
4 Networking
Contact 0845123444
Website www.4networking.biz/?ref=145215
South Cheshire Chamber of Commerce
Contact 01270504700
Website http://www.sccci.co.uk/
Cheshire Business Events
Contact 07889679401 Tricia Peters
Website http://www.sccci.co.uk/
Info Business Breakfast & Womens networking
Email businessbreakfastgroup@gmail.com
East Cheshire Chamber of Commerce
Contact 01260540570
Website http://eastcheshirechamber.co.uk/
West Cheshire & North Wales Chamber of Commerce
Contact 01244669988
Website http://wcnwchamber.org.uk/
Fruit Cake Fridays (Portal Business Centres
Contact 01925 445656
Website http://www.portalbusinesscentres.co.uk/events
Cheshire Business Focus
Contact Rachel Clarke - 01606551122
Website http://www.cheshirebusinessfocus.co.uk/
Email enquiries@cheshirebusinessfocus.co.uk
Federation of small businesses
Contact 08082020888
Website http://www.fsb.org.uk/
The Business network Warrington
Contact 07782163182
Website http://www.business-network-warrington.co.uk/
Email jo@business-network.co.uk
Macclesfield Chamber of Commerce
Contact 01625665940
Website http://www.macclesfieldchamber.co.uk/
Email info@macclesfieldchamber.co.uk
Business Biscotti
Contact 0118 9475 857
Website https://www.businessbiscotti.co.uk/cheshire.html
F2N Business Network
Contact 07836 752 136
Website http://www.f2n.co.uk
Local Aut horit y business support
Cheshire and Warrington Growth Hub Halton Growth Hub
Contact
Website
Email
03300245007
https://localgrowthhub.com/halton
support@candwgrowthhub.co.uk
Contact
Website
Email
0151 511 7114
https://localgrowthhub.com/halton
Rachael.Owen@halton.gov.uk
34.

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BUSINESS EXCHANGE
REWARDS PROGRAM
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Back Cover £2,400 Inside Front £1,800
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Estim ated readership of over
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