Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
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GOLD JEWELLERY PRODUCTS<br />
STYLES AND DESIGN<br />
A broad trade estimate is that around 80% of gold jewellery is sold nationally as plain gold jewellery.<br />
Around 20% is studded jewellery incorporating elements such as precious and semi-precious stones, pearls and synthetic<br />
materials.<br />
In some States, notably in the south, some large urban retailers observe that, while sales of diamond-studded gold jewellery<br />
have increased, sales of other forms of studded gold jewellery have decreased. One reason is that many consumers are<br />
increasingly aware that studded jewellery tends to have a lower resale value. In other States, however, notably in the north<br />
and west, sales of other forms of studded jewellery are reported to have increased.<br />
Styles vary around the country. Generally, jewellery is regarded as heavier and more intricate in the north, lighter in the<br />
south.<br />
Different proportions of silver, copper and other alloy materials can yield slight variations in the colour of gold jewellery.<br />
Preferences among regional fabrication centres are broadly described: yellow (north), red (east), yellow/white (west) and<br />
yellow/red (south).<br />
New styles of jewellery are accommodating consumer demand, especially over the past 5 years, for “new” and “fashionable”<br />
gold jewellery.<br />
Selected features of different regional styles are often blended together. More subtle designs often reflect a Western<br />
influence.<br />
Innovative designs are also applied to studded jewellery, incorporating precious and semi-precious stones such as diamonds,<br />
emeralds, rubies and sapphires, artificial materials such as zircons and glass, and pearls.<br />
New styles are also taking into greater account the “wearability” of jewellery for a variety of social and work-related<br />
occasions.<br />
Fashion, modern clothes, lifestyle and comfort are now considered important influencing factors by fabricators that serve<br />
large urban retailers.<br />
EXAMPLES OF REGIONAL GOLD JEWELLERY<br />
The photographs and texts on the following pages were kindly provided by Tribhovandas Bhimji Zaveri (TBZ, Zaveri<br />
Bazaar, Mumbai). TBZ, established in 1864, is acknowledged throughout India as one of the country’s leading jewellery<br />
retailers. Most leading retailers stock a diverse range of regional gold jewellery styles.<br />
96<br />
AN INTRODUCTION TO THE INDIAN GOLD MARKET