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Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

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PREFACE<br />

An Introduction to the <strong>Indian</strong> <strong>Gold</strong> Market is based on the outcome of four GIR fieldtrips (totalling 14 weeks)<br />

between November 2001 and September 2002, and extensive communication by phone, fax and email with relevant trade<br />

entities.<br />

It also relies on information gathered by GIR over many visits to India since 1990. In 1993, GIR compiled an unpublished<br />

report on the <strong>Indian</strong> gold market for the World <strong>Gold</strong> Council. This earlier marketing consultancy project, in particular, has<br />

assisted GIR to view the current market from an historical perspective.<br />

The publication has been compiled according to three objectives:<br />

• Consolidate accessible statistical and other information on the <strong>Indian</strong> gold market into a single source of reference.<br />

• Focus on the gold bullion and jewellery markets, the nature of consumer demand from the trade perspective, and the<br />

role of the <strong>Indian</strong> Government.<br />

• Support the promotion of gold in India.<br />

EXTERNAL STATISTICS<br />

The official import and rupee gold price statistics rely largely on Madhusudan Daga, who collates them on behalf of most<br />

international analysts. The estimates of unofficial imports, and the breakdown of industrial gold demand, also rely on<br />

Mr Daga. Imports of gold for re-export as jewellery are derived from statistics provided by The Gem & Jewellery Export<br />

Promotion Council. Where external published statistics are recorded, the source is noted below the table.<br />

GIR STATISTICS AND MARKET INFORMATION<br />

Estimates of gross and net demand for jewellery, coins and bars, other tabulated market statistics and general market<br />

information are necessarily based on anecdotal evidence provided by the trade, a constraint that applies to all analysts both<br />

inside and outside India.<br />

Leading trade entities repeatedly advise that the <strong>Indian</strong> gold market is so fragmented and complex, and so variable by State,<br />

by rural and urban area, and by retailer even in the same locality, that no one can produce a definitive report. It means,<br />

for example, that statistical estimates of the breakdown of demand and the level of recycling can only be indicative.<br />

Although GIR has tried to represent the broad view of most trade entities visited, the report should be seen<br />

for what it is: a consolidated reference work that others can build upon or modify according to their own<br />

understanding of the market, or as new or revised information becomes available.<br />

It can also be recognised that there is not yet a broad consensus among analysts inside and outside India on several aspects<br />

of the market. For example, findings in the report suggest that the level of recycling and coin fabrication is higher, and the<br />

level of net bar hoarding is lower, than normally reported outside India. In recent years, the nature of <strong>Indian</strong> gold demand<br />

appears to have changed greatly, influenced not least by a largely static rupee gold price between 1998 and 2001.<br />

This publication, designed and compiled by GIR, is one part of a much broader joint research and consultancy project on<br />

India and its gold market undertaken by Virtual Metals and GIR. I would like to thank the indefatigable Jessica Cross,<br />

CEO of Virtual Metals, and her team, Gary Mead, Tom Butler, Matthew Turner and Sarah Marsden for all their support<br />

throughout the overall project.<br />

Nigel Desebrock<br />

Director<br />

Grendon International Research Pty Ltd (GIR) November 2002<br />

AN INTRODUCTION TO THE INDIAN GOLD MARKET 5

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