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Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

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PRICING AND PROFITABILITY<br />

Top end retailers<br />

The labour charge for some standard machine-made items can be 10 - 20% less than standard handmade items.<br />

Category Handmade<br />

Labour charge per gramme<br />

Rs Approx US$<br />

Necklace 40 - 200 0.80 - 4.20<br />

Bangle 30 - 100 0.60 - 2.10<br />

Chain 30 - 80 0.60 - 1.60<br />

Earrings 75 - 100 1.60 - 2.10<br />

Ring 75 - 100 1.60 - 2.10<br />

Category Machine-made<br />

Labour charge per gramme<br />

Rs Approx US$<br />

Necklace 40 - 200 0.80 - 4.20<br />

Bangle 30 - 80 0.60 - 2.10<br />

Chain 30 - 70 0.60 - 1.40<br />

Earrings 60 - 90 1.20 - 1.90<br />

Ring 50 - 70 1.00 - 1.40<br />

Small suburban and rural retailers that fabricate on-site<br />

The table below illustrates how jewellery can sometimes be priced with a fixed labour charge in rupees per item.<br />

Category Weight Handmade<br />

Fixed labour charge<br />

Rs Approx US$<br />

Necklace 25 g 200 4.20<br />

Bangle 10 g 100 2.10<br />

Earrings 6 g 100 2.10<br />

Ring 5 g 100 2.10<br />

The table below illustrates how jewellery can sometimes be priced in rupees per gramme, regardless of the category, at<br />

different (and decreasing) rates according to the weight of the item.<br />

Item weight Handmade<br />

Variable labour charge per gramme<br />

Rs Approx US$<br />

2 g 25 0.50<br />

4 g 20 0.40<br />

8 g 15 0.30<br />

24 g 10 0.20<br />

Crude “money” jewellery<br />

The labour charge can be as low as Rs 2 - 5 per gramme (plus wastage) for simple items in K24, K23 and K22 at specified<br />

weights.<br />

For example, a retailer may stock a range of crude rings weighing 1/2, 1, 2, 3, 4, 5 and 10 grammes, and crude bangles at<br />

heavier weights.<br />

Wastage charges<br />

The wastage charge, sometimes referred to as a “polishing” charge, is intended to cover the gold lost in the fabrication and<br />

polishing of gold jewellery, and in many cases to contribute towards the total cost of the jewellery. For example, if the<br />

wastage charge is high, it enables the labour charge to be lower.<br />

While most outlets levy a wastage charge, it can also be absorbed within an overall “value addition” or total fabrication<br />

charge (including labour charges).<br />

The quoted wastage charge can vary from zero to 10%. A top end wastage charge tends to range between 4 - 8% (although it<br />

is often absorbed within a total “value addition” charge). In small suburban and rural areas, it typically ranges between 2 - 4%.<br />

158<br />

AN INTRODUCTION TO THE INDIAN GOLD MARKET

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