Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

GOLD JEWELLERY CONSUMERS
INDICATIVE MONTHLY SEASONALITY
Month Punjab Uttar Pradesh Rajasthan Capital
Ludhiana Agra Jaipur New Delhi
January High Medium High High
February High High Medium High
March Medium High Medium Medium
April Medium High Medium Medium
May Low High Medium Low
June Low Low Low Low
July Low Low Low Low
August Medium Low Low Medium
September Medium Medium Low Medium
October Medium High Low Medium
November High High Medium High
December High Medium High High
Month Gujarat Maharashtra Andhra Pradesh Karnataka
Ahmedabad Mumbai Hyderabad Bangalore
January High High Medium Medium
February Medium Low Medium Low
March Low Low Low Low
April High High High Medium
May High High High High
June Medium Low High High
July Low Low Low High
August Low Medium Medium Medium
September Low Medium High Low
October Medium Medium High High
November High High High High
December High High Low Medium
Month Tamil Nadu Kerala
Chennai Cochin
January High High
February Medium Medium
March Low Medium
April Medium High
May High High
June High Low
July Low Low
August Low High
September Medium High
October High Medium
November High Medium
December High High
Source: Leading jewellery retailers in major cities.
Seasonality by State, within States, and among retailers (even in the same cities) can vary greatly.
This table indicates that jewellery demand is generally higher during 2 periods: October - January and April - May.
Local seasonality each year can be influenced by the timing of wedding seasons, festivals and auspicious days, as well as
by the economic environment and movement in the gold price.
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AN INTRODUCTION TO THE INDIAN GOLD MARKET