Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
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GOLD JEWELLERY CONSUMERS<br />
INDICATIVE MONTHLY SEASONALITY<br />
Month Punjab Uttar Pradesh Rajasthan Capital<br />
Ludhiana Agra Jaipur New Delhi<br />
January High Medium High High<br />
February High High Medium High<br />
March Medium High Medium Medium<br />
April Medium High Medium Medium<br />
May Low High Medium Low<br />
June Low Low Low Low<br />
July Low Low Low Low<br />
August Medium Low Low Medium<br />
September Medium Medium Low Medium<br />
October Medium High Low Medium<br />
November High High Medium High<br />
December High Medium High High<br />
Month Gujarat Maharashtra Andhra Pradesh Karnataka<br />
Ahmedabad Mumbai Hyderabad Bangalore<br />
January High High Medium Medium<br />
February Medium Low Medium Low<br />
March Low Low Low Low<br />
April High High High Medium<br />
May High High High High<br />
June Medium Low High High<br />
July Low Low Low High<br />
August Low Medium Medium Medium<br />
September Low Medium High Low<br />
October Medium Medium High High<br />
November High High High High<br />
December High High Low Medium<br />
Month Tamil Nadu Kerala<br />
Chennai Cochin<br />
January High High<br />
February Medium Medium<br />
March Low Medium<br />
April Medium High<br />
May High High<br />
June High Low<br />
July Low Low<br />
August Low High<br />
September Medium High<br />
October High Medium<br />
November High Medium<br />
December High High<br />
Source: Leading jewellery retailers in major cities.<br />
Seasonality by State, within States, and among retailers (even in the same cities) can vary greatly.<br />
This table indicates that jewellery demand is generally higher during 2 periods: October - January and April - May.<br />
Local seasonality each year can be influenced by the timing of wedding seasons, festivals and auspicious days, as well as<br />
by the economic environment and movement in the gold price.<br />
126<br />
AN INTRODUCTION TO THE INDIAN GOLD MARKET