Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
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GOLD JEWELLERY CONSUMERS<br />
INDICATIVE BRIDAL AMOUNTS OF GOLD JEWELLERY - BY SOCIAL CLASS<br />
Social class Punjab Uttar Pradesh Capital<br />
Ludhiana Agra New Delhi<br />
High 4,000 g 800 g 1,200 g<br />
Upper Middle 1,000 g 400 g 800 g<br />
Middle 500 g 200 – 300 g 300 g<br />
Lower middle 100 – 200 g 100 – 200 g 120 g<br />
Low < 50 g < 50 g < 50 g<br />
Social class Rajasthan Maharashtra West Bengal<br />
Jaipur Mumbai Kolkata<br />
High 1,000 g 500 g 800 g<br />
Upper Middle 700 g 300 g 600 g<br />
Middle 400 g 150 g 300 g<br />
Lower middle 200 g 100 g 150 g<br />
Low < 50 g < 50 g < 50 g<br />
Social class Gujarat Andhra Pradesh Karnataka<br />
Ahmedabad Hyderabad Bangalore<br />
High 1,000 g 2,000 g 400 - 600 g<br />
Upper Middle 400 g 800 - 1,000 g 250 - 300 g<br />
Middle 200 – 300 g 200 – 300 g 200 g<br />
Lower middle 100 – 200 g 100 – 150 g 100 g<br />
Low < 50 g < 50 g < 50 g<br />
Social class Tamil Nadu Kerala<br />
Chennai Cochin<br />
High 2,000 g 4,000 g<br />
Upper Middle 800 g 2,500 g<br />
Middle 250 g 1,000 g<br />
Lower middle 100 g 500 g<br />
Low < 50 g < 200 g<br />
Source: Leading jewellery retailers in major cities.<br />
The amount of gold jewellery given at the time of marriage can range from a few grammes to 1,000 g and<br />
more.<br />
Although gold jewellery is normally accumulated over many years, the purchase of new jewellery for the bride, bridegroom<br />
and other family members at the time of marriage may account for as much as 50% of national gold jewellery sales each<br />
year.<br />
This table is indicative only.<br />
Retailer estimates, even in the same locality, tend to vary greatly according to their own definition of each social class and<br />
the size of their outlet.<br />
124<br />
AN INTRODUCTION TO THE INDIAN GOLD MARKET