Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

GOLD JEWELLERY CONSUMERS
INDICATIVE BRIDAL AMOUNTS OF GOLD JEWELLERY - BY SOCIAL CLASS
Social class Punjab Uttar Pradesh Capital
Ludhiana Agra New Delhi
High 4,000 g 800 g 1,200 g
Upper Middle 1,000 g 400 g 800 g
Middle 500 g 200 – 300 g 300 g
Lower middle 100 – 200 g 100 – 200 g 120 g
Low < 50 g < 50 g < 50 g
Social class Rajasthan Maharashtra West Bengal
Jaipur Mumbai Kolkata
High 1,000 g 500 g 800 g
Upper Middle 700 g 300 g 600 g
Middle 400 g 150 g 300 g
Lower middle 200 g 100 g 150 g
Low < 50 g < 50 g < 50 g
Social class Gujarat Andhra Pradesh Karnataka
Ahmedabad Hyderabad Bangalore
High 1,000 g 2,000 g 400 - 600 g
Upper Middle 400 g 800 - 1,000 g 250 - 300 g
Middle 200 – 300 g 200 – 300 g 200 g
Lower middle 100 – 200 g 100 – 150 g 100 g
Low < 50 g < 50 g < 50 g
Social class Tamil Nadu Kerala
Chennai Cochin
High 2,000 g 4,000 g
Upper Middle 800 g 2,500 g
Middle 250 g 1,000 g
Lower middle 100 g 500 g
Low < 50 g < 200 g
Source: Leading jewellery retailers in major cities.
The amount of gold jewellery given at the time of marriage can range from a few grammes to 1,000 g and
more.
Although gold jewellery is normally accumulated over many years, the purchase of new jewellery for the bride, bridegroom
and other family members at the time of marriage may account for as much as 50% of national gold jewellery sales each
year.
This table is indicative only.
Retailer estimates, even in the same locality, tend to vary greatly according to their own definition of each social class and
the size of their outlet.
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AN INTRODUCTION TO THE INDIAN GOLD MARKET