Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

More documents

Recommendations

Info

TRADITIONAL JEWELLERY RETAILERS PROMOTIONAL ACTIVITIES This section illustrates the range of promotional activities undertaken by jewellery retailers. In an increasingly competitive market, many large retailers now undertake sophisticated promotional programmes. There are 4 categories of promotion that are common to most retail outlets. Carat gold prices Display boards record the prevailing K22 and other carat gold prices per gramme or 10 g as the basis of their gold jewellery pricing policy. <strong>Gold</strong> jewellery displays Great care is normally taken to show as much gold jewellery as possible. Hundreds, sometimes thousands of pieces, are displayed on the walls and in the showcases of larger outlets. Trained counter staff A high level of personal service is offered. Many large retailers have 20, sometimes 100 and more, counter staff. Most are highly experienced, or well trained, to motivate and reassure customers. Hospitality Most retailers, at every level, encourage their customers to view their visit as a social event. The customer normally sits down, trays or selected pieces of jewellery are brought to the counter, transactions tend to be leisurely, and refreshments are often offered. Although few retailers go beyond this level of promotion, many large retailers now undertake a wide variety of promotional programmes. The following lists some reported activities: Advertising On TV, cable networks, cinema, radio, press and billboards. Large promotional banners outside showrooms are common. Festivals and auspicious days Promotion at the time of national and local festivals, and important auspicious days in the State’s Hindu calendar. Innovative jewellery collections Tailor-made displays of new collections for marriage and important family occasions and anniversaries, for festivals and special events, and for the young. Pricing incentives Periods when discounts, reduced “making” charges and other incentives apply. Promotional materials For example, calendars drawing attention to auspicious marriage and other days, promotional leaflets, sophisticated packaging and branded carry-bags. Mail-shots Advising customers of new collections and promotional events. Travelling sales exhibitions In suburbs, as well as in nearby cities and towns. Normally in hotels. Community projects For example, well-publicised support of public gardens and charitable events. PR programmes For example, regular media interviews and the loan of jewellery for publicity purposes. Branding The most conspicuous change in the attitude to promotion is represented in the scale of the refurbishment of so many existing large showrooms during the 1990s, and the construction of new showrooms with an image that is contemporary with the aspirations of the emerging middle class. Many retailers are conscious of the need to brand their outlets. 112 AN INTRODUCTION TO THE INDIAN GOLD MARKET
TRADITIONAL JEWELLERY RETAILERS Many large retailers now undertake extensive promotion. Although most promotional budgets are less than Rs 5 lakh (US$ 10,000), several exceed Rs 1 crore (US$ 200,000). AN INTRODUCTION TO THE INDIAN GOLD MARKET 113
Page 1 and 2:
AN INTRODUCTION TO THE INDIAN GOLD
Page 3 and 4:
Page 5 and 6:
INDUSTRY SUPPORT MAJOR SPONSOR CORP
Page 7 and 8:
PREFACE An Introduction to the Indi
Page 9 and 10:
Page 11 and 12:
Page 13 and 14:
ACKNOWLEDGEMENTS GIR FIELDTRIPS GIR
Page 15 and 16:
Raman Jethi Ramchand Popley Ramesh
Page 17 and 18:
SUMMARY AND POSITIVE FINDINGS BACKG
Page 19 and 20:
SUMMARY AND POSITIVE FINDINGS To ma
Page 21 and 22:
SUMMARY AND POSITIVE FINDINGS The a
Page 23 and 24:
SUMMARY AND POSITIVE FINDINGS POSIT
Page 25 and 26:
SUMMARY AND POSITIVE FINDINGS INDUS
Page 27 and 28:
ROLE OF INDIAN GOVERNMENT The India
Page 29 and 30:
ROLE OF INDIAN GOVERNMENT The Depar
Page 31 and 32:
ROLE OF INDIAN GOVERNMENT OFFICIAL
Page 33 and 34:
ROLE OF INDIAN GOVERNMENT In summar
Page 35 and 36:
ROLE OF INDIAN GOVERNMENT GOLD CONT
Page 37 and 38:
ROLE OF INDIAN GOVERNMENT LICENSED
Page 39 and 40:
MAP OF INDIA There are 28 States, 6
Page 41 and 42:
POPULATION URBAN AND RURAL State Mi
Page 43 and 44:
POPULATION HOUSEHOLDS - SPLIT BY SO
Page 45 and 46:
ECONOMIC INDICES STATES - INDICATIV
Page 47 and 48:
AGRICULTURE VALUE OF AGRICULTURAL O
Page 49 and 50:
AGRICULTURE MAJOR CROPS - NORMAL AR
Page 51 and 52:
MONSOONS PERFORMANCE OF SOUTH WEST
Page 53 and 54:
IMPORTED GOLD BARS The 10 tola bar
Page 55 and 56:
IMPORTED GOLD BARS 10 TOLA BARS AGR
Page 57 and 58:
IMPORTED GOLD BARS GOLD WEIGHT CONV
Page 59 and 60:
The fine gold content of a London G
Page 61 and 62:
BULLION IMPORTERS UNOFFICIAL IMPORT
Page 63 and 64: BANKS IMPORTED BULLION PRODUCTS Ban
Page 65 and 66: WHOLESALING TO DOMESTIC BULLION DEA
Page 67 and 68: BANKS BACKGROUND INFORMATION ON BAN
Page 69 and 70: BANKS GOLD CELL BRANCHES Region/Sta
Page 71 and 72: GOLD DEPOSIT SCHEME DISTRIBUTION Th
Page 73 and 74: GOLD DEPOSIT SCHEME The State Bank
Page 75 and 76: PUBLIC SECTOR UNDERTAKINGS BRANCHES
Page 77 and 78: Region/State City MMTC HHEC STC PEC
Page 79 and 80: NON-RESIDENT INDIAN (NRI) GOLD IMPO
Page 81 and 82: BULLION DEALERS A secondary tier bu
Page 83 and 84: GOLD REFINERS SMALL REFINERS There
Page 85 and 86: COIN FABRICATORS Corporate gifts Al
Page 87 and 88: COIN FABRICATORS A bullion dealer t
Page 89 and 90: BAR HOARDING Some trade entities in
Page 91 and 92: BULK DELIVERY OF OFFICIAL GOLD IMPO
Page 93 and 94: BULK DELIVERY OF OFFICIAL GOLD IMPO
Page 95 and 96: PERSPECTIVE INDIA The gold jeweller
Page 97 and 98: GOLD JEWELLERY PRODUCTS Handmade je
Page 99 and 100: REGIONAL JEWELLERY STYLES KOLKATA K
Page 101 and 102: REGIONAL JEWELLERY STYLES AHMEDABAD
Page 103 and 104: REGIONAL JEWELLERY STYLES SWAMI JEW
Page 105 and 106: JEWELLERY FABRICATORS All centres,
Page 107 and 108: JEWELLERY FABRICATORS JEWELLERY WHO
Page 109 and 110: TRADITIONAL JEWELLERY RETAILERS Sta
Page 111 and 112: TRADITIONAL JEWELLERY RETAILERS Coi
Page 113: TRADITIONAL JEWELLERY RETAILERS ANT
Page 117 and 118: ADORNMENT DIMENSION Gold jewellery
Page 119 and 120: GOLD JEWELLERY CONSUMERS MARRIAGES
Page 121 and 122: GOLD JEWELLERY CONSUMERS Among larg
Page 123 and 124: GOLD JEWELLERY CONSUMERS RURAL VERS
Page 125 and 126: GOLD JEWELLERY CONSUMERS Gold jewel
Page 127 and 128: GOLD JEWELLERY CONSUMERS INDICATIVE
Page 129 and 130: LUNAR CALENDAR Mumbai (Maharashtra)
Page 131 and 132: BRANDED JEWELLERY RETAIL CHAINS DIS
Page 133 and 134: Region/State Gili Tanishq Carbon In
Page 135 and 136: HALLMARKS In accordance with BIS pr
Page 137 and 138: HALLMARKING Most jewellery in the W
Page 139 and 140: SOURCES OF GOLD BULLION Jewellery e
Page 141 and 142: Location US dollars in millions % S
Page 143 and 144: Plain gold jewellery Location US$ m
Page 145 and 146: INDUSTRIAL GOLD USAGE Since the rep
Page 147 and 148: INDUSTRIAL GOLD USAGE IMITATION GOL
Page 149 and 150: MUMBAI GOLD PRICES Indian gold pric
Page 151 and 152: MUMBAI GOLD PRICES INDICATIVE DIFFE
Page 153 and 154: MONTHLY 2000 - 2001 2000 MUMBAI LON
Page 155 and 156: PRICING AND PROFITABILITY Bank impo
Page 157 and 158: Recycling of old gold scrap and bar
Page 159 and 160: JEWELLERY WHOLESALERS Jewellery who
Page 161 and 162: Hallmarking charges The few hundred
Page 163 and 164: PRICING AND PROFITABILITY MINTED CO
Page 165 and 166:
GOLD MINING AND EXPLORATION For 36
Page 167 and 168:
Year Tonnes Year Tonnes 1970 3.241
Page 169 and 170:
GOLD SUPPLY AND DEMAND Movements in
Page 171 and 172:
GOLD SUPPLY AND DEMAND The trade at
Page 173 and 174:
For the domestic market 1990 - 2001
Page 175 and 176:
GOLD SUPPLY AND DEMAND INDICATIVE G
Page 177 and 178:
GOLD SUPPLY AND DEMAND INDICATIVE A
Page 179 and 180:
WORLD GOLD COUNCIL The World Gold C
Page 181 and 182:
WORLD GOLD COUNCIL TRADITIONAL GOLD
Page 183 and 184:
WORLD GOLD COUNCIL LOCAL FESTIVALS
Page 185 and 186:
WORLD GOLD COUNCIL YOUNGER GENERATI
Page 187 and 188:
Indian Overseas Bank Precious Metal
Page 189 and 190:
REFINERS AND COIN FABRICATORS WEST
Page 191 and 192:
BIBLIOGRAPHY Agricultural Statistic
Page 193 and 194:
ABOUT GRENDON INTERNATIONAL RESEARC
show all

Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?