Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

TRADITIONAL JEWELLERY RETAILERS
State City Number Indicative population*
of outlets
Maharashtra Mumbai > 4,000 9,926,000
Delhi New Delhi > 3,000 8,419,000
West Bengal Kolkata > 2,000 11,022,000
Gujarat Ahmedabad > 2,000 3,312,000
Tamil Nadu Chennai > 2,000 5,422,000
Karnataka Bangalore > 3,000 4,130,000
Andhra Pradesh Hyderabad > 600 4,344,000
Uttar Pradesh Agra > 500 948,000
Tamil Nadu Coimbatore > 300 1,101,000
Rajasthan Jaipur > 200 1,518,000
Punjab Ludhiana > 200 1,043,000
Kerala Cochin > 200 1,141,000
Maharashtra Nagpur > 200 1,604,000
State Town or Number Indicative population*
village of outlets
Maharashtra Jalgaon 150 300,000
Punjab Fatehgarh 70 120,000
Rajasthan Kotputli 70 300,000
Gujarat Limdi 70 45,000
Uttar Pradesh Kosi Kalan 30 100,000
Andhra Pradesh Suryapet 30 100,000
Haryana Samalkha 25 50,000
Kerala Pala 13 20,000
Tamil Nadu Sripelubudur 7 10,000
* Indicative populations. Cities (Statistical Outline of India, 2001-2002, Tata Services Limited.
Figures relate to the Census in 1991). Towns and villages (trade estimates).
The number of retail outlets is not necessarily proportional to the size of population. Retailers in cities can sell to customers
throughout their States (and in other States). In cities such as New Delhi and Mumbai, some large retailers service
customers nationwide.
Retailers in rural towns also sell to customers from neighbouring villages. Unusual towns, such as Jalgaon, can attract
customers up to 3-400 km away.
The extent to which large retailers sell to “outside” customers varies. A sample of large retailers in the metropolitan cities
suggests that outside customers may account for the following proportion of their sales: New Delhi (50%), Kolkata (30%),
Chennai (20%) and Mumbai (15%). Their estimates may not be accurate, but they illustrate the current willingness of
customers to travel to other centres, especially for purchases of “bridal jewellery”.
The rough estimate of 300,000 outlets suggests that, on average, one retail outlet serves 3,300 people in a population of
one billion. However, the ratio varies among States, and tends to be lower in major cities.
Large retailers can sell more than 50 times as much gold jewellery as a small retailer.
AN INTRODUCTION TO THE INDIAN GOLD MARKET 107