Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
Indian Gold Book:Indian Gold Book - Gold Bars Worldwide
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TRADITIONAL JEWELLERY RETAILERS<br />
State City Number Indicative population*<br />
of outlets<br />
Maharashtra Mumbai > 4,000 9,926,000<br />
Delhi New Delhi > 3,000 8,419,000<br />
West Bengal Kolkata > 2,000 11,022,000<br />
Gujarat Ahmedabad > 2,000 3,312,000<br />
Tamil Nadu Chennai > 2,000 5,422,000<br />
Karnataka Bangalore > 3,000 4,130,000<br />
Andhra Pradesh Hyderabad > 600 4,344,000<br />
Uttar Pradesh Agra > 500 948,000<br />
Tamil Nadu Coimbatore > 300 1,101,000<br />
Rajasthan Jaipur > 200 1,518,000<br />
Punjab Ludhiana > 200 1,043,000<br />
Kerala Cochin > 200 1,141,000<br />
Maharashtra Nagpur > 200 1,604,000<br />
State Town or Number Indicative population*<br />
village of outlets<br />
Maharashtra Jalgaon 150 300,000<br />
Punjab Fatehgarh 70 120,000<br />
Rajasthan Kotputli 70 300,000<br />
Gujarat Limdi 70 45,000<br />
Uttar Pradesh Kosi Kalan 30 100,000<br />
Andhra Pradesh Suryapet 30 100,000<br />
Haryana Samalkha 25 50,000<br />
Kerala Pala 13 20,000<br />
Tamil Nadu Sripelubudur 7 10,000<br />
* Indicative populations. Cities (Statistical Outline of India, 2001-2002, Tata Services Limited.<br />
Figures relate to the Census in 1991). Towns and villages (trade estimates).<br />
The number of retail outlets is not necessarily proportional to the size of population. Retailers in cities can sell to customers<br />
throughout their States (and in other States). In cities such as New Delhi and Mumbai, some large retailers service<br />
customers nationwide.<br />
Retailers in rural towns also sell to customers from neighbouring villages. Unusual towns, such as Jalgaon, can attract<br />
customers up to 3-400 km away.<br />
The extent to which large retailers sell to “outside” customers varies. A sample of large retailers in the metropolitan cities<br />
suggests that outside customers may account for the following proportion of their sales: New Delhi (50%), Kolkata (30%),<br />
Chennai (20%) and Mumbai (15%). Their estimates may not be accurate, but they illustrate the current willingness of<br />
customers to travel to other centres, especially for purchases of “bridal jewellery”.<br />
The rough estimate of 300,000 outlets suggests that, on average, one retail outlet serves 3,300 people in a population of<br />
one billion. However, the ratio varies among States, and tends to be lower in major cities.<br />
Large retailers can sell more than 50 times as much gold jewellery as a small retailer.<br />
AN INTRODUCTION TO THE INDIAN GOLD MARKET 107