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Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

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JEWELLERY FABRICATORS<br />

SMALLER UNITS<br />

The trade has difficulty estimating the number of smaller units in their cities, but generally observe that there<br />

may be several thousand medium size units with 20 - 40 workers nationwide.<br />

However, the bulk of handmade jewellery is fabricated by thousands of small units with less than 20 workers.<br />

Most of these small units are reported to have less than 5 workers, often the members of a single family.<br />

A striking feature of all handmade fabrication units is that they each tend to service a very small number of clients. Even<br />

large units with more than 50 workers may supply less than 10 retailers and wholesalers, in some cases only one.<br />

OUTPUT CAPACITY<br />

Handmade jewellery<br />

Trade estimates of a goldsmith’s capacity vary greatly, from less than 5 g to more than 20 g of carat jewellery daily.<br />

Daily output varies according to demand, the skill of the goldsmith, the size and complexity of the piece, the number of<br />

similar pieces being made at the same time, and whether it is fabricated in an “organised”, as opposed to a small family,<br />

unit.<br />

A typical capacity is described as 10 g of carat jewellery per day.<br />

For example, a standard 10 g bangle, or a pair of 6 g earrings, would take about a day to make, a standard 20 g necklace<br />

about 2 days. Complicated pieces might take 2 or 3 times as long. Some pieces might take a week or more.<br />

Fabrication of a single piece often involves the participation of several workers with specialised skills and tasks, sometimes<br />

operating outside the unit. The average output per worker would often be less than 10 g.<br />

Machine-made jewellery<br />

One large chain-maker in Mumbai indicated that the daily output of a single machine could range from 300 g of thin chain<br />

up to 4 kg of thick chain.<br />

TRADE OBSERVATIONS<br />

Designs<br />

Fabricators are under increasing pressure from retailers to provide jewellery with innovative designs. Many large units (and<br />

retailers) now employ their own in-house designers.<br />

Quality<br />

Larger retailers are now demanding an even higher standard of workmanship and finish.<br />

Training<br />

Large and medium size units emphasise their need for support: more technical information and more opportunities to attend<br />

technical workshops and seminars.<br />

Low income<br />

<strong>Gold</strong>smiths observe that, although they are so important to the gold jewellery market, their income does not reflect their<br />

technical and design skills. Many advise that they are earning less in real terms than 5 years ago.<br />

Future<br />

There appears to be a surplus of goldsmiths, the outcome of limited growth in the gold jewellery market since 1998. In the<br />

1990s, many youngsters were encouraged to enter the industry.<br />

104<br />

AN INTRODUCTION TO THE INDIAN GOLD MARKET

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