Davida Cashmere x Stockmann - AW17

DAVIDA CASHMERE x STOCKMANN
DESIGN & STYLE x STOCKMANN
Davida Cashmere’s goal is to launch our collection of cashmere at Stockman in
late 2017. We intend to sell our bestsellers plus an exclusive collection specially
made for Stockmann. We are doing this together with our Finish Agency Fi Aikon
Oy/Fashion Address.
Since the work has to be cost-effective, our designer will make about 10 suggestions
for you, where we togheter will choose 4-5 styles out of those. The collection
will be based on a classic and elegant design in pure colors that are easy to
match to other items. For instance we suggest to produce a Poncho in classic
Stockmann Green with nice golden buttons, that is of course your call.
Together we decide on styles, designs and shades. Importantly, is that styles are
commercial from a mass production perspective and that we keep the collection
very exclusively and therefore in low stock.
The following selection of styles do we suggest for the Stockmann Collection:
• Cap (59 EURO)
• Scarf (99 EURO)
• Sweater (169 EURO)
• Poncho (179 EURO)
• Pants (199 EURO)

INFLUENCER COLLABORATION
INFLUENCERS EVENT
Since that we are a relative new brand in Finland we need to market us very
smart to reach as much potential costumers as possible. We have worked alot
with bloggers/influencers in Sweden and the ROI is very good in these kind of
collaborations, and you reach a very large audience.
Our Marketing Plan for finland is to sign contract with around 20-30 bloggers
that continuously will write about our brand, take pictures etc. We have allready
started contacting these bloggers and we will start sending them products in
late August to build a hype for Davidas upcoming launch in Finish retail stores.
When the shop in shop area becomes real, the idea is that we invite exclusively
selected finsih bloggers & press, eg to a really nice release event. Importantly is
that we choose people who will expose the brand as much as possible and that
are in the right target group. We offer snacks, wine, dj/music, maybe some nice
entertainment and giveaways for the bloggers/press. The founders Max & Kristian
will of course be at the event and speak about the brand and Cashmere in general.
It will be really good! This event takes place the night before launch of the
store.
If we sign a deal that Stockmann will carry our brand, we will of course drive alot
of trafic to your stores. The bloggers will also write about the exclusively made
collection that is only available at Stockmann and we will also host some very
nice competitions online to get that viral effect.
Founders, Brothers Max and Kristian Holm

SHOP IN SHOP
We are in the making of a shop in shop conecpt togheter with the well established
company KS Projekt. KS has made shop in shop concepts for Tiger of Sweden,
J.Lindeberg, Mini Rodini, Stenströms, GANT etc.
We intend to build a pretty flexibel/movable shop in shop concept with 2-3
clothing racks with our velvet coated hangers, one box table with a vase of flowes
and space to have garments on. There will also be some space to store clothing
inside the box table. The floor will be covered with an exclusive carpet with
our logo on it and lastly we will have a large image picture with a nice backlight.
to get the costumers attention.
This concept will of course be made together with Stockmann and depending
on the space we get, we will costume made it but with the same color combinations
and design etc.